What Evangelische Heimstiftung does

Evangelische Heimstiftung (EHS) is a charitable, non-profit GmbH headquartered in Stuttgart, Germany, founded in 1952 and operating as the largest Protestant (diakonic) care provider in Baden-Württemberg. The organization delivers a comprehensive elderly-care service portfolio across 173 facilities, including stationary residential care, short-term care, day care, ambulatory mobile care, palliative care, assisted living, premium WohnenPLUS housing, outpatient intensive care, rehabilitation, and disability services (through subsidiary Stephanuswerk Isny). EHS serves approximately 15,000 customers and employs roughly 10,700 staff across 11 regional directorates.

The business model is anchored in recurring Pflegesatz-based daily rates for residential care, supplemented by ambulatory service fees, rent-based assisted-living income, rehabilitation revenue, and charitable donations channeled through the Förderverein (founded 2006). Pricing is structured as a four-component daily rate (Pflegevergütung, Unterkunft, Verpflegung, Investitionskosten), with partial coverage by Germany's long-term care insurance (Pflegekasse) and a facility-specific resident co-payment (Eigenanteil) that is uniform across care levels 2–5 at any given facility. Go-to-market operates direct-to-consumer via the centralized Gute-Pflege-Center advisory hub, an online advisory portal, facility-level contact forms, and on-site inquiry across the regional directorate network. Integration with Diakonisches Werk Württemberg and Diakonisches Werk Baden confers charitable status, Diakonie tariff employment terms, and preferential funding access. The group is organized under three wholly-owned operating subsidiaries — Evangelische Heimstiftung Württemberg GmbH, Evangelische Heimstiftung Baden GmbH, and Evangelische Pflegedienste Mannheim gGmbH — alongside internal entities ABG (advisory and audit), Stephanuswerk Isny, and the Bad Sebastiansweiler rehabilitation clinic.

Technology and innovation infrastructure includes an AI-supported recruitment pre-screening system, a conversational social robot ('Anton,' deployed October 2025), an online appointment scheduling system, a digital whistleblower/integrity platform, and dedicated innovation units (ALADIEN, Innovation Hub, Institut für Innovation, Pflege und Alter) focused on care-model and digital-transformation development. Distribution channels are predominantly direct and place-based, with no intermediary or reseller layer, and supply-chain integrations are limited to core vendors (d.vinci HR-Systems for recruitment ATS, Brevo for email marketing, Flockler for social aggregation, Google Maps for directions).

Name

Evangelische Heimstiftung

Legal name

Evangelische Heimstiftung GmbH

Website

https://ev-heimstiftung.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Evangelische Heimstiftung is a charitable Protestant care provider operating 173 facilities across Baden-Württemberg, serving roughly 15,000 elderly and care-dependent customers with residential, ambulatory, palliative, and rehabilitation services through a network of wholly-owned subsidiaries and Diakonie-affiliated governance.

Ownership category

akta.pro rank

Product category

Elderly and Disability Care Services

NAICS

Nursing and Residential Care Facilities (623), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Ambulatory Health Care Services (621)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Specialty Palliative Care (e.g., oncology, CHF/COPD, dementia) (HLADAHAJ)

