Whitespace

Reinsurance Trading Software / Insurance Technology (InsurTech)whitespace.co.uk

Company typePrivate
Founded1985
HeadquartersLondon, United Kingdom
Headcount51–100
GTM typeB2B
OfferingSoftware

Whitespace firmographics

Firmographics

Name: Whitespace
Legal name: Whitespace Software Limited
Website: https://whitespace.co.uk
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Where Whitespace is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

Whitespace business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Platform Subscription: SaaS platform subscription model providing access to the digital trading platform for brokers and underwriters. Revenue generated through platform usage by enterprise customers in the (re)insurance industry.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Whitespace product offering

Product offering

Core offering

Whitespace provides an API-based digital trading platform for the global (re)insurance marketplace, enabling brokers and underwriters to manage the entire insurance lifecycle digitally—from risk submissions and contract collaboration through quoting, binding, signing, and endorsement. The platform processes contracts entirely as structured data (supporting MRCv3 and CDR standards) and integrates with customers' existing systems via APIs, serving over 300 customers and 5,000 users worldwide.

Product overview

Whitespace offers a single unified digital trading platform — the Whitespace Platform — purpose-built for the global (re)insurance marketplace, supporting the complete insurance lifecycle from placement through binding, signing, and endorsement. The core platform is supplemented by a suite of Integration Accelerators (Management Information Accelerator; Collaboration and Document Storage Accelerator) that pre-orchestrate API calls for common use cases, and a publicly documented API (Whitespace APIs / Whitespace API Documentation) enabling bidirectional data exchange with external systems. Periodic platform releases (e.g., Whitespace Release 3.4) introduce new features and capabilities. Whitespace also offers additional products to other customers including SYNOPSIS Members' Agency System, HART Members' Agency System, TracMan, NAPE, HAVEN, Claimsuite, and Risk Pricing systems.

Differentiator

Problem solved

Functional benefit

Brands

Whitespace Platform: Digital platform for the global (re)insurance marketplace enabling brokers and underwriters to create, negotiate, place, and bind contracts digitally

Products and services

Whitespace Platform Core digital trading platform for the global (re)insurance marketplace, supporting the entire insurance lifecycle from placement through binding, signing, and endorsement. Contracts are created entirely of structured data, enabling reuse and fast transmission. Brokers and underwriters use the platform on laptops, desktops, iPads, and iPhones to create risk submissions, collaborate on contracts, communicate via real-time messaging and video calling, request and provide quotes, and bind/sign/endorse re/insurance contracts digitally.
Integration Accelerators Pre-orchestrated API call packages developed in partnership with Vega IT around specific use cases, enabling faster integration build. Includes the Management Information Accelerator (orchestrates Whitespace APIs for management information platforms) and the Collaboration and Document Storage Accelerator (connectivity with Microsoft Teams, Slack, SharePoint, OneDrive, Outlook, and Gmail).
Whitespace APIs REST APIs built into the Whitespace Platform enabling structured data exchange with other systems. APIs allow external systems to update contracts, perform actions such as quoting or agreeing firm orders, and read/write data bidirectionally.

Quantifiable outcome

80% drop in admin costs for brokers using AI tools (from white paper case studies)
+3 more outcomes

Companies that use Whitespace

Customer profile

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Whitespace technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Whitespace partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

VeriskcoreOthersWhitespace is part of the Verisk family of companies. Verisk is a major global data analytics and insurance industry solutions provider. As part of Verisk, Whitespace integrates with other Verisk products including Sequel Eclipse, Rulebook, and Sequel Hub, providing a broader digital ecosystem for customers.
Vega ITcoreImplementation/ SI/ Consulting PartnerDelivery partner for Whitespace integrations. Vega IT underwent comprehensive training on both the platform and its integration capabilities. Recommended to existing and new customers wishing to build integrations with the Whitespace APIs. Typical engagement includes business analysis, software architecture, design, development, and testing.
Sequel Eclipse, Rulebook, Sequel HubcoreTechnology or IntegrationPart of the Verisk family, these products integrate with Whitespace. Sequel Eclipse (broking side), Rulebook and Sequel Hub are being analyzed for additional integrations to offer a full digital ecosystem for customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Whitespace competitors and assessment

