Northwestern Medicine Kishwaukee Health & Wellness Center

What Northwestern Medicine Kishwaukee Health & Wellness Center does

Northwestern Medicine Kishwaukee Health & Wellness Center is a single-location medically integrated fitness facility operating at 626 Bethany Road in DeKalb, Illinois, under the Northwestern Medicine brand and managed by Power Wellness. The center serves local residents through a membership-based model with two primary tiers: Standard membership at $74 per month for adults aged 18-61 (with a $50 one-time enrollment fee) and Senior membership at $69 per month for adults aged 62+. Its core product mix combines traditional fitness amenities (aquatics with lap and therapy pools, gymnasium, indoor track, cardio and strength equipment, full-service locker rooms) with structured programming including group exercise classes (cycling, HIIT, yoga, Pilates, Zumba, LES MILLS BODYBALANCE), personal training, and the IGNITE small-group training format.

The defining differentiator is the MyFitRx medical fitness platform, which offers 10 referral-based 8-week pathways covering Transitional Care, Weight Management, Cancer Fitness, Cardiac Fitness, Cognitive Health, Diabetes, Fit for Surgery, Functional, Orthopaedic, and Pulmonary conditions, priced at $99 per pathway. The technology layer includes the Myzone wearable for real-time effort tracking, the BodyScript body composition analyzer, the Volt virtual pain management program, the Move virtual fitness platform, and the UrFitApp Kishwaukee mobile application for iOS and Android. GroupEx Pro is used for class scheduling. Additional programming includes Rock Steady Boxing for Parkinson's patients and online personal training.

The go-to-market motion is direct-to-consumer, with acquisition through the facility's website, in-person sign-ups, facility tours, community outreach (including partnerships with DeKalb and Sycamore School Districts), Facebook presence, email marketing, and a member referral rewards program offering one month of dues credit plus $25 FitFunds per referral. Beyond monthly dues and enrollment fees, revenue streams include personal training, MyFitRx pathway fees, FitFunds-driven upsell, and online training. The operating geography is regional (Midwest USA), and no expansion to additional physical locations, M&A activity, or external funding rounds is disclosed in the source data.

Name

Northwestern Medicine Kishwaukee Health & Wellness Center

Legal name

Northwestern Medicine Kishwaukee Health & Wellness Center

Website

https://nmkishhwc.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Northwestern Medicine Kishwaukee Health & Wellness Center is a medically integrated fitness facility in DeKalb, Illinois, offering memberships, group exercise, personal training, and 10 specialized MyFitRx health-condition pathways under the Northwestern Medicine brand, managed by Power Wellness.

Ownership category

akta.pro rank

Headquarters

HQ city

Dekalb

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Dues: Recurring monthly membership fees from Standard and Senior membership tiers. Primary revenue stream from monthly dues for facility access, group exercise classes, and standard amenities.
2. Enrollment Fees: One-time enrollment fee charged to new members for account setup and initial membership activation.
3. Personal Training Sessions: Revenue from one-on-one personal training and guided stretching sessions with certified trainers.
4. Specialized Program Fees: Fees for specialized pathways such as MyFitRx medical fitness programs, including 8-week structured pathways for various health conditions.
5. FitFunds Rewards: Reward points earned throughout the year that can be applied toward eligible programs and services, driving upsell opportunities.
6. Member Referral Rewards: Referral program incentivizing existing members to recruit new members, receiving one month of dues and $25 FitFunds per referral.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Northwestern Medicine Kishwaukee Health & Wellness Center is a medically integrated fitness center offering recurring memberships (Standard for adults 18-61 and Senior for adults 62+), group exercise classes, personal training (in-person and online), small group training (IGNITE), and the MyFitRx medical fitness program with 10 referral-based, eight-week pathways for individuals managing health conditions such as cancer, cardiac, diabetes, pulmonary, orthopaedic, cognitive, weight management, and surgical recovery. The facility augments these offerings with virtual programming (Volt, Move), Myzone wearable tracking, Rock Steady Boxing for Parkinson's, and amenities including aquatics, gymnasium, indoor track, and locker rooms.

