Alanar

Name

Alanar

Legal name

Alanar Meyve ve Gıda Üretim Pazarlama Sanayi Ticaret A.Ş.

Website

https://alanar.com.tr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Export

NAICS

Fruit and Tree Nut Combination Farming (111336), Berry (except Strawberry) Farming (111334), Tree Nut Farming (111335)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

akta.pro secondary industry

Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Fresh fruit exports
• Premium stone fruits
• Certified fruit saplings
• Cold chain logistics
• Global fruit distribution

Headquarters

HQ city

Sisli

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Fruit Export: Alanar exports fresh fruits including cherries, black figs, apricots, pomegranates, Japanese plums, blueberries, and chestnuts to 30+ countries across 5 continents. Export revenue was approximately $23 million USD in 2018.
2. Certified Fruit Sapling Sales: Alanar Fidan brand produces and sells certified virus-free fruit saplings to domestic and international markets, including customers in the USA, Europe, and Far East. Sales conducted via alanarfidan.com.tr e-commerce platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Alanar grows, packs, and exports premium fresh fruits — cherries, Bursa black figs, apricots, pomegranates, Japanese plums, blueberries, and chestnuts — from GlobalGAP-certified orchards in Turkey to international supermarket chains in 30+ countries across five continents. The company also produces and sells certified virus-free fruit saplings under the Alanar Fidan brand through a dedicated e-commerce channel, supported by BRC-certified packing facilities, cold-chain logistics, and proprietary optical sorting (UNITEC Cherry Vision 3.0) and traceability technology.

Product overview

Alanar is Turkey's leading fruit grower, packer, and exporter operating under Toros Agri (a Tekfen Holding subsidiary). The company offers a comprehensive portfolio of fresh fruits including Bursa Black Fig, Cherry, Apricot, Pomegranate, Japanese Plums, and Blueberry, supplemented by certified fruit saplings through the Alanar Fidan sub-brand. Supporting services include fruit production across 6,700 decares, BRC-certified packaging and cold storage, global logistics with cold chain management to 30+ countries, quality control following GLOBALGAP standards, full traceability from orchard to customer, and R&D for new variety development. The company also markets berries under Alaberry and figs under Figmond sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• Alaberry: Brand focused on berry products
• Figmond
• Alafruta
• Alanar Fidan

Products and services

• Bursa Black Fig Premium Bursa-region black figs exported at 2,000 tons annually, recognized for high brix level, long shelf life, and year-round availability (since 2019) via the La Kiarita Peru partnership. Targeted at international supermarkets and elite retailers.
• Japanese Plums Japanese plums grown from more than 10 patented varieties sourced from Israel and South Africa, with annual production of approximately 1,000 tons. Supplied to elite supermarkets in Europe and the Far East.
• Apricot Patented apricot varieties of American and French origin plus local Malatya-Hacihaliloğlu variety; 2,000 tons annual capacity across 3 climatic regions with 55,000+ trees. Targeted at international retailers.
• Cherry Award-winning Regina and Kordia cherries grown across varied altitudes, sorted using the only UNITEC Cherry Vision 3.0 line in Turkey at 10-12 tons/hour. Processed in BRC Global Standards-certified facility in Manisa Alaşehir. Targeted at supermarket chains in Europe, Far East, Middle East, and North America (including China and South Korea).
• Blueberry (Alaberry) Blueberries grown in Manisa Adala Orchards' fertile, mineral-rich soils across 13,133 plants, marketed both under the Alanar Fresh Fruit range and the dedicated Alaberry sub-brand. Sold to domestic and international retail and wholesale customers.
• Pomegranate Pomegranates including the Wonderful (Ala) variety grown since 2008 and the popular Turkish Hicaz variety, with 1,500 tons annual capacity. Exported to the EU, Far East, and Canada markets.
• Alanar Fidan Certified Fruit Saplings Certified, virus-free fruit saplings (400,000 annually) produced under the Alanar Fidan brand and sold via alanarfidan.com.tr e-commerce platform to domestic and international growers in the USA, Europe, and Far East. Includes proprietary patented fruit varieties.

