What Ype does

Ypê (Química Amparo) is a 100% Brazilian, privately held consumer packaged goods company founded in 1951 that manufactures and distributes more than 450 SKUs across three core categories: household cleaning, laundry care, and personal hygiene. Its portfolio spans bar and liquid soaps, detergents, bleach, disinfectants, multi-surface cleaners, fabric softeners, deodorants, moisturizers, and accessories, organized under sub-brands including Tixan, Assolan, Perfex, Flor de Ypê, Banho a Banho, Siene, and Atol, plus the Ypê Green vegan/biodegradable line certified by the Sociedade Vegetariana Brasileira. The company's proprietary formulation layer includes the Blend of 7 Nutritional Oils combined with PENTAVITIN® in the Banho a Banho oil liquid soap, X Fast technology in the Tixan Ypê Express Ciclos Rápidos laundry detergent (effective cleaning in cycles as short as 15 minutes), and a 2026 collaboration product with L'Occitane au Brésil. Manufacturing runs across seven owned factories in five Brazilian states (São Paulo, Goiás, Bahia, Minas Gerais, and Pernambuco), supported by eight distribution centers and four commercial offices.

The business model is a classic mass-market CPG: products are sold through major Brazilian supermarket chains and a B2B Pessoa Jurídica distributor channel managed via the YpêNet portal, with a parallel direct-to-consumer SAC service line and the Clube Ypê loyalty program. Pricing is not publicly disclosed. Distribution advantages support 95.6% Brazilian household penetration (Kantar Brand Footprint 2025), and category leadership includes the #1 bar-soap position in Brazil per Scanntech FY2025. Sustainability is embedded in operations through the Mãos Pro Futuro reverse-logistics program (20 years in 2026, recognized by Brazil's Ministry of the Environment), which in 2025 contributed to recycling more than 50,000 tonnes of post-consumer packaging via a network of 199 cooperatives across 150+ municipalities.

Customer reach is the long tail of Brazilian households across all social classes, supplemented by wholesale and retail trade buyers; no specific concentration or large anchor accounts are disclosed. Revenue is not publicly reported. The company invests heavily in marketing through national 360° campaigns (TV open, streaming, OOH, digital, influencers) and the annual Promoção Ypê promotional campaign (now in its 12th edition). Workforce totals over 7,300 collaborators, supported by internal development programs (EducarY for literacy/credentialing since 2018, Aprendiz Técnico with SENAI Jaguariúna since 2023), and the company received Great Place to Work certification in 2025. No AI/ML, API, or platform-software products are disclosed; technology is concentrated in chemical formulation and packaging optimization.

Name

Ype

Legal name

Ypê

Website

https://ype.ind.br

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ypê is a 100% Brazilian, privately held consumer packaged goods company that manufactures and distributes over 450 cleaning, laundry care, and personal hygiene SKUs across Brazil through mass-market retailers, reaching 95.6% of Brazilian households.

Ownership category

akta.pro rank

Product category

Household Cleaning and Personal Care Consumer Packaged Goods

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

akta.pro secondary industries

Bleach & Chlorine-Based Cleaners (CRAJAKAA), Intimate & Personal Hygiene Washes (CRABAEAF), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Hand Sanitizers & Cleansing Sprays (CRABAEAJ)

Keywords

• Household cleaning products
• Laundry care detergents
• Personal hygiene soaps
• Consumer packaged goods
• Vegan cleaning line

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods - Mass Retail: Ypê manufactures and sells cleaning, laundry, and personal care products (over 450 SKUs) through major supermarket and retail chains across Brazil. Products include bleach, fabric softeners, detergents, disinfectants, multi-surface cleaners, bar and liquid soaps, deodorants, and moisturizers. The company also operates a direct-to-consumer SAC channel for consumer inquiries and support.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ypê manufactures and sells a portfolio of more than 450 cleaning, laundry care, and personal hygiene consumer packaged goods under brands such as Tixan, Assolan, Perfex, Flor de Ypê, Banho a Banho, Siene, and Ypê Green. Products include bleach, disinfectants, multi-surface cleaners, dishwashing and laundry detergents, fabric softeners, bar and liquid soaps, deodorants, and moisturizers distributed through Brazilian mass retail.

