Fire Systems of Michigan

What Fire Systems of Michigan does

Fire Systems of Michigan, LLC is a privately held commercial fire protection and life safety services company founded in 1984 and headquartered in Novi, Michigan. The company delivers installation, inspection, repair, and 24/7 monitoring services across six core product lines: fire alarm systems, fire sprinkler systems, fire extinguishers, exit and emergency lighting, commercial kitchen fire suppression (as an ANSUL authorized dealer), and special hazard suppression (FM-200, Halon, dry chemical). Field operations are managed through the ServiceTrade platform, which provides digital inspection reports with photos, video, and audio notes, GPS-validated work confirmation, automated quoting, and a customer self-service portal.

The company operates within a broader Fire & Security Group of Companies that encompasses 19 affiliated offices across Michigan, Ohio, Indiana, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, and Washington DC, grown through a 'buy, grow, and hold' acquisition strategy that retains acquired local brands. Service delivery follows NFPA, OSHA, and local codes, with technicians holding NICET certifications. Revenue is generated through multi-year professional services contracts tied to recurring inspection cycles (quarterly/annual per NFPA 25, monthly extinguisher checks, annual 90-minute egress tests) and one-time installation or retrofit projects, with pricing provided on a custom quote basis.

The customer base spans eight named verticals, with Hospitality and Manufacturing identified as primary segments. Named enterprise accounts include Taco Bell, McDonald's, Costco, University of Michigan, Princeton, KBP Foods, Bell Tire, Team Schostak, and Ansara Restaurant Group, alongside a 4,000+ customer SMB tail that drives 7,000+ service locations and 18,000+ annual service completions. The company holds a 4.9/5 rating across 5,021 Google reviews and supports customer acquisition through SEO-optimized local service pages, content marketing, and a ServiceTrade-powered customer portal.

Name

Fire Systems of Michigan

Legal name

Fire Systems of Michigan, LLC

Website

https://firesystemsofmichigan.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire Systems of Michigan is a privately held, multi-state commercial fire protection services company founded in 1984 that installs, inspects, repairs, and monitors fire alarm, sprinkler, extinguisher, egress lighting, kitchen suppression, and special hazard systems for commercial customers across the Midwest, Mid-Atlantic, and Northeast.

Ownership category

akta.pro rank

Product category

Commercial Fire Protection Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire Alarm Monitoring & Dispatch (BPAKAFAC)

Keywords

• Commercial fire protection
• Fire alarm systems
• Fire sprinkler inspection
• Kitchen suppression systems
• Emergency lighting services

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Fire Alarm Services: Fire alarm system inspection, repair, installation, and 24/7 monitoring services for commercial buildings. Services include primary/secondary phone line checks, alarm sound/strobe testing, manual alarm function, heat/smoke detector functionality, and HVAC shutoff verification.
2. Fire Sprinkler Services: Fire sprinkler system inspection, repair, and installation including wet, dry, antifreeze, deluge, and pre-action systems. Quarterly or annual inspections per NFPA 25 with various 3-year and 5-year performance tests.
3. Fire Extinguisher Services: Fire extinguisher sales, installation, inspection (monthly visual, annual formal, six-year internal), repair, and recharge services.
4. Exit & Emergency Lighting: Inspection and repair services for egress lighting systems with monthly 30-second tests and annual 90-minute tests per NFPA 101.
5. Kitchen Fire Suppression: Commercial kitchen fire suppression system design, installation, inspection (semi-annual), and repair services. ANSUL authorized provider.
6. Special Hazard Fire Suppression: Inspection and maintenance for FM-200, Halon, and dry-chemical special hazard suppression systems for data centers, museums, hospitals, and industrial facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fire Systems of Michigan is a commercial fire protection services company that inspects, installs, repairs, and monitors fire alarm systems, fire sprinklers, fire extinguishers, exit and emergency lighting, commercial kitchen fire suppression, and special hazard suppression systems. The company also delivers NFPA code-compliance inspections, 24/7 emergency service, and digital inspection reporting via the ServiceTrade platform for commercial buildings in Southeast Michigan and affiliated service areas across the Midwest and East Coast.