Quantifiable outcome

• 8,000 tons of fresh fruit exported annually to 30+ countries
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• La Kiarita (Peru)coreStrategic or Co-development Partner · 1 February 2019Partnership with Peruvian fruit producer La Kiarita signed at Fruit Logistica Berlin to produce black figs in the Southern Hemisphere for Alanar. This enables the '365-Day Fig Project' extending Bursa black fig supply from 120 days to 365 days per year, reinforcing Alanar's leadership in the global black fig market.
• Darüşşafaka Toros Basketball TeamminorGTM or Marketing PartnerSponsorship and support program where Alanar supplies premium Bursa Black Figs to Darüşşafaka Toros basketball players, aligned with the 'Eat Fresh Fruit' awareness campaign to promote fresh fruit consumption.
• Çiftçi TV (Farmers TV)minorGTM or Marketing PartnerAlanar's educational TV programme 'Meyve Doktorları' (Fruit Doctors) is filmed and broadcast by Çiftçi TV, reaching Turkish farmers with agricultural tips and best practices.
• Toros Agri (Parent Group)coreStrategic or Co-development PartnerAlanar is a group company of Toros Agri, which is a group company of Tekfen Holding. Toros Agri provides corporate governance, shared values, training programs, and strategic direction to Alanar Fruit operations.

Scale indicators7 records

Recent moves6 records

Direct peers

• Unifrutti Group: Italian-origin global fresh-produce grower and exporter with tropical fruit, citrus, bananas, and counter-seasonal production across Latin America, Africa, Asia, and Europe. Comparable to Alanar's multi-region, counter-seasonal sourcing and direct retail export model.
• Driscoll's: Largest global berry producer and marketer, supplying strawberries, blueberries, raspberries, and blackberries via independent growers worldwide. Comparable as a premium fresh-fruit exporter with multi-region sourcing, proprietary genetics, and direct retailer relationships.
• Capespan: South African-headquartered multi-fruit producer-exporter of citrus, grapes, stone fruit, and berries to Europe, Asia, the Middle East, and North America. Comparable as an export-led, multi-region specialist in premium stone fruit and berries supplied to global supermarket chains.
• Hortifrut: Chilean-headquartered global berry grower and exporter with a vertically integrated model spanning blueberries, raspberries, blackberries, and cherries across the Americas, Europe, Asia, and Africa. Directly comparable to Alanar's berry and cherry export franchise, multi-region sourcing model, and premium retailer focus.
• SanLucar: German-headquartered premium fresh-fruit brand sourcing citrus, berries, stone fruit, tomatoes, and tropicals across Europe, North Africa, and South America. Strongly comparable to Alanar's premium retailer positioning, multi-region sourcing, and direct-to-supermarket distribution model.
• Camposol: Peruvian vertically integrated agro-exporter with blueberries, avocados, grapes, mangoes, and asparagus distributed globally, often via large retailers. Comparable as a Southern Hemisphere supplier that helps extend counter-seasonal availability (akin to Alanar's Peru fig partnership).

Broad incumbents

• Dole plc: Global fresh-produce major with bananas, pineapples, berries, and deciduous fruit shipped to retailers and wholesalers across 90+ countries. Comparable to Alanar as a broad, multi-category fresh fruit exporter with global cold-chain reach — though Dole is significantly larger and broader in scope.
• Fyffes: Irish-headquartered importer and distributor of tropical produce, bananas, pineapples, and melons across Europe and North America. Comparable to Alanar as a fresh-fruit export/import specialist focused on supplying major retail accounts with consistent, certified fruit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alanarfruit
• YouTubeyoutube.com/channel/UCadqBSspmGh9LoyMwoMEs9A
• Facebookfacebook.com/alanarfruit
• LinkedInlinkedin.com/company/alanar-fruit-company---bursa-turkey
• Instagraminstagram.com/alanarfruit

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alanar