Product overview

Ypê is a 100% Brazilian consumer products company offering over 450 products across three main categories: household cleaning, laundry care, and personal hygiene. The portfolio includes core cleaning products (detergents, disinfectants, multi-surface cleaners, bleach), laundry care products (fabric softeners, powder and liquid detergents, stain removers, bar soaps), and personal care lines (deodorants, body moisturizers, bar and liquid soaps). Key sub-brands include Tixan (laundry detergents), Assolan (steel wool), Perfex (cleaning cloths), Flor de Ypê (fragranced soaps), Banho a Banho (body care with PENTAVITIN® technology), and Siene (fragranced personal care). The company also offers the sustainable Ypê Green line (certified vegan by SVB) and collaboration products with L'Occitane au Brésil. Recent innovations include Tixan Ypê Express with X Fast technology for 15-minute washing cycles.

Differentiator

Problem solved

Functional benefit

Brands

• Ypê Green: Vegan cleaning products line made with ingredients from renewable sources, biodegradable and certified by SVB.
• Flor de Ypê
• Banho a Banho
• Siene
• Tixan
• Perfex
• Assolan
• Atol
• Action de Ypê

Products and services

• Água Sanitária Ypê Bleach product for household cleaning, whitening, and sanitization, sold through Brazilian retail supermarket chains to mass market consumers.
• Desinfetante Ypê Disinfectant for household hygiene and sanitization of surfaces, sold to Brazilian consumers through mass retail.
• Detergente Ypê Dishwashing liquid for kitchen cleaning and grease removal, sold to Brazilian households through retail supermarket chains.
• Amaciante Ypê Concentrated and traditional fabric softeners for clothes, sold to Brazilian consumers via mass retail.
• Tixan Sabão em Pó e Líquido Powder and liquid laundry detergents for machine and hand washing under the Tixan sub-brand, sold to Brazilian households through mass retail.
• Sabão em Barra Ypê Bar soap for laundry and multi-surface cleaning, ranked #1 in Brazil per Scanntech FY2025, sold through retail supermarket chains.
• Lã de Aço Assolan Steel wool product for heavy-duty cleaning and scrubbing under the Assolan sub-brand, sold to Brazilian consumers.
• Banho a Banho Body Care Line Personal care line including moisturizers, bar and liquid soaps, and deodorants with dermatologically tested formulations and PENTAVITIN® active ingredients.
• Flor de Ypê Soap Line Fragranced bar soaps offering perfume and skin care with various scented options for daily bathing.
• Siene Personal Care Line Complete care line with fragranced soaps, moisturizers, and antibacterial products for personal hygiene.
• Ypê Green Vegan Product Line Sustainable product line certified vegan by SVB, including cleaning products for laundry, dishes, and household surfaces, formulated with biodegradable ingredients from renewable biological sources and packaged in 100% recycled plastic.
• Tixan Ypê Express Ciclos Rápidos Liquid laundry detergent featuring X Fast technology that delivers fast and efficient cleaning in cycles up to 15 minutes, developed for consumers with busy routines.
• Amaciante Concentrado Ypê por L'Occitane au Brésil Fabric softener collaboration combining Ypê's laundry care expertise with L'Occitane au Brésil's premium fragrance universe, featuring perfumes inspired by iconic L'Occitane lines (Ninfa das Águas and Brésil) with 98% biodegradable perfume capsules.

Quantifiable outcome

• 95.6% household penetration in Brazil (Kantar Brand Footprint 2025)
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and supporting.

