What Blackbird Agency does

Blackbird Agency is a French e-commerce services agency headquartered in Strasbourg, founded in 2015 by two Magento developers. It specializes in end-to-end delivery on Magento Open Source, Adobe Commerce, Sylius, and Hyvä Themes platforms, serving B2C brands and B2B companies across fashion (Maison Kitsuné, Hartford, Banana Moon), bedding (Bultex, Epéda, Drouault), industrial distribution (VPK Distribution, SERMES, UKAL), healthcare (Pharmacie Veau, MEGA Dental), publishing (Burda), and government (CTIFL). The agency employs approximately 29-30 people, including ~22 developers, project managers, UX designers, and a business development function, operating from a single Strasbourg office with an Ubuntu/Linux-based open workspace.

The technology stack centers on PHP 8, MySQL/MariaDB, React, Vue.js, TailwindCSS, AlpineJS, Docker, and Symfony, with Hyvä Themes as a flagship frontend specialization credited with 100/100 PageSpeed scores. Blackbird develops proprietary Magento extensions (Advanced Content Manager, Front-End Visual Merchandiser, Automated Translator) and open-source modules on GitHub (Hreflang Tag, Translation Dictionaries Generator, Repopulate Cart). In 2025 the company launched Ada, a GPT-powered AI assistant that translates natural-language questions into SQL queries for the Magento back-office. Certifications include Adobe Solution Partner, Sylius Premium Solution Partner, Hyvä Gold Partner (group-level), QUALIOPI training certification, and Great Place to Work.

The business model blends professional services (project-based engagements with detailed backlogs, typically 4-6 months), recurring managed hosting (cloud from €299/month, dedicated from €239/month), licensing of premium extensions, fixed-price audits (performance at €1,290 HT, accessibility from €6,000 HT), and a Qualiopi-certified training catalog. GTM is sales-led direct via website intake with dedicated account managers. Since April 2024 Blackbird has operated as a subsidiary of the Synolia group, gaining access to CRM, data, and broader DXP capabilities across France and Chile.

Name

Blackbird Agency

Legal name

Blackbird Agency SàRL

Website

https://black.bird.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Blackbird Agency is a Strasbourg-based e-commerce services firm specializing in Magento, Adobe Commerce, Sylius, and Hyvä Themes development for B2C and B2B brands, operating as a subsidiary of the Synolia group since April 2024.

Ownership category

akta.pro rank

Product category

E-commerce Development Services

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Services (8741), Services-Educational Services (8200)

akta.pro primary industry

Cloud Architecture & Migration Integration (BPAEAAAH)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), ITSM Governance, Compliance & Audit Readiness (BPAEAJAM)

Keywords

• E-commerce development
• Magento development
• Sylius solutions
• Hyvä themes
• Hosting services

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. E-commerce Project Services: Core revenue stream from designing, developing, and maintaining e-commerce platforms on Magento and Sylius. Includes creation, technical/functional redesigns, migrations, and specific feature development. Billed as project-based engagements with detailed backlog and precise pricing.
2. Training Services: Professional training programs on Magento, Sylius, Hyvä Themes, UI/UX Design (Figma), and digital team performance. Certified QUALIOPI training organization enabling access to public funding.
3. Hosting Services: Cloud and dedicated hosting solutions optimized for Magento and Sylius. Cloud hosting from €299/month, dedicated hosting from €239/month. Includes infrastructure management, monitoring, and optimization.
4. Premium Extensions: Sale of premium Magento extensions including Advanced Content Manager, Visual Merchandiser, and Automated Translator through online store.
5. Audit Services: Various audit services including performance audits (€1290 HT), accessibility audits (from €6000 HT), UX/CRO audits, quality audits, and migration audits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Blackbird Agency is an e-commerce development agency specializing in the design, creation, migration, and maintenance of online stores on Magento Open Source, Adobe Commerce, and Sylius platforms. It complements project delivery with cloud and dedicated hosting, technical and accessibility audits, certified training programs, and a portfolio of proprietary Magento extensions including the Ada AI assistant.

