Synolia
Synolia is a French digital consulting and implementation agency (founded 2004, Lyon) that orchestrates e-commerce, CRM, PIM, and data projects across partner platforms including SugarCRM, Adobe Commerce, OroCommerce, Shopify, and Akeneo for enterprise and mid-market clients in France and Latin America.
- Company typePrivate
- Founded2004
- HeadquartersLyon, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Synolia does
Synolia is a privately held French digital transformation consulting and implementation agency founded in 2004 in Lyon, specializing in the orchestration of e-commerce, CRM, PIM/DAM, OMS, business intelligence, marketing automation, and customer service projects. The company positions itself as a "Digital eXperience Platform" (DXP) conductor that combines strategic consulting with technical implementation across a curated portfolio of partner platforms, including Adobe Commerce (since 2008), SugarCRM (Elite partner since 2004, with 400+ organizations implemented), OroCommerce (Gold Partner), Akeneo, Sylius, Shopify (via the 2024 W3lead acquisition), Zendesk, HubSpot, Klaviyo, and Qlik. Its proprietary assets include custom connectors (such as an Akeneo–Sylius connector), SugarCRM R&D modules, and methodological IP covering both V-cycle and agile delivery.
The business model is professional services–led: Synolia generates revenue through digital consulting engagements, platform implementation and integration projects, certified training (notably SugarCRM administrator and API training), and recurring support/maintenance contracts (Tierce Maintenance Applicative, or TMA). Pricing is custom and quote-based, tied to project scope, platform selection, team composition, and engagement duration, with multi-year contracts in place with enterprise clients. The go-to-market is direct enterprise and mid-market field sales, supported by a partner referral network from Adobe, SugarCRM, OroCommerce, and Zendesk. Customers span enterprise (Aldo, Cambium Networks, Delsey Paris, Interflora, Lafuma Mobilier, Onet, GHD France, LOOK Cycle, Bongénie) and SMB segments (Igual, Maréchal Fraîcheur, Pharmacie Veau, CAT LC France), with documented outcomes including +60% revenue growth (Igual), +40% basket size (Igual), 50% time savings on administrative tasks (Vivre en Bois), and 25% manual ticket reduction (GHD France).
The company operates from six offices — Lyon (headquarters), Paris, Bordeaux, Rennes, Strasbourg (via the April 2024 Blackbird acquisition), and Santiago, Chile — serving French-speaking Europe and Latin America. In 2024 Synolia pursued an aggressive inorganic growth strategy, acquiring Blackbird (an Adobe Commerce/Sylius specialist with 30 employees) in April and W3lead (a Shopify specialist) in October, with acquired founders joining the shareholding. AI is delivered primarily as an integration service leveraging partner platforms' AI capabilities rather than proprietary models, framed around an "AI as assistant" doctrine formalized in a public AI Manifesto. Revenue is not publicly disclosed.
Synolia firmographics
Firmographics- Name
- Synolia
- Legal name
- Synolia
- Website
- https://synolia.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Synolia is a French digital consulting and implementation agency (founded 2004, Lyon) that orchestrates e-commerce, CRM, PIM, and data projects across partner platforms including SugarCRM, Adobe Commerce, OroCommerce, Shopify, and Akeneo for enterprise and mid-market clients in France and Latin America.
- Ownership category
- akta.pro rank
Synolia industry classification
Industry- Product category
- Digital Transformation Consulting Services
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Operations & Process Improvement Consulting (BPAHACAB)
- akta.pro secondary industries
- Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
Keywords
Where Synolia is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Synolia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Consulting Services: Strategic consulting for digital transformation, including digital strategy development, audit and optimization, UX/UI design, and data governance. Services are delivered through project-based engagements with enterprise and mid-market clients.
- Implementation & Integration Services: Technical implementation of e-commerce platforms (Adobe Commerce, OroCommerce, Shopify, Sylius), CRM systems (SugarCRM, HubSpot, Zendesk), PIM solutions (Akeneo, Sales Layer), and Business Intelligence tools (Qlik, MyReport). Includes configuration, development, and system integration.
- Training Services: Certified training programs for SugarCRM administrators and users, including platform administration, user adoption, and API technical training. Offered as part of implementation or as standalone services.
- Support & Maintenance (TMA): Ongoing technical support and application maintenance services (Tierce Maintenance Applicative) including bug fixes, updates, and minor evolutions. Provided through support contracts post-implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Synolia product offering
Product offeringCore offering
Synolia is a French digital transformation consulting and implementation agency that orchestrates enterprise projects across e-commerce platforms (Adobe Commerce, OroCommerce, Shopify, Sylius), CRM systems (SugarCRM, HubSpot), PIM solutions (Akeneo, Sales Layer), customer service platforms (Zendesk), marketing automation (Klaviyo), business intelligence tools (Qlik, MyReport), and data integration platforms (Make, Blueway). It delivers end-to-end services spanning strategy consulting, technical implementation, integration, training, and ongoing support/maintenance (TMA). The company positions itself as the leading SugarCRM partner in France with 400+ organizations implemented since 2004.
Product overview
Synolia is a French e-commerce, CRM, and digital transformation consulting agency founded in 2004. The company operates as an orchestrator of digital projects, offering consulting and implementation services through its Digital eXperience Platform (DXP) approach. The portfolio includes two primary service lines: expertise services (E-commerce, CRM, Business Intelligence, PIM/DAM, Marketing Automation, Customer Service, Data Integration, and Work Management) and a curated set of partner platform solutions. The partner solutions portfolio spans e-commerce platforms (Adobe Commerce, OroCommerce, Shopify, Sylius), CRM systems (SugarCRM as Elite partner, HubSpot), PIM solutions (Akeneo, Sales Layer, Quable), BI tools (Qlik, MyReport), customer service (Zendesk), marketing automation (Klaviyo), and integration platforms (Make, Blueway). Synolia also provides SugarCRM-specific training programs and integration services, having implemented over 400 SugarCRM organizations. The company has expanded through acquisitions including Blackbird (Adobe Commerce/Sylius specialist, April 2024) and W3lead (Shopify specialist, October 2024), with offices in Lyon, Paris, Bordeaux, Rennes, Strasbourg, and Santiago, Chile.
Differentiator
Problem solved
Functional benefit
Brands
- Blackbird: Strasbourg-based e-commerce agency operating under Synolia Group, specializing in Adobe Commerce, Magento, Hyvä theme, and Sylius solutions for the Grand Est region.
Products and services
- Digital Transformation Consulting Services Strategic consulting services including audit and optimization, digital strategy development, data governance, UX/UI design, infrastructure consulting, and AI integration advisory. Delivered through project-based engagements targeting enterprises and mid-market clients across France and Latin America.
- E-commerce Implementation Services End-to-end e-commerce platform consulting, implementation, integration, and optimization covering Adobe Commerce, OroCommerce, Shopify, Sylius, and custom applications for B2B and B2C scenarios. Includes platform selection, development, theme implementation (including Hyvä), and multi-language/multi-currency configuration.
- CRM Implementation Services Customer relationship management consulting, strategy, deployment, and integration covering SugarCRM (Elite partner since 2004 with 400+ implementations), HubSpot, and Salesforce. Includes Sugar Sell (sales CRM), Sugar Market (marketing automation), and Sugar Serve (customer service) deployments with Outlook and ERP integration.
- PIM (Product Information Management) Implementation Services Product Information Management consulting and implementation covering PIM strategy, Akeneo PIM (AI-powered composable PIM), Sales Layer, and Quable deployments. Includes catalog centralization, data enrichment, multi-channel distribution, and connector development (including proprietary Akeneo-Sylius connector).
- Business Intelligence Implementation Services Data analytics and business intelligence consulting covering data integration, visualization, and reporting. Implements Qlik Sense, MyReport, and Power BI integrations with CRM and e-commerce platforms for commercial teams and management reporting.
- Customer Service Platform Implementation Services Customer service consulting and implementation covering ticketing systems (Zendesk), knowledge base management, SLA configuration, AI-powered automation (Zendesk AI achieving 85% automation rates), multi-channel request centralization (email, phone, chat), and conversational bot deployment.
- Marketing Automation Implementation Services Marketing automation consulting and implementation covering email marketing, campaign automation, customer segmentation, and multi-channel orchestration. Expertise includes Klaviyo (abandoned cart recovery, welcome emails, multilingual campaigns), HubSpot, and Sugar Market deployments integrated with e-commerce platforms.
