Ricci Group

What Ricci Group does

Ricci Group s.r.l. is a privately held Italian automotive dealership group headquartered in Fiume Veneto (Pordenone province), operating three showroom and service locations across Friuli-Venezia Giulia and Veneto: Fiume Veneto, Fossalta di Portogruaro, and Oderzo. The company is an official authorized dealer for Hyundai and Suzuki, selling new vehicles across compact, SUV, and electrified segments (BEV, HEV, PHEV) including Hyundai's IONIQ 5/6/9, Kona Electric, and Inster lines, alongside Suzuki's Swift and Vitara ranges. Beyond new vehicle sales, Ricci Group operates a multi-brand used and KM0 (nearly new) vehicle business covering BMW, MINI, Toyota, SEAT, Mitsubishi, Opel, Peugeot, Renault, Ford, and smart, with 32 vehicles currently listed across new, used, and KM0 inventory and discounts of up to 14% on KM0 stock.

The business model is traditional automotive retail with bundled financial services: revenue is generated through new and used vehicle margins, commissions on financing and leasing products, insurance product commissions (regulated under IVASS Regolamento 40/2018), long-term rental (Noleggio lungo termine), and aftersales income from maintenance, repairs, tire services, genuine parts, and accessories. The company employs 51-100 staff across sales, workshop, and parts functions, and reaches customers through a multi-channel approach combining three physical showrooms, a DealerK-powered website with configurator and comparison tools, social media (Facebook, YouTube, LinkedIn), email, phone, and WhatsApp Business. Competitive positioning rests on official OEM authorization, multi-province physical presence, and the ability to bundle vehicle sale with financing, insurance, and aftersales at the point of sale; there is no proprietary technology or AI/ML capability beyond standard dealer platform tooling.

Name

Ricci Group

Legal name

Ricci Group s.r.l.

Website

https://riccigroup.biz

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fiume Veneto

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New): Sales of new Hyundai and Suzuki vehicles through official dealership agreements. Revenue generated from the margin between wholesale purchase price and retail sale price to consumers.
2. Vehicle Sales (Used/KM0): Sales of pre-owned and nearly-new vehicles. Includes vehicles from trade-ins, lease returns, and inventory acquired through auctions or other channels.
3. Financial Services: Financing, leasing, and insurance products offered to customers. Revenue from commissions on financing arrangements, leasing contracts, and insurance products.
4. Maintenance and Repair Services: Workshop services including oil changes, tire replacement, parts sales, and general vehicle maintenance. Revenue from labor charges and parts markup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ricci Group is an authorized Hyundai and Suzuki car dealership operating three showrooms in Northeast Italy, selling new, used, and KM0 (nearly new) vehicles alongside financing, leasing, insurance, long-term rental, and aftersales maintenance and repair services. The company provides multi-brand used inventory including BMW, MINI, Toyota, SEAT, and others, supported by a workshop offering oil changes, tire services, and genuine parts. E-Mobility is highlighted as a dedicated offering for electric (BEV), hybrid (HEV), and plug-in hybrid (PHEV) vehicles.

