What Superstruct Entertainment does

Superstruct Entertainment is a London-headquartered live music festival platform that operates a network of approximately 75-80 festival brands across 10 countries in Europe and Australia, attracting 7 million yearly visitors through 32 operating businesses. Its portfolio spans major culturally established properties including Sziget (Budapest), Wacken Open Air (Germany), Sónar Barcelona, Awakenings, Defqon.1, Parookaville, Boardmasters, Mysteryland, and Arenal Sound, covering electronic music, heavy metal, indie, pop, and Gen Z-focused genres. The company is wholly owned by KKR & Co. following a $1.4 billion acquisition in June 2024.

The business operates two primary revenue streams. The first is live festival ticket sales, distributed directly through individual festival websites and box offices, and through third-party ticketing partners such as Dice (from whom Superstruct acquired Boiler Room in January 2025). The second is a brand partnership and sponsorship business, delivered by a centralized 60+ person brand and cultural marketing team that executes over 1,000 integrated experiential and content marketing campaigns annually for global brands including Samsung, Coca-Cola, Red Bull, Lacoste, VISA, ING, Lidl, and Vodafone. The platform's technology stack is not publicly disclosed and is not a differentiator; the underlying capability is the house-of-brands operating model that shares best practices, production standards, and data insights across the portfolio.

The company was founded in 2017, has 501-1000 employees, and is registered in England and Wales as Superstruct Entertainment Limited. The portfolio has been shaped by both offensive moves (KKR-backed acquisition of Boiler Room, ongoing organic launch of new festivals in new markets) and defensive disruptions (the November 2025 exit of Sziget, artist boycotts over KKR's alleged Israel-linked investments in 2025, and leadership turnover including the December 2025 resignation of CEO James Barton and the appointment of François Jozic as Sónar's new CEO for the June 2026 edition).

Name

Superstruct Entertainment

Legal name

Superstruct Entertainment Limited

Website

https://superstruct.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Superstruct Entertainment is a London-based live music festival platform operating approximately 75-80 festival brands across 10 European countries and Australia, attracting 7 million yearly visitors and serving global brand partners through integrated experiential campaigns.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (MPAGAAAK), Music + Podcast Aggregator Super-Apps (MPAIADAF)

Keywords

• Live music festivals
• Festival brand portfolio
• Brand partnership services
• Experiential marketing
• Live entertainment events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Live Festival Ticket Sales: Revenue is generated primarily through ticket sales at live music festivals and events across the portfolio. The company operates 75+ leading festival brands and 32 operating businesses, attracting 7 million yearly visitors.
2. Brand Partnerships and Sponsorship: Superstruct Entertainment generates revenue by partnering with brands to amplify their voice toward new consumer generations. The company delivers over 1,000 brand engagement campaigns annually through integrated experiential and content marketing across its festival network. Partners include Samsung, Coca-Cola, Red Bull, Lacoste, and many others.
3. Acquisition of Festival IP: Superstruct Entertainment has grown through acquiring festival brands, including acquiring Boiler Room from ticket broker Dice. The company is backed by KKR, which acquired the business in June 2024 for approximately $1.4 billion.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Superstruct Entertainment owns and operates a network of 75+ leading live music festival brands across Europe and Australia, hosting 7 million yearly visitors through 32 operating businesses. The portfolio spans heavy metal, electronic, harder styles, pop, indie, and multi-genre festivals. Alongside ticket-based festival operations, the company sells integrated brand partnership and experiential marketing services to global and regional brands, delivering more than 1,000 brand activation campaigns per year through a 60+ person in-house team.

Product overview

Superstruct Entertainment operates as a network of 75 leading live music festival brands across 10 countries, hosting approximately 7 million yearly visitors across 32 operating businesses. The portfolio includes flagship properties such as Sziget (Europe's largest Gen Z celebration), Wacken Open Air (world's largest heavy metal festival), Sónar Barcelona (electronic music and digital arts), Defqon.1 (harder styles sanctuary), Awakenings (techno experience), Parookaville (City of Dreams), and numerous other festival brands spanning electronic music, rock, metal, indie, and pop genres. The company provides brand partnership services enabling brands to engage with passionate fan audiences through integrated experiential and content marketing campaigns across the festival network.

Differentiator

Problem solved

Functional benefit

Products and services

• Sziget Europe's largest Gen Z music and cultural celebration festival held in Budapest, Hungary, attracting millions of visitors annually.
• Wacken Open Air The world's largest heavy metal festival held annually in Wacken, Germany, featuring rock and metal acts across multiple stages.
• Brunch Electronik Daytime open-air electronic music festivals held in iconic locations, bringing together food and electronic music culture.
• Arenal Sound Spain's largest Gen Z-focused music festival held at Burriana beach, featuring electronic and pop music.
• Boardmasters UK festival combining surf, sea, and music, held in Cornwall with beach and main stage venues.
• Zwarte Cross Dutch festival where motocross, music, humor, and craziness meet, featuring one of Europe's largest temporary race tracks.
• Defqon.1 The ultimate sanctuary for harder styles including hardstyle, raw hardstyle, and hardcore, held at the Almere venue in the Netherlands.
• Awakenings
• Parookaville
• Flow
• Mysteryland
• Sónar Barcelona
• Monegros
• Lost Village
• Love The 90s
• Elrow Town
• Kendal Calling
• Mighty Hoopla
• DGTL
• Decibel Outdoor
• Dominator
• Festival de les Arts
• Listen Out
• FIB
• Truck
• Victorious
• Øyafestivalen
• Palmesus
• Tuska
• Tinderbox
• Milkshake
• Resurrection
• Brand Partnership Services

