What Sineu Graff does

Sineu Graff is a French street-furniture manufacturer founded in 1971 and headquartered in Kogenheim (Alsace), operating as a Société par Actions Simplifiée (SAS). The company designs and produces a comprehensive portfolio of urban public-space furniture organized around six themed categories: Clean City (litter bins, ashtrays, the Jumbo® cleanliness system), Intimate City (seats, benches, loungers, tables), Safe City (barriers, PMR-compliant bollards and posts, bicycle guards, totems, railings), Green City (planters, urban vases, 80+ tree grille models, tree guards, Steel Garden), Lively City (the Mouv'roc® outdoor fitness line, Open Mouv'roc®, Space'roc® and Satellites), and Sustainable City (Refuge® biodiversity bench, Greffon, Mote composting, Sineu Flor water-saving). Manufacturing takes place at the single Kogenheim facility using steel, cast iron, and certified wood, with proprietary laser-cut customization capabilities and an online configurator for product personalization.

Revenue is generated through quote-based B2B/B2G hardware sales to municipalities, city governments, urban planners, and landscape architects across France and an international partner network under the Sineu Graff International brand. The company also offers bespoke 'Custom Made' manufacturing services. Pricing is opaque and project-driven rather than list-published, with multi-year procurement cycles typical of public-sector tenders. Sineu Graff's proprietary lines (Mouv'roc co-developed with Gomouv', the Jumbo cleanliness system, Refuge, Mote, i-apps) and trademarked brands, combined with PMR and AGEC-law regulatory alignment, form the basis of its differentiation in the French and European public-furniture market. Distribution combines a domestic field-sales team with department-specific contacts, a website-driven quote/configure channel, and a channel-partner network for international reach.

The firm is privately held with €700,000 registered capital, no disclosed institutional investors, and no public listing. Reported employee headcount is in the 101-250 band, consistent with a mid-market industrial operator.

Name

Sineu Graff

Legal name

SINEU GRAFF

Website

https://sineugraff.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Sineu Graff is a French street-furniture manufacturer founded in 1971 in Kogenheim that designs and produces urban public-space hardware — benches, litter bins, bollards, planters, tree grilles, and Mouv'roc outdoor fitness equipment — for municipalities, city governments, urban planners, and landscape architects across France and through an international partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Kogenheim

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Street Furniture Sales: One-time purchase model for street furniture including benches, litter bins, planters, tree grilles, barriers, bollards, and other urban furniture. Products are sold to municipalities and urban planners for public space installations.
2. Custom-made products: Bespoke product manufacturing based on specific customer requirements, allowing customization of designs, materials, and dimensions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sineu Graff designs and manufactures street furniture for urban public spaces, offering benches, litter bins, planters, tree grilles, bollards, barriers, and outdoor fitness equipment (Mouv'roc). Products are produced at the company's Kogenheim, France facility using steel, cast iron, and certified wood, with laser-cut customization. The portfolio is organized into six categories: Clean City, Intimate City, Safe City, Green City, Lively City, and Sustainable City, and includes bespoke design services and the i-apps digital platform for smart-city integration.

Product overview

Sineu Graff is a French company specializing in the design and manufacturing of street furniture for urban environments. The company offers a comprehensive portfolio organized into six main categories: Clean City (litter bins, ashtrays, sorting shelters, and the Jumbo® cleanliness system), Intimate City (seats, benches, chairs, loungers, and tables for rest and leisure), Safe City (barriers, bollards, bicycle guards, e-scooter stands, totems, and railings), Green City (planters, urban vases, tree grilles, tree guards, and Steel Garden), Lively City (Mouv'roc®, Open Mouv'roc®, Space'roc®, and Satellites outdoor fitness equipment), and Sustainable City (Refuge® biodiversity bench, Greffon, Mote composting, and mobile gardens). The company also provides an i-apps digital platform for smart city integration, a configurator for product customization, and custom-made design services. Products are manufactured in France at the Kogenheim facility and emphasize sustainable materials including certified wood and steel with laser-cut customization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Jumbo® Cleanliness System A waste collection system designed for urban cleanliness management, featuring large-capacity bins with ergonomic design for optimized waste collection in municipalities.
• Mouv'roc® Free-access outdoor fitness equipment allowing multiple users to exercise simultaneously, featuring integrated workout stations. Designed for installation in public spaces to promote physical activity.
• Open Mouv'roc® Open-air version of the Mouv'roc fitness solution designed for public spaces with accessible workout configurations.
• Space'roc® Compact outdoor fitness solution designed for confined urban spaces offering comprehensive workout options.
• Les Satellites Individual fitness stations that complement Mouv'roc installations, providing targeted workout options.
• Refuge® Biodiversity Bench Biodiversity-supporting public bench designed to provide shelter for insects and small wildlife while serving as urban seating.
• Greffon Urban furniture piece designed for green city environments, supporting plant growth in public spaces.
• Mote Composting Composting solution for public spaces enabling organic waste management in urban environments.
• Steel Garden Modular steel garden system for urban greening projects combining aesthetics with durability.
• Litter Bins Contemporary and classic waste receptacles including flat-lid, sloping-lid, Easy, Tulipe, City, Oblong, Wood, and Double stream variants for urban waste collection.
• Ashtrays Urban ashtrays designed to address cigarette butt litter in public spaces, available in various mounting configurations.
• Seats and Benches Extensive range of public seating including Arobase, Nine, Link, Twist, Idylle, Affinité, Optima, Conversation, Garden City, Opéra, Victoria, Zénith, and many other models.
• Barriers Safety barriers for traffic management and pedestrian flow control in urban environments.
• Bollards and Posts Steel and cast iron bollards and posts for traffic control and urban protection, fully PMR (reduced mobility)-compliant.
• Bicycle Guards Bicycle parking solutions including racks and stands for secure bike parking in public spaces.
• Appui-trottinettes (E-scooter Stands) Parking solutions for e-scooters and micro-mobility devices, available in single stand for 4 units, double stand for 8 units, and double stand for 12 units.
• Totems Signage and information totems for urban spaces including electrical cabinet and mailbox enclosures.
• Railings Handrails and railings for accessibility and safety in public spaces.
• Tree Grilles Cast iron and steel tree grilles in over 80 models for urban landscaping, including Gaïa, Karma, Wurzeln, Kiesel, Horus, Klassisch, Zeitgenössisch, and Meierguss variants.
• Tree Guards Protective tree guards including models 3200, 5100, and 5200 for tree trunk protection.
• Planters Urban planters including Roseraie and other models, made of steel and/or wood with laser-cut customization options.
• Urban Vases Decorative urban vases for street planting and green city aesthetics.
• Sineu Flor Water-saving irrigation solution for planters and street planting installations.
• Custom Made (Bespoke Service) Bespoke street furniture design and manufacturing service for custom urban installations, allowing customization of designs, materials, and dimensions.
• i-apps Platform Digital platform for connected street furniture management and smart city integration.

