Floating Luxuries

What Floating Luxuries does

Floating Luxuries is a Jacksonville, Florida-based direct-to-consumer brand that designs and sells premium in-pool furniture and pool floats under the Kai product family, targeting affluent residential pool owners as the primary customer and resorts/hospitality venues as a secondary segment. The brand operates as a wholly-owned unit of parent conglomerate Advantus Corp. (headquartered at 12276 San Jose Boulevard, Building 618, Jacksonville), with no disclosed external funding or venture backing. Its core technology centers on marine-grade acrylic fabric, UV20+ rated structural materials engineered to withstand 20,000+ hours of direct sun exposure, fiberglass umbrella poles, and patented mechanical designs (three granted US utility and design patents covering float construction, the Side Table two-point umbrella grip, and the floating cocktail caddy). The product line spans in-pool shelf loungers ($1,598-$1,998/set), an upright shelf chair ($1,798/set), pool floats ($74.90-$384.90), and an interlocking accessory ecosystem (Side Table $459.90, Umbrella $499.90, Cocktail Caddy $119.90, Resort Pillows $174.90), all positioned as American-made resort-quality goods.

The business model is one-time-purchase DTC e-commerce built on a Shopify storefront (floatingluxuries.com) with free shipping on all products to the 48 contiguous United States. There is no subscription, rental, or recurring revenue component. A formal authorized reseller program governed by a MAP and Branding Policy effective May 3, 2025 supplements the DTC channel, with third-party marketplace resale (Amazon, eBay, Wayfair, Target, Walmart) explicitly prohibited to protect brand pricing integrity. Marketing is primarily organic: Facebook, Instagram, an email/VIP newsletter, on-site SEO content, and earned editorial coverage in Luxury Pools + Outdoor Living. The brand does not disclose revenue, headcount, or unit volumes, and management team data is not publicly available in the supplied sources.

Name

Floating Luxuries

Legal name

Floating Luxuries

Website

https://floatingluxuries.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Floating Luxuries is a Jacksonville, Florida-based DTC brand that designs, patents, and sells American-made premium in-pool furniture and marine-grade pool floats under the Kai product family, serving affluent residential pool owners and resort/hospitality buyers through its own Shopify storefront and a controlled authorized reseller network.

Ownership category

akta.pro rank

Product category

Luxury Pool Furniture & Floats

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Luxury pool floats
• In-pool furniture
• Outdoor leisure products
• Marine-grade pool accessories
• Poolside relaxation products

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Floating Luxuries generates revenue primarily through direct-to-consumer e-commerce sales via its Shopify-powered website. Products are sold as one-time purchases at fixed retail prices. Free shipping is offered on all products. The company also sells to an authorized reseller network, with MAP pricing enforced across all resellers. No subscription or recurring revenue model is apparent.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Floating Luxuries designs, manufactures, and sells premium pool floats, in-pool furniture (shelf loungers and chairs), and complementary poolside accessories (side tables, umbrellas, pillows, and cocktail caddies) under the Kai sub-brand. Products are built with marine-grade acrylic fabric, UV20+ rated materials, and patented construction, and are sold direct-to-consumer through a Shopify-powered website alongside an authorized US reseller network. All core loungers and side tables are manufactured in the USA.

Product overview

Floating Luxuries is a direct-to-consumer brand specializing in luxury pool floats and in-pool furniture, primarily serving residential pool owners and resort operators. The product portfolio is organized into three main categories: (1) Core floats including King Kai Float, Kai Float, Kai Infinity Float, Kai Water Hammock Float, Kai Seat Hammock Float, and Kai Noodle Float; (2) In-pool furniture including Kai Shelf Lounger (standard and Deep Water variants) and Kai Upright Shelf Chair; (3) Accessories including Kai Side Table, Kai Luxury Umbrella, Kai Floating Cocktail Caddy, and Kai Resort Pillows. All Kai-brand products share common design elements including marine-grade fabric, UV protection, fade and stain resistance, and quick-draining construction. The flagship Kai Shelf Lounger chairs are designed for use on pool tanning shelves and feature built-in cup and phone holders. Products are manufactured in the USA with domestic and foreign components, and the company maintains a Minimum Advertised Price (MAP) policy for retail pricing consistency.

Differentiator

Problem solved

Functional benefit

Brands

• Kai: Product line including Kai floats, Kai Shelf Loungers, Kai Side Table, Kai Luxury Umbrella, Kai Resort Pillows, and Kai Floating Cocktail Caddy. Features marine-grade fabric and patented construction.

Products and services

• Kai Shelf Lounger - Set of Two Chairs Ergonomically designed in-pool shelf lounger set for use on tanning shelves with 9 inches of water or less and minimum shelf length of 66 inches. Features built-in cup holder and phone holder, constructed of UV-protected material rated for 20,000+ hours of direct sun. Comes with a 10-year residential warranty. Priced at $1,598.00.
• Kai Shelf Lounger Deep Water - Set of Two Chairs In-pool shelf lounger set designed for deeper tanning shelves with 9 to 16 inches of water depth and minimum shelf length of 72 inches. Includes built-in cup and phone holders with UV20+ rated construction. 10-year residential warranty. Priced at $1,998.00.
• Kai Upright Shelf Chair - Set of 2 Chairs Upright in-pool chair set with resort-width design (26.25 inches) for use on shorter tanning shelves with 0-16 inches of water (minimum 39 inches length). Features built-in cup holder and phone holder, suitable for both in-pool and deck use. Priced at $1,798.00.
• Kai Side Table In-pool side table designed for tanning shelves with 16 inches of water or less or pool deck use. Features patented two-point grip design (US Design Patent D1,050,779 and US Patent No. 12,376,673) to securely hold the Kai Luxury Umbrella. Elliptical top 19\" x 23\", round base 24\" diameter, 19\" height. Made in the USA of 100% USA materials. Priced at $459.90.
• Kai Luxury Umbrella Resort-quality 7.5-foot octagonal umbrella with white 1.5-inch diameter fiberglass pole and frame that will not rust, pit, or degrade in saltwater or chlorine pools. Features acrylic marine fabric canopy, rust-resistant stainless steel hardware, and multiple locking positions. Designed to pair with the Kai Side Table. Made in USA from domestic and foreign components. Priced at $499.90.
• King Kai Float Oversized luxury pool float (58\" x 72\") supporting up to 400 lbs. Made from smooth, sun-resistant marine grade fabric with fade and stain resistance. 1-year warranty. Priced at $384.90.
• Kai Float Standard-size luxury pool float (44\" x 68\") with fade-resistant marine-grade fabric and utility-patented construction for quick drainage and drying. Currently discounted from $309.90 to $193.50. 1-year warranty.
• Kai Infinity Float Hybrid pool float (28\" x 70\") combining features of Kai and Kai Water Hammock designs. Gently swaddles user within water while providing full body support. Durable marine-grade fabric. 1-year warranty. Priced at $209.90.
• Kai Water Hammock Float Full body support water hammock float (28\" x 58\") allowing water to envelop the user. Features handles on both ends for easy carrying. Marine-grade fabric construction. 1-year warranty. Priced at $114.90.
• Kai Seat Hammock Float In-water seat hammock float (26\" x 19\") with armrests (8\" diameter) supporting up to 300 lbs. Constructed of marine-grade acrylic fabric filled with polystyrene beads. Quick-drying, stain-resistant, and fade-proof. 1-year warranty. Priced at $164.90.
• Kai Noodle Float Premium foam pool noodle alternative (59\" long x 5\" diameter) supporting up to 250 lbs. Fade and stain resistant marine-grade fabric covering. 1-year warranty. Priced at $74.90.
• Kai Resort Pillow - Set of 2 Outdoor floating pillow set (18.5\" x 11.5\" x 3\") with fade-resistant marine-grade fabric and adjustable Velcro strap for secure attachment to Kai Shelf Loungers. US Pat. No. 8,167,672. Priced at $174.90.
• Kai Floating Cocktail Caddy Floating bar accessory (28\" x 28\") with holders for four glasses and an ice bucket. Built-in strap to attach to any Kai float. US Patent No. 8,167,672. Priced at $119.90.

Quantifiable outcome

• UV20+ rated materials designed to withstand 20,000+ hours of direct sun exposure
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Intex Recreation: Mass-market pool float and inflatable manufacturer serving the broader consumer pool category. Directly comparable product line (pool floats, loungers, accessories) but with substantially wider mass-market distribution and lower price points than Floating Luxuries.
• Kelsyus: Pool float and lounger brand offering comparable floats, chairs, and pool accessories through major retail channels. Competes for the same end use case (consumer pool relaxation) with a different price-point and distribution strategy.
• SwimWays: Pool float and aquatic recreation brand offering comparable floats, swim aids, and pool loungers through mass-market retail channels. Direct product-category peer with different price point and distribution model.
• Ledge Lounger: The closest direct peer in premium in-pool furniture, offering tanning shelf chairs, loungers, and side tables targeting the same affluent residential pool owner and resort customer segment with comparable Made-in-USA positioning and shade/resort-grade quality claims.

Broad incumbents

• Frontgate: Premium outdoor furniture and pool accessory retailer carrying pool floats, loungers, and umbrellas as part of a broader luxury home assortment. Competes for the same affluent customer wallet share with significantly larger catalog and reach.
• Pottery Barn: Major home furnishings retailer with outdoor and pool-adjacent furniture assortment, targeting affluent residential customers with broader category coverage and significant brand recognition relative to Floating Luxuries.
• Restoration Hardware (RH): Luxury home furnishings retailer offering premium outdoor and pool-adjacent furniture. Competes at the high end of the residential outdoor market with materially greater brand reach and assortment breadth than Floating Luxuries.
• Trex Outdoor Furniture: Premium outdoor furniture manufacturer offering poolside chairs, loungers, and tables targeting residential and light commercial pool environments. Competes in the same end use case (poolside seating) with a different material and manufacturing approach.
• Serena & Lily: Premium home and outdoor lifestyle brand offering pool-adjacent furnishings with a coastal/luxury aesthetic. Competes for the same affluent residential customer base with a broader lifestyle brand positioning.
• Outer: Premium DTC outdoor furniture brand with broader outdoor living assortment, competing for the same affluent residential customer segment and lifestyle positioning, though Outer is not pool-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floatingluxuries
• Instagraminstagram.com/floating_luxuries
• Xx.com/FloatingLuxurie
• LinkedInlinkedin.com/company/floating-luxuries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floating Luxuries