Saint Cross
Saint Cross is a Los Angeles-based luxury jewelry and timepiece retailer founded in 1983, operating a flagship showroom at Koreatown Plaza as an authorized dealer for Rolex, Breguet, Cartier, Chanel, IWC Schaffhausen, Piaget, and Damiani, serving high-net-worth individual and corporate buyers via appointment-based consultations and e-commerce.
- Company typePrivate
- Founded1983
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Saint Cross does
Saint Cross, Inc. is a privately held luxury jewelry and timepiece retailer founded in 1983 in Los Angeles, California. Originally established as a fine jewelry business in the Downtown Los Angeles Jewelry District, the company opened its first retail showroom at Koreatown Plaza in 1990, where it continues to operate today as a single-location flagship at 928 S Western Ave., Suite 225. The firm is an authorized dealer for six prestigious maisons — Rolex (since 1995, making it the first Korean American-owned authorized Rolex dealer in the United States), Breguet, Cartier, Chanel, IWC Schaffhausen, Piaget, and Damiani — and offers luxury watches across multiple collections alongside fine jewelry in diamond and gold categories (necklaces, earrings, bracelets, fashion rings).
The business operates a hybrid physical-and-digital model: a flagship showroom with appointment-based personalized consultations, complemented by a global e-commerce storefront, a Watch Finder search tool, an Instagram presence, email newsletters, and Google Reviews integration. Pricing is quote-based rather than publicly listed, consistent with the high AUV of the category, with items ranging from several thousand dollars to over $500,000 per timepiece. The customer base is primarily high-net-worth individual consumers purchasing for personal use, gifting, or as collectibles, with a secondary corporate/institutional gifting segment.
The company has no disclosed funding rounds, no parent company, no M&A activity, and no announced leadership changes; founder Richard An remains associated with the firm. Headcount is reported at 51–100 employees, all centered on the single Los Angeles showroom and its supporting digital channels. Saint Cross generates revenue through direct, one-time sales of high-end jewelry and timepieces, with no subscription, recurring, or service-revenue streams identified in the available data.
Saint Cross firmographics
Firmographics- Name
- Saint Cross
- Legal name
- Saint Cross, Inc.
- Website
- https://saintcrossinc.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Saint Cross is a Los Angeles-based luxury jewelry and timepiece retailer founded in 1983, operating a flagship showroom at Koreatown Plaza as an authorized dealer for Rolex, Breguet, Cartier, Chanel, IWC Schaffhausen, Piaget, and Damiani, serving high-net-worth individual and corporate buyers via appointment-based consultations and e-commerce.
- Ownership category
- akta.pro rank
Where Saint Cross is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saint Cross business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Luxury Jewelry Sales: Saint Cross generates revenue through the direct sale of luxury jewelry including necklaces, earrings, bracelets, and rings. The company offers pieces in various materials including diamonds, gold, and precious metals with price points ranging from several thousand to hundreds of thousands of dollars per item.
- Luxury Timepiece Sales: The company sells high-end watches from prestigious brands including Breguet, Cartier, Chanel, IWC Schaffhausen, Piaget, and Damiani. Watch prices range significantly based on brand and collection, from entry-level luxury pieces to exceptional timepieces exceeding $500,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Luxury jewelry and timepieces - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Saint Cross product offering
Product offeringCore offering
Saint Cross is a luxury jewelry and timepiece retailer operating a retail showroom at Koreatown Plaza in Los Angeles and an online storefront. It sells high-end watches from authorized brands including Breguet, Cartier, Chanel, IWC Schaffhausen, Piaget, and Rolex, alongside fine diamond and gold jewelry such as necklaces, earrings, bracelets, and fashion rings, with prices ranging from several thousand dollars to over $500,000 per piece.
Product overview
Saint Cross is a luxury jewelry and watches retailer offering high-end timepieces and fine jewelry. The company operates as an authorized dealer for prestigious watch brands including Breguet, Cartier, Chanel, IWC SCHAFFHAUSEN, Piaget, and DAMIANI, as well as an authorized Rolex dealer since 1995. Their product portfolio includes luxury watches across multiple collections and fine jewelry spanning necklaces (diamond and gold), earrings (hoop, drop, chandelier, huggies, diamond, and gold), bracelets (bangles, cuffs, diamond, and gold), and fashion rings. They provide an online Watch Finder tool for customers to browse and search their inventory.
Differentiator
Problem solved
Functional benefit
Companies that use Saint Cross
Customer profileSegments2 records
Ideal customer profiles2 records
Saint Cross technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saint Cross partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- RolexcoreSaint Cross became the first Korean American-owned business in the United States to become an authorized Rolex dealer in 1995. This authorization is a significant milestone that established the company's credibility and reputation in the luxury watch market.