Keywords

• Elderly care services
• Nursing home facilities
• Assisted living
• Home care services
• Rehabilitation services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices98 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Stationäre Pflege (Residential Care): Core revenue stream from permanent residential care placements in nursing homes and residences. Charges are structured as daily rates (Pflegesatz) comprising four components: nursing care compensation, accommodation costs, meals, and investment costs. Customers pay a daily rate; the long-term care insurance (Pflegekasse) covers a portion while the customer pays an individual co-payment (Eigenanteil) that is the same across all care levels 2-5 at a given facility.
2. Kurzzeitpflege (Short-term Care): Temporary residential care for recovery periods, typically covered partially by long-term care insurance for up to 8 weeks per year.
3. Tagespflege (Day Care): Day care services for elderly persons who live at home but require daytime supervision and care. Charged on a daily or per-use basis.
4. Ambulante Pflege (Mobile/Ambulatory Care): Home-based nursing and care services delivered at customers' residences through mobile care teams. Revenue generated through mobile care service agreements.
5. Betreutes Wohnen (Assisted Living): Independent living apartments with on-demand care and support services. Rent-based model combined with optional care service packages.
6. Palliative Care: Specialized end-of-life care services for terminally ill patients, provided in dedicated settings.
7. Behindertenhilfe (Disability Services): Specialized care and support services for people with disabilities, delivered through Stephanuswerk Isny.
8. Kliniken/Rehabilitation: Medical rehabilitation and clinical services at Bad Sebastiansweiler.
9. Förderverein / Spenden: Charitable donations channeled through the Förderverein Evangelische Heimstiftung e.V., founded in 2006. Donations support religious and cultural items (altars, hymnals, devotional objects) for worship services in facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Core offering

Evangelische Heimstiftung is a charitable Protestant (diakonic) care provider operating 173 facilities across Baden-Württemberg, Germany. It delivers residential nursing care (stationäre Pflege), short-term care (Kurzzeitpflege), day care (Tagespflege), home-visit nursing (Ambulante Pflege), palliative care, assisted living (Betreutes Wohnen), shared housing communities, outpatient intensive care, disability services (Stephanuswerk Isny), and clinical rehabilitation (Bad Sebastiansweiler). Revenue is generated primarily through recurring daily-rate (Pflegesatz) care service fees, with the Pflegekasse covering a portion and customers paying a co-payment (Eigenanteil).

Product overview

Evangelische Heimstiftung (EHS) operates as a multi-facility care services provider organized around a platform-plus-modules model. The core platform encompasses residential and outpatient care services, with over 105 nursing homes and residences across Baden-Württemberg. Key product categories include: Stationäre Pflege (inpatient nursing care), Ambulante Pflege (mobile care services), Tagespflege (day care), and Palliative Care as the primary care delivery modules. Living options span Betreutes Wohnen (assisted living), Betreute Wohngemeinschaft (shared living communities), and WohnenPLUS (premium residential care). The Gute-Pflege-Center serves as the central advisory hub, complemented by Online-Beratung for digital access. Innovation-focused offerings include the Institut für Innovation, Pflege und Alter, Innovation Hub, and ALADIEN initiative for digital transformation. The organization also provides volunteer programs (FSJ/BFD) and dual nursing study programs. EHS Medien publishes the Magazin Gute Pflege as a thought leadership platform. The portfolio reflects a comprehensive elderly care ecosystem integrating housing, care, counseling, and community development services.

Differentiator

Problem solved

Functional benefit

Brands

• Gute-Pflege-Center: Central advisory service providing telephone and online consultation for care services
• Institut für Innovation, Pflege und Alter
• EHS Medien
• ALADIEN
• Das Grüne Segel

Products and services

• Stationäre Pflege (Residential Nursing Care) Full-time residential nursing care delivered at EHS care homes and residences with 24/7 professional care and support services, charged as a facility-specific daily rate (Pflegesatz).
• Kurzzeitpflege (Short-term Care) Short-term residential care for recovery periods, respite, or transitional living situations, typically partially covered by long-term care insurance for up to 8 weeks per year.
• Tagespflege (Day Care) Day care services that provide professional care and social activities during daytime hours for elderly persons who return home in the evenings.
• Ambulante Pflege (Mobile/Outpatient Care) Home-based nursing and care delivered by mobile care teams directly at customers' residences, sold via service agreements through Mobile Dienste locations across Baden-Württemberg.
• Palliative Care Specialized end-of-life care focused on comfort, dignity, and quality of life for terminally ill patients in dedicated settings.
• Betreutes Wohnen (Assisted Living) Independent living apartments with flexible support services and on-demand care, enabling seniors to maintain autonomy while accessing care as needed; rent-based model combined with optional care service packages.
• Betreute Wohngemeinschaft (Assisted Shared Living Community) Shared living arrangements promoting autonomy and social connection among residents with similar care needs.
• WohnenPLUS Premium residential living option combining independent living with comprehensive care services, positioned as an alternative to traditional nursing homes.
• Gute-Pflege-Center (Central Advisory Service) Centralized advisory service in Stuttgart providing telephone (0711 95 96 97 97) and online consultation to guide customers in selecting appropriate care services and financing options.
• Online-Beratung (Digital Counseling) Digital counseling platform accessible at onlineberatung.ev-heimstiftung.de enabling prospective customers to receive care guidance remotely.
• Außerklinische Intensivpflege (Outpatient Intensive Care) Outpatient intensive care for clients requiring complex medical care outside hospital settings, with facilities in Besigheim and Bad Sebastiansweiler.
• Behindertenhilfe (Disability Services at Stephanuswerk Isny) Specialized care and support services for people with physical, intellectual, or mental disabilities, delivered through the wholly-owned Stephanuswerk Isny facility.
• Kliniken/Rehabilitation (Bad Sebastiansweiler) Medical rehabilitation and clinical services at the Bad Sebastiansweiler clinic within the EHS group.