Product overview

Blackbird Agency is an e-commerce agency specializing in Magento Open Source, Adobe Commerce, and Sylius platforms. The product portfolio centers on e-commerce development and maintenance services, supplemented by a proprietary extension ecosystem (Advanced Content Manager, Front-End Visual Merchandiser, Automated Translator) and the Ada AI Assistant for Magento. Additional offerings include cloud and dedicated hosting solutions optimized for Magento and Sylius, along with a training catalog covering Magento, Hyvä Themes, and Sylius administration. The company operates as part of the Synolia group since 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Project Services End-to-end project services for designing, developing, and maintaining e-commerce platforms on Magento Open Source, Adobe Commerce, and Sylius, including creation, technical/functional redesigns, migrations, and custom feature development for business clients.
• Cloud Hosting Flexible cloud hosting solution using AWS, Google Cloud, and Microsoft Azure with Docker and New Relic for deployment and performance monitoring, and Cloudflare for content delivery, optimized for Magento and Sylius stores, starting at €299/month.
• Dedicated Hosting Custom dedicated hosting infrastructure on a private network with exclusive resources for simple to complex projects, no commitment required, starting at €239/month.
• Audit Services Various audit services including performance audits (€1290 HT), accessibility audits (from €6000 HT, RGAA compliance with 106 criteria), UX/CRO audits, quality audits, and migration audits.
• Training Services QUALIOPI-certified professional training programs on Magento, Sylius, Hyvä Themes, UI/UX Design with Figma, backend development, and digital team performance, enabling access to public funding for participants.
• Advanced Content Manager (ACM) Premium Magento extension enabling advanced content organization, editorial management, and flexible content block management for e-commerce sites.
• Front-End Visual Merchandiser Premium Magento extension allowing drag-and-drop product ordering directly from the front-end interface, enabling quick merchandising adjustments in response to seasonality and promotions.
• Automated Translator Premium Magento extension for automatic and instant translation within Magento, facilitating multilingual store management.
• Ada - AI Assistant for Magento AI-powered admin assistant integrated into the Magento back-office that uses GPT to translate natural language questions into SQL queries, providing instant answers about store performance, promotions, wishlists, abandoned carts, and configuration questions without technical skills required.
• TMA / TME Maintenance Services Corrective and evolutionary maintenance services (Tierce Maintenance Applicative / Tierce Maintenance Évolutive) for ongoing support of e-commerce platforms on Magento and Sylius.
• Strategic Consulting Services Strategic decision-making, business consulting, and team pedagogy advisory services for e-commerce professionals covering project direction and platform expertise.
• UX and UI Design Services UX and UI design services for e-commerce projects including graphic redesigns, user experience optimization, visual identity creation, and mockups using Figma.

Quantifiable outcome

• Hyvä delivers perfect 100/100 Google PageSpeed scores and optimal Core Web Vitals
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• SynoliacoreStrategic or Co-development Partner · 1 April 2024Blackbird joined the Synolia group in April 2024. This acquisition allows Blackbird to benefit from Synolia's expertise in CRM, data, and other domains. Synolia, founded in 2004, operates as a DXP (Digital eXperience Platform) provider with locations in Lyon (HQ), Paris, Bordeaux, Rennes in France, and Santiago, Chile internationally. The partnership is built on shared values: human-centered projects, quality as a guiding principle, and passion.
• AdobecoreTechnology or IntegrationAdobe Solution Partner with certified Magento/Adobe Commerce developers. Blackbird's co-founders were originally Magento developers and have been certified on the platform for over 15 years.
• SyliuscoreTechnology or IntegrationSylius Premium Solution Partner, demonstrating deep expertise in the Sylius e-commerce platform built on Symfony. Blackbird offers Sylius-specific training and development services.
• HyväcoreTechnology or IntegrationHyvä Gold Partner recognized for quality and variety of projects implemented with Hyvä Themes. Blackbird is also a certified Hyvä developer trainer with Qualiopi certification.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/blackbird-agency
• Facebookfacebook.com/AgenceBlackbird
• LinkedInlinkedin.com/company/blackbird-agency
• Instagraminstagram.com/blackbird_agency
• Xx.com/agenceblackbird

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackbird Agency