Peugeot Motocycles

What Peugeot Motocycles does

Peugeot Motocycles is a France-headquartered manufacturer of motorised two- and three-wheelers, founded in 1898 as the world's oldest motorcycle maker and headquartered in Mandeure. The company produces scooters and mopeds spanning 50cc to 400cc displacement, available in two- and three-wheel configurations and including both internal combustion and electric powertrains (electric line dates to the 1996 Scoot'elec). Flagship products include the three-wheeled Peugeot Metropolis, the connected Peugeot Pulsion with i-Connect technology, the Peugeot Django neo-retro model, and the entry-level Kisbee (European sales leader in 2019). The company employs approximately 350 people and maintains production sites in France (Mandeure), China (Jinan), and India (Pithampur).

The business model is primarily hardware sales of scooters, mopeds, and spare parts through wholly-owned subsidiaries in France, Germany, and Spain; a joint venture in China; an exclusive importer network covering more than 50 countries; and over 3,000 points of sale worldwide. Brand licensing revenue (notably to Mahindra) and spare-parts sales provide secondary revenue streams. Customer segments include urban commuters, premium/performance buyers, entry-level/moped users, electric-mobility enthusiasts, and Asian emerging-market buyers (Vietnam via THACO). Mahindra & Mahindra became sole shareholder in 2019, and as of March 2026 Mutares has announced plans to divest the company via a management buyout.

Recent strategic activity has centred on premiumisation (new brand identity in 2021, flagship stores in Paris and Beijing), electrification (e-Ludix 2020 with Bosch), connectivity (i-Connect on Pulsion and Metropolis), and geographic expansion into ASEAN via the THACO Vietnam partnership. Notable technology milestones include the first European mass-produced electric scooter (1996), the first 125cc scooter with ABS (2003), and the first three-wheeled scooter (Metropolis, 2013).

Name

Peugeot Motocycles

Legal name

PEUGEOT MOTOCYCLES

Website

https://peugeot-motocycles.com

Company type

Private

Founded year

1898

Operating status

Operating

Short description

Peugeot Motocycles is the world's oldest motorised two-wheeler manufacturer (since 1898), based in Mandeure, France, producing 50cc–400cc scooters, mopeds, and three-wheelers — including electric models — sold through 3,000+ points of sale in 60+ countries.

Ownership category

akta.pro rank

Product category

Two-wheeled motor vehicles (scooters and mopeds)

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Motorcycle manufacturing
• Scooter production
• Electric two-wheelers
• Urban mobility vehicles
• Three-wheeled scooters

Headquarters

HQ city

Mandeure

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Two and Three-Wheeler Sales: Primary revenue from manufacturing and selling motorcycles and scooters across 50cc to 400cc displacement, including electric models and three-wheeled vehicles
2. Spare Parts and Accessories: Sales of spare parts and accessories through authorized dealership network, with indicative prices excluding installation costs
3. Brand Licensing: Licensing of Peugeot brand to partners including Mahindra for manufacturing and to distributors in various markets

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Peugeot Motocycles designs, manufactures, and sells motorized scooters, mopeds, and three-wheeled vehicles across 50cc to 400cc displacement, including electric models. Its product range covers entry-level mopeds (Kisbee, Ludix, Vivacity), big-wheel scooters (Tweet, Belville), premium urban GT scooters (Pulsion, Citystar), neo-retro designs (Django), sports models (Speedfight), three-wheeled scooters (Metropolis family), and electric vehicles (e-Ludix, Scoot'elec). Production occurs at factories in Mandeure (France), Jinan (China), and Pithampur (India), with products distributed in 60+ countries.

Product overview

Peugeot Motocycles is the world's oldest manufacturer of motorised two-wheelers (since 1898), offering a diverse portfolio of scooters and mopeds ranging from 50cc to 400cc, with 2 or 3 wheels, and electric or combustion engines. The product lineup includes: Electric models (e-Ludix, Scoot'elec), Three-wheelers (Metropolis, Metropolis SW, Metropolis GT), Premium/Urban GT (Pulsion), Neo-retro (Django), Big wheels (Tweet, Belville, Streetzone), Sport (Speedfight), and Entry-level models (Kisbee, Vivacity, Citystar, Satelis). French manufacturing continues for flagship Metropolis and Pulsion models, with additional production facilities in China (Jinan) and India (Pithampur). The brand emphasizes innovative technology (i-Connect connectivity), safety (ABS, three-wheel stability), and French design heritage dating back 123+ years.

Differentiator

Problem solved

Functional benefit

Products and services

• Peugeot Metropolis Premium three-wheeled scooter (400cc) manufactured in France providing stability, comfort, and i-Connect connectivity technology, drivable with a standard car driving license in most countries.
• Peugeot Metropolis SW Three-wheeled grand touring scooter with 54L upper boot communicating with under-seat storage, improved comfort, connectivity, and Peugeot design.
• Peugeot Metropolis GT Three-wheeled scooter with sporty look, naked handlebars, and adjustable gas shock absorbers, part of premium GT variant lineup.
• Peugeot Pulsion Urban GT compact and connected 125cc scooter featuring i-Connect technology inspired by Peugeot i-Cockpit, French-made premium two-wheeler combining high-end equipment with comfort and safety.
• Peugeot Pulsion 2022 Refreshed Peugeot Pulsion 125 scooter featuring a Euro 5 compliant engine.
• Peugeot Django Neo-retro style scooter inspired by the iconic S55 from the 1950s, available in 125cc with French-touch design and high customizability.
• Peugeot Tweet Big wheels scooter offering better comfort and more handling for urban mobility.
• Peugeot e-Ludix 100% electric moped limited to 45 km/h, equipped with a high-performance Bosch system, benefiting from 20+ years of Peugeot electric expertise, priced at €3,500.
• Peugeot Kisbee Scooter model that became European leader in sales across all segments, positioned alongside the Metropolis 3-wheeler as a key volume product.
• Peugeot Speedfight Iconic sports scooter with mono-arm suspension, over 500,000 units sold over 20 years, featuring radical sporty design.
• Peugeot Belville Big wheels scooter extending the premium range alongside Tweet, part of the brand's premium strategy.
• Peugeot Vivacity Scooter resulting from the alliance between Peugeot Motocycles and Qingqi (2006), with an electric version also available.
• Peugeot Streetzone Urban scooter with inverted fork and Shuricane, targeting urban and young customers with contemporary style.
• Peugeot Citystar GT reference scooter with compact size, easy handling, comfortable in city and expressways, offering a compromise between comfort and safety.
• Peugeot Ludix Entry-level scooter made in France, originally sold for less than €1,000.
• Peugeot Satelis Premium scooter following the Elyseo, targeting car drivers seeking better urban mobility.
• Peugeot Elyseo Scooter adopting automotive aesthetic codes to attract drivers tired of traffic congestion.
• Peugeot Elystar Scooter featuring the first ABS braking system on a scooter worldwide (2002).
• Peugeot Jetforce Sporty scooter with compressor-powered engine, the first scooter with a racy sporty profile.
• Peugeot Looxor First big-wheel scooter designed specifically for emerging countries.
• Scoot'elec Pioneering mass-produced electric scooter launched in 1996, equipped with cadmium-nickel batteries, the first electric scooter from the company.
• Peugeot 103 Iconic moped produced from 1971, the most widely produced moped in the world with over 4 million units, celebrating its 50th anniversary in 2021.
• E-Vivacity Electric version of the Vivacity scooter, launched in 2011 for environmentally friendly mobility.

Quantifiable outcome

• Over 4 million Peugeot 103 mopeds produced, making it the most widely produced moped in the world
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• THACO (Truong Hai Auto Corporation)flagshipChannel Partner/ Reseller/ Distributor · 1 December 2020Partnership with Vietnam's leading car manufacturer for assembly and exclusive distribution in Vietnam. THACO invested in state-of-the-art production line for powered two-wheelers at Chu Lai plant in Quảng Nam province. Production and distribution began December 2020 for domestic market, expanding to ASEAN export in early 2021. Django 125cc chosen as first model for this market.
• Genze (USA)minorStrategic or Co-development Partner · 1 January 2017Partnership with American company Genze around electric scooter technology. Genze became first electric scooter offering maximum cargo capacity and nomadic battery for easy recharging.
• Qingqi (China)coreStrategic or Co-development Partner · 1 January 2006Strategic partnership with China's Qingqi for manufacturing and market presence in Asia with fast-growing economies. Led to development of models like Vivacity.
• Cyllene SASminorOthersWebsite hosting provider for peugeot-motocycles.com platform

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Piaggio Group: Piaggio is the parent of Vespa and a direct European scooter and moped manufacturer with comparable displacement ranges (50cc-300cc+), three-wheelers (MP3), and a global distribution network. Most directly comparable competitor in the European scooter market where Peugeot Motocycles competes head-to-head.
• Kymco: Kymco is a Taiwanese scooter and motorcycle manufacturer offering a comparable range of 50cc-400cc scooters and is a major competitor in European and Asian scooter markets. Their Like, Agility, and Downtown models compete directly with Peugeot's Kisbee, Django, and Pulsion lines.
• SYM Motors: SYM is a Taiwanese scooter manufacturer with comparable 50cc-300cc product range and growing European presence through partnerships and dealer networks. Direct competitor in the urban scooter segment.
• Vespa (Piaggio): Vespa is the iconic Italian scooter brand owned by Piaggio, directly competing with Peugeot's neo-retro Django and urban scooters. Both brands leverage heritage styling and premium positioning in the European scooter market.

Broad incumbents

• Honda Motorcycles: Honda is the world's largest motorcycle and scooter manufacturer, with extensive scooter offerings (Vision, PCX, SH series) competing against Peugeot Motocycles across all major markets. While broader in scale, Honda's small-displacement scooter portfolio is the primary competitive overlap.
• Yamaha Motor: Yamaha is a major Japanese motorcycle OEM with competing scooter products (Aerox, NMAX, XMAX) in similar displacement categories and broader motorcycle lineup. Operates globally with strong brand and dealer presence.
• BMW Motorrad: BMW Motorrad competes in premium scooter and urban mobility segments (C 650 Sport, C evolution electric) that overlap with Peugeot's premium Metropolis and Pulsion products. Represents the premium tier benchmark in urban two-wheeler markets.

Emerging players

• Aprilia (Piaggio): Aprilia offers sport scooters and motorcycles that compete with Peugeot's sportier offerings (Speedfight). Part of Piaggio Group but positioned differently, with stronger premium sport positioning.
• NIU Technologies: NIU is a leading Chinese electric scooter/moped manufacturer with global distribution, competing with Peugeot's e-Ludix and electric lineup. Represents the new wave of EV-focused two-wheeler brands challenging traditional manufacturers.
• Gogoro: Gogoro is a Taiwanese electric scooter company with a battery-swapping network and smart connected scooters, competing in the urban EV segment where Peugeot's electric expertise also operates. Strong technology overlap in connected electric two-wheelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt3ISXTKAVNlxD-oN8FwEjw
• Facebookfacebook.com/PeugeotMotocyclesFrance
• LinkedInlinkedin.com/company/peugeot-motocycles
• Instagraminstagram.com/peugeotmotocycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peugeot Motocycles