FirmTech, Inc.

What FirmTech, Inc. does

FirmTech, Inc. is a sexual health technology company founded in 2021 by Dr. Elliot Justin, an emergency medicine physician, and headquartered in Bozeman, Montana (Delaware-incorporated). The company developed the TechRing, described as the first smart wearable erection ring with embedded sensors that measure erectile firmness, duration, frequency, and nocturnal erection count. A patented penoscrotal hook-and-loop closure allows the device to be applied when flaccid and worn overnight up to 12 hours, distinguishing it from conventional O-rings. Data syncs to a Bluetooth-connected mobile app that generates a longitudinal Erectile Fitness Score, stored in a HIPAA-compliant database and shareable with physicians. The platform has accumulated over 200,000 recording sessions and is documented in peer-reviewed publications in the World Journal of Mens Health.

FirmTech's product line spans three rings (TechRing at $275, Performance Ring, MaxPR at $60) plus accessories (RingMate couples vibrator at $69, Sliquid silicone lubricant at $18), all HSA/FSA eligible. Distribution combines direct-to-consumer e-commerce (myfirmtech.com), an authorized dealer network across 9+ European countries and Australia, an exclusive UK partner (Venn Health), a clinician program offering free kits to urologists, a wholesale channel with $2,000 minimums, and an affiliate program paying 15% commissions. Clinical endorsements come from prominent urologists including Dr. Mohit Khera, former president of the Sexual Medicine Society of North America.

The company serves primarily men with erectile dysfunction or age-related performance decline, men seeking non-clinical performance enhancement, post-prostatectomy patients, and couples seeking dual-partner sexual wellness products. The 9-employee, privately held firm operates with no disclosed venture funding and has executed strategic partnerships in 2026 with Androfill men's health clinics and the launch of the MaxPR line, signaling active commercial expansion despite a lean operating structure.

Name

FirmTech, Inc.

Legal name

FirmTech, Inc.

Website

https://myfirmtech.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FirmTech, Inc. develops the TechRing smart wearable erection ring and complementary accessories that monitor erectile fitness and nocturnal erections via a Bluetooth app, serving men with erectile dysfunction, post-prostatectomy patients, and those seeking performance enhancement.

Ownership category

akta.pro rank

Product category

Men's Sexual Wellness Wearables

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Smart Rings (CRACAIAC)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Sleep Tech Wearables (CRACAIAG), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK)

Keywords

• Sexual wellness devices
• Wearable health monitors
• Erectile dysfunction products
• Smart erection rings
• Men's sexual health

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Hardware Sales - Smart Ring (TechRing): Direct-to-consumer sale of the award-winning TechRing smart erection ring. One-time hardware purchase with optional accessories. HSA/FSA eligible. Primary revenue driver.
2. Hardware Sales - Performance Rings (Performance Ring, MaxPR): Sale of non-tech performance rings for men seeking erection support without sensor/tracking features. MaxPR priced at $60; Performance Ring similarly positioned. One-time purchase model.
3. Accessories and Consumables: Sale of complementary products including RingMate vibrator ($69), Sliquid silicone lubricant ($18), and other intimate wellness products. These cross-sell within the existing customer base.
4. Wholesale and B2B Sales: Wholesale program with $2,000 minimum order value. Pamphlets, handouts, marketing content, and customer service support provided to resellers. Revenue from bulk product sales to authorized dealers and clinicians.
5. Affiliate and Partner Revenue Share: Affiliate program pays 15% commission to partners (clinicians, influencers, content creators) who refer customers using discount codes. Commission on resulting sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

FirmTech develops and sells sensor-embedded wearable erection rings led by the TechRing, which measures nocturnal erections, erectile firmness, duration, and frequency, and pairs with a mobile app to generate an Erectile Fitness Score. The company also sells non-tech performance rings (Performance Ring, MaxPR) and accessories (RingMate vibrator, Sliquid lubricant) targeting men seeking erectile health monitoring, performance enhancement, and sexual wellness.

Product overview

FirmTech, Inc. is a sexual wellness technology company offering a portfolio of wearable erection rings and accessories. The core product lineup consists of three penis rings: the TechRing (smart ring with sensor-based erectile health monitoring via Bluetooth-connected app), the Performance Ring (non-tech comfort ring with hook-and-loop closure), and the Max Performance Ring (MaxPR - tightest fit for maximum hardness). Accessories include the RingMate vibrator that attaches to rings for couples use, and Sliquid lubricant. The TechRing uses sensors to measure nocturnal erections and generate Erectile Fitness Scores, while the non-tech rings focus on sustaining erections and intensifying pleasure during sexual activity. All rings feature a patented penoscrotal design with hook-and-loop closure and soft elastomer material. Products are HSA/FSA eligible and target men seeking erectile dysfunction support, performance enhancement, and sexual health tracking.

