What Girando Sol does

Girando Sol (legal name: Industria e Comercia de Produtos de Limpeza Girando Sol LTDA) is a privately held, family-owned Brazilian manufacturer of household cleaning products founded in April 1991 by Dona Írica Borscheid in Arroio do Meio, Rio Grande do Sul. The company began operations in a small warehouse producing approximately 120 liters per day of a homemade fabric softener sold door-to-door, and has since grown into a multi-category cleaning products manufacturer with a portfolio of over 20 product lines spanning laundry care (liquid and powder detergents, fabric softeners, stain removers, bar and paste soaps, bleach), surface and household cleaners (disinfectants, perfumed cleaners, multi-surface sprays, degreasers, glass cleaners, heavy-duty cleaners, lime removers), floor and furniture care (liquid wax), and toilet hygiene products.

The company's formulations are built around biodegradable, cruelty-free, and phosphate-free chemistries with proprietary enzymatic biotechnologies — notably Optical Wash in powder laundry detergent, Active Enzymes in liquid laundry detergent, and Active Oxygen in chlorine-free stain removers — supported by dermatologist and pediatrician testing on sensitive-skin and hypoallergenic product variants. Manufacturing is concentrated at a single facility in Arroio do Meio that was modernized in 2016 with 100% renewable energy sourcing, 40 million liters of annual rainwater harvesting from over 18,000 m² of roof area, and 93% waste reuse.

Girando Sol operates a wholesale/retail go-to-market model, selling through supermarket chains and retail outlets across three Brazilian states (Rio Grande do Sul, Santa Catarina, Paraná) with international exports to Mercosur countries channeled primarily through a 20+ year exclusive distribution partnership with Paraguayan firm Indega S.A. Revenue is generated through one-time sales of consumer goods at retailer-determined price points. The company employs 101-250 people, has achieved an R$ 1 billion revenue milestone, and reports no external funding, no parent company, and no disclosed M&A activity.

Name

Girando Sol

Legal name

Industria e Comercia de Produtos de Limpeza Girando Sol LTDA

Website

https://girandosol.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Girando Sol is a family-owned Brazilian manufacturer of household cleaning products founded in 1991 and headquartered in Arroio do Meio, Rio Grande do Sul. The company produces detergents, bleaches, soaps, laundry care, and surface cleaners for retail distribution across Southern Brazil and Mercosur export markets.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA)

akta.pro secondary industries

Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF), Glass & Mirror Cleaners (CRAJACAB), Produce Wash & Food-Contact Surface Dish Cleaning Solutions (CRAJABAI), Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE), Dishwashing Powders & Pastes (Hand Wash) (CRAJABAC)

Keywords

• Household cleaning products
• Laundry detergents
• Fabric softeners
• Surface disinfectants
• Dishwashing detergents

Headquarters

HQ city

Arroio Do Meio

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Cleaning Products Sales: Revenue generated from manufacturing and selling cleaning products including laundry care, surface cleaners, disinfectants, and household cleaning products through retail distribution channels across Brazil and Mercosur export markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Girando Sol manufactures and sells a comprehensive portfolio of household cleaning products including laundry detergents (liquid and powder), fabric softeners (concentrated and diluted), bar soaps, stain removers, bleach, surface cleaners, multi-purpose cleaners, glass cleaners, kitchen degreasers, lime removers, disinfectants, and toilet hygiene products. The company operates its own manufacturing facility in Arroio do Meio, Rio Grande do Sul, Brazil, and distributes primarily through supermarket chains and retail outlets across Southern Brazil with export operations to Mercosur countries.

