TripADeal
TripADeal is a privately held Australian online travel agency founded in 2011, selling curated international tour, cruise, and hotel packages to consumers in Australia and New Zealand via its e-commerce platform, call center, mobile apps, and Qantas Frequent Flyer loyalty partnership.
- Company typePrivate
- Founded2011
- HeadquartersByron Bay, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What TripADeal does
TripADeal is an Australian direct-to-consumer online travel agency founded in 2011 and headquartered in Byron Bay, Australia, that sells curated international holiday packages, including tours, cruises, and hotel stays, to consumers primarily in Australia and New Zealand. The company operates an e-commerce platform (tripadeal.com.au) supplemented by a dedicated phone sales line (135 777), a travel-consultant sales line (1300 790 589), iOS and Android mobile applications, and a separate New Zealand storefront (tripadeal.co.nz). Its product catalog spans 235+ tour deals across 100+ global destinations, with per-person pricing ranging from approximately $799 to $29,999, and integrates directly with the Qantas Frequent Flyer loyalty program (3 points per $1 spent, Points Plus Pay redemption) as a flagship acquisition channel.
TripADeal generates revenue primarily through transaction fees on bundled package sales that combine international flights, accommodation, tours, and extras, supplemented by affiliate referral revenue from travel insurance. The company holds IATA (Accreditation 02366523), ATIA, and CLIA accreditations and has established channel partnerships with major cruise operators including MSC Cruises, Hurtigruten, Princess Cruises, Norwegian Cruise Line, Swan Hellenic, Holland America Line, Azamara, Rocky Mountaineer, and Rovos Rail, plus airline partners such as Singapore Airlines. Flexible booking features include a 'Trip Only' option that lets customers exclude international flights, pay-in-instalments plans with a 10% deposit, and integration with Zip Money and PayTo for payment processing.
The go-to-market is built around multi-channel brand-building, including sports sponsorships (NRL Dragons, Carlton Football Club, Bowls Australia, NRL Vegas packages), TV media exposure (Channel 7 Sunrise), content marketing via TripADeal Magazine and email newsletters, and organic social presence on Facebook and Instagram. Customer segments include individual travelers, couples ('Deals for 2'), luxury travelers, and small group travelers (max 20), with 42,093 verified Feefo reviews averaging 4.4/5 providing social proof. The company is privately held with no disclosed funding rounds or investor information, and management includes Norman Black as Managing Director, Alison Riordan as Business Development Manager, and Lucy Walgers as Brand Manager.
TripADeal firmographics
Firmographics- Name
- TripADeal
- Legal name
- TripADeal
- Website
- https://tripadeal.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TripADeal is a privately held Australian online travel agency founded in 2011, selling curated international tour, cruise, and hotel packages to consumers in Australia and New Zealand via its e-commerce platform, call center, mobile apps, and Qantas Frequent Flyer loyalty partnership.
- Ownership category
- akta.pro rank
TripADeal industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Travel Agencies (56151)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), Rail Journey Package Tour Operators (THAKADAN), Adventure & Expedition Travel Agencies (THAKAFAB), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC), Honeymoon & Romance Travel Agencies (THAKAFAC)
Keywords
Where TripADeal is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
TripADeal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Holiday Package Sales: Revenue generated from selling curated tour, cruise, and hotel holiday packages at competitive prices. Packages include international flights, accommodation, tours, and extras bundled together.
- Travel Insurance: Referral revenue from travel insurance offerings marketed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tour packages from $799 to $29,999 per person |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
TripADeal product offering
Product offeringCore offering
TripADeal is an Australian online travel agency that sells curated international holiday packages directly to consumers, bundling flights, accommodation, tours, and extras into a single bookable deal. Its portfolio spans 235+ tour deals across 100+ global destinations, plus cruise and hotel packages, with flexible booking options (Trip Only, Deals for 2, Small Group, Luxury) and installment payment plans. The company sells through its own website, mobile apps, and a phone-based travel consultant team, primarily serving Australian and New Zealand customers.
