Surrey Park Swimming

What Surrey Park Swimming does

Surrey Park Swimming is a for-profit private sport organization headquartered in Box Hill, Australia, that delivers swimming training and squad programs. Founded in 1904, the organization has operated continuously for over a century and currently employs between 51 and 100 staff, suggesting a substantial coaching and operational footprint for a community-facing aquatic sport entity. Its operations center on a single local facility serving the Box Hill catchment, with revenue generated through membership fees, squad program subscriptions, and training services typical of community swim clubs.

The organization's product surface is narrow and service-oriented: structured swimming instruction across skill levels and a squad program for competitive or development-pathway swimmers. No technology stack, digital platform, proprietary product, or app presence is disclosed in the source data; the company website (surreypark.org.au) is referenced but substantive content was not retrievable at the time of data collection. There is no disclosed pricing, no technology integrations, no API or SDK, and no third-party platform presence.

The business model is a straightforward local membership and program-fee model. No parent company, subsidiaries, funding rounds, M&A activity, partnerships, regulatory actions, or leadership team information is available. Customer segments, marketing channels, distribution channels, and competitive differentiators are all undisclosed. Consequently, the investment-relevant evidence base is limited to firmographic facts and the absence of any technology, AI, or growth-capital signals.

Name

Surrey Park Swimming

Website

https://surreypark.org.au

Company type

Private

Founded year

1904

Headcount range

51–100 employees

Short description

Surrey Park Swimming is an Australian for-profit sport organization based in Box Hill that provides swimming training and squad programs to local community members. Founded in 1904, it operates a single-facility aquatic sports business with 51-100 employees.

Ownership category

akta.pro rank

Product category

Swimming Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Swimming training
• Squad program
• Swimming club
• Aquatic sports
• Competitive swimming

Headquarters

HQ city

Box Hill

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations

Core offering

Surrey Park Swimming is a for-profit sport organization that delivers swimming training and squad programs to its members. Founded in 1904 and based in Box Hill, Australia, the organization provides structured aquatic coaching and competitive swimming pathways. It operates as a community-based swim club serving individual swimmers and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Training Structured swimming coaching and instruction delivered to members at the club's pool facility in Box Hill, Australia. Aimed at individuals seeking to develop swimming skills.
• Squad Program Competitive swim squad program for club members pursuing structured, performance-oriented swim training and competition pathways.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• BlueFit: Australian operator of aquatic, leisure, and recreation centres (including learn-to-swim programming) under council and private partnerships. Broader incumbent in aquatic facility management, with overlapping swim school offerings in the same region.
• Belgravia Leisure: Major Australian leisure facility operator that runs aquatic centres, swim schools, and learn-to-swim programs on behalf of councils. Indirect peer controlling a meaningful share of swim lesson delivery in the regions it serves.

Direct peers

• Kingswim: Australian multi-site swim school offering learn-to-swim, squad, and adult programs with strong brand presence in Victoria. Direct peer in geography and service mix, competing for the same parent and squad-level customer base as Surrey Park.
• JUMP! Swim Schools: Australian franchise swim school network offering learn-to-swim programs at multiple sites. Comparable business model and customer segment, particularly in suburban Melbourne, where Surrey Park operates.
• Carlile Swimming: One of Australia's largest swim school chains, operating multiple sites with structured learn-to-swim and squad programs across NSW and beyond. Direct competitor in Australian swim instruction with similar target families and tiered squad pathway.
• Aquatic Achievers: Australian swim school brand (acquired by Belgravia) operating learn-to-swim and mini-squad programs across multiple sites. Comparable multi-tier curriculum targeting young learners and progressing into squad training.

Others

• Speedo: Global swimwear and equipment brand. Not a direct competitor, but a key ecosystem participant in competitive swimming whose brand association and sponsorship programs influence squad-level swim clubs' member engagement.
• Swimming Australia: National governing body for competitive swimming in Australia. Sets the technical and competition framework under which squad programs like Surrey Park's operate, and influences member pathways to state/national teams.

Emerging players

• Swim Smooth: Swim coaching methodology and education company that licenses its curriculum to swim schools and coaches globally. Comparable in that it competes for coaching staff attention and influences the squad-level training approach used by clubs like Surrey Park.

Regional players

• YMCA Victoria (Aquatics): Community-focused operator of aquatic and recreation centres in Victoria offering learn-to-swim and squad-style programs. Comparable service mix and Victorian footprint to Surrey Park, though not-for-profit and broader in scope.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/SurreyParkSwimming
• LinkedInlinkedin.com/company/surrey-park-swimming-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrey Park Swimming