Product overview

Girando Sol is a Brazilian manufacturer and supplier of cleaning products founded in 1991, offering a comprehensive portfolio of over 20 distinct product lines. The product portfolio is organized into categories for house cleaning (Desinfetante, Limpador Perfumado, Multiuso, Desengordurante, Limpa Vidros, Limpeza Pesada, Tira Limo), laundry care (Lava Roupas Líquido, Lava Roupas em Pó, Amaciante Concentrado, Amaciante Diluído, Alvejante Perfumado, Tira Manchas sem Cloro, Sabão em Barra, Sabão em Pasta), and bathroom/toilet hygiene (Linha Toilet). Products feature various attributes such as biodegradable formulas, dermatological testing, pediatrician recommendations, and hypoallergenic formulations. The company also produces specialty products like Água Sanitária com Cloro Ativo and Cera Líquida for floors, wood, and furniture. The product ecosystem includes multiple fragrance options across most lines and emphasizes sustainability through biodegradable surfactants and phosphate-free formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Água Sanitária com Cloro Ativo (Bleach with Active Chlorine) Bleach with active chlorine providing 6-in-1 action as bleaching agent, fungicide, bactericide, lime remover, stain remover, and heavy-duty cleaner. Biodegradable and cruelty-free. Targeted at Brazilian households for laundry and general cleaning needs.
• Alvejante de Roupas Perfumado (Perfumed Fabric Bleach) Perfumed fabric bleach with 6X1 action that whitens and perfumes clothes while disinfecting, removing lime and stains, and providing bactericidal effect. Available in Lavanda, Lemon, and Floral fragrances for Brazilian household consumers.
• Amaciante de Roupas Diluído (Diluted Fabric Softener) Diluted fabric softener with active perfume capsules leaving clothes soft with a cozy feeling, dermatologically tested. Available in 7 fragrances including Talco Delicado (Hypoallergenic), Floral Paris, Rosas e Lavanda, Paixão Secreta, Pura Magia, Energia Ativa, and Vigor da Natureza. Targeted at Brazilian household consumers.
• Amaciante Concentrado (Concentrated Fabric Softener) Concentrated fabric softener with active capsules containing essential oils that leave long-lasting fragrance, reduces friction between fabric fibers preventing damage and extending clothing durability. Available in 6 fragrances including Coco & Baunilha, Hipoalergênico, Doces Sonhos, Puro Carinho, Paixão Secreta, and Eterna Magia. Targeted at Brazilian households seeking premium fabric care.
• Cera Líquida para Pisos, Madeira e Móveis (Liquid Wax for Floors, Wood and Furniture) Liquid wax that increases durability of coatings and provides more shine for floors, wood surfaces, and furniture. Available in Incolor, Amarela, and Vermelha variants for Brazilian household consumers.
• Desinfetante para Casa (House Disinfectant) Versatile house disinfectant with antibacterial action that eliminates 99.9% of germs and bacteria. Available in 6 fragrances: Pinho, Lavanda, Limão, Talco, Jasmim, and Eucalipto. Targeted at Brazilian households for general disinfection.
• Detergentes/Lava-Louças (Dishwashing Detergent) Dishwashing detergent that removes residues and grease from kitchen utensils and washable surfaces quickly and effectively, dermatologically tested with biodegradable surfactants. Available in Neutro, Natural, Limão, Maçã, Coco, and Hipoalergênico variants for Brazilian households.
• Lava Roupas Líquido (Liquid Laundry Detergent) Liquid laundry detergent with active enzyme formula providing deep cleaning while preserving colors and fabrics. Available in 4 versions: Hipoalergênico, Ação Total, Coco & Baunilha, and Glicerina. Targeted at Brazilian households seeking effective and skin-friendly laundry solutions.
• Lava Roupas em Pó (Powder Laundry Detergent) Powder laundry detergent with Optical Wash biotechnological enzyme system effective in removing stains and dirt, revitalizes fabric colors, eliminates odors in a single rinse, and provides exclusive essential oil fragrance while enhancing white brightness. Available in 4 variants for Brazilian households.
• Limpador Perfumado para Casa, Ambientes e Banheiros (Perfumed Cleaner) Perfumed cleaner combining cleaning with fine perfumery fragrances inspired by nature. Fragrance molecules inhibit bad odors from bathrooms, pets, and frying. Ideal for all washable surfaces. Available in 6 fragrances: Flor de Coco & Baunilha, Poder do Oceano, Manhãs de Orvalho, Encantos da Primavera, Suave Magia, and Pura Sedução.
• Tira Manchas sem Cloro (Chlorine-free Stain Remover) Chlorine-free stain remover with Active Oxygen power that removes tough stains while protecting colors and fabrics, with antibacterial action eliminating 99.9% of germs and bacteria. Available in 3 forms: Líquido, Em Pó, and Em Sabão. Targeted at Brazilian households seeking safe yet effective stain removal.
• Limpadores Multiuso (Multi-purpose Cleaners) Multi-surface quick cleaning solution with 5-in-1 formula providing maximum cleaning without damage and leaving soft fragrance in the environment. Available in 4 variants: Flor de Coco & Baunilha, Bicarbonato, Álcool e Lavanda, and Original. Targeted at Brazilian households seeking versatile cleaning solutions.
• Desengordurante para Cozinha (Kitchen Degreaser) Kitchen degreaser with high cleaning power and effective grease particle removal. Phosphate-free product with mild and pleasant fragrance. Targeted at Brazilian households for kitchen cleaning needs.
• Limpa Vidros com Álcool (Glass Cleaner with Alcohol) Glass cleaner with alcohol that removes dirt and returns natural shine without leaving residues. Easy application with quick drying, ideal for various surfaces including glass, stainless steel, acrylics, mirrors, and windshields without protective film.
• Produto de Limpeza Pesada (Heavy-duty Cleaning Product) Heavy-duty cleaning product with powerful and effective formula acting directly on surfaces, removing even the most difficult dirt while leaving pleasant fragrance. Targeted at Brazilian households for demanding cleaning tasks.
• Tira Limo com Cloro Ativo (Lime Remover with Active Chlorine) Lime remover with active chlorine that cleans, whitens, perfumes, and disinfects surfaces, killing 99.9% of germs and bacteria. Ideal for bathrooms, tiles, grout, and other moist surfaces. Targeted at Brazilian households.
• Sabão em Barra (Bar Soap) Versatile bar soap for cleaning clothes and utensils, with each variation having a specific purpose. Made with selected ingredients offering efficient cleaning while preserving fabrics. Available in 7 variants: Coco, Glicerina, Tradicional, Ação Total, Fresh Glicerinado, Neutro Glicerinado, and Coco de Babaçu. Targeted at Brazilian households.
• Saponáceo Cremoso (Creamy Scouring Cleanser)

