Victory Men's Health

What Victory Men's Health does

Victory Men's Health, LLC is a privately held, cash-pay men's health and longevity clinic operator headquartered in O'Fallon, Illinois, founded in 2016. It runs five physical clinics across the St. Louis metropolitan area — O'Fallon IL, Glen Carbon IL, O'Fallon MO, Sunset Hills MO, and Town and Country MO — supplemented by telehealth consultations for out-of-town patients. The company targets adult men (typically ages 30-60+) seeking treatment for low testosterone, erectile dysfunction, weight gain, fatigue, brain fog, and age-related decline, and frames its value proposition as premium, concierge-style care delivered outside the constraints of conventional insurance-based primary care. Services are delivered under licensed medical providers led by CEO Amy Stuttle, Medical Director and urologist Dr. Lawrence Hatchett, and DNP Anna Griffith.

The clinical platform is organized around three Performance Essentials (Testosterone Optimization, Weight Loss, Sexual Health) supported by a Longevity & Wellness module (cardiovascular testing including CIMT and AtCor, red light therapy, longevity gym, recovery lab), a Specialty Lab Testing suite (micronutrient, DNA Active genetic, food sensitivity, Grail/Galleri multi-cancer screening, leaky gut panel), and a Vitamin Infusions service line (Cleanse/Detox, Myer's Cocktail, Niagen NAD+, Immunity, Longevity IV, The Victory Boost, and others). A core technical differentiator is the use of a compounded 20% testosterone cream in a hormone-specific HRT base formulated for trans-scrotal application, claimed to achieve up to 8x higher bioavailability than traditional application sites, alongside injectable TRT, Kyzatrex oral testosterone, and subcutaneous pellets. Initial patient onboarding is priced at $99 for a consultation and $85 cash-pay for the 70+ biomarker lab panel; insurance is not accepted, though HSA/FSA and CareCredit are. Recurring revenue is generated through ongoing hormone optimization, peptide therapy (PT-141, Trimix), weight loss programs, IV drips, and a Victory RX private-label supplement e-commerce store with subscription options.

The go-to-market model is direct-to-consumer, anchored by content-led demand generation: a 34-episode branded podcast (Women Want Strong Men), an SEO blog, a free downloadable TRT guide, an online health assessment quiz, and active social channels on YouTube, Instagram, LinkedIn, and Facebook. Strategic partners include WorldLink Medical (BHRT training), FirmTech (TechRing wearable), TRT expert Dave Lee, and recurring subject-matter guests such as cardiologist Michael Twyman, MD and attorney Rick Collins, Esq. Industry credentialing comes from affiliations with the American Academy of Anti-Aging Medicine (A4M), the Age Management Medicine Group (AMMG), the International Peptide Society (IPS), the American Board of Urology, and the University of Notre Dame, alongside LegitScript certification for the website. In March 2026, the company announced a first-of-its-kind Health Optimization Center expansion adding VO2 max testing and additional longevity tools to the platform.

Name

Victory Men's Health

Legal name

Victory Men's Health, LLC

Website

https://victorymenshealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Victory Men's Health is a privately held, cash-pay men's health and longevity clinic chain operating five clinics across Illinois and Missouri plus telehealth. It serves adult men seeking testosterone optimization, sexual health, weight loss, and longevity care via 70+ biomarker diagnostics and individualized protocols.

Ownership category

akta.pro rank

Product category

Men's Health Clinic

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Men's health clinic
• Hormone replacement therapy
• Testosterone optimization
• Longevity medicine
• Men's wellness

Headquarters

HQ city

O'fallon

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Initial Consultation & Diagnostics: Per-visit service revenue from initial $99 consultation with licensed medical provider plus $85 cash-pay comprehensive 70+ biomarker lab work. HSA/FSA and CareCredit accepted. Insurance not accepted.
2. Hormone Optimization & Treatment Programs: Ongoing clinical revenue from testosterone replacement therapy (injections, cream, pellets, Kyzatrex), peptide therapy, weight loss treatments, and sexual health programs delivered through licensed medical providers.
3. Direct-to-Consumer Supplement E-commerce: One-time and subscription purchases of clinician-approved, third-party-tested supplements (Creatine, D3, Zinc, DHEA, Multi, Omega-3, etc.) priced from $16 to $548, with daily/weekly subscription plans available.
4. Vitamin Infusions & In-Clinic Therapies: Fee-for-service revenue from IV vitamin drips, red light therapy, recovery lab, longevity gym, cardiovascular testing, and specialty lab panels delivered in clinic.
5. Telehealth Services for Out-of-Town Patients: Remote consultations and treatment for patients outside the Illinois/Missouri clinic footprint.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Victory Men's Health operates a multi-location men's health and longevity clinic (O'Fallon IL, Glen Carbon IL, O'Fallon MO, Sunset Hills MO, Town and Country MO, plus telehealth) offering individualized testosterone replacement therapy, weight loss programs, sexual health treatments, longevity and cardiovascular testing, vitamin IV infusions, and an e-commerce supplement shop. Services are anchored by a 70+ biomarker diagnostic panel and delivered by licensed medical providers on a cash-pay basis (insurance not accepted).

Product overview

Victory Men's Health is a multi-location men's health and longevity clinic (headquartered in O'Fallon, IL with additional sites in Glen Carbon IL, O'Fallon MO, Sunset Hills MO, Town and Country MO, plus telehealth) offering a platform-plus-modules service architecture. Its core clinical offering is built around three Performance Essentials — Testosterone Optimization, Weight Loss, and Sexual Health — supported by a Longevity & Wellness program that bundles Cardiovascular Testing, Red Light Therapy, the Longevity Gym, the Recovery Lab, and Specialty Lab Testing (including Micronutrient, Grail Cancer Screening, DNA Active genetic testing, food sensitivity, and the "Leaky Gut" & Gut Barrier Panel). A separate Vitamin Infusions service line offers named drips such as Cleanse/Detox, Custom IV, Hangover Drip, Immunity Drip, Longevity IV, Metabolism Booster, The MVP, Myer's Cocktail, Niagen, Surgical Boost, and The Victory Boost. The clinic monetizes retail through its Supplement Shop, which carries clinician-approved, third-party-tested SKUs (e.g., Creatine Monohydrate, 50,000 IU Vitamin D3, D3 + K2, Vitamin K2, DHEA 25MG, DHEA SR, Zinc, Magnesium, Melatonin, Melatonin SR, Nitric Oxide Releasing Lozenges, NO Beetz, Vascanox, Omega 3 Plus, CoQ-10, Bergamont, Berberine+, Arterosil, Kyloic Aged Garlic, Pregnenolone, Pregnenolone SR, Prostate Support, B12 + Folate, Multivitamin, Immunity, NAC, Iron, Akkermansia, Healthy Gut Prebiotic, Healthy Gut Probiotic, Greens & Fruits, Vegan Collagen + Biotin, Vitality Pack, and the Advanced Fundamental Health Protocol AM/PM pack), plus skincare, light-therapy devices (LightStim Acne, Wrinkle, Pain), and sexual-health devices (Metal Hand Pump System, Tenuto 2). Education and brand reach are extended through the Women Want Strong Men Podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Women Want Strong Men: Podcast produced by Victory Men's Health featuring expert interviews on men's health, performance, and lifestyle.
• Victory RX

Products and services

• Testosterone Optimization Individualized testosterone replacement therapy (TRT) including injections, trans-scrotal testosterone cream, pellets, and oral Kyzatrex, supported by 70+ biomarker lab work and ongoing symptom and lab review for hormone optimization in adult men.
• Weight Loss Provider-supervised weight-loss program combining lab-based assessment, injectable therapies, nutrition guidance, and follow-up to address metabolic drivers of weight gain in men.
• Sexual Health Diagnostic and treatment services for erectile dysfunction, low libido, and Peyronie's, including hormone optimization, peptide therapy (e.g., PT-141), Trimix injections, the P-Shot, and wearable erection devices.
• Longevity & Wellness Comprehensive longevity program including VO2 max testing, cardiovascular testing, micronutrient testing, red light therapy, recovery lab, longevity gym, and personalized wellness regimens built from 70+ biomarker labs.
• Vitamin Infusions Provider-administered IV drip therapy including Cleanse/Detox, Custom IV, Hangover Drip, Immunity Drip, Longevity IV, Metabolism Booster, The MVP, Myer's Cocktail, Niagen (NAD+ precursor), Surgical Boost, and The Victory Boost.
• Specialty Lab Testing Specialty bloodwork panels including micronutrient testing, Grail Cancer Screening (Galleri multi-cancer early-detection test), food sensitivity testing, DNA Active genetic testing, and a "Leaky Gut" & Gut Barrier Panel.
• Supplement Shop Direct-to-consumer e-commerce storefront offering clinician-approved, third-party-tested men's supplements and select devices (skincare, light-therapy, sexual-health) organized by category such as Hormone Support, Gut Health, Hair & Skin, Immune, Sports Performance, Brain Health, Heart Health, and Sexual Health, with one-time and subscription purchase options.
• Women Want Strong Men Podcast Branded podcast featuring expert interviews on men's health, performance, longevity, and lifestyle, hosted by CEO Amy Stuttle and distributed on Spotify, Apple Podcasts, and YouTube Music (Apple Podcast ID 1608231386).

