BWARE

What BWARE does

BWARE Limited is a New Zealand-based, founder-owned SaaS company that provides health and safety compliance software to small and medium-sized enterprises (SMEs). Founded in 2002 by Kevin Haskins (CEO) and Chris Brown (CIO) and headquartered in Dunedin, the company has operated for over 20 years serving construction, trades, manufacturing, and services businesses across New Zealand. BWARE pairs its software with human support and Done-With-You services, positioning itself as a trusted compliance partner rather than a pure technology vendor.

The platform, whose name stands for "Business and Workplace Activity Reporting Engine," is delivered as a cloud-based SaaS accessible via a web portal and native mobile applications on iOS and Android, with offline synchronization for field workers. Core modules include a Workplace module featuring five proprietary Site-Specific Safety Plan (SSSP) templates (Standard, Principal Contractor, Contractor, Sub-Contractor, Short Duration Work), Electronic Forms, Incident Reporting with System Group authorization, Risk Assessment with notifications, Observations, Training and Certification Tracking, Substance Register with Last Review Date tracking, Real-time Reporting and Analytics, and Notifications/Alerts. The system is organized around a proprietary Plan-Do-Check-Act Framework, with content and workflows tailored to New Zealand's Health and Safety at Work Act 2015, PCBU duty of care, and Officer due diligence obligations. Weekly minor updates and quarterly major releases maintain product relevance.

BWARE monetizes through recurring SaaS subscriptions that are individually priced after a Zoom consultation with a health and safety expert rather than via published public tiers, with the first 5% subscription price adjustment announced for June 2025 after four years, alongside a new monthly direct debit option at no extra cost. The go-to-market is consultative, with no-obligation Zoom demos led by H&S experts (rather than salespeople), supported by self-serve login and a mobile app for existing customers. In 2025 the company expanded beyond product-only into Done-With-You services for system reviews, form creation, and worker upskilling. BWARE is bootstrapped and founder-owned, with no disclosed external institutional investment or parent company.

Name

BWARE

Legal name

BWARE Limited

Website

https://bware.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

BWARE is a New Zealand-based SaaS provider of health and safety compliance software for SMEs, founded in 2002. It delivers a web and mobile platform with offline mode, proprietary safety plan templates, and Done-With-You services for construction, trades, and services industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based pricing model designed to grow as the customer's business grows. Customers are not charged enterprise-level pricing when they are small businesses. The company announced a 5% subscription adjustment effective 1st June 2025, their first price increase in four years. Monthly direct debit option available at no extra cost.
2. Done-With-You Services: BWARE is expanding beyond product-only model into done-with-you system-related services. Services include system review and optimization, help creating forms or safety plans, and training and guidance for new administrators.
3. Additional Services: Additional services such as specific help with training are available. Costs for additional services are always provided before commencement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

BWARE sells a SaaS health and safety management platform built specifically for New Zealand SMEs, combining a web application, a mobile app with offline functionality, and proprietary content templates that help businesses meet obligations under the Health and Safety at Work Act 2015. The platform bundles modules for Site-Specific Safety Plans, Risk Assessments, Incident Reporting, Observations, Electronic Forms, Training Tracking, Substance Register, and Real-time Reporting, structured around a Plan-Do-Check-Act framework. The company supplements its software with done-with-you services covering administration support and worker training.

Product overview

BWARE (Business and Workplace Activity Reporting Engine) is a New Zealand-based SaaS health and safety software platform for SMEs. The product is delivered as a unified platform combining a web-based system and a mobile app, offering a suite of integrated modules: the Workplace Module (with five Safety Plan templates — Standard, Principal Contractor, Contractor, Sub-Contractor, and Short Duration Work), Electronic Forms, Incident Reporting, Training & Certification Tracking, Risk Assessment, Observations, Substance Register, Real-time Reporting & Analytics, and Notifications & Alerts. The platform is built around a proprietary Plan-Do-Check-Act Framework. BWARE also offers Done-With-You supplementary services including Administration Support and Worker Upskilling/Training. The product is priced to scale with business growth, with no enterprise-level pricing for small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• BWARE Health & Safety Software Platform Cloud-based SaaS health and safety management platform delivered to New Zealand SMEs via web and a companion mobile app, structured around a Plan-Do-Check-Act framework with Site-Specific Safety Plans, Risk Assessments, Incident Reporting, Observations, Electronic Forms, Training Tracking, Substance Register, Real-time Reporting and Notifications modules.
• BWARE Mobile App iOS and Android mobile application that enables field workers to complete electronic forms, report incidents, capture observations with photos, receive notifications and sign off on Site-Specific Safety Plans and Safe Work Plans, with offline mode and automatic synchronisation when connectivity is restored.
• Administration Support Service Done-with-you professional service covering manual uploading of H&S data and information, conversion of paper-based forms into digital format, follow-ups on to-do items, and bulk archiving of register items and system events for NZ SMEs using BWARE.
• Worker Upskilling and Training Service Done-with-you training service delivered via practical Zoom workshops covering health and safety workshops, module or app refresher sessions, new administrator training, and one-to-one workshops to identify critical risks and build Safe Work Plan or SSSP templates.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Snow Sports NZminorGTM or Marketing PartnerBWARE provides sponsorship to Snow Sports NZ, a not-for-profit organization. The partnership helps support the organization's health and safety management in the snow sport environment. BWARE software helps keep people safe while every bit of support for the not-for-profit is appreciated.
• Vetted Business Partners (Unnamed)minorOthersBWARE has an established network of trusted business partners who specialize in creating policies and procedures and providing onsite services. These partners have been vetted by BWARE. When customers need services BWARE doesn't provide directly (policy/procedure creation, site inspections, audits), the company refers them to these vetted partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avetta: Global contractor management and compliance platform connecting suppliers, contractors, and clients. Comparable in the pre-qualification and contractor compliance workflow where BWARE supports SSSP and SiteWise pre-qualification, but operates at a much larger enterprise scale.
• VelocityEHS: Established North American EHS software provider offering a broad portfolio across safety, environmental, and compliance. Represents the broader incumbent tier that competes for the same SME/mid-market budgets with a wider, less localized product.

Direct peers

• EazySAFE: Ireland-based H&S SaaS platform targeting SMEs with risk assessments, method statements, and incident management. Strongly comparable in customer size profile (SMEs), product modules, and consultative sales motion.
• SafetyTek: Canada-based H&S SaaS platform for SMBs and mid-market firms, with modules for inspections, incident reporting, training, and compliance. Comparable product scope, customer size profile, and SaaS delivery model to BWARE.
• SafetyCulture: Australia-headquartered mobile-first inspection and H&S platform serving global SMEs across construction, manufacturing, and trades. The most direct competitor to BWARE in the ANZ SME H&S market, with a similar consultative sales motion and an offline-capable mobile app.
• ProcessMAP: Cloud-based EHS (Environment, Health & Safety) platform covering incident management, risk assessments, and compliance documentation. Comparable in core modules and SaaS delivery model, with a focus on regulated and safety-conscious mid-market customers.
• Assignar: Australia-based compliance and operations platform for the construction industry, including safety plans, worker onboarding, and incident reporting. Closely comparable in vertical focus (construction) and SME buyer profile.
• SHE Software (SHEassure): UK-based H&S SaaS platform purpose-built for SMEs, with a focus on risk assessments, incident management, and SSSP-equivalent documentation. Direct overlap in product scope, customer profile, and compliance-driven workflows.
• HandsHQ: UK-based SaaS for creating Risk Assessments and Method Statements (RAMS), with a strong focus on construction and small contractors. Closely aligned in product (RAMS/SSSP), customer size (small contractors), and geographic-tier positioning.

Regional players

• Site Safe New Zealand: New Zealand membership-based H&S organization for the construction sector, historically providing the Site Safe Agreement that BWARE's H&S Declaration process directly replaced. A regional incumbent and partial substitute/competitor for construction-focused H&S compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bware-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BWARE