Quantifiable outcome

• Serving approximately 15,000 customers with 10,700 employees across 173 facilities as the largest Protestant care provider in Baden-Württemberg
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature10 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Förderverein Evangelische Heimstiftung e.V.minorStrategic or Co-development Partner · 17 November 2006Founded on November 17, 2006, the support association (Förderverein) channels charitable donations to support religious and cultural items (altars, hymnals, devotional objects) for worship services in EHS facilities. Governed by its own charitable mission under AO §53.
• Diakonisches Werk Württemberg e.V.coreStrategic or Co-development PartnerEHS is a member of Diakonisches Werk Württemberg, the regional Protestant welfare association. This membership provides institutional affiliation, shared advocacy on social policy, and alignment with the broader Protestant social service network in Baden-Württemberg.
• Diakonisches Werk der Evangelischen Landeskirche in Baden e.V.coreStrategic or Co-development PartnerEHS is a member of Diakonisches Werk Baden, the Protestant welfare association for the state of Baden. Through the subsidiary Evangelische Heimstiftung Baden GmbH, the organization maintains formal institutional ties to the church welfare system in Baden.
• European Ageing NetworkminorStrategic or Co-development PartnerInternational network of organizations engaged in elderly care, providing cross-border knowledge exchange and benchmarking with care providers across Europe.
• EurodiaconiaminorStrategic or Co-development PartnerEuropean network of Protestant and Orthodox church-related organizations providing social and healthcare services. Facilitates policy exchange and best-practice sharing at the EU level.
• Verband diakonischer Dienstgeber in Deutschland (VdDD)coreStrategic or Co-development PartnerNational association of Protestant social service employers in Germany. EHS participates as a member, engaging in sector-wide labor policy, tariff negotiations (Diakonie TV-L), and advocacy for church-based social services.
• Baden-Württembergische Krankenhausgesellschaft (BWKG)minorStrategic or Co-development PartnerState-level hospital and healthcare association in Baden-Württemberg, providing regulatory engagement, sector representation, and policy coordination.
• Netzwerk: Soziales neu gestalten e.V. (SONG)minorStrategic or Co-development PartnerInnovation network for social services, fostering new models of care delivery and social innovation across Germany.
• Pro-PflegereformminorStrategic or Co-development PartnerInitiative for nursing care reform, advocating for improvements in care financing, working conditions, and quality standards in the German nursing sector.
• FINSOZ e.V.minorStrategic or Co-development PartnerGerman association for social management and leadership, providing professional development and sector knowledge exchange for social service organizations.
• Charta der VielfaltminorStrategic or Co-development PartnerEHS is a signatory of the German Diversity Charter, a voluntary commitment to promote diversity and inclusion in the workplace. The organization implements diversity management practices accordingly.
• United against WasteminorStrategic or Co-development PartnerInitiative addressing food waste, reflecting the organization's sustainability commitments under its Das Grüne Segel environmental initiative.
• a.d.i.s. e.V. (Fachstelle zum Thema Diskriminierung und Empowerment in Baden-Württemberg)minorStrategic or Co-development PartnerAdvisory organization on discrimination and empowerment in Baden-Württemberg. Consulted by EHS on diversity management and anti-discrimination practices, particularly on the Vielfalt (diversity) page.
• Evangelische Heimstiftung Baden GmbHcoreOthersWholly-owned subsidiary responsible for EHS operations in the state of Baden. Managed by Elke Eckardt, Peter Hettig, and Martin Schäfer. Part of the EHS group structure alongside Evangelische Heimstiftung Württemberg GmbH and Evangelische Pflegedienste Mannheim gGmbH.
• Evangelische Heimstiftung Württemberg GmbHcoreOthersWholly-owned subsidiary entity responsible for EHS operations in the state of Württemberg, operating many of the facilities. Part of the EHS group structure alongside Evangelische Heimstiftung Baden GmbH and Evangelische Pflegedienste Mannheim gGmbH.
• Evangelische Pflegedienste Mannheim gGmbHcoreOthersWholly-owned subsidiary focused on ambulatory care (mobile/pflegedienste) operations in Mannheim. Part of the EHS group structure alongside Evangelische Heimstiftung Baden GmbH and Evangelische Heimstiftung Württemberg GmbH.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Korian Deutschland (Clariane): Clariane (formerly Korian) is the largest private operator of nursing homes and assisted living facilities in Germany, with comparable scale across stationäre Pflege, ambulante Pflegedienste, and Betreutes Wohnen — a direct competitor for EHS in the German residential care market.
• Alloheim Senioren-Residenzen: Alloheim operates one of the largest networks of senior residences and care facilities in Germany, providing residential nursing, assisted living, and ambulatory care services that directly overlap with EHS's full-service portfolio.
• Agaplesion gAG: Agaplesion is a large nonprofit, faith-based hospital and elderly care operator in Germany, making it the closest faith-affiliated nonprofit peer to EHS with overlapping diakonic mission, scale, and service mix including residential and palliative care.
• Victor's Residenzen: Victor's Group operates premium and standard senior residences across Germany offering stationäre Pflege, Betreutes Wohnen, and ambulatory services — a direct operator peer of comparable size to EHS's residential portfolio.
• Vitanas GmbH & Co. KGaA: Vitanas is a German private care operator with 50+ facilities spanning residential nursing, assisted living, dementia specialty care, and ambulatory services — closely comparable to EHS's diversified care model and similar geographic spread.
• Charleston Holding GmbH: Charleston is a German private senior care operator providing stationäre Pflege, Kurzzeitpflege, and Tagespflege across multiple federal states, with a service portfolio and operating model directly comparable to EHS's residential and ambulatory offerings.
• Domicil Senioren-Residenzen (Orpea Germany): Domicil is part of the Orpea group in Germany and operates senior residences offering stationäre Pflege and Betreutes Wohnen — directly comparable to EHS's residential and assisted living offerings across multiple German states.
• Marseille-Kliniken AG: Marseille-Kliniken operates rehabilitation clinics and senior care facilities in Germany, with rehabilitation and inpatient care services overlapping EHS's Bad Sebastiansweiler clinic and broader residential portfolio.

Broad incumbents

• Caritas Pflege (Deutscher Caritasverband): Caritas is the Catholic counterpart to Diakonie in Germany, operating a vast network of residential and ambulatory care services through its member organizations — a broad incumbent in the same welfare-based elderly care market where EHS competes.

Others

• Diakonie Deutschland: Diakonie Deutschland is the umbrella federation of Protestant welfare services to which EHS belongs through Diakonisches Werk Württemberg — not a direct competitor but the institutional framework and policy voice that shapes EHS's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwtSFSX24Qtg
• Facebookfacebook.com/EvangelischeHeimstiftung
• LinkedInlinkedin.com/company/5962389
• Instagraminstagram.com/evangelische_heimstiftung

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Evangelische Heimstiftung