Product overview

Ricci Group is an official Hyundai and Suzuki car dealership operating in the Friuli-Venezia Giulia and Veneto regions of Italy, with locations in Pordenone, Portogruaro, and Oderzo. The company offers a comprehensive automotive portfolio centered on new vehicle sales of Hyundai and Suzuki brands, supplemented by used and KM0 (nearly new) vehicle sales across multiple brands including BMW, MINI, Toyota, SEAT, Mitsubishi, Opel, Peugeot, Renault, Ford, and smart. The core product offering consists of a wide range of vehicles including compact cars, SUVs, electric vehicles (BEV), hybrid electric vehicles (HEV), and plug-in hybrid electric vehicles (PHEV). The company complements vehicle sales with financial services including vehicle financing, leasing, and insurance, as well as aftersales services including maintenance, repairs, tire changes, replacement parts, and accessories. Additional digital services include vehicle comparison tools, used vehicle valuation calculators, and online vehicle configuration. The E-Mobility section highlights the company's focus on electric and hybrid vehicle offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai New Vehicle Sales Sales of new Hyundai vehicles including compact cars (i20), SUVs (Bayon, Kona, Tucson, Santa Fe), electric vehicles (IONIQ 5, IONIQ 6, IONIQ 9, Kona Electric, Inster), and performance models (IONIQ 5 N). For individual consumers in Northeast Italy seeking a manufacturer-warranted new car.
• Suzuki New Vehicle Sales Sales of new Suzuki vehicles including Swift, Vitara, and related models. For individual consumers in Northeast Italy seeking compact cars and SUVs from the Suzuki brand.
• Used Vehicle Sales Pre-owned vehicles from multiple brands including Hyundai, Suzuki, BMW, MINI, Toyota, SEAT, Mitsubishi, Opel, Peugeot, Renault, Ford, and smart. Includes verified kilometer readings and 12-month warranties. For individual buyers seeking a quality-assured used car.
• KM0 (Nearly New) Vehicles Nearly new vehicles with very low mileage, available at discounted prices from new vehicle listings. For buyers who want a near-new vehicle without the wait for factory order.
• Vehicle Financing Customized financing plans with or without down payment, including theft and fire coverage integrated into monthly payments. For individual buyers needing to finance a vehicle purchase.
• Vehicle Leasing Long-term vehicle leasing options for personal or business use. For customers who prefer lease arrangements over ownership.
• Vehicle Insurance Insurance services for vehicles including coverage options integrated with financing plans. For vehicle buyers seeking bundled insurance at point of sale.
• Long-Term Vehicle Rental Long-term vehicle rental services. For customers seeking flexible vehicle access without ownership commitment.
• Vehicle Maintenance and Repair Full-service auto repair including oil changes, maintenance checks, and mechanical repairs performed by certified technicians. For owners of Hyundai, Suzuki, and other vehicles needing scheduled service or repairs.
• Tire Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Hyundai ItalycoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Hyundai vehicles in Northeast Italy. Ricci Group operates as the official point of sale and service for Hyundai cars, providing new vehicle sales, maintenance, and parts under the Hyundai brand. The partnership provides access to manufacturer incentives, promotional programs, and official warranty support.
• Suzuki ItalycoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Suzuki vehicles. Ricci Group serves as the official dealership for Suzuki cars, providing sales, servicing, and parts. The partnership enables Ricci Group to offer Suzuki's range of compact cars and SUVs through their physical showrooms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Penske Automotive Group: Global multi-brand franchised automotive retailer operating across the U.S., U.K., and other markets. Overlapping franchise + aftermarket + F&I revenue mix, but at materially larger scale and broader OEM diversity than Ricci Group.
• AutoNation: Largest U.S. automotive retailer with ~300 stores selling new and used vehicles alongside finance, insurance, and repair services. Closely comparable business model (franchised dealership + F&I + service/parts) but far larger scale than Ricci Group.
• Asbury Automotive Group: U.S. franchise automotive retailer operating 150+ dealerships across multiple states. Revenue mix and operational model closely mirror Ricci Group's franchised dealership + service + F&I structure, though at significantly larger scale.
• Group 1 Automotive: U.S./U.K.-based franchised automotive retailer with ~200 dealerships offering new and used vehicles, parts, service, and F&I products. Highly comparable end-to-end dealership operating model to Ricci Group.
• Sonic Automotive: U.S. automotive retailer operating franchised dealerships and the EchoPark used-vehicle platform, with F&I and service revenue streams. Comparable in operating mix to Ricci Group, with EchoPark adding a dedicated used-car retail brand alongside the franchise.
• Inchcape: London-headquartered automotive distributor and retailer operating across multiple continents, distributing and retailing new and used vehicles. Closest international peer to a multi-brand franchised dealership group like Ricci Group.
• CarMax: Largest U.S. used-vehicle retailer with omnichannel sales, in-house financing (CarMax Auto Finance), and reconditioning centers. Comparable on the used-vehicle and captive-finance side of Ricci Group's business, though CarMax does not hold new-vehicle franchises.

Emerging players

• Auto1 Group: Berlin-headquartered digital used-car platform (Autohero retail brand and Auto1 dealer marketplace) operating across Europe including Italy. Represents an emerging online channel that competes with the traditional dealership used-vehicle model Ricci Group relies on.

Others

• Cox Automotive: Global automotive services group offering dealer software (DealerTrack, VinSolutions), inventory management, and remarketing. Comparable ecosystem participant whose solutions serve the same dealership workflow Ricci Group operates in via DealerK.
• AutoScout24: Europe's largest online vehicle marketplace operating in Italy. Functions as the primary digital demand-generation channel for Italian dealers, including driving leads into Ricci Group's funnel, making it an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@riccigroupconcessionaria
• Facebookfacebook.com/RicciGroupAutovip
• LinkedInlinkedin.com/company/ricci-group-srl-concessionaria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ricci Group