SmartWrap
SmartWrap is a Phoenix-based vehicle wrap design and installation company that has served U.S. small and medium-sized businesses and enterprise fleet operators since 2009, producing custom vinyl graphics for cars, trucks, buses, fleets, and commercial walls.
- Company typePrivate
- Founded2009
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SmartWrap does
SmartWrap is a Phoenix, Arizona-based vehicle wrap design and installation company founded in 2009 that serves both small and medium-sized businesses and enterprise fleet operators across the United States. The company transforms commercial vehicles into mobile advertising assets through custom vinyl wraps, with documented projects that include wrapping 800+ vehicles for A1 Garage Doors across 27 states, 510+ Synergy Homecare territories across 41 states, and 500+ Goettl service vehicles across 10 cities. Core products are vehicle wraps, fleet wraps, bus wraps, truck wraps, wall wraps for commercial spaces, and complementary wrap removal and logo design services. The technical foundation rests on large-format vinyl printing and 3M MCS certified installation standards, supplemented by TheBadWrap.com vehicle-fit templates.
The company operates a direct-to-consumer service model with one-time design and installation engagements priced through quote-based consultation. There are no disclosed price points; financing is offered via a partnership with QuickSpark to convert cash-constrained prospects. Customer acquisition flows through the company website (quote request forms), phone inquiries, and walk-in consultations at the single Phoenix headquarters at 21430 N 2nd Ave #2. There is no third-party distribution, no resellers, and no franchise network. The primary customer segment is local and regional SMBs (per the company's stated positioning), with enterprise fleet operators as a secondary segment served through multi-vehicle, multi-state engagements.
The business is privately held and locally owned; Tim Hilcove is identified in customer reviews as the owner and primary point of contact, and company materials state that management brings over 30 years of franchise operations experience (McDonald's background) to SmartWrap's operational systems. The company holds a registered SMARTWRAP® trademark, earned a 2014 AMA Spectrum Award for vehicle wrap design, and maintains a 4.8 Google rating across 38 reviews. No funding rounds, M&A activity, or institutional investors are disclosed in the source material.
SmartWrap firmographics
Firmographics- Name
- SmartWrap
- Legal name
- SmartWrap
- Website
- https://smartwrap.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartWrap is a Phoenix-based vehicle wrap design and installation company that has served U.S. small and medium-sized businesses and enterprise fleet operators since 2009, producing custom vinyl graphics for cars, trucks, buses, fleets, and commercial walls.
- Ownership category
- akta.pro rank
SmartWrap industry classification
Industry- Product category
- Vehicle Wrap and Graphic Design Services
- NAICS
- Sign Manufacturing (339950)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
Keywords
Where SmartWrap is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartWrap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Wrap Design and Installation Services: One-time design and installation services for vehicle wraps, fleet wraps, bus wraps, truck wraps, and wall wraps. Professional removal services also offered. Financing available through QuickSpark for customers who prefer to pay over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vehicle Wrap Services - Quote Based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SmartWrap product offering
Product offeringCore offering
SmartWrap designs, prints, and installs premium vinyl wraps for vehicles (individual cars, trucks, vans, buses, and commercial fleets) and wall graphics for commercial spaces. The company combines custom graphic design with professional installation to transform vehicles and surfaces into mobile billboards and brand statements for businesses.
Product overview
SmartWrap is a vehicle graphics and branding company offering vinyl wrap installation services alongside complementary design offerings. The core product portfolio centers on vehicle wraps (for individual vehicles, fleets, buses, and trucks) supplemented by wall wraps for commercial spaces and professional wrap removal services. The company also offers logo design services as a supporting branding capability. The integrated service model combines custom graphic design with professional installation across the wrap product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Wraps
Quantifiable outcome
- Average vehicle driven 15,000 miles/year can be seen by 9 million other vehicles
- +2 more outcomes
Companies that use SmartWrap
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
SmartWrap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SmartWrap partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SmartWrap competitors and assessment
Company assessmentDirect peers
- Image360: Franchise network offering signs, vehicle wraps, and graphics services to local businesses. Direct overlap with SmartWrap in vehicle-wrap design, production, and installation for SMB and enterprise customers.
- SpeedPro Imaging: National franchise network specializing in large-format graphics, vehicle wraps, and fleet branding for commercial clients. Operates a multi-location model directly competing with SmartWrap's core vehicle and fleet wrap services.
- FASTSIGNS: Large national franchise producing signs, vehicle wraps, and graphics for SMB and enterprise customers. Comparable to SmartWrap in offering vehicle wraps and fleet branding as part of a broader visual-communications portfolio.
- Wrap Solutions: Independent vehicle wrap and fleet graphics provider offering design, print, and installation services. Directly comparable to SmartWrap in service offering and target market of commercial fleet customers.
Emerging players
- Sign Gypsies: Franchise specializing in yard signs and residential/commercial graphics with mobile installation. Tangentially comparable to SmartWrap in mobile graphic-installation services but focuses on a different surface (lawns vs. vehicles).
- Minuteman Press: Franchise network offering printing, signage, and marketing services with some locations offering vehicle wraps. Partial overlap with SmartWrap — primarily a print/sign franchise that has added wrap services.
- Allegra Marketing & Print: Franchise network providing marketing, print, and signage services including vehicle wraps to local businesses. Comparable to SmartWrap's vehicle-wrap offering but typically as part of a broader print/marketing portfolio.
Others
- Avery Dennison Graphics Solutions: Major manufacturer of vinyl wrap films competing with 3M in the same supply category SmartWrap depends on. Acts as an enabling supplier/ecosystem participant rather than a competitor but influences wrap-shop economics.
- 3M Commercial Solutions: Supplier of the premium vinyl films and MCS certification program SmartWrap uses. Not a direct competitor but a key ecosystem enabler whose materials and certification standards define the vehicle-wrap industry.
Broad incumbents
- YESCO Custom Signs: Large established sign and graphics manufacturer offering commercial signs, digital displays, and related services. Broader portfolio than SmartWrap but overlaps in commercial graphics production for enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SmartWrap social profiles
Digital presenceSmartWrap financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartWrap leadership team
Management profileNumber of profiles
Profiles2 records
SmartWrap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartWrap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartWrap
What does SmartWrap do?
SmartWrap designs, prints, and installs premium vinyl wraps for vehicles (individual cars, trucks, vans, buses, and commercial fleets) and wall graphics for commercial spaces. The company combines custom graphic design with professional installation to transform vehicles and surfaces into mobile billboards and brand statements for businesses.
Is SmartWrap a public or private company?
SmartWrap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartWrap founded?
SmartWrap was founded in 2009. It employs 11 to 50 people.
Where is SmartWrap based?
SmartWrap is headquartered in Phoenix, United States, in the North America region.
How does SmartWrap make money?
One revenue line is on record: vehicle Wrap Design and Installation Services.
Who are SmartWrap's main competitors?
Direct peers on record are Image360, SpeedPro Imaging, FASTSIGNS and Wrap Solutions. Emerging players are Sign Gypsies, Minuteman Press and Allegra Marketing & Print. Others are Avery Dennison Graphics Solutions and 3M Commercial Solutions. YESCO Custom Signs is listed as a broad incumbent.
Does SmartWrap have an API?
No public API is recorded for SmartWrap.
What industry is SmartWrap in?
SmartWrap's product category is Vehicle Wrap and Graphic Design Services. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 339950 and its SIC code is 3470.