Catraca
- Company typePrivate
- Founded2016
- HeadquartersTaiobeiras, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Catraca firmographics
Firmographics- Name
- Catraca
- Legal name
- Catraca Logística e Intermediações Ltda.
- Website
- https://catraca.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Catraca is headquartered
LocationHeadquarters
- HQ city
- Taiobeiras
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Catraca business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Catraca Fleet): Catraca Fleet is a SaaS delivery management platform. Revenue comes from monthly subscription plans. Free plan: 1 business, 1 driver, 235 deliveries/month. Custom plans: tailored to capacity, integrations, support, and multi-location needs. Billed monthly via Pix recurring (Brazil) or credit card (international). No per-delivery commission on the SaaS side.
- Per-Delivery Network Fee (Catraca Delivery): The Catraca Delivery network charges per delivery for establishments using Catraca's equipped driver network (without their own fleet). Two models: Delivery Package (R$5.00/delivery, prepaid, 10+ deliveries, validity 3-30 days) and Plano Garantido (Guaranteed Plan: custom pricing per volume and region, up to 14% cheaper, monthly package, includes payment intermediation, SLA of 30 min). Fleet customers can also activate the network as overflow capacity, billed per delivery.
- Custom Software Development / Advisory Services: Technology advisory and bespoke software development for operations that outgrow off-the-shelf solutions. Delivered in stages with the customer reviewing progress early. Pricing and scope are custom-quoted per project. First consultation is free. Revenue recognized as professional services / one-time project fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan: 1 location, 1 driver, 235 deliveries/month |
| Usage-based | Pay-as-you-go | Delivery Package: R$5.00/delivery (prepaid) |
| Subscription | Monthly | Plano Garantido (Guaranteed Plan): custom pricing, up to 14% cheaper than package |
| Subscription | Monthly | Custom Plan: tailored to scenario |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Catraca product offering
Product offeringCore offering
Catraca builds and sells a suite of SaaS products for delivery and ordering operations: Catraca Pedidos (digital menu and order management for restaurants), Catraca Fleet (last-mile delivery management SaaS for businesses with their own drivers), Catraca Delivery (on-demand delivery via Catraca's own equipped driver network), and Catraca Eventos (online ticket sales and event management). The company also provides custom software development and technology consulting for operations that outgrow off-the-shelf systems.
Product overview
Catraca is a technology consultancy and product company based in Taiobeiras, MG, Brazil, offering both a family of four SaaS products and custom software development services. The core product portfolio comprises Catraca Pedidos (browser-based digital menu and order management for restaurants), Catraca Fleet (last-mile delivery management SaaS for businesses with their own drivers), Catraca Delivery (on-demand delivery via Catraca's own driver network), and Catraca Eventos (online ticket sales and event management). Catraca Order Manager (Gestor de Pedidos) is a companion module shared by the Pedidos and Fleet products, providing digital menu, real-time order panel, PIX payments, WhatsApp notifications, sales analytics, and loyalty. Catraca Fleet includes a native driver app for iOS and Android. Underpinning all products is technology consulting that builds bespoke software for operations that have outgrown off-the-shelf systems, drawing on the same engineering team that built and operates the company's own products.
Differentiator
Problem solved
Functional benefit
Brands
- Catraca Pedidos: Digital menu and order management system for delivery operations
- Catraca Fleet
- Catraca Delivery
- Catraca Eventos
Products and services
- Catraca Pedidos Browser-based digital menu and order management system for restaurants and snack shops, requiring no installation. Offers real-time order panel, integrated PIX payments, WhatsApp integration, sales reporting, and a loyalty program. Designed for restaurants, snack bars, and food operators handling their own delivery.
- Catraca Fleet Last-mile delivery management SaaS for businesses with their own drivers. Covers multi-channel order intake, one-click dispatch, driver app (iOS/Android), real-time tracking link for customers, routing and optimization, financial reconciliation per driver, and reporting. Includes a free plan and custom plans for larger operations.
- Catraca Delivery On-demand delivery service using Catraca's own network of equipped drivers. Businesses expand delivery capacity without buying vehicles or hiring staff. Payment is per delivery, intermediated with security, with weekly payout under the Plano Garantido. The same infrastructure powering 110,000+ deliveries and 300+ active businesses.
- Catraca Eventos Online ticket sales and complete event management platform from advance ticket sales to door entry control and event-day reporting. The company's original product, which also serves as the brand name.
