Hunter Travel Group

What Hunter Travel Group does

Hunter Travel Group Pty Ltd is a privately held Australian travel agency group headquartered in Newcastle, NSW, operating under the Helloworld Travel HTG brand with ATAS Accreditation No. A11468. The company is built around a multi-channel retail and digital distribution model: it runs a nationwide network of physical Helloworld travel stores, a phone-based contact center (1300 435 569), and an integrated online booking platform that surfaces flights, accommodation, combined flight-plus-stay packages, guided holidays, cruises, events, and a dedicated business travel offering. It also distributes nib-branded travel insurance and ancillary travel extras such as visa and baggage services.

The technology layer is a consumer-facing online travel storefront with multi-city flight search, hotel search by date and occupancy, cruise sailing browsing, and a 'Manage My Booking' portal for post-purchase reservation retrieval; no mobile app, no public or partner API, and no AI/ML components are disclosed. The company acts as an authorized agent and reseller, aggregating inventory from 18+ named partners including Qantas, Jetstar, Virgin Australia, Princess, Celebrity, Viking, Regent Seven Seas, Seabourn, Silversea, AAT Kings, Contiki, Intrepid, Scenic, APT, and Collette.

Monetization is transaction-fee based: the company earns supplier commissions on booked travel plus a layered fee schedule from end customers. In-store and phone bookings carry $75 per person (domestic) and $200 per person (international) service fees, including a $100 planning component; online domestic bookings are $15 per booking and international are $40 per person. Additional revenue is generated from $10 baggage/seating add-ons, 1.2% credit card surcharges on Visa/Mastercard/Amex, and cancellation/change fees. The customer base is primarily Australian individual leisure travelers, with a secondary business-traveler segment served through Helloworld Business Travel HTG; the company is privately owned, not PE/VC-backed, and discloses no consolidated revenue or volume figures.

Name

Hunter Travel Group

Legal name

Hunter Travel Group Pty Ltd

Website

https://htg.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Hunter Travel Group is a privately held Australian multi-channel travel agency headquartered in Newcastle, NSW, operating as Helloworld Travel HTG. It serves Australian leisure and business travelers through retail stores, phone advisors, and an online platform aggregating flights, stays, cruises, holidays, and insurance.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510)

akta.pro primary industry

Cruise Retail Travel Agencies (THAKABAF)

akta.pro secondary industry

Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Travel agency services
• Flight booking
• Cruise holidays
• Corporate travel management
• Travel insurance

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions and Booking Fees: Acts as an agent selling travel-related products and services on behalf of airlines, cruise operators, tour operators, and wholesalers. Earns commissions and fees including booking fees, change fees, cancellation fees, and credit card surcharges from customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hunter Travel Group operates a multi-channel travel agency under the Helloworld Travel HTG brand, acting as an authorized agent reselling third-party travel inventory from airlines, hotels, cruise lines, tour operators, and insurers. It offers booking and advisory services for flights, accommodation, cruises, holiday packages, tours, events, and business travel through retail stores, a phone contact center, and an online booking platform, earning revenue via supplier commissions and per-booking fees.

Product overview

Helloworld Travel HTG is a multi-channel travel agency operated by Hunter Travel Group Pty Ltd, offering a unified platform plus physical retail network. The core digital products include Flights (domestic and international air booking), Stays (hotel and accommodation search), Flights & Stays (combined packages), Holidays & Destinations (tour packages and guided experiences), Cruises (partnered with major cruise lines), Events, and Business Travel services. Supporting services include nib Travel Insurance, Travel Extras (visa, baggage, special requests), Manage My Booking (online booking retrieval), and a nationwide store network staffed by travel advisors. The company acts as an authorized reseller/agent for airlines, hotels, tour operators, and cruise lines, aggregating inventory from multiple travel partners into a single booking experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Flights Online and advisor-assisted booking of domestic and international flights with multi-city options, passenger selection, and class of service choices (Economy, Premium Economy, Business, First) for individual leisure and corporate travelers.
• Stays Hotel and accommodation search and booking service offering properties worldwide with check-in/check-out dates, guest counts, and board basis options for leisure and business travelers.
• Flights & Stays Combined flight and hotel package booking allowing customers to search and book both travel components together as a bundled arrangement with coordinated dates and guests.
• Holidays & Destinations Holiday package offerings including tours, guided travel experiences, and destination exploration across Australia, Europe, Asia, New Zealand, Pacific Islands, and North America through partnerships with operators such as AAT Kings, Contiki, Intrepid, APT, Scenic, and Collette.
• Cruises Cruise booking service featuring major cruise lines including Princess, Celebrity, Regent Seven Seas, Viking, Seabourn, Silversea, Holland America, Emerald Cruises, and Travelmarvel with access to over 800 cruise sailings.
• Events Event-based travel booking service connecting customers with travel experiences tied to specific events, including flights, accommodation, and event-related arrangements.
• Business Travel Corporate travel management service offering flights, accommodation, and travel arrangements for business travelers, designed for streamlined booking processes, expense management, and travel policy compliance.
• Travel Insurance (nib partnership) Travel insurance product offered in partnership with nib, providing coverage for trip cancellations, medical expenses, baggage loss, and other travel-related risks for trips booked through the platform.
• Travel Extras Additional travel services including visa assistance, baggage services, special request handling, and pre-travel tips offered to complement core flight, accommodation, and holiday bookings.