Product overview

Fire Systems of Michigan is a fire protection services company offering a comprehensive portfolio of life safety solutions for commercial properties. The core service offering consists of seven primary product lines: Fire Alarm Systems (with associated monitoring), Fire Sprinkler Systems, Fire Extinguishers, Exit & Emergency Lighting, Kitchen Fire Suppression Systems, and Special Hazard Fire Suppression. These services are offered as a unified portfolio focused on installation, inspection, repair, and monitoring. The company operates as an ANSUL authorized dealer and partners with multiple equipment manufacturers including Ferguson Fire & Fabrication, Fire-Lite Alarms, Gamewell-FCI, Piranha, Pyro-Chem, Silent Knight, Tyco, Victaulic, and Viking to deliver customized fire protection solutions. The company does not offer a software platform; rather, it provides field service operations management through internal use of ServiceTrade technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarm Systems
• Fire Alarm Monitoring
• Fire Sprinkler Systems
• Fire Extinguisher Services
• Exit and Emergency Lighting Services
• Kitchen Fire Suppression Systems
• Special Hazard Fire Suppression

Quantifiable outcome

• Rated 4.9 out of 5 stars based on 5021 customer reviews
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ANSULcoreTechnology or IntegrationANSUL authorized dealer offering fire suppression systems suitable for commercial kitchens, industrial settings, retail, and office spaces. Provides new ANSUL system installations, comprehensive inspections, and emergency repair services. Fire Systems is one of the select companies in Michigan to provide ANSUL products.
• ANSUL Sentry ExtinguishercoreTechnology or IntegrationSupplier of ANSUL Sentry fire extinguishers as part of product portfolio
• ServiceTradecoreTechnology or IntegrationField service management software platform used for scheduling services, digital inspection reports with photos/videos, work validation with GPS tracking, automated quotes, and customer portal access.
• NAFEDminorOthersNational Association of Fire Equipment Distributors member - industry association affiliation
• NFPAcoreOthersNational Fire Protection Association - company follows NFPA codes and standards including NFPA 25, NFPA 101, and NFPA 10 for all installations and inspections
• NICETminorOthersNational Institute for Certification in Engineering Technologies - certification organization for fire protection technicians

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Koorsen Fire & Security: Indianapolis-based regional fire protection and security services company offering inspection, installation, and monitoring across the Midwest. Directly comparable to FSM in service mix, regional multi-state footprint, and roll-up acquisition strategy.
• Pye-Barker Fire & Safety: Large national roll-up acquirer of fire protection and life safety services companies. Most directly comparable to FSM's "buy, grow, and hold" acquisition strategy and multi-brand service portfolio.
• Impact Fire Services: Multi-regional fire protection services provider formed via PE-backed roll-up of sprinkler, alarm, and suppression companies. Highly comparable operating model and acquisition-driven growth approach.
• Vanguard Fire & Security Systems: Regional fire and life safety services provider offering sprinkler, alarm, extinguisher, and monitoring services. Comparable service portfolio and mid-market commercial customer base.
• Western States Fire Protection: National fire protection services contractor specializing in sprinkler systems, alarms, and special hazard suppression. Comparable in core service mix and multi-state commercial customer base.
• Davis-Ulmer Sprinkler Company: Regional fire protection contractor providing design, installation, inspection, and service for sprinkler and suppression systems. Comparable regional operating model and commercial customer focus.

Broad incumbents

• APi Group: Large publicly traded holding company providing life safety, fire protection, and specialty services globally. Overlaps with FSM's service offering but operates at much larger scale across many verticals.
• Cintas Corporation: Large multi-service commercial services firm offering fire extinguisher inspection, sprinkler/alarm services, and other facility services. Overlaps with FSM in fire protection but is much broader in scope.
• Johnson Controls International: Global building technology company providing fire detection, suppression, and life safety systems plus service. Competes with FSM in fire alarm and suppression but at a much larger scale as part of a broader building solutions portfolio.

Regional players

• Unifour Fire & Safety: Regional fire protection services company operating in the Carolinas, offering fire alarm, sprinkler, and extinguisher services. Comparable service mix but limited geographic overlap with FSM's Midwest/East Coast footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/firesystemsofmichigan

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Systems of Michigan