Revolution Event GmbH

What Revolution Event GmbH does

Revolution Event GmbH is a privately held Austrian event management company founded in 2008 and headquartered in Puch bei Hallein, near Salzburg. The company owns and operates three distinct festival properties: Electric Love Festival, Austria's largest electronic music festival held annually at the Salzburgring and drawing approximately 180,000 attendees from 70 countries across four days with over 200 artists on seven stages; Shutdown Festival, a hard-music festival at the abandoned Zwentendorf nuclear power plant that hosts 15,000 visitors over a 12-hour program; and Nukranox, an indoor hard-music event at Messezentrum Salzburg entering its third edition in December 2025. The company is led by two managing directors (Geschäftsführer), Thomas Priewasser and Manuel Reifenauer, and operates with 11 to 50 employees under an Austrian private limited liability (GmbH) structure with no external investors disclosed.

The business model combines a direct-to-consumer festival operation with a B2B services arm. Consumer revenue is generated through ticket sales on dedicated festival-branded websites (electriclove.at, shutdownfestival.at, nukranox.at), marketed via Facebook, Instagram, and LinkedIn. B2B revenue streams include Einwegpfand (single-use deposit) handling services — automated PET and can return machines, logistics, personnel, and transparent billing sold to other event organizers — as well as equipment and decoration rental plus technical crew staffing. Pricing is quote-based and not publicly disclosed; the deposit return machines are capable of processing up to 45 units per minute. Recruitment for on-site event staff is conducted through revostaff.com, while full-time hiring uses a Personio-hosted careers portal. The geographic operating footprint is Austria/Europe, with no global footprint claim. Cumulative attendance across all events is described as millions of visitors from 70+ countries since 2008, and the company is actively operating with events scheduled for 2025 and 2026, indicating continued commercial viability of its three-festival, two-service portfolio.

Name

Revolution Event GmbH

Legal name

Revolution Event GmbH

Website

https://revolutionevent.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Revolution Event GmbH is an Austrian festival operator founded in 2008 that owns three festival brands (Electric Love, Shutdown, Nukranox) and sells B2B deposit-handling and production services to other event organizers.

Ownership category

akta.pro rank

Product category

Festival & Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Music festival organization
• Event production services
• Deposit return systems
• Festival management
• Live event staffing

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Festival Ticket Sales: Revenue from ticket sales for owned festivals including Electric Love Festival, Shutdown Festival, and Nukranox.
2. Equipment Rental & Production Services: Rental of event equipment, production technology, and decoration to other event organizers and contractors. Services include setup, operation, and breakdown support billed at hourly rates.
3. Pfand (Deposit) Handling Services: Full-service deposit management solutions for events including automated return machines (PET & cans), logistics, personnel, and transparent billing. Offered as a B2B service to other event organizers.
4. Crew Staffing Services: Supply of technical crew and event personnel for festivals and events, including setup, operation, and teardown staffing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Revolution Event GmbH organizes and executes large-scale music festivals in Austria, including Electric Love Festival (Austria's largest electronic music festival with ~180,000 visitors), Shutdown Festival (hard music at the abandoned Zwentendorf nuclear power plant), and Nukranox (Hard Music Only indoor event). The company also offers B2B services to other event organizers, including full-service deposit (Pfand) return solutions with automated PET/can machines and production services such as equipment and decoration rental.

Product overview

Revolution Event GmbH operates as an event and festival management company offering three main festival brands (Electric Love Festival, Shutdown Festival, and Nukranox), complemented by two service offerings: Einwegpfand deposit return solutions and Production services. The festivals are Austria's largest electronic music events, with Electric Love being the flagship product. The company provides complete event solutions from its own operational experience, having organized events with tens of thousands of visitors. The portfolio architecture consists of three branded festival products plus two ancillary services (deposit management and production equipment rental) that support both their own events and serve other event organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Love Festival Four-day electronic music festival held annually in July at Salzburgring, Austria, featuring more than 200 artists across seven stages and attracting around 180,000 visitors from 70 countries. Targeted at electronic music enthusiasts aged 18–35.
• Shutdown Festival Twelve-hour hard music festival held annually in August at the abandoned Zwentendorf nuclear power plant, featuring hardstyle, hard techno, and uptempo above 150 BPM for approximately 15,000 visitors.
• Nukranox One-night Hard Music Only indoor event held in December at Messezentrum Salzburg, featuring a mystical forest theme. The 2025 edition marked the third occurrence of the event.
• Einwegpfand-Lösungen (Deposit Return Solutions) Full-service single-use deposit return solutions for events, including outdoor automated return machines for PET and cans (touch display, up to 45 units per minute), logistics, personnel, and transparent billing, offered to other event organizers as a single-source provider.
• Production Services

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FKP Scorpio: Hamburg-based independent festival and concert promoter operating large European music festivals (e.g., Hurricane, Southside, Roskilde partnership). Most direct German-speaking European comparison to Revolution Event's portfolio of owned multi-stage festivals.
• DEAG Deutsche Entertainment AG: Berlin-listed live entertainment company producing concerts, tours, and festivals across Germany, Austria, and Switzerland. Comparable in scale and DACH geography, with overlapping artist booking and festival production operations.
• Q-Dance / ID&T: Dutch organizer of hard dance and electronic music events including Defqon.1, Qlimax, and Hard Bass. Closest direct competitor to Revolution's Shutdown and Nukranox hard-music festivals in terms of genre focus and audience overlap.
• Superstruct Entertainment: European festival operator managing large electronic, rock, and multi-genre festivals (e.g., Sónar, Parookaville, Monegros). Highly comparable in operating multi-stage electronic music festivals at scale across Europe.
• Wacken Open Air (ICS Festival Service): Operator of Wacken Open Air and related hard-rock/metal events in Germany. Analogous to Revolution in operating an iconic, geographically rooted destination festival with strong international audience pull and dedicated infrastructure.

Broad incumbents

• Live Nation Entertainment: Global leader in live entertainment operating festivals (e.g., Reading, Leeds, Lollapalooza) and concert promotion worldwide. Benchmarks Revolution against the upper-bound scale of festival promotion but with vastly broader geographic and genre reach.
• AEG Presents: Global live entertainment division of AEG operating festivals (Coachella stake, Goldenvoice) and venue-based touring. Provides an incumbent benchmark for festival operations and artist relationships at scale beyond Revolution's geographic reach.
• CTS Eventim: Europe's largest ticketing and live entertainment platform, operating Eventim-branded festivals and venues across multiple countries. Provides a much larger incumbent benchmark for festival promotion, ticketing, and venue operations across Europe.

Others

• Reed Exhibitions (RX): Global exhibition and trade show organizer using the Messezentrum Salzburg type venue model that Revolution's Nukranox uses. Not a direct competitor but a comparable operator of consumer/public shows in exhibition halls, providing a benchmark for B2B event services revenue mechanics.

Regional players

• MCD Productions: Ireland's largest concert and festival promoter (Electric Picnic, Body & Soul). Comparable mid-sized independent promoter with one flagship multi-day festival plus a portfolio of live events, though operating in a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/revolutionevent
• LinkedInlinkedin.com/company/revolution-event-gmbh
• Instagraminstagram.com/revolutionevent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revolution Event GmbH