- OMS (Order Management System) Implementation Services Order Management System consulting and implementation covering order processing, inventory management, fulfillment orchestration, and omnichannel order synchronization. Implements OneStock OMS for unified commerce operations.
- Data Integration Services Data integration and ETL consulting covering data pipeline architecture, system connectivity, and data flow optimization between e-commerce, CRM, PIM, ERP, and analytics platforms. Implements Make (iPaaS) and Blueway (MDM) for workflow automation and master data management.
- SugarCRM Training Programs Certified SugarCRM training programs covering administrator training (system administration, security, Studio configuration, BPM/Process Author, advanced process management), user adoption training, and technical/API training covering SugarCRM REST API endpoints, authentication, and integration development using Postman.
- SugarCRM Integration Services SugarCRM implementation and integration services with a methodology covering traditional V-cycle/Waterfall and agile approaches. Services include needs assessment, Sugar implementation, team training, and ongoing support. Synolia is SugarCRM's principal partner in France with 400+ organizations implemented.
- AI Integration Services Artificial intelligence consulting and implementation supporting transparent, reliable, and ethical AI transformation that enhances productivity and data governance. AI is positioned as an assistant supporting human talent. Implementations include Zendesk AI customer service automation (85% automation rate achieved for Aéroports de Lyon), SugarCRM SugarAI for no-touch data management, and Klaviyo AI-driven marketing campaigns.
- Support & Maintenance (TMA) Services Ongoing technical support and application maintenance services (Tierce Maintenance Applicative) including bug fixes, updates, minor evolutions, and continuous improvement for implemented platforms. Provided through support contracts following implementation engagements.
Quantifiable outcome
- 60% revenue increase for Igual e-commerce platform (2021-2022)
- +6 more outcomes
Companies that use Synolia
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Synolia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability5 records
Feature4 records
Synolia partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- W3leadcoreAcquisition of W3lead, a Shopify platform specialist, to expand Synolia's capabilities in the Shopify ecosystem and provide comprehensive e-commerce solutions covering multiple platforms.
- BlackbirdcoreStrategic partnership announcement with Blackbird focusing on expanding expertise in CRM and Data. Aimed at enhancing customer solutions and fostering collaboration between teams.
- BlackbirdcoreAcquisition of Blackbird, a Strasbourg-based e-commerce agency specializing in Adobe Commerce and Sylius. Founded in 2015 with 30 employees. Acquisition strengthens Synolia's market position in France and globally. Blackbird founders joined Synolia's shareholding and took key roles.
- Adobe CommerceflagshipKey partner since 2008. Synolia is one of Adobe Commerce's key partners in France with a team of certified experts. Specializes in Adobe Commerce Cloud implementation and the Hyvä theme.
- AkeneoflagshipPartner since Akeneo's creation. Synolia has real expertise with the PIM solution and actively contributes to its continuous improvement. Certified consultants master all facets of Akeneo.
- OroCommerceflagshipLong-standing global partner. Synolia leverages OroCommerce expertise to design and implement tailor-made B2B e-commerce solutions combining performance, scalability, and alignment with client challenges. Gold Partner status.
- SugarCRMflagship#1 partner in France since 2004. Elite certified partner and member of SugarCRM's Partner Advisory Board. Over 400 organizations implemented. Expertise across Sugar Sell, Sugar Market, and Sugar Serve.
- SyliuscoreSynolia is a pre-cursor of Sylius technology in France with teams formed on the solution. Specializes in headless, lightweight, flexible e-commerce implementations for B2B and B2C.
- ZendeskcoreCertified partner for customer service and support platform implementation. Implements Zendesk for call center automation, ticketing, and AI-augmented customer service solutions.
- KlaviyocoreMarketing automation partner specializing in e-commerce email marketing, customer segmentation, and automated campaign implementation.
- HubSpotcoreCRM partner offering HubSpot implementation services for inbound marketing, sales automation, and customer relationship management.
- QlikcoreBusiness Intelligence partner for data visualization, analytics, and reporting solutions integrated with CRM and e-commerce platforms.
- OroCommercecoreGlobal partner with Gold status, offering certified OroCommerce implementation for B2B e-commerce with complex pricing and account management.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Synolia competitors and assessment
Company assessmentDirect peers
- Theodo: French digital agency offering e-commerce, web, and software development with similar SMB/mid-market clientele and partnership-driven technology approach. Comparable in agile, multi-platform delivery model.