Product overview

Northwestern Medicine Kishwaukee Health & Wellness Center operates as a medically integrated fitness facility offering a multi-component fitness and wellness platform. The core offering combines traditional fitness amenities (gymnasium, aquatics, weight/cardio equipment, indoor track, locker rooms) with structured programming including Group Exercise Classes (cycling, HIIT, yoga, Pilates, Zumba, LES MILLS BODYBALANCE), Personal Training, and Small Group Training (IGNITE). The platform extends into specialized Medical Fitness through MyFitRx with 10 eight-week health-condition-specific pathways. Virtual/digital components include Volt Virtual Fitness, Move Virtual Fitness, and a mobile app for on-demand programming. Additional offerings include Rock Steady Boxing for Parkinson's patients, Myzone wearable tracking, FitFunds loyalty rewards, and BodyScript health assessments. Membership tiers include Standard ($74/month) and Senior ($69/month) plans. The center is managed by Power Wellness and serves the DeKalb, Illinois community.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Membership

Quantifiable outcome

• 8-week structured pathways with certified fitness specialists
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Northwestern MedicinecoreStrategic or Co-development PartnerThe fitness center operates as part of the Northwestern Medicine healthcare system, leveraging the trusted healthcare brand. The affiliation provides medical credibility and enables the medically integrated fitness approach with referral pathways for patients managing health conditions.
• Power WellnesscoreImplementation/ SI/ Consulting PartnerPower Wellness is the management company that assists clients by managing and operating the fitness facility. They handle operational aspects including technology platforms, privacy policies, and facility management on behalf of the facility owners.
• Rock Steady BoxingminorStrategic or Co-development PartnerRock Steady Boxing program is offered for individuals living with Parkinson's disease, providing supportive fitness options to help improve strength, stability, and daily function through targeted exercises designed by certified specialists.
• FacebookminorGTM or Marketing PartnerSocial media integration on the website and active Facebook page presence for community engagement, brand awareness, and member communication.
• DeKalb and Sycamore School DistrictsminorOthersCommunity partnership for annual Back-to-School Drive collecting classroom supplies for local students and teachers in the DeKalb and Sycamore School Districts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Equinox: Premium national fitness brand with comprehensive programming, signature group classes, and luxury positioning. Competes for the same higher-income, programming-oriented consumer segment as the Kishwaukee center.
• Life Time Fitness: Large national premium fitness operator offering comprehensive amenities, group programming, personal training, and increasingly health/wellness-adjacent services. Broad incumbent competing for the same premium-tier consumer with much greater scale and geographic reach.
• Genesis Health Club: Multi-location premium fitness operator offering comprehensive amenities, group programming, personal training, and family memberships across the Midwest. Represents the type of scaled private competitor the Kishwaukee center benchmarks against in regional expansion scenarios.
• YMCA: Community-based nonprofit fitness operator with broad programming (aquatics, group fitness, youth, senior offerings) and a strong local presence in many markets including Illinois. Competes on accessibility, family programming, and pricing rather than medical differentiation.

Direct peers

• Mayo Clinic Healthy Living Program: Mayo Clinic's medically integrated wellness programming combining fitness, nutrition, and behavior change for patients and community members. Comparable in spirit as a top-tier health-system-affiliated wellness offering with clinically framed programming.
• Cleveland Clinic Lifestyle Essentials / Wellness Institute: Hospital-system-affiliated medically integrated fitness and lifestyle programming serving patients and community members, with condition-specific offerings (cardiac, oncology, orthopaedic) comparable to MyFitRx. Direct conceptual peer in the hospital-affiliated medical fitness category.
• Northwestern Medicine Delnor Health & Fitness Center: Another Northwestern Medicine/Power Wellness-operated facility in Geneva, IL providing medically integrated fitness, therapy pools, and group programming to a similar suburban Illinois demographic. Operationally and structurally a near-clone of the Kishwaukee site.
• Rush Healthplex (Rush University System for Health): A hospital-affiliated fitness facility in the Chicago-area Illinois market offering medically informed programming, personal training, and group fitness to a similar demographic — competing with Kishwaukee for the same regional member base.
• Northwestern Medicine Central DuPage Health & Fitness Center: A sister Northwestern Medicine fitness facility also managed by Power Wellness, offering a near-identical mix of medical fitness programming, aquatics, group exercise, and personal training to the same demographic. It is the closest direct peer in the system.
• Power Wellness (managed facility portfolio): Power Wellness operates a network of hospital- and university-affiliated fitness centers across the U.S. under similar management, programming, and pricing structures, making any of its sister facilities directly comparable in operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KishHealthWellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwestern Medicine Kishwaukee Health & Wellness Center