What Scripta does

Scripta is a privately held Dutch content marketing and storytelling agency founded circa 1991-1993 by Petra Schuttel and Marja Baas in Amsterdam's Jordaan neighborhood, now headquartered in Amersfoort, Netherlands. The firm operates with 11-50 employees and serves enterprise, nonprofit, government, and media clients across the Netherlands and selectively Europe. Its service portfolio spans three pillars: Strategy (content strategy consulting, Golden Circle positioning, persona and customer journey development), Creation (magazine concept and editorial, video production, whitepapers, storytelling), and Production (print and digital publishing, distribution support). The agency differentiates through a journalistic approach to content, a 30-year track record with major Dutch brands (IKEA, PostNL, Aegon, ING, Ziggo, JDE, Gasunie, Save the Children, Philadelphia), and recurring engagements including JDE's biannual Coffee Break employee magazine, Save the Children's donor magazine, and IUCN NL's annual reports.

Scripta's technology stack is entirely composed of third-party tools: Foleon for digital publications and annual reports, HubSpot for inbound marketing methodology and automation, Yoast for SEO, and Trello and Microsoft Teams for editorial workflow. The company has launched a sub-brand, Scripta Video, to formalize video production capabilities including web series, explainer videos, and livestreams. Scripta generates revenue through professional services on a project and retainer basis; pricing is not publicly disclosed and prospects are directed to contact the firm directly for quotes. The go-to-market motion is sales-led and consultative, leveraging case studies, a thought-leadership blog (Inspiratie), and HubSpot-driven inbound methodology.

The business remains founder-owned with no external investment, no acquisitions, no subsidiaries, and no disclosed funding rounds. Operating geographies are primarily the Netherlands. There is no evidence of AI/ML capability development; Scripta's value proposition rests on editorial talent, brand storytelling expertise, and long-standing client relationships rather than proprietary technology.

Name

Scripta

Legal name

Scripta

Website

https://scripta.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Scripta is a privately held Dutch content marketing and storytelling agency founded circa 1991, serving enterprise, nonprofit, government, and media clients with strategy, magazine production, video, and digital publishing services from its Amersfoort headquarters.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Postproduction Services and Other Motion Picture and Video Industries (51219), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Content marketing agency
• Magazine production
• Storytelling services
• Video content production
• Corporate publishing

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Creation Services: Scripta generates revenue through professional services including content strategy consulting, magazine production (print and digital), video production, and storytelling services. They work with clients on project basis and ongoing retainer arrangements for content production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Scripta is a B2B content marketing and storytelling agency that produces magazines (print and digital), video content, annual reports, whitepapers, and LinkedIn campaigns for organizations. They provide strategy consulting, content creation, and full production services using a journalistic approach to help companies communicate their story effectively to customers, employees, donors, and stakeholders across multiple channels.

Product overview

Scripta is a 30-year-old Dutch content creation agency specializing in storytelling and narrative-driven content marketing. The company operates on a 'journalistic approach' and offers a comprehensive suite of content services organized around three pillars: Strategy (consulting on content strategy, Golden Circle, personas, customer journey), Creation (magazine production, video, whitepapers, storytelling), and Production (print/digital publishing). Their core products include print and digital magazines for various purposes (customer magazines, employee magazines like Coffee Break for JDE, donor magazines like Save Magazine for Save the Children), annual/digital reports published via Foleon, video content production (from explainer videos to full series like vtwonen College), and long-form content like the hydrogen longread for Gasunie. They are HubSpot partners and use platforms like Foleon for digital publishing, Yoast for SEO optimization, and project management tools like Trello and Microsoft Teams for editorial workflows. The company positions itself as a strategic partner for thought leadership and inbound content marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Scripta Video: Video production services for storytelling, including web series, explainer videos, and corporate video content.