• L'Occitane au BrésilflagshipStrategic or Co-development Partner · 1 January 2026Strategic collaboration resulting in the Amaciante Concentrado Ypê por L'Occitane au Brésil — a first-of-its-kind product in the Brazilian market combining Ypê's laundry care expertise with L'Occitane au Brésil's premium fragrance universe. Features iconic scent lines including Ninfa das Águas and Brasil, with 98% biodegradable perfume capsules. The product was a finalist in the Prêmio (IN) Nova 2026.
• Bullet (Advertising Agency)coreGTM or Marketing Partner · 1 January 2026Bullet developed the full promotional strategy and campaign mechanics for the 12th edition of Promoção Ypê - Meu Ypê Premiado, including the journey of participation and operational management, ensuring an integrated and consistent consumer experience across all touchpoints.
• ICATU CAPITALIZAÇÃOsupportingGTM or Marketing Partner · 1 January 2026Issuer of capitalization titles (títulos de capitalização modalidade incentivo) linked to the Promoção Ypê 12th edition. SUSEP-authorized financial product backing the promotional prizes including 10 cars and R$1 million final draw.
• Sociedade Vegetariana Brasileira (SVB)coreStrategic or Co-development Partner · 1 January 2024SVB provides certification for the Ypê Green product line, officially confirming that all products in the line are vegan — not tested on animals and containing no animal-derived ingredients. This certification supports Ypê's sustainability positioning and consumer trust in the Green line.
• SENAI JaguariúnacoreImplementation/ SI/ Consulting Partner · 1 January 2018Partnership with SENAI Jaguariúna for the Aprendiz Técnico program that trains young people aged 17-22 in industrial operations (Electrical, Mechanical, Electronics, Electromechanics, Injector, and Production Line Assistant). Strengthened over the past three years, with teachers, tutors, and Ypê teams collaborating on curriculum aligned with operational needs. 65+ young people trained across seven cohorts since 2023.
• Unico SkillsupportingImplementation/ SI/ Consulting Partner · 1 January 2018Partner for the EducarY program (literacy and high school completion for collaborators). Unico Skill enabled the evolution from in-person to hybrid format, expanding access and flexibility. The EducarY program has graduated 175 collaborators across six cohorts since 2018, extended to Salto, Anápolis, and Goiânia in 2025.
• ABIHPEC (Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos)coreStrategic or Co-development Partner · 1 January 2006Ypê has been a participant in the Mãos Pro Futuro reverse logistics program since its voluntary phase (prior to mandatory reverse logistics regulations in Brazil). ABIHPEC designed and coordinates the program, which Ypê has helped govern and continuously improve alongside other industry organizations. The program has recovered over 1.5 million tonnes of packaging since inception and operates in 150+ municipalities.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unilever (Brazil operations): Sells OMO, Comfort, Brilhante and other mass-market laundry and household cleaning brands in Brazil through the same supermarket channels as Ypê. Larger multinational with broader portfolio but overlapping categories.
• Church & Dwight: Owner of brands like Xô Tira Manchas in Brazil — competing in specialty stain removers and cleaning adjacencies. Comparable as a multinational with concentrated category focus in household cleaning.
• Procter & Gamble (Brazil operations): Major Brazilian presence with Ariel, Ace, Downy and Pampers — competing directly with Ypê in laundry detergents, bleach, and fabric softeners via the same mass retail channels.
• Colgate-Palmolive (Brazil operations): Overlaps with Ypê in personal care (deodorants, soaps) and surface cleaning through brands like Ajax and Palmolive, with parallel mass-market Brazilian distribution.

Emerging players

• O Boticário: Brazilian personal care company with body-care and hygiene products (Cuide-se Bem, Nativa SPA) that overlap Ypê's Banho a Banho line in mass-market personal care, though with a stronger premium positioning.
• Natura &Co: Brazilian personal care and beauty multinational with overlapping body-care and soap categories (Natura, Tododia, Ekos). Comparable as a Brazilian heritage brand competing for the same household personal-care wallet share.

Direct peers

• Henkel (Brazil operations): Persil, Fofo and other Brazilian laundry and cleaning brands position Henkel as a focused direct peer in Ypê's core detergent and cleaning categories with similar premium-mass positioning.
• Reckitt Benckiser (Brazil operations): Operates Veja and Vanish in Brazil — leading dish detergent and stain remover brands — making it a direct competitor in Ypê's core mass-market laundry and dish categories with comparable retail distribution.
• Bombril: Brazilian heritage CPG specializing in steel wool, scouring pads and household cleaning — directly overlapping with Ypê's Assolan sub-brand. Closely comparable domestic-only competitor with similar mass-market positioning.
• SC Johnson (Brazil operations): Multinational CPG with direct Brazilian mass-market cleaning brands (Mr. Músculo, Pato, Bom Ar) targeting the same household cleaning and insecticide categories as Ypê. Closest category-and-channel overlap among global incumbents.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ype