Guia da semana

What Guia da semana does

Guia da Semana is a Brazilian digital media platform that publishes curated editorial content about events, restaurants, bars, cinema, theater, travel, and leisure activities, primarily serving consumers in São Paulo. Operating since 2003 under the legal entity PORTAL5G ENTRETENIMENTO LTDA. (CNPJ 24.996.058/0001-03), the company is headquartered in the Brooklin Paulista district of São Paulo and maintains the consumer-facing website guiadasemana.com.br. The platform organizes content by category — including gastronomy, restaurants, bars, cinema, shows, theater, exhibitions, travel, recipes, and lifestyle topics — and distributes through organic SEO, social media channels (Facebook, Instagram, Twitter, Pinterest), and content marketing. The underlying technology is a standard digital content management system for editorial publishing with no proprietary features disclosed; the platform relies on Google DFP (DoubleClick for Publishers) for advertising campaign management. The business model is advertising-supported: Guia da Semana sells digital advertising placements to brands and businesses targeting São Paulo consumers through a sales-led approach, with pricing available via media kit and direct sales contact on multi-year contracts. No app, API, SDK, or AI/ML capabilities are disclosed, and the company operates without disclosed venture capital, private equity, or institutional funding, indicating a privately held, self-funded digital media operation.

Name

Guia da semana

Legal name

PORTAL5G ENTRETENIMENTO LTDA.

Website

https://guiadasemana.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Guia da Semana is a São Paulo-based digital media platform publishing curated editorial content about events, restaurants, bars, cinema, theater, and leisure activities, monetizing through digital advertising sold to brands targeting Brazilian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising: The primary revenue stream is digital advertising. The company sells ad placements across its website using DFP (DoubleClick for Publishers) for campaign management, offering various advertising formats to brands and businesses targeting São Paulo consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Guia da Semana is a Brazilian digital media platform that publishes curated editorial content covering local events, restaurants, bars, cinema, theater, shows, travel destinations, recipes, and lifestyle topics primarily for São Paulo and other Brazilian cities. The content is delivered free to consumers via its website and social channels, and the platform monetizes this audience through digital advertising placements sold directly to brands and managed via Google DFP.

Product overview

Guia da Semana is a local entertainment and events guide website focused on São Paulo, Brazil. The platform operates as a unified editorial product providing curated content across multiple lifestyle categories including dining, cinema, theater, travel, events, and entertainment. The main product is the website itself (guiadasemana.com.br) which offers free content organized into channel-based sections, with an advertising-supported business model. Additional products include a media kit for advertisers and a commercial advertising program.

Differentiator

Problem solved

Functional benefit

Products and services

• Guia da Semana Website Comprehensive local entertainment and events guide website covering São Paulo and Brazilian cities, featuring curated editorial content about restaurants, bars, cinema, theater, travel, events, and lifestyle topics including recipes, fashion, health, and pet care. The main consumer-facing product of the company.
• Agenda de Eventos Event calendar feature listing daily events in São Paulo including exhibitions, theater shows, children's programming, concerts, and cultural activities. A standalone section of the website serving as the platform's daily event discovery product for São Paulo consumers.
• Guia de Restaurantes Restaurant and dining guide featuring reviews, recommendations, and galleries of restaurants in São Paulo covering various cuisines and price ranges. A dedicated content hub of the platform targeting diners seeking local restaurant recommendations.
• Guia de Cinema Cinema section featuring movie news, premieres, showtimes, film synopses, and reviews for movies showing in São Paulo theaters. A dedicated content hub for cinema-going audiences.
• Guia de Viagens Travel guide covering national and international destinations, hotel recommendations, and tourism-focused content including weekend getaways and vacation planning. A dedicated content hub targeting Brazilian travelers.
• Anúncio e Mídia Kit (Advertising & Media Kit) Advertising offering for brands and businesses, including a downloadable media kit and direct sales contacts for placing digital advertising campaigns on the platform. Campaigns are managed through Google DFP (DoubleClick for Publishers) with multi-year contract options.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Social Media PlatformsminorOthersIntegration with third-party social networks (Facebook, Instagram, Twitter, Pinterest) for user authentication and content sharing capabilities. Users can log in through social networks and share content to their profiles.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Time Out São Paulo: Global local guide brand with a dedicated São Paulo edition covering restaurants, nightlife, events, and cultural activities. Closest international comparison to Guia da Semana's editorial scope, advertising-supported model, and São Paulo-centric focus.
• Veja São Paulo: Established São Paulo lifestyle and city guide published by Abril, covering restaurants, culture, events, and entertainment. Directly comparable as a São Paulo-focused editorial guide monetized through display advertising and branded content.
• Catraca Livre: Brazilian digital platform focused on cultural, leisure, and lifestyle content for major Brazilian cities. Closely comparable content categories (events, gastronomy, culture) and similar digital-first, advertising-supported business model.
• Sympla: Brazilian event ticketing and discovery platform covering concerts, theater, gastronomy, and leisure events. Directly comparable in São Paulo event coverage and SMB/event-adjacent advertiser relationships.

Broad incumbents

• TripAdvisor: Global leader in restaurant, attraction, and event reviews with significant Brazilian traffic. Overlaps Guia da Semana's restaurant and leisure content categories and competes for the same advertiser base at much greater scale.
• Yelp: Global local business review and advertising platform. Comparable local-business directory and advertising business model, although operating with weaker Latin America presence.
• Eventbrite: Global event discovery and ticketing platform with operations in Brazil. Overlaps Guia da Semana's event-discovery content and competes for the same event organizers' promotional budgets.
• Foursquare: Location-based discovery platform with venue and restaurant recommendations. Comparable local-discovery product category and advertising-supported monetization, though operating globally rather than Brazil-focused.
• Folha de S.Paulo: Major São Paulo-based newspaper with extensive lifestyle, dining, and entertainment coverage. Comparable as a São Paulo-focused advertising-supported media property competing for the same local advertiser budgets.

Regional players

• iG: Brazilian digital media portal under the same Grupo Folha umbrella, with similar advertising-supported content across lifestyle and entertainment verticals. Comparable business model within the Brazilian digital media market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/guiadasemana
• Facebookfacebook.com/GuiaDaSemana
• Instagraminstagram.com/guiadasemana
• Pinterestpinterest.com/guiadasemana
• LinkedInlinkedin.com/company/hagah

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guia da semana