Quantifiable outcome

• Eliminates 99.9% of germs and bacteria
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Indega S.A.coreChannel Partner/ Reseller/ DistributorExclusive importer and distributor of Girando Sol products in Paraguay for over 20 years. Indega distributes products under Girando Sol brand as well as their own Indega and Primicia brands. The partnership achieved Top of Mind Paraguai 2026 recognition, symbolizing a relationship that spans decades and contributes to joint development in retail. Manager Sergio Knak emphasizes trust, market knowledge, and common objectives as foundations of the partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SC Johnson Brasil: SC Johnson competes in Brazil with Pato, Mr. Músculo, and other surface-cleaner and disinfectant brands. It directly overlaps with Girando Sol's disinfectant, multi-surface cleaner, and bathroom-cleaner categories.
• Unilever Brasil: Unilever operates in Brazil across Omo (laundry), Comfort (fabric softener), Cif (cleaners), and Sun (dish). It is a broad incumbent whose relevant categories directly compete with Girando Sol's laundry and surface-cleaner lines, with materially larger scale and marketing spend.
• Procter & Gamble Brasil: P&G competes in Brazil with Ariel, Ace (laundry), Downy (fabric softener), and Fairy (dish). As a broad multinational incumbent, it competes for the same supermarket shelf space and consumer occasions as Girando Sol, particularly in laundry care.
• Reckitt Benckiser Brasil: Reckitt Benckiser competes in Brazil with Veja, Cillit Bang, and other surface-cleaner brands. It directly overlaps with Girando Sol's multi-surface, glass, and bathroom-cleaner lines with multinational brand power and trade-marketing resources.
• Colgate-Palmolive Brasil: Colgate-Palmolive competes in Brazil primarily in oral and personal care, but its Ajax and other cleaning lines overlap with Girando Sol in scouring cleaners and surface care, making it a relevant broad incumbent for category strategy benchmarking.
• Henkel Brasil: Henkel operates in Brazilian household care with brands such as Brilhante, Fofo, and others. It directly overlaps with Girando Sol in laundry detergents and fabric softeners, and competes in the same supermarket channels with broader international marketing muscle.

Direct peers

• Bombril: Bombril is a heritage Brazilian cleaning products company (founded 1948) best known for steel wool and scouring pads, but it has expanded across multi-surface cleaners, dish soaps, and laundry detergents. It competes with Girando Sol in multi-surface, scouring, and dishwashing categories with similar mid-market positioning.
• Ypê: Ypê is one of Brazil's largest cleaning products manufacturers, founded in 1950 in Amparo, São Paulo, producing laundry detergent, dish soap, fabric softeners, cleaners, and personal care products. It is a direct competitor across virtually every category in Girando Sol's portfolio and serves as the natural national benchmark for scale and channel reach.
• Flora Higiene e Limpeza: Flora Higiene e Limpeza is a Brazilian cleaning products manufacturer (Flora, Assim, Kali) competing in laundry, dish, and surface categories. It overlaps directly with Girando Sol's portfolio and channels, and serves as a comparable mid-tier national competitor.
• Química Amparo (Minuano): Química Amparo produces the Minuano line of cleaning products (detergents, multi-surface cleaners, fabric softeners, glass cleaners) and is one of the historic southern Brazilian cleaning brands. It is a direct competitor in overlapping categories with Girando Sol, sharing a similar regional heritage and supermarket-channel orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/girandosol
• LinkedInlinkedin.com/company/girando-sol

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girando Sol