Sound Storm Laboratories
- Company typePrivate
- Founded1997
- HeadquartersOxnard, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sound Storm Laboratories does
Sound Storm Laboratories (SSL) is a US-based designer and seller of aftermarket car audio and mobile entertainment hardware, founded in 1997 and headquartered at 3451 Lunar Court, Oxnard, California. The company is a subsidiary of Boss International Group, a multi-brand mobile electronics conglomerate that also owns Boss Audio, Planet Audio, and NYNE, and operates alongside group-level engineering offices in Oxnard and Shenzhen, China, with additional sales offices in Chicago and Miami. Leadership sits with CEO and President Sam Rabbani.
SSL's product portfolio spans amplifiers (Class A/B and Class D monoblock and multi-channel models across Evolution, EVO, and Charge series, ranging up to 5000W), subwoofers (8" to 15"), full-range speakers, in-dash multimedia receivers with Apple CarPlay and Android Auto on select models, signal processors, capacitors, and powersports/off-road audio systems including the BoomTube amplified ATV line. Core technologies center on MOSFET power supplies, 1-ohm stable amplifier designs, variable crossover controls, amplifier strapping, and Bluetooth (A2DP) audio and hands-free calling.
The business model is consumer hardware sales, primarily through a direct-to-consumer e-commerce site (soundstormlab.com, operated on the Quivers platform), authorized retail partners including Amazon (Platinum Dealer), Walmart, Sonic Electronix, and Fry's Electronics, an authorized dealer network, and a bulk/volume sales program for B2B buyers. Products are priced between roughly $150 and $345, with free continental US shipping, a 30-day return policy, and tiered warranty terms of 1 to 6 years (extended warranty available through authorized Platinum Dealers). International shipping is offered to 100+ countries.
Sound Storm Laboratories firmographics
Firmographics- Name
- Sound Storm Laboratories
- Legal name
- SSL International
- Website
- https://soundstormlab.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sound Storm Laboratories industry classification
Industry- Product category
- Car Audio Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industries
- Car Audio & In‑Vehicle Entertainment Retail (CRACAEAI), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where Sound Storm Laboratories is headquartered
LocationHeadquarters
- HQ city
- Oxnard
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sound Storm Laboratories business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Car Audio Hardware Sales: One-time sale of physical car audio products including amplifiers, subwoofers, speakers, in-dash receivers, signal processors, and accessories. Revenue generated through direct e-commerce, retail partners, and dealer network.
- Bulk/Volume Sales: Quantity discount programs for businesses and organizations purchasing Sound Storm Labs products in volume. Contact-based sales process for bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Amplifiers - Entry to High Power |
| Unit Pricing | Pay-as-you-go | In-Dash Multimedia Receivers |
| Subscription | Annual | Extended Warranty Program |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Sound Storm Laboratories product offering
Product offeringCore offering
Sound Storm Laboratories designs, manufactures, and sells aftermarket car audio electronics under the SSL brand, including amplifiers, subwoofers, speakers, in-dash multimedia receivers, signal processors, capacitors, and powersports audio systems. The lineup targets individual vehicle owners and audio enthusiasts seeking to upgrade factory-installed sound, with products sold direct and through mass-market retailers and authorized dealers.
Product overview
Sound Storm Laboratories is a car audio manufacturer offering a comprehensive portfolio of mobile electronics products. The core product line includes In-Dash receivers (Double-DIN and Single-DIN units with DVD players, touchscreen displays, and smartphone integration via Apple CarPlay and Android Auto), Amplifiers (organized into Evolution Series [EV] and EVO Series monoblock and multi-channel models, plus Charge Series [CG]), Subwoofers (8" to 15" in various configurations), Speakers (full range in sizes from 3.5" to 6"x9"), Signal Processors (bass generators, crossovers, equalizers), Capacitors, and Powersports products including the BoomTube amplified ATV speaker systems and SMC off-road audio products. All products are sold under a single unified brand with multiple amplifier series differentiated by power ratings and topologies (Class A/B and Class D).
Differentiator
Problem solved
Functional benefit
Products and services
- SSL Car Audio Amplifiers
- SSL Car Subwoofers
- SSL Car Speakers
- SSL In-Dash Receivers / Multimedia Head Units
- SSL Signal Processors
- SSL Capacitors
- SSL Powersports Audio
- SSL Bulk / Wholesale Sales Program
Quantifiable outcome
- Extended warranty coverage up to 6 years on amplifiers when purchased through authorized dealers
- +2 more outcomes
Companies that use Sound Storm Laboratories
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Sound Storm Laboratories technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Sound Storm Laboratories partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Boss International GroupcoreParent company and manufacturer of 3 major car audio brands: Boss Audio, Planet Audio, Sound Storm Laboratories plus NYNE Bluetooth speakers. Boss International Group has been in business for 30 years and is still growing. SSL is part of this larger manufacturing and distribution organization.