- Kaliop: French digital transformation agency combining consulting, technical integration, and managed services around CMS, e-commerce, and data. Closely comparable to Synolia in France-based, multi-platform, mid-market focus.
- Wepoint: French digital transformation and PIM/e-commerce implementation specialist with similar mid-market focus and partner-driven approach. Directly comparable in size and service mix.
- Smile (Open): French digital agency offering e-commerce, CRM, CMS, and PIM/DAM implementation across similar technology stacks (Akeneo, Adobe Commerce, OroCommerce). Directly comparable in size, French footprint, and DXP-style orchestration of partner platforms.
- SQLI: French digital services firm with comparable e-commerce, CRM, and data practices serving enterprise and mid-market clients in France and internationally. Comparable in service mix and DXP-style engagements.
- Valtech: French-origin global digital agency with comparable DXP strategy, partner ecosystem, and enterprise/mid-market CRM + e-commerce practice. More international footprint but directly comparable service offering.
Regional players
- Novazen: French digital agency specializing in Salesforce, Commerce Cloud, and Marketing Cloud implementation. Directly comparable in e-commerce/CRM integration services but anchored to Salesforce ecosystem rather than Synolia's multi-platform approach.
Broad incumbents
- Isobar (Dentsu): Global digital agency within Dentsu offering commerce, CRM, and customer experience services. Competes for similar enterprise digital transformation mandates but with much larger international scale.
- Capgemini Engineering: Global systems integrator with French roots offering digital transformation, customer experience, and platform implementation services. Touches Synolia's market at the high end but operates at much larger scale across all of Europe.
- Devoteam: Larger French-headquartered IT and digital transformation consultancy with broader service portfolio including cloud, cybersecurity, and data. Overlaps with Synolia on CRM/e-commerce consulting but operates at significantly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Synolia social profiles
Digital presenceSynolia compliance and trust
Trust signalCompliance1 record
Synolia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synolia leadership team
Management profileNumber of profiles
Profiles4 records
Synolia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Synolia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synolia M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synolia
What does Synolia do?
Synolia is a French digital transformation consulting and implementation agency that orchestrates enterprise projects across e-commerce platforms (Adobe Commerce, OroCommerce, Shopify, Sylius), CRM systems (SugarCRM, HubSpot), PIM solutions (Akeneo, Sales Layer), customer service platforms (Zendesk), marketing automation (Klaviyo), business intelligence tools (Qlik, MyReport), and data integration platforms (Make, Blueway). It delivers end-to-end services spanning strategy consulting, technical implementation, integration, training, and ongoing support/maintenance (TMA). The company positions itself as the leading SugarCRM partner in France with 400+ organizations implemented since 2004.
Is Synolia a public or private company?
Synolia is a private company. It is classified as management employee owned and is currently operating.
When was Synolia founded?
Synolia was founded in 2004. It employs 51 to 100 people.
Where is Synolia based?
Synolia is headquartered in Lyon, France, in the Europe region.
How does Synolia make money?
Four revenue lines are on record. Digital Consulting Services are the primary driver. The others are implementation & Integration Services, training Services and support & Maintenance (TMA).
Who are Synolia's main competitors?
Direct peers on record are Theodo, Kaliop, Wepoint, Smile (Open), SQLI and Valtech. Novazen is listed as a regional player. Broad incumbents are Isobar (Dentsu), Capgemini Engineering and Devoteam.
Does Synolia have an API?
Yes. Synolia provides API training for SugarCRM, covering the SugarCRM REST API. Training includes: discovering API endpoints to interact with modules, records, and metadata; understanding authentication systems using application keys, access tokens, and refresh tokens; understanding the concept of 'platform' to distinguish third-party applications; executing REST requests (GET, POST, PUT, DELETE) to read, create, update, and delete records; and using development tools like Postman for testing and debugging API requests. Developer documentation is at www.synolia.com/solutions/sugarcrm/integrateur.
What industry is Synolia in?
Synolia's product category is Digital Transformation Consulting Services. Its primary akta.pro industry code is BPAHACAB, Operations & Process Improvement Consulting, with a secondary code of BPAEAMAJ, Business Process-Aligned IT Outsourcing (ITO + BPO Integrated). Its NAICS code is 54161 and its SIC code is 8742.