Whitespace
- Company typePrivate
- Founded1985
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Whitespace firmographics
Firmographics- Name
- Whitespace
- Legal name
- Whitespace Software Limited
- Website
- https://whitespace.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Whitespace is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Whitespace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS platform subscription model providing access to the digital trading platform for brokers and underwriters. Revenue generated through platform usage by enterprise customers in the (re)insurance industry.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
Whitespace product offering
Product offeringCore offering
Whitespace provides an API-based digital trading platform for the global (re)insurance marketplace, enabling brokers and underwriters to manage the entire insurance lifecycle digitally—from risk submissions and contract collaboration through quoting, binding, signing, and endorsement. The platform processes contracts entirely as structured data (supporting MRCv3 and CDR standards) and integrates with customers' existing systems via APIs, serving over 300 customers and 5,000 users worldwide.
Product overview
Whitespace offers a single unified digital trading platform — the Whitespace Platform — purpose-built for the global (re)insurance marketplace, supporting the complete insurance lifecycle from placement through binding, signing, and endorsement. The core platform is supplemented by a suite of Integration Accelerators (Management Information Accelerator; Collaboration and Document Storage Accelerator) that pre-orchestrate API calls for common use cases, and a publicly documented API (Whitespace APIs / Whitespace API Documentation) enabling bidirectional data exchange with external systems. Periodic platform releases (e.g., Whitespace Release 3.4) introduce new features and capabilities. Whitespace also offers additional products to other customers including SYNOPSIS Members' Agency System, HART Members' Agency System, TracMan, NAPE, HAVEN, Claimsuite, and Risk Pricing systems.
Differentiator
Problem solved
Functional benefit
Brands
- Whitespace Platform: Digital platform for the global (re)insurance marketplace enabling brokers and underwriters to create, negotiate, place, and bind contracts digitally
Products and services
- Whitespace Platform Core digital trading platform for the global (re)insurance marketplace, supporting the entire insurance lifecycle from placement through binding, signing, and endorsement. Contracts are created entirely of structured data, enabling reuse and fast transmission. Brokers and underwriters use the platform on laptops, desktops, iPads, and iPhones to create risk submissions, collaborate on contracts, communicate via real-time messaging and video calling, request and provide quotes, and bind/sign/endorse re/insurance contracts digitally.
- Integration Accelerators Pre-orchestrated API call packages developed in partnership with Vega IT around specific use cases, enabling faster integration build. Includes the Management Information Accelerator (orchestrates Whitespace APIs for management information platforms) and the Collaboration and Document Storage Accelerator (connectivity with Microsoft Teams, Slack, SharePoint, OneDrive, Outlook, and Gmail).
- Whitespace APIs REST APIs built into the Whitespace Platform enabling structured data exchange with other systems. APIs allow external systems to update contracts, perform actions such as quoting or agreeing firm orders, and read/write data bidirectionally.
Quantifiable outcome
- 80% drop in admin costs for brokers using AI tools (from white paper case studies)
- +3 more outcomes
Companies that use Whitespace
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Whitespace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Whitespace partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VeriskcoreWhitespace is part of the Verisk family of companies. Verisk is a major global data analytics and insurance industry solutions provider. As part of Verisk, Whitespace integrates with other Verisk products including Sequel Eclipse, Rulebook, and Sequel Hub, providing a broader digital ecosystem for customers.
- Vega ITcoreDelivery partner for Whitespace integrations. Vega IT underwent comprehensive training on both the platform and its integration capabilities. Recommended to existing and new customers wishing to build integrations with the Whitespace APIs. Typical engagement includes business analysis, software architecture, design, development, and testing.
- Sequel Eclipse, Rulebook, Sequel HubcorePart of the Verisk family, these products integrate with Whitespace. Sequel Eclipse (broking side), Rulebook and Sequel Hub are being analyzed for additional integrations to offer a full digital ecosystem for customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Whitespace competitors and assessment
Company assessmentEmerging players
- Cytora: Cytora applies AI to commercial insurance underwriting and risk selection for specialty and (re)insurance carriers. Sells into the same carrier underwriting audience as Whitespace, with the strategic angle of automating decisioning on the structured contract and submission data Whitespace helps produce.
- Insurwave: Insurwave is a marine and energy insurance blockchain platform jointly developed by EY, Guardtime, and major insurers. Overlaps with Whitespace on digitally structured (re)insurance contracts, although focused more on marine placement and policy administration.