- QuiverscoreQuivers is the eCommerce solution provider executing all online transactions for soundstormlab.com. Provider of eCommerce solutions to over 1000 branded manufacturers globally. Handles order processing, customer service communications, and secure checkout for consumers.
- Amazon (Platinum Dealer)majorAuthorized Platinum Dealer status offering SSL products with Free Extended Warranty benefit. Major online marketplace channel for consumer sales.
- Sonic Electronix (Platinum Dealer)majorAuthorized Platinum Dealer for Free Extended Warranty. Car audio specialty retailer with professional installation services potentially qualifying customers for extended warranty.
- WalmartmajorMajor retail chain partner distributing SSL products through physical and online storefronts.
- Fry's ElectronicsmajorElectronics retail chain partner with physical storefront locations for SSL product distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sound Storm Laboratories competitors and assessment
Company assessmentDirect peers
- Kicker: US-based car audio brand with comparable product categories — amplifiers, subwoofers, and speakers — sold through similar specialty retailers and Amazon. Strong enthusiast following; competes in adjacent price tiers to SSL.
- Rockford Fosgate: Established US car audio specialist offering amplifiers, subwoofers, and speakers with overlapping SKUs to SSL. Operates in a similar value-to-mid-tier positioning with strong enthusiast brand recognition and broader aftermarket distribution.
- JL Audio: Premium car and marine audio manufacturer covering subwoofers, amplifiers, and speakers. Operates in a higher price tier than SSL but competes for the same enthusiast installer channel and dealer relationships.
- Planet Audio: Another sister brand of SSL under Boss International Group. Planet Audio markets car audio amplifiers, subwoofers, and multimedia head units with very similar specifications and pricing — essentially a near-clone product line within the parent portfolio.
- Boss Audio Systems: Sister brand under the same Boss International Group parent. Boss Audio offers a directly overlapping lineup of car amplifiers, subwoofers, speakers, and multimedia receivers at similar value-tier price points, competing for the same shelf space and consumer.
Emerging players
- DS18: Direct-to-consumer car audio brand with comparable product breadth (amplifiers, subwoofers, speakers, powersports) and similar value-tier positioning to SSL. Active social media presence and growing specialty-retailer footprint create head-to-head competition.
Broad incumbents
- Kenwood / eXcelon: Major incumbent car audio brand offering multimedia receivers, amplifiers, and speakers. Competes with SSL across the head-unit and amplifier categories with deeper dealer networks and stronger brand equity.
- Pioneer Electronics (Car Audio): Major incumbent in car multimedia, head units, and amplification. Pioneer's CarPlay/Android Auto-equipped NEX and DMH series compete directly with SSL's DD-series in-dash receivers, with much larger R&D and brand budgets.
- Alpine Electronics: Established car audio specialist with broad portfolio of head units, amplifiers, and speakers. Higher brand prestige and price tier than SSL but overlapping product categories and channel presence.
- Sony Car Audio: Global consumer electronics incumbent with a car audio product line covering multimedia receivers, amplifiers, and speakers. Competes with SSL at mass-market retailers like Walmart and Amazon on price and brand trust.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sound Storm Laboratories social profiles
Digital presenceSound Storm Laboratories financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Storm Laboratories leadership team
Management profileNumber of profiles
Profiles1 record
Sound Storm Laboratories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Storm Laboratories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Storm Laboratories
What does Sound Storm Laboratories do?
Sound Storm Laboratories designs, manufactures, and sells aftermarket car audio electronics under the SSL brand, including amplifiers, subwoofers, speakers, in-dash multimedia receivers, signal processors, capacitors, and powersports audio systems. The lineup targets individual vehicle owners and audio enthusiasts seeking to upgrade factory-installed sound, with products sold direct and through mass-market retailers and authorized dealers.
Is Sound Storm Laboratories a public or private company?
Sound Storm Laboratories is a private company. It is classified as corporate owned and is currently operating.
When was Sound Storm Laboratories founded?
Sound Storm Laboratories was founded in 1997. It employs 11 to 50 people.
Where is Sound Storm Laboratories based?
Sound Storm Laboratories is headquartered in Oxnard, United States, in the North America region.
How does Sound Storm Laboratories make money?
Two revenue lines are on record. Car Audio Hardware Sales are the primary driver. The others are bulk/Volume Sales.
Who are Sound Storm Laboratories's main competitors?
Direct peers on record are Kicker, Rockford Fosgate, JL Audio, Planet Audio and Boss Audio Systems. DS18 is listed as an emerging player. Broad incumbents are Kenwood / eXcelon, Pioneer Electronics (Car Audio), Alpine Electronics and Sony Car Audio.
Does Sound Storm Laboratories have an API?
No public API is recorded for Sound Storm Laboratories.
What industry is Sound Storm Laboratories in?
Sound Storm Laboratories's product category is Car Audio Equipment. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of CRACAEAI, Car Audio & In‑Vehicle Entertainment Retail. Its NAICS code is 33431 and its SIC code is 3651.