Invisu

What Invisu does

Invisu (legal name: Invisu Ltd) is a UK-based, privately held software vendor founded in 2022 and headquartered in Bolton, England. It operates a SaaS platform, marketed under the "invisu" trade name, that converts engineering CAD models and Bill of Materials into interactive 3D digital twins used to guide equipment maintenance, parts identification, training, installation, and documentation. The platform combines visual 3D navigation, step-by-step workflow sequencing, and a parts catalogue selectable directly within the 3D model, with a UK/USA/Singapore data centre footprint supporting cross-border deployment.

The company's go-to-market is consultative enterprise field sales, augmented by participation in Innovate UK trade missions (Global Innovation Programme) and DBT Tech for Logistics trade visits to Canada, Singapore, and Miami in 2023-2024. Its named reference customers include JLR, Aston Martin, Bentley, Cummins, Daifuku, Crown Packaging, Stolle Machinery, Ishida, and Expert Technologies Group. The customer pitch is anchored on reducing unplanned manufacturing downtime, claimed at $2 trillion globally and 50% more expensive than five years prior, with usage-based outcomes cited at 51% average downtime reduction.

Invisu generates revenue through per-user SaaS subscriptions with annual renewal, supplemented by a separate Technical Authoring Services line. In January 2026 it extended the platform with "Invisu Altus," an automated CAD-to-3D conversion module. In April 2025 it spun out Invisu Digital Documentation Ltd as a parallel trading entity to house the documentation services arm alongside Invisu Ltd. The company remains small (1-10 employees), has no disclosed priced equity round, and is supported primarily through Innovate UK / MaRS Discovery District GIP programme backing rather than institutional venture capital.

Name

Invisu

Legal name

Invisu Ltd

Website

https://invisu.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Invisu is a UK-based SaaS vendor that converts engineering CAD models into interactive 3D digital twins for maintenance, parts identification, training, and documentation, serving enterprise OEMs and equipment operators across automotive, industrial, packaging, and logistics sectors.

Ownership category

akta.pro rank

Product category

Industrial Maintenance Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

akta.pro secondary industry

Scan-to-CAD & Reverse Engineering Software (IMAAAHAE)

Keywords

• Interactive 3D maintenance
• Digital twin platform
• CAD to 3D conversion
• Manufacturing maintenance software
• Predictive maintenance SaaS

Headquarters

HQ city

Egerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Invisu is provided as Software as a Service on a per user subscription which renews automatically each year. Additional users and/or increased functionality can be requested at any time.
2. Technical Authoring Services: Technical authoring and implementation services to support the conversion of CAD models into interactive 3D maintenance guides.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Invisu provides a SaaS platform that converts existing CAD models into interactive 3D digital twins used for guided maintenance, parts identification and technician training. Its core offerings include the Invisu Platform — combining visual 3D guides, maintenance workflows, a 3D parts catalogue and consolidated O&M documentation — and the Invisu Altus add-on, which automates the conversion of CAD files and Bill of Materials into fully interactive 3D step-by-step maintenance processes and parts catalogues. Customers purchase per-user annual subscriptions, with technical authoring services available to support initial setup.

Product overview

Invisu offers a SaaS platform with two key products: the Invisu Platform (core product) for interactive 3D digital twins that converts CAD models into guided maintenance instructions, and Invisu Altus (add-on module) that automates the conversion of CAD files and Bill of Materials into interactive 3D maintenance processes and parts catalogues. The platform combines visual guidance, workflow sequencing, and parts identification in a single environment, targeting equipment end users who need to reduce downtime and OEMs seeking to enhance aftersales care.

Differentiator

Problem solved

Functional benefit

Brands

• Altus: Automated system that converts CAD files and Bill of Materials into fully interactive 3D step-by-step maintenance processes and parts catalogues.

Products and services

• Invisu Platform A SaaS platform that converts CAD models into interactive 3D digital twins for maintenance, providing step-by-step interactive 3D guides, a 3D parts catalogue, digital documentation (O&M Manuals, Drawings, Technical Files), preventive/condition-based/predictive maintenance scheduling, installation and commissioning tools, and built-in training with individual training records. Designed for equipment end users and OEMs.
• Invisu Altus An automated add-on system that converts CAD files and Bill of Materials into fully interactive 3D step-by-step maintenance processes and parts catalogues in three steps, designed for OEMs, machinery manufacturers and site maintenance teams needing accurate visual maintenance tools.
• Technical Authoring Services Professional services supporting clients in the conversion of their CAD models into interactive 3D maintenance guides, complementing the SaaS platform subscription.

Quantifiable outcome

• 51% average downtime reduction reported by invisu users
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fiix (Rockwell Automation): Fiix, now part of Rockwell Automation, offers a cloud-based CMMS used by manufacturers to manage maintenance, parts, and asset documentation. Adjacent incumbent whose asset and maintenance workflows could integrate or compete with Invisu's 3D documentation layer.
• Dassault Systèmes: Dassault's 3DEXPERIENCE platform owns the CATIA CAD ecosystem and offers service and manufacturing twin experiences. Indirect competitor with strong CAD-side data advantage that could extend into maintenance documentation workflows Invisu targets.
• Siemens Digital Industries: Siemens Xcelerator and MindSphere provide digital twin, IoT, and service lifecycle management as part of a broad industrial software portfolio. Competes indirectly by bundling maintenance and digital twin capabilities into enterprise plant automation deals.
• GE Digital (ServiceMax / Predix): GE Digital's ServiceMax and Predix assets deliver asset performance, service operations, and digital twin capabilities for industrial operators. Indirect competitor at the asset service management layer that Invisu touches through maintenance documentation.
• Microsoft (Dynamics 365 Guides / HoloLens): Dynamics 365 Guides overlaid on HoloLens delivers step-by-step holographic work instructions for technicians. Broad incumbent providing a competing spatial/3D maintenance guidance experience often bundled with the Microsoft enterprise stack.
• IBM Maximo Application Suite: IBM Maximo is an enterprise asset management platform with digital twin, predictive maintenance, and work management capabilities. Broad incumbent competing for the same OEM and operator maintenance digitization budgets as Invisu.

Emerging players

• Scope AR: Scope AR's WorkLink and related products provide AR-based remote assistance and step-by-step instructions for industrial service and maintenance workflows. Comparable as a focused AR-for-maintenance player competing for similar OEM and operator deals.
• UpKeep: UpKeep is a mobile-first CMMS platform for maintenance teams with work order, asset, and parts management. Adjacent competitor at the maintenance workflow layer where Invisu's 3D maintenance guides are consumed by technicians.

Direct peers

• Augmentir: Augmentir offers an AI-connected worker platform with digital work instructions, remote assistance, and maintenance workflow support for industrial manufacturers. Directly comparable in targeting technicians with guided procedures and parts workflows.
• PTC: PTC's ThingWorx and Vuforia platforms offer industrial IoT digital twins and AR-based service and maintenance instructions for frontline workers. Closest direct competitor in converting CAD and product data into guided maintenance experiences for OEMs and operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Invisu
• LinkedInlinkedin.com/company/invisu-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisu