What LYFE Marketing does

LYFE Marketing is a privately held, full-service digital marketing agency founded in 2011 and headquartered in Atlanta, Georgia, USA. The firm operates with a 40+ person in-house team delivering social media management, paid social advertising, PPC management, email and SMS marketing, website design, SEO, content creation, and short-form video management and advertising, with platform-specific offerings for Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter/X. Its core technology stack consists of conventional martech tools: internal publishing and analytics software used to schedule content calendars across platforms, plus conversion tracking pixel installation across Facebook, Instagram, and Google to attribute leads and sales; no proprietary AI/ML models, APIs, or patents are disclosed.

The business model is a hybrid of recurring subscriptions and managed services. Direct-to-SMB pricing tiers run from $650 to $1,550+ per month for social media management, with layered add-ons (email drip sequences, landing pages, photography, animation, blogging) and pass-through ad spend plus management fees for paid social and PPC. A parallel white label/reseller channel packages the same capabilities (White Label Facebook Ads, White Label Social Media Reseller, White Label Digital Marketing Agency) for partner agencies to rebrand and resell under their own brand, on a 3-month initial contract then month-to-month terms. The company is bootstrapped with no disclosed venture or private equity funding, founder-controlled by co-founders Sean Standberry and Sherman Standberry, and markets itself primarily through its website with 'Schedule a Call' and 'Get a Free Proposal' CTAs supported by SEO, content marketing, an active blog, email newsletter, paid search, and an affiliate/referral program.

Name

LYFE Marketing

Legal name

LYFE Marketing

Website

https://lyfemarketing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LYFE Marketing is a bootstrapped, Atlanta-based full-service digital marketing agency serving primarily U.S. small businesses with social media management, paid social and PPC advertising, email marketing, website design, and white label services for partner agencies.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Social media management
• Digital marketing services
• Paid social advertising
• White label marketing
• Ppc management services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Management Services: Monthly subscription-based services managing social media profiles including content creation, publishing, engagement monitoring, and advertising. Pricing tiers range from $650-$1550+ per month depending on number of posts and platforms managed.
2. Social Media Advertising Services: Ad spend management plus management fees for paid social campaigns on Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter. Clients pay ad budget directly to channels plus LYFE's management fee. Pricing tiers based on monthly ad spend ranges (e.g., $500-$1000, $3500-$6999, $7000-$9999).
3. White Label / Reseller Programs: Agency partners resell LYFE's social media management and advertising services under their own brand. Monthly reseller plans range from $750-$1550/month for social media management; $650-$1500/month for Facebook ads. Initial contract period of 3 months, then month-to-month.
4. PPC Management Services: Pay-per-click campaign management for Google, Bing, Amazon search platforms. Clients pay ad spend directly to search engines plus LYFE's management fee.
5. Email Marketing Services: Email marketing services including newsletter creation and automated drip sequences. Add-ons such as Email Drip sequences (4 emails) available at $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

LYFE Marketing is a full-service digital marketing agency that creates, schedules, and manages social media content and paid advertising campaigns on Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter on behalf of small businesses. The agency also offers PPC management for Google, Bing, and Amazon, email and SMS marketing, website design, short video management, and white label/reseller programs that let other agencies rebrand these services. Pricing is published monthly in tiered subscriptions ranging from $650 to $1,550+ per client.