Quantifiable outcome

• Over 800 cruise sailings available through partner network
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• AAT KingscoreChannel Partner/ Reseller/ DistributorTour operator partner offering guided tours and travel experiences across Australia and New Zealand
• ContikicoreChannel Partner/ Reseller/ DistributorYouth-focused travel company offering group tours for 18-35 age demographic
• Intrepid TravelcoreChannel Partner/ Reseller/ DistributorAdventure travel operator offering small-group tours worldwide with focus on sustainable tourism
• Viking CruisescoreChannel Partner/ Reseller/ DistributorRiver and ocean cruise line operator offering European, worldwide, and expedition cruise itineraries
• CollettecoreChannel Partner/ Reseller/ DistributorGlobal tour operator offering guided tours and packaged travel experiences
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorLuxury cruise line offering all-inclusive cruise experiences with all-suite accommodations
• Princess CruisescoreChannel Partner/ Reseller/ DistributorMajor cruise line operator offering global cruise itineraries across multiple ship classes
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line offering contemporary ships with modern amenities and global itineraries
• SeabourncoreChannel Partner/ Reseller/ DistributorUltra-luxury cruise line offering intimate yacht-style cruising experiences
• TravelmarvelcoreChannel Partner/ Reseller/ DistributorTour and cruise operator offering guided tours and river cruise experiences
• Emerald CruisescoreChannel Partner/ Reseller/ DistributorRiver cruise and touring company offering European and worldwide cruise and land tour packages
• QantascoreChannel Partner/ Reseller/ DistributorAustralian flag carrier airline providing domestic and international flight services
• JetstarcoreChannel Partner/ Reseller/ DistributorLow-cost airline offering domestic and international budget travel options
• Virgin AustraliacoreChannel Partner/ Reseller/ DistributorAustralian airline providing domestic and international flight services
• nib Travel InsurancecoreChannel Partner/ Reseller/ DistributorTravel insurance provider offering coverage for trips booked through the platform
• 50 Degrees NorthminorChannel Partner/ Reseller/ DistributorSpecialty tour operator focused on Scandinavian and Arctic destinations
• Abercrombie & KentcoreChannel Partner/ Reseller/ DistributorLuxury adventure travel operator offering bespoke and small-group journeys worldwide
• APTcoreChannel Partner/ Reseller/ DistributorAustralian-owned tour and cruise operator offering luxury travel experiences
• SceniccoreChannel Partner/ Reseller/ DistributorLuxury tour and cruise operator offering all-inclusive European and worldwide experiences
• SilverseacoreChannel Partner/ Reseller/ DistributorUltra-luxury expedition and destination cruise line offering all-inclusive voyages

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Expedia Group: Global OTA conglomerate (Expedia, Hotels.com, Vrbo). Competes broadly with Hunter across flights, accommodation, and packages for Australian consumers.
• Booking.com: Global OTA dominant in accommodation and increasingly flights/experiences. Competes with Hunter for the same Australian leisure customer but at vastly greater scale and brand recognition.

Direct peers

• Helloworld Travel Limited: ASX-listed parent of the Helloworld retail travel agency network in Australia. Hunter Travel Group operates under the Helloworld Travel HTG brand, making Helloworld Limited its franchise parent and closest structural peer.
• Flight Centre Travel Group: Australia's largest retail travel agency group operating multi-brand leisure and corporate travel stores. Competes head-to-head with Hunter across retail storefronts, cruise, and corporate travel verticals.
• Webjet Limited: Australian-headquartered online travel agency group operating B2C (Webjet) and B2B (WebBeds) platforms. Directly comparable as an Australian travel intermediary competing for the same leisure customer wallet.
• Corporate Traveller: Specialist corporate travel management brand within the Flight Centre group. Comparable to Hunter's Helloworld Business Travel sub-brand in serving SME corporate travel demand in Australia.
• TripADeal: Australian-based online travel agency specializing in discounted holiday packages and cruises. Direct competitor for Hunter's cruise and packaged holiday customers.
• Luxury Escapes: Australian-founded premium holiday package retailer competing for the same affluent leisure traveler as Hunter's cruise and premium tour offerings.
• Ignite Holidays: Australia-based bespoke travel agency curating luxury and tailor-made holidays. Overlaps with Hunter's premium cruise, tour, and packaged holiday products.

Emerging players

• Intrepid Travel: Australia-based small-group adventure tour operator that is both a Hunter partner and a competitor — sells direct small-group tours that overlap Hunter's holiday packages and tours category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/helloworldhtg
• Facebookfacebook.com/helloworldHTG
• LinkedInlinkedin.com/company/helloworld-hunter-travel-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Travel Group