Products and services

• Strategy and Advisory Services Strategic consulting to help companies develop content strategy, define mission/vision using the Golden Circle model, identify value propositions and USPs, and create content strategies aligned with business objectives.
• Magazine Production (Print and Digital) Production of customer magazines, employee magazines, donor magazines, and annual reports in both print and digital formats, covering concept development, editorial content, layout, design, and production/distribution.
• Video Content Production Full-service video production including concept development, storyboard creation, scripting, filming, and editing, covering explainer videos, web series, livestreams, and educational content.
• Annual Reports and Year Reports Visualized annual reports for organizations produced digitally via Foleon, including storytelling elements, infographics, interviews, and interactive features.
• Whitepaper Creation Creation of non-commercial knowledge whitepapers (approximately 10 pages) addressing specific topics to establish thought leadership and generate leads in exchange for contact information.
• Content Planning Strategic content planning services including frequency recommendations, content structuring, holiday-based content hooks, analytics review, and HubSpot content planning templates.
• LinkedIn Campaign Management Social media campaign management for LinkedIn including content creation, storytelling, video testimonials, and targeted messaging for B2B audiences such as conference organizers.
• Inbound Content Marketing Comprehensive inbound marketing methodology implementation including attract, engage, and delight phases using HubSpot's flywheel model, covering pillar pages, cluster content, SEO, and marketing automation.

Quantifiable outcome

• Average relatiemagazine is read for 25 minutes per edition
• +4 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HubSpotcoreStrategic or Co-development PartnerScripta is a HubSpot partner, utilizing HubSpot's inbound marketing methodology and tools. They recommend HubSpot's content planning templates, customer journey map templates, and marketing automation software to clients. Scripta also directs prospects to HubSpot's free tools and resources.
• FoleoncoreTechnology or IntegrationScripta uses Foleon's content experience platform for creating digital publications including annual reports, e-magazines, and longreads. Foleon enables responsive, interactive digital content that Scripta recommends for year reports and digital magazines.
• IntermailminorChannel Partner/ Reseller/ DistributorCollaboration with Intermail for the Save the Children magazine distribution, where Intermail handled the mailingpack distribution alongside Scripta's magazine production.
• FoleoncoreTechnology or IntegrationFoleon is used extensively for year report visualization and digital publication creation, providing embedded and interactive capabilities with high responsiveness for multi-device viewing.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bright Orange: Dutch content marketing and creative agency of comparable size serving mid-market and enterprise B2B clients across the Netherlands, with overlapping magazine, video, and content strategy offerings.
• Stream (Content Marketing Agency): Dutch content marketing agency producing magazines, branded content, and inbound campaigns for B2B clients, directly comparable to Scripta's print/digital magazine and storytelling offer.
• Yourzine: Dutch customer magazine and content agency producing print and digital magazines for B2B clients, overlapping with Scripta's core customer/employee/donor magazine business.
• Redhotminute: Amsterdam-based content and creative agency producing branded content, video, and campaigns for Dutch and international brands, comparable in size and creative positioning.
• N=5: Amsterdam creative agency focused on content, campaigns, and brand storytelling for Dutch clients, directly overlapping with Scripta's editorial and campaign work.
• ACE (Amsterdam Creative Exchange): Dutch content and publishing agency producing magazines, branded content, and content strategies for B2B clients, comparable service mix to Scripta's print and digital publishing work.

Broad incumbents

• iO (formerly Intracto): Large Benelux digital agency with end-to-end content, technology, and marketing services; broader portfolio but competing for the same Dutch B2B content marketing budgets as Scripta.
• DEPT: Global digital agency headquartered in the Netherlands offering content, creative, and technology services at much larger scale, frequently competing for Dutch enterprise content engagements.
• Total Design: Long-standing Dutch brand and content design agency with corporate storytelling and publication work, comparable on the editorial/branded content side though broader in scope.

Others

• Foleon: Content experience platform Scripta uses and recommends; an adjacent technology provider rather than direct competitor, but its self-serve tooling enables clients to bring digital magazine and report production in-house over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/scriptanederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scripta