Woltz & Associates

What Woltz & Associates does

Woltz & Associates, Inc. is a privately held real estate auction and brokerage firm headquartered in Roanoke, Virginia, founded in 1991. The firm specializes in selling land, farm, timberland, residential, commercial, and recreational properties across the mid-Atlantic and Southeast United States, with licensing in 17 states including Virginia, West Virginia, Florida, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, and others. Its core offerings include absolute auctions, sealed-bid auctions, online auctions, and trustee foreclosure auctions, supplemented by traditional real estate listings and rental property management. The firm has built a recognizable regional brand for handling large-acreage and complex estate/development property transactions, including notable high-value sales such as the $15.3 million Timberneck Farm in Gloucester County, Virginia.

The firm's underlying technology stack is a conventional real estate auction and listing platform delivered through woltz.com, with no developer-facing APIs, proprietary AI capabilities, or documented integrations. Marketing and distribution run through a multi-channel presence comprising the company website, Facebook, Twitter/X, YouTube, Instagram, and email newsletter, supported by traditional advertising for individual property campaigns. Distribution relies on direct auction sales (live and online), traditional listings, and self-serve property browsing on the website, primarily targeted at mid-market property sellers and buyers.

Woltz & Associates operates a transaction-fee revenue model, earning auction commissions on successful property sales (paid by sellers), traditional brokerage commissions on listed sales, and rental management fees on commercial, yearly, short-term, and vacation rental properties. The customer base is two-sided: property sellers (estates, development companies, landowners, financial institutions handling trustee/bankruptcy sales) seeking fast liquidity through auction or brokerage channels, and property buyers (investors, recreational property purchasers, residential and commercial buyers) seeking investment opportunities. The company appears to be family-operated with no external private equity or venture capital backing; named principals include Jim Woltz and Jacob Woltz as realtors and Russell Seneff as Owner/REALTOR, supported by additional licensed agents.

Name

Woltz & Associates

Legal name

Woltz & Associates, Inc.

Website

https://woltz.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Woltz & Associates is a privately held Roanoke, Virginia-based real estate auction and brokerage firm founded in 1991. It sells land, farm, timberland, residential, and commercial properties through auctions and traditional listings across 17 licensed states, serving property sellers and buyers.

Ownership category

akta.pro rank

Product category

Real Estate Auction & Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

akta.pro secondary industries

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Timberland & Forestry Properties Brokerage (BPAJADAC), Ranches & Livestock Properties Brokerage (BPAJADAB), Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)

Keywords

• Real estate auctions
• Property brokerage services
• Land auction sales
• Rental property management
• Conservation easement consulting

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Auction Commissions: The company earns commissions on properties sold through their auction platform, including absolute auctions and sealed bid auctions. Auction fees are typically paid by sellers upon successful property sale.
2. Real Estate Sales Commissions: Traditional real estate brokerage services earning commissions on listed properties that are sold, including residential homes, commercial properties, land tracts, and investment properties.
3. Rental Property Management: Manages rental properties including commercial, yearly, short-term, and vacation rentals across their platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Woltz & Associates is a real estate auction and brokerage firm that sells land, residential, commercial, farm, timberland, and waterfront properties through auction events (absolute, sealed bid, online) and traditional listings. The firm also manages rental properties and provides consulting and conservation easement advisory services to property owners.

Product overview

Woltz & Associates is a traditional real estate auction and listing company that operates primarily as a marketplace connecting property buyers and sellers. The core offerings consist of real estate auctions (absolute, sealed bid, trustee foreclosure, and online auctions) and traditional real estate listings, supplemented by rental property management services and consulting services for sellers considering auction versus traditional sale methods. The company specializes in land, farm, timberland, residential, and commercial properties across the eastern United States, with a particular focus on Virginia, West Virginia, Tennessee, and Florida markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Auctions

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Auction.com: Largest online real estate marketplace operating foreclosure, bank-owned, and traditional property auctions at massive national scale. Represents the digital-first competitive threat against traditional regional auctioneers like Woltz.
• LandWatch: Largest nationwide land listing marketplace covering farms, ranches, timberland, hunting land, and waterfront properties. Adjacent to Woltz's traditional listing business for rural and recreational land, and a channel through which Woltz-marketed properties may reach buyers.
• Hubzu: Online residential and land auction platform owned by Blackstone, offering nationwide reach through digital bidding. Competes with Woltz on buyer acquisition and online auction capability, particularly for bank-owned and foreclosure inventory.
• United Country Real Estate: Large national real estate franchise network specializing in country, rural, and lifestyle properties including farms, ranches, and recreational land. Comparable to Woltz's rural land focus and auction-enabled sales channels, with much broader geographic reach.

Direct peers

• Tranzon Asset Solutions: National real estate auction and accelerated marketing firm specializing in commercial, land, and luxury assets sold via absolute and sealed-bid auctions. Closely matches Woltz's auction method, multi-state footprint, and customer segments (estates, developers, institutions).
• Mossy Oak Properties: National land brokerage franchise specializing in recreational, timber, and farm real estate, leveraging the Mossy Oak outdoor brand. Competes directly with Woltz in rural land and timberland transactions, particularly across the Southeast.
• Concierge Auctions: Luxury real estate auction marketplace for high-end homes, estates, and land, primarily serving affluent sellers and buyers. Comparable auction-based disposition model though skewed toward higher price points than Woltz.
• J.P. King Auction Company: One of the largest real estate auction firms in the United States, conducting land, farm, commercial, and luxury residential auctions across multiple states. Directly comparable to Woltz's event-driven auction platform for large-acreage and specialty properties.
• Williams & Williams: Real estate auction company conducting live and online auctions of land, residential, and commercial properties nationwide. Comparable GTM motion (event-driven auctions) and overlapping service catalog with Woltz.

Emerging players

• Lands of America: Online marketplace specializing in land, ranches, farms, and rural properties across the United States. Comparable to Woltz's land brokerage listings and increasingly relevant as digital land marketing channels consolidate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WoltzRealEstate
• YouTubeyoutube.com/channel/UCVk1adYLkucJ7HR0NqdLmKQ
• Facebookfacebook.com/woltzauctions
• Instagraminstagram.com/woltz_associates.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woltz & Associates