Quantifiable outcome

• 100+ Mouv'roc installations across Europe

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gomouv'coreStrategic or Co-development PartnerPartnership with Christophe Thellier, founder of Gomouv' and specialist in sports practice in constrained environments. Thellier developed the Mouv'roc as an optimized solution for practicing maximum exercises with minimum equipment. The Mouv'roc product line represents a core innovation in Sineu Graff's sport & health offerings.
• French Federation of Landscape (FFP)minorStrategic or Co-development PartnerAnnual design competition 'Inventing Tomorrow's Urban Furniture' partnership. Fourth consecutive year in 2024, awarding student projects for innovative urban furniture designs. Winners include Albane Dueymes (2024), Aymeric Dufour (2023), Coline Chabiron (2022), and Gwendoline Dos Santos (2021).
• IONOS SARLminorOthersWebsite hosting provider. IONOS SARL provides web hosting services from 7 PLACE DE LA GARE, 57200 SARREGUEMINES, France.
• Le-lab.eu (Stéphane Chung)minorImplementation/ SI/ Consulting PartnerWebsite development partner responsible for the design and development of the Sineu Graff website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vestre: Norwegian street furniture manufacturer producing benches, litter bins, bollards, and planters for public spaces. Highly comparable as a European design-led street furniture specialist with sustainability positioning and municipal customer focus.
• Streetlife: Dutch street furniture designer and manufacturer with similar product categories (benches, litter bins, planters, tree grilles) and emphasis on customization and design partnerships with landscape architects.
• Landscape Forms: US-based designer and manufacturer of high-end site furniture for public spaces including benches, bollards, bike racks, and lighting. Comparable premium-positioned street furniture specialist serving municipal and campus markets.
• mmcité: Czech street furniture manufacturer offering benches, litter bins, bollards, planters, and shelters with strong European municipal footprint and customization capabilities directly competing with Sineu Graff.
• Santa & Cole: Spanish urban furniture and landscape lighting designer with a design-led catalogue of benches, bollards, planters, and pergolas. Highly comparable as a Southern European design-forward street furniture specialist.
• Metalco: Italian street furniture manufacturer producing benches, litter bins, planters, bollards, and barriers with strong design heritage. Comparable as a Southern European competitor targeting municipal tenders.
• Maglin Site Furniture: Canadian manufacturer of public site furniture including benches, litter receptacles, bollards, planters, and bike racks. Comparable as a mid-sized street furniture specialist serving municipalities and urban developers.
• Lappset: Finnish manufacturer of outdoor fitness equipment, playgrounds, and sports facilities. Directly comparable for the Mouv'roc outdoor fitness line where Sineu Graff competes for active-city municipal tenders.
• Escofet: Spanish manufacturer of concrete and steel urban furniture including benches, planters, bollards, and pavers. Comparable as a Mediterranean street furniture peer with similar municipal customer base.

Broad incumbents

• Kompan: Large Danish outdoor play, fitness, and urban solutions provider serving municipalities globally. Comparable for the Mouv'roc fitness equipment line, though Kompan operates at much larger scale across a broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sineugraff
• YouTubeyoutube.com/user/sineugraff
• Facebookfacebook.com/pages/Sineu-Graff/553304794731516
• LinkedInlinkedin.com/company/sineu-graff?originalSubdomain=fr
• Instagraminstagram.com/sineugraff
• Pinterestpinterest.fr/sineugraff/_created

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sineu Graff