- DataPro (RiskPro): DataPro's RiskPro is a London Market broking platform with a two-way data integration to Whitespace. It competes in broker workflow and contract creation, and via its 'Whitespace for Desktop' add-in enables competing digital trading paths without full reliance on Whitespace.
- Morning Data (Novus): Morning Data's Novus is a broking and underwriting workflow platform serving London Market and specialty insurers. Integrated with Whitespace via APIs for CDR-compliant data exchange, but also serves as an alternative front-end for brokers evaluating digital trading investments.
- Trace (OpenTWINS): Trace's OpenTWINS is a contract creation and risk processing platform for the London Market, with a documented integration to Whitespace. Competes head-to-head on contract building and downstream risk processing workflows used by brokers and carriers.
Broad incumbents
- Duck Creek Technologies: Duck Creek provides core SaaS systems for property & casualty insurers and is expanding into specialty and London Market adjacencies. It competes indirectly by enabling carriers to digitise underwriting workflows internally rather than depending on broker-side platforms like Whitespace.
- Guidewire Software: Guidewire is the dominant core systems provider (policy, claims, underwriting) for global commercial and specialty insurers. While not a placement platform, it competes for IT budget at the same (re)insurance carriers Whitespace sells into and is increasingly layering digital placement and data exchange capabilities on top of its core.
Direct peers
- Placing Platform Limited: Placing Platform Limited builds data standards and modular digital tooling for wholesale intermediaries transitioning to data-first trading. Listed as a Whitespace technology partner in 2025, addressing the same broker digitisation use cases and competing for the same London Market and international broker budgets.
- DXC Technology (Xchanging): DXC, via its Xchanging business, has historically operated the dominant electronic placing platform for the London Market. Directly competes with Whitespace on digital placement and processing for brokers and underwriters in the same (re)insurance workflows.
Others
- Sequel Business Solutions (Verisk): Sequel provides broking, claims, and members' agency software and is itself part of Verisk alongside Whitespace. Relevant as a sister product in the Verisk portfolio rather than a competitor, but its broking tools (Eclipse) and members' agency systems (Synopsis/Hart/TracMan/Haven/Claimsuite) compete for the same broker IT wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Whitespace social profiles
Digital presenceWhitespace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitespace leadership team
Management profileNumber of profiles
Profiles7 records
Whitespace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitespace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitespace
What does Whitespace do?
Whitespace provides an API-based digital trading platform for the global (re)insurance marketplace, enabling brokers and underwriters to manage the entire insurance lifecycle digitally—from risk submissions and contract collaboration through quoting, binding, signing, and endorsement. The platform processes contracts entirely as structured data (supporting MRCv3 and CDR standards) and integrates with customers' existing systems via APIs, serving over 300 customers and 5,000 users worldwide.
Is Whitespace a public or private company?
Whitespace is a private company. It is classified as corporate owned and is currently operating.
When was Whitespace founded?
Whitespace was founded in 1985. It employs 51 to 100 people.
Where is Whitespace based?
Whitespace is headquartered in London, United Kingdom, in the Europe region.
How does Whitespace make money?
One revenue line is on record: platform Subscription.
Who are Whitespace's main competitors?
Emerging players on record are Cytora, Insurwave, DataPro (RiskPro), Morning Data (Novus) and Trace (OpenTWINS). Broad incumbents are Duck Creek Technologies and Guidewire Software. Direct peers are Placing Platform Limited and DXC Technology (Xchanging). Sequel Business Solutions (Verisk) is listed as an others.
Does Whitespace have an API?
Yes. The Whitespace Platform is built entirely on APIs, enabling data to be structured and transmitted between systems. The entire content of a digital contract on the Platform is structured into data and available to other systems. Other systems can provide data back to Whitespace, updating contracts, and performing actions such as quoting or agreeing firm orders. The API documentation serves as a catalogue of API endpoints for integration with other systems. Integration accelerators (Management Information; Collaboration and Document Storage) pre-orchestrate API calls around certain use cases, enabling faster integration build. A new API endpoint simplifies status checks for Library-linked contract headings (Release 3.4). Whitespace's data shows significant client integration growth, with client integrators more than doubling to 41 over the last year. Developer documentation is at apidocs.whitespace.co.uk.