Company assessment

Emerging players

Cytora: Cytora applies AI to commercial insurance underwriting and risk selection for specialty and (re)insurance carriers. Sells into the same carrier underwriting audience as Whitespace, with the strategic angle of automating decisioning on the structured contract and submission data Whitespace helps produce.
Insurwave: Insurwave is a marine and energy insurance blockchain platform jointly developed by EY, Guardtime, and major insurers. Overlaps with Whitespace on digitally structured (re)insurance contracts, although focused more on marine placement and policy administration.
DataPro (RiskPro): DataPro's RiskPro is a London Market broking platform with a two-way data integration to Whitespace. It competes in broker workflow and contract creation, and via its 'Whitespace for Desktop' add-in enables competing digital trading paths without full reliance on Whitespace.
Morning Data (Novus): Morning Data's Novus is a broking and underwriting workflow platform serving London Market and specialty insurers. Integrated with Whitespace via APIs for CDR-compliant data exchange, but also serves as an alternative front-end for brokers evaluating digital trading investments.
Trace (OpenTWINS): Trace's OpenTWINS is a contract creation and risk processing platform for the London Market, with a documented integration to Whitespace. Competes head-to-head on contract building and downstream risk processing workflows used by brokers and carriers.

Broad incumbents

Duck Creek Technologies: Duck Creek provides core SaaS systems for property & casualty insurers and is expanding into specialty and London Market adjacencies. It competes indirectly by enabling carriers to digitise underwriting workflows internally rather than depending on broker-side platforms like Whitespace.
Guidewire Software: Guidewire is the dominant core systems provider (policy, claims, underwriting) for global commercial and specialty insurers. While not a placement platform, it competes for IT budget at the same (re)insurance carriers Whitespace sells into and is increasingly layering digital placement and data exchange capabilities on top of its core.

Direct peers

Placing Platform Limited: Placing Platform Limited builds data standards and modular digital tooling for wholesale intermediaries transitioning to data-first trading. Listed as a Whitespace technology partner in 2025, addressing the same broker digitisation use cases and competing for the same London Market and international broker budgets.
DXC Technology (Xchanging): DXC, via its Xchanging business, has historically operated the dominant electronic placing platform for the London Market. Directly competes with Whitespace on digital placement and processing for brokers and underwriters in the same (re)insurance workflows.

Others

Sequel Business Solutions (Verisk): Sequel provides broking, claims, and members' agency software and is itself part of Verisk alongside Whitespace. Relevant as a sister product in the Verisk portfolio rather than a competitor, but its broking tools (Eclipse) and members' agency systems (Synopsis/Hart/TracMan/Haven/Claimsuite) compete for the same broker IT wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Whitespace financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Whitespace leadership team

Management profile

Number of profiles

Profiles7 records

Whitespace funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Whitespace M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitespace

What does Whitespace do?

Is Whitespace a public or private company?

Whitespace is a private company. It is classified as corporate owned and is currently operating.

When was Whitespace founded?

Whitespace was founded in 1985. It employs 51 to 100 people.

Where is Whitespace based?

Whitespace is headquartered in London, United Kingdom, in the Europe region.

How does Whitespace make money?

One revenue line is on record: platform Subscription.

Who are Whitespace's main competitors?

Emerging players on record are Cytora, Insurwave, DataPro (RiskPro), Morning Data (Novus) and Trace (OpenTWINS). Broad incumbents are Duck Creek Technologies and Guidewire Software. Direct peers are Placing Platform Limited and DXC Technology (Xchanging). Sequel Business Solutions (Verisk) is listed as an others.

Does Whitespace have an API?

Yes. The Whitespace Platform is built entirely on APIs, enabling data to be structured and transmitted between systems. The entire content of a digital contract on the Platform is structured into data and available to other systems. Other systems can provide data back to Whitespace, updating contracts, and performing actions such as quoting or agreeing firm orders. The API documentation serves as a catalogue of API endpoints for integration with other systems. Integration accelerators (Management Information; Collaboration and Document Storage) pre-orchestrate API calls around certain use cases, enabling faster integration build. A new API endpoint simplifies status checks for Library-linked contract headings (Release 3.4). Whitespace's data shows significant client integration growth, with client integrators more than doubling to 41 over the last year. Developer documentation is at apidocs.whitespace.co.uk.