Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate

What Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate does

Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate is an independently owned and operated franchisee of BHH Affiliates, LLC, providing residential real estate brokerage services in the Smith Mountain Lake region of Southwest Virginia. Founded in 1987 as Waterfront Properties and later rebranded under the Berkshire Hathaway HomeServices network, the firm operates from a single headquarters in Hardy, VA, and serves buyers and sellers across more than 10 zip codes surrounding the 22,000-acre, 500-mile-shoreline lake market. Its core offerings include buyer and seller representation, relocation assistance, new construction sales, and the Seller Advantage Program (professional photography, virtual tours, and targeted social media marketing), delivered through a network of approximately 20 local agents with multiple industry designations (CRS, ABR, GRI, CFSP, RSPS, e-PRO, SFR).

The firm is built on a property search portal integrated with the MLS, augmented by Inrix Drive Time and Walk Scores, with listings syndicated to BerkshireHathawayHS.com, Trulia, and Realtor.com, and dedicated sub-portals for key local communities including Bridgewater Grande, The Waterfront, The Water's Edge, The Boardwalk, and South Harbour. Revenue is generated exclusively through real estate transaction commissions on residential sales, with no disclosed pricing or recurring revenue components. The primary customer segments are lakefront/waterfront property buyers, home sellers, relocation clients, golf community buyers, and investment property buyers, all of which are served through a sales-led GTM via direct agent engagement rather than digital self-service.

Name

Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate

Legal name

Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate

Website

https://smithmtnlake.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate is an independently owned franchisee brokerage providing residential real estate services across the Smith Mountain Lake region of Southwest Virginia, serving buyers and sellers of waterfront, golf community, and residential properties.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Residential real estate brokerage
• Waterfront property sales
• Buyer representation services
• Home seller marketing
• Relocation assistance

Headquarters

HQ city

Hardy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based revenue model. The company earns commissions on residential property transactions (buying and selling) in the Smith Mountain Lake area. Services include market analysis, listing services, buyer representation, and negotiation support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate is a full-service residential real estate brokerage serving the Smith Mountain Lake region of Southwest Virginia. The company provides buyer representation, seller representation, relocation assistance, and new construction sales, leveraging MLS integration, professional photography, virtual tours, and expert agent negotiation to facilitate residential property transactions.

Product overview

Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate is a full-service residential real estate brokerage serving Smith Mountain Lake and Southwest Virginia. The core product is the Property Search Portal website combined with Agent Network services. The Seller Advantage Program provides additional marketing support for sellers. The company also operates branded sub-portals for specific communities including Bridgewater Grande, The Waterfront, The Water's Edge, The Boardwalk, and South Harbour. Services include buyer representation, seller representation, relocation assistance, and new construction sales across property types including waterfront homes, condos, townhomes, and lots.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service residential real estate brokerage specializing in Smith Mountain Lake and surrounding Southwest Virginia areas. Services include buyer representation, seller representation, relocation assistance, and new construction sales.
• Property Search Portal User-facing real estate listing website allowing buyers to search properties by location, price, property type, beds, baths, and square footage with gallery view, map search, saved searches, and trip mapping functionality.
• Seller Advantage Program Marketing program offering professional photography, virtual tours, and targeted social media promotion to help sellers list and sell properties quickly.

Quantifiable outcome

• Over 3,600 active listings available through MLS platform
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BHH Affiliates, LLC (Berkshire Hathaway HomeServices)coreStrategic or Co-development PartnerThe company is an independently owned and operated franchisee of BHH Affiliates, LLC, part of the Berkshire Hathaway HomeServices Real Estate Affiliates network. This partnership provides access to the world-renowned Berkshire Hathaway brand, its marketing resources, technology platforms, and national reach while maintaining local ownership and management.
• Berkshire Hathaway HomeServices (Brand)coreStrategic or Co-development PartnerThe Berkshire Hathaway HomeServices brand brings trust, integrity, stability and longevity to the real estate brokerage. Warren Buffett has emphasized the permanence and long-term commitment of Berkshire Hathaway, making it a distinctive brand in residential real estate.
• TruliaminorGTM or Marketing PartnerListing distribution partner where Berkshire Hathaway HomeServices Smith Mountain Lake properties are featured alongside other listings, providing additional exposure on the popular real estate search platform.
• Realtor.comminorGTM or Marketing PartnerListing distribution partner providing property exposure on the leading real estate marketplace website with mobile search optimization.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Woltz & Associates: Regional residential brokerage serving the Smith Mountain Lake area with auction and traditional sales capability. Direct competitor for the same buyer and seller pool in overlapping zip codes.
• Sotheby's International Realty: Luxury-focused brokerage franchise with affiliates serving waterfront and luxury second-home markets. Comparable to Berkshire Hathaway HomeServices' Luxury Collection positioning in the high-end SML segment.
• RE/MAX Lakefront: National RE/MAX franchise network with regional offices near Smith Mountain Lake offering similar residential brokerage services and competing for the same local listings.

Emerging players

• Compass: Tech-forward national brokerage expanding into luxury and second-home markets. Represents the digital-first competitive threat to traditional regional brokerages like Smith Mountain Lake.

Broad incumbents

• Century 21 Real Estate: National residential real estate franchise with regional presence across Virginia. Competes with Berkshire Hathaway HomeServices for agent recruitment and consumer mindshare.
• Keller Williams Realty: Largest residential real estate franchise in the US by agent count, with Virginia market centers competing for Smith Mountain Lake transactions. Similar commission-based model with agent-centric structure.
• Berkshire Hathaway HomeServices (parent network): The franchisor network of which Smith Mountain Lake is a franchisee. Provides brand, technology, and referral infrastructure across a nationwide footprint of residential brokerages, offering similar brokerage services at much greater scale.
• Coldwell Banker (regional franchise): National brokerage franchise with regional offices competing for Smith Mountain Lake area listings. Similar commission-based model and brand-led value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bhhssmlrealest8
• Facebookfacebook.com/BHHSSmithMountainLakeRealEstate
• LinkedInlinkedin.com/company/bhhs-smlrealest8
• Instagraminstagram.com/bhhs_smlre
• Pinterestpinterest.com/bhhs_smlre

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate