Silver City

Online Jewelry Retailsilvercity.com

Silver City is a privately held e-commerce marketplace for fine and fashion jewelry, founded in 1996 and based in Los Angeles. The company sells through silvercity.com, currently running on legacy X-Cart software, though the website is offline.

Company typePrivate
Founded1996
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Silver City does

Silver City is a privately held e-commerce marketplace for fine and fashion jewelry, founded in 1996 and headquartered in Los Angeles, California, United States. The company operates through its website at silvercity.com, which is powered by X-Cart shopping cart software—a legacy PHP-based e-commerce platform.

As of the time of data aggregation, Silver City's primary web properties (silvercity.com and silvercity.com/home.php) are returning a MySQL database connection error (Error 2002: Cannot connect to local MySQL server through socket '/var/lib/mysql/mysql.sock'), indicating that the storefront is either offline or experiencing significant technical/operational issues. No product catalog, pricing, customer reviews, or transactional data could be retrieved from the site. The error message references X-Cart's config.php file, confirming the platform technology but offering no insight into current inventory, pricing strategy, or go-to-market mechanics.

No additional business information was available in source materials: there are no disclosed revenue figures, headcount data, management team details, funding rounds, partnerships, customer logos, marketing channels, or distribution details. Notably, one third-party source contains market sizing data for the global grease trap cleaning service market, which appears to be a data misattribution and does not pertain to Silver City's jewelry marketplace. Given the operational status of the website and the absence of any supporting business data, the company's current operating status, scale, and viability cannot be confirmed from available sources.

Silver City firmographics

Firmographics

Name: Silver City
Website: https://silvercity.com
Company type: Private
Founded year: 1996
Headcount range: 11–50 employees
Short description: Silver City is a privately held e-commerce marketplace for fine and fashion jewelry, founded in 1996 and based in Los Angeles. The company sells through silvercity.com, currently running on legacy X-Cart software, though the website is offline.
Ownership category
akta.pro rank

Silver City industry classification

Industry

Product category: Online Jewelry Retail
NAICS: Jewelry Retailers (458310), Jewelry Retailers (45831)
SIC: Retail-Jewelry Stores (5944)
akta.pro primary industry: Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
akta.pro secondary industries: Jewelry, Watches & Luxury Omnichannel (CRAFAEAH), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

Keywords

Fine jewelry
Fashion jewelry
Online jewelry store
Jewelry e-commerce
Jewelry marketplace

Where Silver City is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

Silver City business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content

Silver City product offering

Product offering

Core offering

Silver City operates an online marketplace for fine and fashion jewelry, selling to individual consumers via its website. The platform was founded in 1996 and is based in Los Angeles, United States. The storefront is built on X-Cart shopping cart software.

Product overview

No product or service information is available. The silvercity.com website returned a database connection error (Cannot connect to MySQL server), and the homepage (https://silvercity.com/home.php) contains no accessible content.

Differentiator

Problem solved

Functional benefit

Companies that use Silver City

Customer profile

Ideal customer profiles1 record

Silver City technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Silver City partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves1 record

Silver City competitors and assessment

Company assessment

Direct peers

Blue Nile: One of the largest online-only diamond and fine jewelry retailers in the U.S., offering engagement rings, wedding bands, and fashion jewelry via an e-commerce storefront. Direct match to Silver City's online fine jewelry marketplace model.
Brilliant Earth: Online direct-to-consumer retailer specializing in ethically sourced fine jewelry, engagement rings, and diamonds with an omnichannel retail strategy. Closely comparable mid-market fine jewelry e-commerce proposition.
Mejuri: Direct-to-consumer fine jewelry brand selling gold, diamonds, and everyday fine pieces online with a vertically integrated supply model. Comparable online fine-jewelry positioning aimed at younger consumers.
James Allen: Online diamond and engagement-ring retailer (now part of Signet) known for interactive diamond viewing and customization. Strong parallel to Silver City's online fine-jewelry marketplace orientation.

Emerging players

Etsy: Global e-commerce marketplace with a large jewelry category spanning handmade, vintage, and fine pieces from independent sellers. Directly competes with Silver City's marketplace model for both fashion and fine jewelry traffic.
Ritani: Online diamond and fine-jewelry retailer offering loose diamonds, engagement rings, and bridal jewelry with a marketplace-style model connecting shoppers to local jewelers. Comparable to Silver City on online fine-jewelry distribution.

Broad incumbents

Kay Jewelers: Mass-market fine jewelry chain owned by Signet Jewelers, with an extensive omnichannel footprint including e-commerce. Larger established competitor overlapping on price points Silver City covers.
Zales: National fine jewelry retailer (Signet) operating primarily through mall stores with a growing e-commerce site. Overlaps with Silver City on bridal, fashion, and fine jewelry segments.
Tiffany & Co. Iconic luxury jewelry brand under LVMH with premium omnichannel retail, including e-commerce. Defines the high end of the fine-jewelry category that Silver City and other mid-market players benchmark against.
Amazon Jewelry: Massive online retailer's fine and fashion jewelry assortment with both marketplace and 1P sellers, plus Handmade. Competes for the same broad online jewelry buyer that Silver City targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

Silver City financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Silver City leadership team

Management profile

Number of profiles

Silver City funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Silver City M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver City

What does Silver City do?

When was Silver City founded?

Silver City was founded in 1996. It employs 11 to 50 people.

Where is Silver City based?

Silver City is headquartered in Los Angeles, United States, in the North America region.

Who are Silver City's main competitors?

Direct peers on record are Blue Nile, Brilliant Earth, Mejuri and James Allen. Emerging players are Etsy and Ritani. Broad incumbents are Kay Jewelers, Zales, Tiffany & Co. and Amazon Jewelry.

Does Silver City have an API?

No public API is recorded for Silver City.

What industry is Silver City in?

Silver City's product category is Online Jewelry Retail. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAFAEAH, Jewelry, Watches & Luxury Omnichannel. Its NAICS code is 458310 and its SIC code is 5944.