Quantifiable outcome

• 75 leading festival brands across the network
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• EventreecoreTechnology or Integration · 1 February 2026Eventree, an Edinburgh-based event accreditation platform, was appointed by Superstruct Entertainment as a multi-year accreditation provider. The partnership was signed as part of Eventree's expansion, which also included a deal with Burning Man and Festival Republic (Live Nation). Eventree provides accreditation support for Superstruct's festival portfolio.
• SamsungcoreGTM or Marketing PartnerSamsung partnered with Mysteryland on the 'Flip the House' campaign, integrating Samsung products into the festival experience and activating brand presence at one of Superstruct's flagship events.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola partnered with Sziget on the 'Feel every beat of Sziget with Coke' brand activation, creating an integrated experiential campaign at one of Europe's largest music festivals.
• Red BullcoreGTM or Marketing PartnerRed Bull partnered with Defqon.1 on the 'POWER HOUR' activation, powering up the Defqon.1 experience through Red Bull-branded content and on-site activations.
• LacostemajorGTM or Marketing PartnerLacoste partnered with Sónar Barcelona to celebrate Lacoste's 90th anniversary, integrating the fashion brand into the festival's cultural programming.
• ABN AMROmajorGTM or Marketing PartnerABN AMRO partnered with DGTL on 'The inclusive art project,' integrating the bank into DGTL's progressive cultural positioning.
• CupramajorGTM or Marketing PartnerCupra partnered with Parookaville on 'Music is our message,' integrating the automotive brand into the festival's immersive 'City of Dreams' experience.
• INGmajorGTM or Marketing PartnerING partnered with Parookaville on 'The Bank of Parookaville,' integrating the bank into the festival's fantasy-themed entertainment experience.
• VISAmajorGTM or Marketing PartnerVISA partnered with FIB and Festival de les Arts on 'Faster payments with VISA,' providing payment infrastructure and brand integration at Spanish festivals.
• LidlmajorGTM or Marketing PartnerLidl partnered with Tramlines, Boardmasters, and Victorious on 'A quality offering at a Lidl price,' activating at multiple UK festivals across the Superstruct portfolio.
• NordeamajorGTM or Marketing PartnerNordea partnered with Palmesus on 'Leave your wallet at home,' integrating the bank into the Norwegian festival through a digital payment activation.
• DesperadosmajorGTM or Marketing PartnerDesperados partnered with Elrow on 'Desperados Dance Club,' combining the tequila-flavored beer brand with Elrow's renowned immersive party experience.
• KrombachermajorGTM or Marketing PartnerKrombacher partnered with Wacken Open Air, Germany's iconic heavy metal festival, on a brand activation at the world's largest heavy metal festival.
• Telekom-MagentaMusikmajorGTM or Marketing PartnerTelekom brought Wacken Open Air to fans at home through 'Telekom-MagentaMusik,' extending the festival's reach through broadcast and digital content.
• PepsimajorGTM or Marketing PartnerPepsi partnered with Monegros on 'The Jet by Pepsi,' activating at the iconic Spanish electronic music festival.
• VodafonemajorGTM or Marketing PartnerVodafone partnered with Kendal Calling and Mighty Hoopla on 'Feel The Connection with Vodafone,' integrating the telecom brand into UK festival experiences.
• ChandonminorGTM or Marketing PartnerChandon partnered with Lost Village on 'The Orangery,' integrating the champagne brand into the boutique UK festival's premium experience.
• AXEminorGTM or Marketing PartnerAXE partnered with Arenal Sound on 'Stream Stage by AXE,' creating a branded music stage at Spain's largest Gen Z event.
• SubwayminorGTM or Marketing PartnerSubway partnered with Amsterdam Open Air and Mysteryland on 'Subs and Singles Café,' integrating the fast-food brand into Dutch festival activations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Live Nation Entertainment: Live Nation Entertainment is the world's largest live entertainment company, operating festivals, concerts, ticketing (Ticketmaster), and venues globally. It directly competes with Superstruct in the European festival market and is one of the four major operators alongside Superstruct, AEG, and CTS Eventim.
• C3 Presents: C3 Presents is a Live Nation subsidiary that produces Lollapalooza (Chicago, Argentina, Brazil, Chile, Berlin, Paris, Stockholm) and other major festivals. It is directly comparable to Superstruct in operating international multi-festival IP under a single platform.
• AEG Presents: AEG Presents is the live entertainment and presenting arm of Anschutz Entertainment Group, operating major festivals (Coachella, BST Hyde Park, All Points East) and global touring. It is one of Superstruct's four largest European festival competitors and shares a similar asset-heavy operating model.
• Goldenvoice: Goldenvoice is an AEG subsidiary that produces Coachella and Stagecoach festivals in California. It is comparable as a festival-IP owner with similar genre/event positioning and brand-partnership monetization capabilities to Superstruct's marquee festivals.
• Festival Republic: Festival Republic is a UK-based festival promoter and Live Nation subsidiary operating Reading, Leeds, Download, and Wireless festivals. It is a direct competitor in the UK festival market where Superstruct operates Kendal Calling, Boardmasters, and Mighty Hoopla.
• FKP Scorpio: FKP Scorpio is one of Germany's largest independent concert and festival promoters, operating events such as Hurricane, Southside, and Deichkind tours. It is a comparable mid-sized European festival promoter with similar genre breadth and DACH market focus.
• MCD Productions: MCD Productions is Ireland's largest concert and event promoter, operating festivals including Electric Picnic and Longitude. It shares Superstruct's model of multi-festival ownership under one operator and competes for European touring artist bookings.
• CTS Eventim: CTS Eventim is Europe's leading ticketing and live entertainment company, operating festivals and venues across Germany and the broader European market. It is one of the four major operators controlling over 150 of Europe's largest music festivals alongside Superstruct.
• ID&T: ID&T is a Dutch electronic dance music event organizer (Mysteryland, Defqon.1, Awakenings) whose brands are now part of Superstruct's portfolio. It remains a relevant historical peer and reference point for the electronic dance music festival vertical.

Regional players

• Outside Live: Outside Live is an Australian live entertainment and festival operator (Splendour in the Grass, Falls Festival). It is comparable to Superstruct in festival IP ownership but primarily serves the Australian market where Superstruct also operates (Listen Out).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superstruct-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superstruct Entertainment