- BreguetcoreAuthorized dealer for Breguet watches. Saint Cross offers the complete range of Breguet collections including Classique, Tradition, Marine, Heritage, Type XX-XXI-XXII, and Reine de Naples.
- CartiercoreAuthorized dealer for Cartier luxury jewelry and timepieces.
- CHANELcoreAuthorized dealer for CHANEL watches and jewelry collections.
- IWC SchaffhausencoreAuthorized dealer for IWC Schaffhausen luxury timepieces.
- PiagetcoreAuthorized dealer for Piaget luxury watches and jewelry, known for ultra-thin movements and fashion-forward designs.
- DamianiminorAuthorized dealer for Damiani luxury jewelry.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Saint Cross competitors and assessment
Company assessmentDirect peers
- Mayors Jewelers: Long-standing authorized luxury watch and jewelry retailer, now part of Watches of Switzerland Group. Similar authorized-dealer business model, brand portfolio, and high-net-worth customer focus as Saint Cross.
- Betteridge: Authorized luxury watch and fine jewelry retailer with showrooms across the US, now owned by Watches of Switzerland Group. Closely mirrors Saint Cross's model of appointment-based luxury consultations and authorized brand representation.
- Tourneau: One of the largest authorized luxury watch retailers in the US (now part of Watches of Switzerland Group). Direct peer with similar authorized-dealer model across Rolex, Cartier, and other premium Swiss brands serving affluent consumers.
- Ben Bridge Jeweler: Family-owned authorized dealer for Rolex, Cartier, and other luxury timepiece brands with multi-store US footprint. Directly comparable specialty retailer serving affluent consumers across multiple categories of jewelry and watches.
- Watches of Switzerland Group: Operates luxury watch showrooms in the US and UK (Watches of Switzerland, Mayors, Betteridge). Directly comparable authorized multi-brand luxury timepiece retailer with similar customer base and supplier relationships to Rolex, Cartier, and others.
- Shreve & Co. Independent authorized luxury watch and fine jewelry retailer in San Francisco since 1852. Highly comparable specialty luxury retailer with authorized dealer relationships and similar high-net-worth clientele focus.
- London Jewelers: Independent authorized luxury watch and fine jewelry retailer serving the New York metro area since 1926. Closely comparable in operating model: family-owned, appointment-based luxury retail with multiple brand authorizations.
Broad incumbents
- Neiman Marcus: Luxury department store carrying fine jewelry and watches from many of the same brands (Cartier, Chanel, IWC, etc.). Operates in the same luxury retail category with overlapping customer base but offers a much broader assortment beyond Saint Cross's specialty focus.
- Saks Fifth Avenue: Luxury department store with dedicated fine jewelry and timepiece departments featuring many of the same brands. Competes for the same affluent customer but as a broader general luxury retailer rather than a specialist.
Emerging players
- Blue Nile: Online-first fine jewelry and diamond retailer (now owned by Signet Jewelers). Overlaps with Saint Cross's jewelry category but competes primarily on price transparency and digital convenience rather than the luxury authorized-dealer experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Saint Cross social profiles
Digital presenceSaint Cross financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Cross leadership team
Management profileNumber of profiles
Profiles1 record
Saint Cross funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Cross M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Cross
What does Saint Cross do?
Saint Cross is a luxury jewelry and timepiece retailer operating a retail showroom at Koreatown Plaza in Los Angeles and an online storefront. It sells high-end watches from authorized brands including Breguet, Cartier, Chanel, IWC Schaffhausen, Piaget, and Rolex, alongside fine diamond and gold jewelry such as necklaces, earrings, bracelets, and fashion rings, with prices ranging from several thousand dollars to over $500,000 per piece.
Is Saint Cross a public or private company?
Saint Cross is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saint Cross founded?
Saint Cross was founded in 1983. It employs 51 to 100 people.
Where is Saint Cross based?
Saint Cross is headquartered in Los Angeles, United States, in the North America region.
How does Saint Cross make money?
Two revenue lines are on record. Luxury Jewelry Sales are the primary driver. The others are luxury Timepiece Sales.
Who are Saint Cross's main competitors?
Direct peers on record are Mayors Jewelers, Betteridge, Tourneau, Ben Bridge Jeweler, Watches of Switzerland Group, Shreve & Co. and London Jewelers. Broad incumbents are Neiman Marcus and Saks Fifth Avenue. Blue Nile is listed as an emerging player.
Does Saint Cross have an API?
No public API is recorded for Saint Cross.