Bartaman Patrika

Bengali-language daily newspaper published by Bartaman Private Limited in Kolkata, India, serving Bengali-speaking readers in West Bengal and the global diaspora via print, a web portal, iOS/Android apps, classifieds, and magazine supplements.

Company typePrivate
Founded1984
HeadquartersKolkata, India
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Bartaman Patrika does

Bartaman Patrika is a Bengali-language daily newspaper published by Bartaman Private Limited, a privately held for-profit media company founded in 1984 and headquartered at 6, J.B.S. Haldane Avenue, Kolkata 700 105, West Bengal, India. The company serves Bengali-speaking readers in West Bengal and the global Bengali diaspora, delivering local, regional, national, and international news across categories including Kolkata news, state news (North and South Bengal), national affairs, world news, sports, entertainment, business, editorials, health, horoscopes, market rates, and Sunday special editions.

The company operates a print newspaper alongside a digital-first content ecosystem. Its core technology is a web-based news portal (bartamanpatrika.com) with category-based navigation, supplemented by mobile applications on both iOS (Apple App Store) and Android (Google Play Store), a social media presence, and video/multimedia news content. Related offerings operate under the Bartaman brand umbrella, including Bartaman Digital (the online edition at bartamandigital.com), Bartaman Classified (advertisements spanning property, matrimony, jobs, and business listings at bartamanclassified.com), and periodic magazine supplements such as Saptahik Bartaman (weekly), Sharadiya Bartaman (festive), Sorir O Swasthya (health), and Sukhi Grihokon (home lifestyle).

The company's revenue model is not publicly disclosed; no subscription or pricing information for the newspaper or digital services is available in the source data, and no revenue figures, funding rounds, or external investors are disclosed. Based on the newspaper industry structure and its classified advertising operations, monetization is inferred to derive from print circulation, advertising, and classifieds, though this is not explicitly stated. Distribution is via self-serve digital channels (website and mobile apps) reaching a consumer/individual audience globally, with the primary served market being West Bengal. Headcount is reported at 51-100 employees, and the company appears independently owned with no parent company or subsidiaries.

Bartaman Patrika firmographics

Firmographics

Name: Bartaman Patrika
Legal name: Bartaman Private Limited
Website: https://bartamanpatrika.com
Company type: Private
Founded year: 1984
Operating status: Operating
Headcount range: 51–100 employees
Short description: Bengali-language daily newspaper published by Bartaman Private Limited in Kolkata, India, serving Bengali-speaking readers in West Bengal and the global diaspora via print, a web portal, iOS/Android apps, classifieds, and magazine supplements.
Ownership category
akta.pro rank

Bartaman Patrika industry classification

Industry

Product category: Newspaper Publishing
NAICS: Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Community, Ethnic & Multilingual News Publishers (MPAJADAG)
akta.pro secondary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

Bengali newspaper
Regional news
Print newspaper
Classified advertising
Digital news portal

Where Bartaman Patrika is headquartered

Location

Headquarters

HQ city: Kolkata
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Bartaman Patrika business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels4 records

Bartaman Patrika product offering

Product offering

Core offering

Bartaman Patrika publishes a daily Bengali-language newspaper delivering local, regional, national, and international news across categories including Kolkata, state, country, world, sports, entertainment, business, and editorial. The company extends its offering through digital channels (bartamanpatrika.com and mobile apps), a classified advertising platform (Bartaman Classified), video news content, and recurring magazine supplements including Saptahik Bartaman, Sharadiya Bartaman, Sorir O Swasthya, and Sukhi Grihokon.

Product overview

Bartaman Patrika is a single-product Bengali newspaper with supplementary digital and mobile offerings. The core product is the print and digital Bengali newspaper covering West Bengal news, national/international affairs, sports, entertainment, business, and editorial content. Related offerings include Bartaman Digital (online edition), Bartaman Classified (classified ads platform), mobile apps for iOS and Android, video news content, and various magazine supplements such as Saptahik Bartaman, Sharadiya Bartaman, Sorir O Swasthya, and Sukhi Grihokon.

Differentiator

Problem solved

Functional benefit

Brands

Bartaman Classified: Classified advertisements services
Bartaman Digital

Products and services

Bartaman Patrika (Main Newspaper) West Bengal's leading Bengali-language daily newspaper delivering local, regional, national, and international news coverage across multiple categories including Kolkata, state, country, world, sports, entertainment, business, and editorial sections, for Bengali-speaking readers in West Bengal and the global diaspora.
Bartaman Digital The digital edition of Bartaman Patrika, accessible at bartamandigital.com, providing online access to Bengali-language news content for readers globally.
Bartaman Classified Classified advertisements platform under the Bartaman brand featuring categories including property (jomibari), matrimony (patropatri), jobs (kormokhali), business (byabaso banijjo), and miscellaneous listings, serving advertisers and job seekers in the Bengali-speaking market.
Bartaman Patrika Mobile App Mobile application available on the Apple App Store (iOS) and Google Play Store (Android) for accessing Bartaman Patrika news content on smartphones and tablets, designed for Bengali-speaking readers consuming news on-the-go.
Magazine Supplements Periodic magazine sections including Saptahik Bartaman (weekly), Sharadiya Bartaman (festive edition), Sorir O Swasthya (health), and Sukhi Grihokon (home and lifestyle), published as companion content to the main newspaper for Bengali readers.

Companies that use Bartaman Patrika

Customer profile

Segments1 record

Ideal customer profiles1 record

Bartaman Patrika technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Bartaman Patrika competitors and assessment

Company assessment

Regional players

Mathrubhumi: Mathrubhumi is a major Malayalam-language newspaper group based in Kerala, comparable to Bartaman as a regional-language print and digital publisher operating primarily in its home state market.
Eenadu: Eenadu is the dominant Telugu-language newspaper in Andhra Pradesh and Telangana, directly comparable to Bartaman Patrika as a leading regional-language daily with integrated print, digital, and classified products.
The Telegraph (ABP): The Telegraph is an English-language daily published from Kolkata by ABP, operating in the same West Bengal market as Bartaman Patrika and competing for overlapping advertising budgets and reader attention.

Direct peers

ABP Group (Anandabazar Patrika): ABP publishes Anandabazar Patrika, the largest-circulated Bengali daily, and ABP Ananda, both directly competing with Bartaman Patrika for Bengali readers and advertising in West Bengal.
Ei Samay: Ei Samay is the Times of India group's Bengali digital news platform, directly competing with Bartaman's digital and print properties for Bengali readers across West Bengal.
Sangbad Pratidin: Sangbad Pratidin is another major Bengali-language daily newspaper serving West Bengal readers, directly competing with Bartaman Patrika for Bengali-speaking audiences and advertisers.

Broad incumbents

Dainik Bhaskar Group: Dainik Bhaskar is one of India's largest newspaper groups by circulation, operating multiple regional editions. It is a broad incumbent comparable in regional-language publishing scale and advertising market positioning.
Times of India (BCCL / Times Internet): Times of India is India's largest English daily with an extensive digital ecosystem including Ei Samay, making it a broad incumbent competing for both advertising revenue and digital audience share.
Hindustan Times (HT Media): Hindustan Times is a major pan-India English newspaper group with national digital reach, competing with Bartaman for advertising budgets and representing a broad incumbent in the Indian news publishing space.
Lokmat: Lokmat is a leading regional-language (Marathi) newspaper group in India with a sizable digital presence, comparable to Bartaman as a regional-language publisher expanding digital and vernacular reach.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

Bartaman Patrika financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bartaman Patrika leadership team

Management profile

Number of profiles

Bartaman Patrika funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bartaman Patrika M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartaman Patrika

What does Bartaman Patrika do?

Is Bartaman Patrika a public or private company?

Bartaman Patrika is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Bartaman Patrika founded?

Bartaman Patrika was founded in 1984. It employs 51 to 100 people.

Where is Bartaman Patrika based?

Bartaman Patrika is headquartered in Kolkata, India, in the Asia region.

Who are Bartaman Patrika's main competitors?

Regional players on record are Mathrubhumi, Eenadu and The Telegraph (ABP). Direct peers are ABP Group (Anandabazar Patrika), Ei Samay and Sangbad Pratidin. Broad incumbents are Dainik Bhaskar Group, Times of India (BCCL / Times Internet), Hindustan Times (HT Media) and Lokmat.

Does Bartaman Patrika have an API?

No public API is recorded for Bartaman Patrika.

What industry is Bartaman Patrika in?

Bartaman Patrika's product category is Newspaper Publishing. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.