Differentiator

Problem solved

Functional benefit

Brands

• TechRing: Award-winning smart wearable erection ring with sensor technology for tracking nocturnal erections, erectile fitness score, and sexual performance monitoring.
• Performance Ring
• MaxPR (Max Performance Ring)
• RingMate

Products and services

• TechRing Award-winning smart wearable erection ring with embedded sensors that measure nocturnal erections, erectile firmness, duration, and frequency during sleep or sex. Pairs with a Bluetooth-connected smartphone app to generate an Erectile Fitness Score and longitudinal performance trends. Features a patented penoscrotal hook-and-loop design, safe for overnight wear up to 12 hours. HSA/FSA eligible. Priced at $275 USD with a 1-year warranty.
• Performance Ring Non-tech penoscrotal erection ring with patented hook-and-loop closure system for easy application and removal. Made from soft proprietary elastomer, sized to fit around both testicles and shaft to restrict venous return and maintain erection hardness. Worn for extended periods including overnight. HSA/FSA eligible with a 3-month warranty.
• Max Performance Ring (MaxPR) Tightest-fit non-tech erection ring in the FirmTech lineup, designed for maximum hardness. Features medical-grade elastomer, patented hook-and-loop closure, adjustable tension, and safe wear up to 90 minutes. Applies additional pressure on urethra for climacturia support and intensified orgasms. Priced at $60 USD with a 3-month warranty.
• RingMate Three-speed vibrator designed for clitoral stimulation that attaches securely to FirmTech erection rings (Performance Ring or MaxPR) for couples use, or detaches for use as a standalone handheld vibrator for solo female pleasure. Made from body-safe medical-grade material. Priced at $69 USD. HSA/FSA eligible with a 3-month warranty.
• Sliquid Silicone Lubricant Premium silicone-based intimate lubricant, pharmaceutical grade and ultra-concentrated, lasts for hours. 100% waterproof, condom-safe, free of DEA, gluten, glycerin, glycol, parabens, PEG, propylene glycol, sorbitol, and sulfates. Compatible with all FirmTech products. Priced at $18 USD for both 2.0 oz and 4.2 oz sizes.

Quantifiable outcome

• 90% of TechRing users report satisfaction with their purchase
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AndrofillcoreStrategic or Co-development Partner · 10 June 2026Androfill offers innovative men's health treatments (regenerative therapies, penile enhancement procedures, ED treatments). Combined with FirmTech's TechRing monitoring technology to create measurable outcomes for patients. Partnership creates a new standard for patient care where men can track progress before, during, and after Androfill treatments using objective erectile health data. Blog article published June 10, 2026.
• Venn Health / The Urology ShopcoreChannel Partner/ Reseller/ DistributorUK customers exclusively served through Venn Health (operating at theurologyshop.co.uk/firmtech) because FirmTech does not ship directly to the UK. This is a dedicated channel partnership for the UK market, enabling local access for British customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roman (Ro Health): Men's health telehealth brand offering ED treatment, hair loss, and testosterone support; competes for the same customer seeking discreet, at-home management of sexual health concerns. Operates as a broader men's wellness incumbent rather than a hardware specialist.
• We-Vibe (Wow Tech Group): Established couples' vibrator brand and app-connected intimacy device maker; overlaps with FirmTech's couples-vibrator category (RingMate) and app-connected intimacy tech, but focused on female pleasure rather than erectile health.
• BlueChew: Direct-to-consumer telehealth provider focused exclusively on chewable ED medications; targets the same male demographic as FirmTech with a pharmaceutical alternative. Represents the convenience-and-price alternative to FirmTech's hardware-plus-app stack.
• Hims & Hers Health: Large telehealth platform offering ED medications (sildenafil, tadalafil) and broader men's wellness; competes for the same ED wallet but through pharmaceuticals rather than hardware. Broad brand awareness makes it the dominant mainstream alternative for men with erectile concerns.
• Lelo: Premium sexual wellness brand offering a broad lineup of vibrators, couples' rings, and men's pleasure devices; competes for the same premium sexual-wellness consumer and retailer shelf space as FirmTech, though without the clinical/monitoring positioning.

Emerging players

• Androfill: Men's health clinic offering regenerative ED therapies and penile enhancement procedures; cited as a FirmTech strategic partner for outcome tracking via TechRing. Overlaps with FirmTech's clinician segment and represents a co-marketing/clinical-integration peer rather than a direct product competitor.
• MysteryVibe: Sexual wellness technology brand producing app-connected couples' vibrators and intimate devices; overlaps with FirmTech on the smart-sextech positioning and couples wellness category (RingMate, FirmTech rings), though focused on female pleasure rather than male erection monitoring.
• Satisfyer Men: Major sexual wellness brand expanding from pressure-wave and vibrator products into men's pleasure and performance devices; competes for the same retailer shelf space and end-buyer, but with air-pulse technology rather than erection rings.

Direct peers

• Eddie by Giddy: Direct competitor in the smart erection ring category; explicitly cited in FirmTech's peer-reviewed research as the comparator penile constriction device. Sells a non-tech, Omega-shaped constriction ring targeting the same ED and performance-enhancement use cases.
• VaxAid: Maker of hydro penis pumps for erectile health; mentioned by a FirmTech customer as a bundled alternative. Competes for the same men seeking non-pharmaceutical ED improvement and is occasionally co-marketed with FirmTech products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/myfirmtech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirmTech, Inc.