Quantifiable outcome

• 8x higher testosterone bioavailability via trans-scrotal cream vs. traditional application sites
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• WorldLink MedicalcoreGTM or Marketing PartnerWorldLink Medical provides BHRT (Bioidentical Hormone Replacement Therapy) training. Victory Men's Health promotes WorldLink Medical BHRT training on its podcast with a 10%-off discount code "Victory2026." Kristi Hales, Director of Clinical Education / Clinical Pharmacist at WorldLink Medical, is a featured guest on the Women Want Strong Men podcast.
• FirmTech (Dr. Elliot Justin)coreStrategic or Co-development PartnerFirmTech (TechRing) — featured partner in the Women Want Strong Men podcast episode on tracking erections as a sexual and cardiovascular health metric. The episode showcases FirmTech's wearable erection-tracking device and links to firmtech.com, Instagram, LinkedIn, and YouTube from the podcast show notes.
• Dave LeeflagshipStrategic or Co-development PartnerDave Lee is a recurring TRT expert featured across multiple Women Want Strong Men podcast episodes, including multi-part TRT series, top TRT mistakes, TRT as momentum, and FDA testosterone panel discussions. Quoted on the homepage endorsing Victory Men's Health as "a beacon of truth and knowledge."
• Dr. Elliot JustinminorOthersCEO and founder of FirmTech; guest expert on the June 2026 podcast episode "Why Men Should Be Tracking Their Erections."
• Michael Twyman, MD (Apollo Cardiology)minorOthersCardiologist and owner of Apollo Cardiology; guest on the Women Want Strong Men podcast discussing heart attack prevention, hormone replacement, photobiomodulation (red light therapy), and sleep optimization. Provides testimonial endorsing the podcast.
• Kristi Hales (WorldLink Medical)minorOthersDirector of Clinical Education and Clinical Pharmacist at WorldLink Medical; podcast guest and endorser of the Women Want Strong Men podcast.
• Rick Collins, Esq.minorOthersAttorney specializing in hormones, supplements, and peptides ("Legal Muscle"); guest on the Women Want Strong Men podcast discussing the FDA expert panel on testosterone, scheduling, cardiovascular risk warnings, and peptide regulation.
• Sunlighten SaunaminorGTM or Marketing PartnerPromotional partnership offering listeners $200 off a Sunlighten Sauna through the Women Want Strong Men podcast.
• Air Purifier Brand (Code VICTORY for 15% off)minorGTM or Marketing PartnerAffiliate-style promotion referenced across multiple podcast episodes: "My favorite air purifier for 15% off. Code VICTORY."
• Dr. Lawrence Hatchett, M.D.coreImplementation/ SI/ Consulting PartnerUrologist and Medical Director for Victory Men's Health in O'Fallon, IL. Quoted in published articles and serves as the clinical lead for the O'Fallon location.
• Anna Griffith, DNPcoreImplementation/ SI/ Consulting PartnerVictory Men's Health clinician (DNP) who co-hosts the podcast with CEO Amy Stuttle, recaps A4M conferences, and contributes to anti-aging and longevity content.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LifeMD: LifeMD is a publicly traded telehealth platform offering men's hormone therapy, weight management, and primary care. It operates at broader scale than Victory Men's Health with similar cash-pay men's health positioning, making it a relevant broader incumbent peer.
• Ro: Ro is a direct-to-consumer telehealth platform offering men's health (Roman), weight loss, and primary care. Its men's health vertical is a direct category peer to Victory Men's Health, and its scale and capital base make it a relevant broader incumbent comparable.
• Hims & Hers Health: Hims & Hers is a large publicly traded telehealth platform offering men's and women's health, including TRT, ED, hair loss, and primary care. It is a broader incumbent with national reach, pharmacy infrastructure, and lower price points that exert competitive pressure on Victory Men's Health's core services.

Direct peers

• Hone Health: Hone Health is a men's TRT and hormone optimization clinic providing at-home lab work, physician consults, and ongoing treatment plans. It mirrors Victory Men's Health's direct-to-consumer TRT model with similar recurring-revenue program structure.
• Thrivelab: ThriveLab is a men's hormone optimization and longevity clinic providing TRT, lab work, peptides, and supplement programs. It overlaps directly with Victory Men's Health across hormone therapy, specialty diagnostics, and recurring treatment plans.
• Alpha Male Plus: Alpha Male Plus is a men's hormone replacement and wellness clinic offering TRT, weight loss, and ED treatment through in-person and telehealth delivery. It mirrors Victory Men's Health's clinic-plus-telehealth men's hormone model.
• Regenics: Regenics is a men's hormone and peptide optimization clinic offering TRT, peptide therapy, and wellness programs. It is closely comparable to Victory Men's Health on peptide therapy, hormone optimization, and recurring treatment pricing.
• Fountain TRT: Fountain is a direct-to-consumer TRT and men's hormone optimization brand offering at-home lab testing, clinician consultations, and ongoing testosterone therapy. It competes head-to-head with Victory Men's Health on TRT pricing, lab depth, and recurring treatment model.
• Marek Health: Marek Health is a men's hormone optimization and TRT clinic offering direct-to-consumer lab work, telemedicine consultations, and ongoing hormone therapy. It is the closest direct competitor to Victory Men's Health in business model, with comparable cash-pay TRT, lab panels, and ongoing subscription treatment programs.
• Peter MD: Peter MD is a men's health and hormone therapy telehealth provider offering TRT, ED treatment, weight loss, and lab work. It overlaps with Victory Men's Health across TRT, sexual health and lab-based diagnostics with a similar cash-pay positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VictoryMensHealth
• Facebookfacebook.com/victorymenshealth
• LinkedInlinkedin.com/company/victory-men%27s-health
• Instagraminstagram.com/victorymenshealth
• Xx.com/Victory_Men

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory Men's Health