Brick City Digital Marketing

What Brick City Digital Marketing does

Brick City Digital Marketing is a privately held, full-service digital marketing agency headquartered at 22 S. Pine Ave, Ocala, Florida. Founded in 2000 as Ocala4sale.com by Michael Warren and rebranded under the Brick City Digital Marketing name, the firm is a subsidiary of USA4SALE. It serves small and micro businesses across Ocala, Marion County, and surrounding Central Florida communities, including Gainesville, The Villages, Silver Springs, Belleview, and Dunnellon. The firm is led by three managing partners: Michael Warren (creator of Ocala4sale.com and journalism background), LuAnne Warren (Vice President of USA4SALE with sales and marketing experience), and Dirk Leeward (Owner of Triangle Realty and Leeward Properties, LLC with 25+ years of entrepreneurial experience).

The agency's core technology is a managed WordPress hosting platform with CDN acceleration via CloudFront, firewall and uptime monitoring, pro-grade plugin maintenance, and optional eCommerce (WooCommerce) and IDX integration. Services span seven product lines: web design (project-based, typically $2,000–$3,500), managed WordPress hosting/website management (three subscription tiers at $89, $149, and $195+/month), search engine optimization, Google Ads campaign management (starting at $300/month management fee, excluding media), social media marketing, video production (including drone footage), and logo design. Product-led features such as a unified web/social analytics dashboard differentiate the Website Pro and Custom Management tiers.

Brick City operates a sales-led, local go-to-market centered on direct outreach (phone 352-351-1131), website contact forms, in-person consultations at the Ocala office, and 20+ years of community referral. Customer concentration is dispersed across diverse verticals including Arts & Entertainment, Construction, E-Commerce, Health & Wellness, Home Services, Law Firms, Non-Profits, Real Estate, and general Small Business. Revenue mixes recurring monthly retainers (hosting, PPC, SEO/social retainers) with project-based fees (website builds, video, logo design). The firm is not venture-backed and has no disclosed funding rounds, M&A, or external investors.

Name

Brick City Digital Marketing

Legal name

Brick City Digital, LLC

Website

https://brickcity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Brick City Digital Marketing is a privately held, full-service digital marketing agency in Ocala, Florida, serving small and micro businesses across Central Florida with web design, managed WordPress hosting, SEO, Google Ads, social media, video production, and logo design services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Website Development: Project-based website development for small businesses. Most small business websites cost between $2,000 and $3,500. One-time revenue per project with potential for ongoing hosting.
2. Managed WordPress Hosting & Website Management: Three-tier recurring monthly subscription model: Web Essentials at $89/month, Website Pro at $149/month, and Custom Management starting at $195/month. All tiers include hosting, security, maintenance, and content updates. Generates predictable recurring MRR.
3. Google Ads / PPC Campaign Management: Managed paid search campaigns starting at $300/month management fee, excluding direct media costs. Includes keyword analysis, geographic targeting, creative split testing, live analytics dashboard. Revenue is recurring management fees plus pass-through media spend.
4. SEO and Social Media Services: Ongoing SEO and social media marketing services, typically as retainer engagements. Revenue recognized as recurring subscription/professional services.
5. Enhanced Support Service Agreements: Affordable fixed-price support agreements for small businesses needing regular digital agency services. Positioned as a cost-effective alternative to hiring in-house webmaster or social media staff.
6. Website Transfer and Migration: Website transfer and migration services from other hosting providers with no downtime. One-time service fee.
7. Logo Design Services: Custom logo design from scratch, logo redesign, and vector conversion services. Project-based pricing.
8. Video Production: Professional video production for websites, social media, and presentations including welcome videos, testimonials, commercials, drone footage, and explainers. Project-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Brick City Digital Marketing is a full-service digital marketing agency for small businesses, offering web design and development, managed WordPress hosting, SEO, Google Ads management, social media marketing, video production, and logo design. Services are sold as project-based engagements (e.g., website builds at $2,000-$3,500) or as recurring monthly retainers for hosting and management (tiers at $89, $149, and $195+ per month) and paid media management (starting at $300/month).

Product overview

Brick City Digital Marketing is a full-service digital marketing agency offering a unified suite of services for small businesses. The core offering centers on web design and development, with integrated services including SEO, Google Ads management, social media marketing, video production, managed WordPress hosting, and logo design. The company operates on a service-based model rather than a software platform, providing professional digital marketing services with pricing tiers for website management ranging from $89 to $195+ per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design

Named customers27 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• USA4SALE®coreOthersBrick City Digital Marketing is a USA4SALE® company. USA4SALE is the parent/organizational brand, with LuAnne Warren serving as Vice President of USA4SALE. Ocala4sale.com (the predecessor/affiliate entity) was founded by Michael Warren and was described as anticipating local online advertising more than a decade ahead of the market. The relationship is corporate affiliation rather than a commercial partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, and content marketing to SMB and mid-market clients. Comparable to Brick City as a multi-service digital marketing agency, but operating at national scale with hundreds of employees.
• Scorpion: Scorpion provides digital marketing, websites, and AI-driven customer engagement tools specifically for local businesses across legal, healthcare, home services, and franchise verticals. Comparable to Brick City on vertical specialization for local SMBs, but with substantially more capital and AI tooling.
• GoDaddy Pro: GoDaddy Pro is the agency and reseller arm of GoDaddy, offering managed WordPress hosting, website builders, and marketing tools targeting SMBs and web professionals. Comparable to Brick City on the managed WordPress hosting and SMB web services, but operates at hyperscale with proprietary platforms.
• Wix (Wix Partner Program): Wix operates a partner/agency program for designers and agencies building client sites on the Wix platform. Competes with Brick City for SMB website builds, though its DIY self-serve model is a direct substitute for agency-built WordPress sites.
• WP Engine: WP Engine is a leading managed WordPress hosting platform serving agencies, SMBs, and enterprises. Comparable to Brick City's proprietary managed WordPress hosting service, but at national infrastructure scale.

Direct peers

• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, social media, and hosting services to SMBs. Closely comparable to Brick City in service mix and SMB target customer, though operating across multiple U.S. markets.
• Main Street ROI: Main Street ROI is a digital marketing agency focused exclusively on small businesses, offering web design, SEO, PPC, and social media services. Highly comparable to Brick City on SMB target market and service portfolio.
• LYFE Marketing: LYFE Marketing is a full-service social media and digital marketing agency serving small businesses with website design, SEO, PPC, and content marketing. Directly comparable service mix and SMB customer base to Brick City.
• Lifted Logic: Lifted Logic is a web design and digital marketing agency focused on SMBs and growing brands, offering WordPress site development, SEO, and branding services. Comparable to Brick City on WordPress-based SMB web design and digital marketing services.

Emerging players

• Square Marketing (Block, Inc.): Square (Block) offers integrated website builders, marketing automation, and customer engagement tools bundled with its payments platform for SMBs. Adjacent competitor to Brick City for SMB digital presence and marketing services, especially retail and service SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/brickcitydigital
• LinkedInlinkedin.com/company/brickcity
• Xx.com/gobrickcity

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brick City Digital Marketing