- Assessoria em Tecnologia (Custom Software Consulting) Custom software development and technical consulting for operations outgrowing off-the-shelf systems. Covers bespoke management systems, tool integrations, digital products built from scratch, and technical advisory, leveraging the same engineering that powers Catraca's own products. Delivered in stages with the customer reviewing progress early; first consultation is free.
Quantifiable outcome
- 110,000+ deliveries completed across the Catraca network
- +5 more outcomes
Companies that use Catraca
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Catraca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature9 records
Catraca partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Catraca competitors and assessment
Company assessmentBroad incumbents
- iFood: Brazil's dominant food delivery marketplace with an embedded merchant SaaS (iFood Pedidos, iFood Shop). Not a direct SaaS competitor today, but its merchant-tools strategy and logistics reach make it the principal incumbent Catraca's anti-marketplace pitch is built against.
- Loggi: Brazilian logistics and last-mile delivery company serving SMBs and enterprises. Closest analog for Catraca Delivery's driver network model, though Loggi operates at meaningfully larger scale and broader B2B scope.
- Rappi: LATAM super-app combining food, grocery, courier and merchant tooling. Increasingly active in Brazil, with merchant and logistics services that increasingly overlap with Catraca's delivery and order capture value proposition across the region.
Direct peers
- Sympla: Brazil's leading self-service event ticketing and event management platform. Direct competitor to Catraca Eventos and the natural comparison for the Eventos business line both in scale and brand recognition.
- Goomer: Brazilian SaaS for restaurants offering online menu, WhatsApp ordering, delivery management and PIX payments. Closest direct competitor to Catraca Pedidos and parts of Catraca Fleet, addressing the same SMB restaurant vertical in Brazil with a similar product-led approach.
- Tiny (Tiny ERP / Olist): Brazilian SMB-focused ERP and order management platform widely used by small merchants. Adjacent competitor to Catraca Pedidos, particularly for SMB merchants who want broader ERP capabilities alongside ordering and delivery.
- AnotaAi: Brazilian order manager for restaurants and snack bars, with WhatsApp ordering, PIX payments and integrations with delivery platforms. Currently a Catraca integration partner but a direct competitor for digital-menu and order capture workflow; both compete for the same SMB merchant wallet.
- Neemo: Brazilian delivery management SaaS focused on SMB restaurants and small merchants with own-driver operations. Overlaps directly with Catraca Fleet on dispatch, tracking and proof of delivery.
Emerging players
- Intelipost: Brazilian multi-carrier shipping and last-mile management platform for retailers and 3PLs. Comparable to Catraca Fleet at a slightly different segment (larger retailers and omnichannel shippers), useful as a referent for where Catraca could go with its B2B/distributor positioning.
- Lemobs: Brazilian logistics and last-mile management startup serving SMB and mid-market shippers. Emerging-stage peer to Catraca Fleet on the delivery-management side, valuable as a peer on go-to-market, integration set and customer size.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Catraca social profiles
Digital presenceCatraca compliance and trust
Trust signalCompliance3 records
Catraca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catraca leadership team
Management profileNumber of profiles
Profiles1 record
Catraca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catraca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catraca
What does Catraca do?
Catraca builds and sells a suite of SaaS products for delivery and ordering operations: Catraca Pedidos (digital menu and order management for restaurants), Catraca Fleet (last-mile delivery management SaaS for businesses with their own drivers), Catraca Delivery (on-demand delivery via Catraca's own equipped driver network), and Catraca Eventos (online ticket sales and event management). The company also provides custom software development and technology consulting for operations that outgrow off-the-shelf systems.
Is Catraca a public or private company?
Catraca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Catraca founded?
Catraca was founded in 2016. It employs 11 to 50 people.
Where is Catraca based?
Catraca is headquartered in Taiobeiras, Brazil, in the Latin America region.
How does Catraca make money?
Three revenue lines are on record. SaaS Subscription (Catraca Fleet) is the primary driver. The others are per-Delivery Network Fee (Catraca Delivery) and custom Software Development / Advisory Services.
Who are Catraca's main competitors?
Broad incumbents on record are iFood, Loggi and Rappi. Direct peers are Sympla, Goomer, Tiny (Tiny ERP / Olist), AnotaAi and Neemo. Emerging players are Intelipost and Lemobs.
Does Catraca have an API?
Yes. REST API available for creating, listing, updating, and cancelling deliveries. Standard JSON format with OAuth2 authentication. Webhooks available for subscribing to delivery state changes (assigned, in-transit, delivered, cancelled). API keys can be issued, labeled, rotated, and revoked per integration. SDKs for Node, Python, and PHP are in development. Sandbox keys available. Developer documentation is at fleet.catraca.co/pt/integrations.