Product overview

LYFE Marketing is a full-service digital marketing agency offering a comprehensive suite of social media marketing and advertising services. The core offering centers on Social Media Marketing Services and Social Media Advertising Services, supplemented by PPC Management, Email Marketing, Website Design, and Short Video Management/Advertising services. The company also provides white label services (White Label Facebook Ads, White Label Digital Marketing Agency, and White Label Social Media Reseller) for agencies looking to resell these capabilities. Platform-specific services are offered for Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter. Add-on services include SEO, Content Marketing, and Graphic Design. Social Media Packages bundle multiple services at price points from $750-$1,550+ per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Services Comprehensive social media management service that creates high-quality content, handles daily posting, monitors engagement, and grows followers across Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter for small businesses.
• Social Media Advertising Services Paid social advertising service that creates, launches, and optimizes Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter ads with advanced targeting, conversion tracking pixel setup, and performance reporting for SMBs and ecommerce brands.
• PPC Management Services Pay-per-click campaign management for Google, Bing, and Amazon search engines, providing immediate search-driven traffic with bid management, optimization, and conversion tracking.
• Email and SMS Marketing Services Email and SMS marketing service that creates weekly newsletters, sets up automated drip sequences, and runs SMS follow-ups to nurture leads and move prospects through the sales funnel.
• Website Design Services Custom website design service for small businesses focused on simple, easy-to-use layouts that provide optimal customer purchasing experiences.
• Short Video Management Services Management and creation of short-form vertical video content for TikTok and Instagram Reels to build audience and engagement.
• Short Video Advertising Services Paid advertising for short-form video content on TikTok and Instagram Reels designed to accelerate growth and reach targeted audiences.
• White Label Digital Marketing Agency Full-service white label digital marketing partnership enabling other agencies to outsource SEO, PPC, content creation, and web development services under their own brand.
• White Label Social Media Reseller White label social media management program that lets other agencies offer social media management services to their clients under their own branding, with monthly plans from $750 to $1,550+.
• White Label Facebook Ads White label reseller program allowing agencies to offer Facebook advertising services under their own brand, including ad creation, publishing, optimization, and reporting, with monthly plans from $650 to $1,500.
• SEO Services Search engine optimization services including site audits, backlink generation, and ongoing ranking improvements to drive organic traffic.

Quantifiable outcome

• 983,287+ leads driven for clients through digital marketing
• +12 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Marketing Agencies (White Label Partners)coreChannel Partner/ Reseller/ DistributorLYFE Marketing provides white label digital marketing services to other marketing agencies who resell these services under their own brand. LYFE handles all campaign execution, content creation, and reporting while agency partners maintain client relationships. Services include social media management, Facebook ads, SEO, PPC, email marketing, and content marketing. Initial contract of 3 months, then month-to-month with 30-day cancellation notice.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Boostability: White-label digital marketing services provider offering SEO, social, PPC, and content for agencies and SMBs. Closely matches LYFE's white-label reseller model and SMB service mix.
• Thrive Internet Marketing Agency: Full-service digital marketing agency serving SMB and mid-market clients with social media, PPC, SEO, and web design. Directly comparable to LYFE in target customer, service mix, and subscription-style pricing model.
• WebFX: Large SMB-focused digital marketing agency offering SEO, PPC, social media, email, and web design under monthly retainer packages. Closely mirrors LYFE's full-service, subscription-priced catalog for SMB buyers.
• Disruptive Advertising: PPC and paid social management agency serving SMB and mid-market accounts. Comparable in its emphasis on Facebook/Google ads management and recurring management-fee pricing.
• Ignite Visibility: Full-service digital marketing agency offering SEO, paid media, social media, email, and CRO. Comparable service breadth and SMB-to-mid-market positioning to LYFE.
• SmartSites: SMB-focused digital marketing agency providing website design, SEO, PPC, and social media management. Matches LYFE on SMB target segment and bundled monthly service packages.

Others

• KlientBoost:

Broad incumbents

• Power Digital Marketing: Large, scaled full-service digital marketing agency covering paid social, SEO, content, and CRO across SMB and mid-market. Broader scale and brand recognition than LYFE but overlapping service catalog.
• Hootsuite (Services / Consulting arms): Dominant social media management platform whose agency partners and adjacent services overlap with LYFE's social media management and scheduling offering at a much larger scale.

Emerging players

• The Moonlighters (white-label social media): Niche white-label social media management provider serving agencies. Comparable to LYFE's white-label social media reseller SKU in target buyer (other agencies) and service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lyfemarketing
• Xx.com/lyfemarketing
• LinkedInlinkedin.com/company/lyfe-marketing-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LYFE Marketing