Product overview
TripADeal is an Australian online travel agency offering curated bucket list holiday packages. The product portfolio consists of three core product lines: Tour Packages (featuring 235+ tour deals across global destinations including Japan, Vietnam, Europe, Africa, and the Americas), Cruise Packages (offering ocean, luxury, and expedition options through partnerships with major cruise lines including NCL, MSC Cruises, Holland America Line, Princess Cruises, Swan Hellenic, Hurtigruten, Azamara, and Rovos Rail), and Hotel Packages (exclusive curated hotel deals primarily in Maldives and United States). The platform provides flexible booking options including Trip Only (allowing customers to arrange their own flights), Deals for 2 (couple-focused packages), Small Group Tours (max 20 travellers), and Luxury Tours (5-star premium experiences). Additional services include travel insurance, gift vouchers, and flexible pay-in-instalments options. The company operates a Qantas Frequent Flyer partnership allowing members to earn 3 points per $1 spent.
Differentiator
Problem solved
Functional benefit
Products and services
- Tour Packages Curated international tour packages featuring flights, accommodation, tours, and included extras, available with a Trip Only option. Targeted at consumers in Australia and New Zealand seeking value-priced international travel experiences.
- Cruise Packages Curated cruise packages including ocean, luxury, and expedition options, sourced through partnerships with NCL, MSC Cruises, Holland America Line, Princess Cruises, Swan Hellenic, Hurtigruten, and Azamara. Targeted at Australian and New Zealand consumers seeking cruise holidays.
- Hotel Packages Exclusive hotel packages with curated inclusions at destinations worldwide, including Maldives and United States fly-and-stay offerings. Targeted at consumers booking curated international hotel stays bundled with extras.
- Trip Only Flexible booking configuration allowing customers to book select holiday packages without international flights, giving them the ability to arrange their own flights using frequent flyer points or preferred carriers while retaining tour inclusions.
- Travel Insurance Travel insurance product offered as add-on protection for TripADeal bookings, generating referral revenue for the platform.
- Gift Vouchers Gift voucher products available for purchase as travel gifts, redeemable against TripADeal holiday packages.
Quantifiable outcome
- 4.4/5 average rating from 42,093 verified Feefo reviews
Companies that use TripADeal
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
TripADeal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
TripADeal partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- Qantas Frequent FlyerflagshipPrimary loyalty program partnership. Qantas Frequent Flyer members earn 3 points per $1 spent on all TripADeal bookings. Joint branding on website and marketing materials. 10,000 bonus Qantas Points promotions offered regularly.
- MSC CruisescorePartnership with MSC Cruises for cruise package offerings. Multiple MSC cruise itineraries featured in deal portfolio.
- HurtigrutencorePartnership with Hurtigruten for expedition cruise offerings including Arctic, Norway, and Antarctic voyages.
- Princess CruisescorePartnership with Princess Cruises for Mediterranean and worldwide cruise packages.
- Norwegian Cruise Line (NCL)corePartnership with NCL for cruise packages including Alaska, Mexico, and Asia itineraries.
- Swan HelleniccorePartnership with Swan Hellenic for luxury expedition cruises to Antarctica and worldwide destinations.
- Holland America LinecorePartnership with Holland America Line for grand voyage and worldwide cruise packages.
- Rocky MountaineercorePartnership featuring Rocky Mountaineer rail journeys in Canada and Alaska packages.
- Singapore AirlinescorePartnership featuring Singapore Airlines flights for Maldives and Asia packages.
- Rovos RailcorePartnership with Rovos Rail for luxury African rail journeys including South Africa and Victoria Falls itineraries.
- AzamaracorePartnership with Azamara for boutique cruise experiences including Antarctica and South America voyages.
- Dragons (NRL)minorSports team sponsorship providing brand visibility and NRL Vegas travel package offerings.
- Carlton Football ClubminorAFL team sponsorship for brand visibility in Australian sports market.
- Bowls AustraliaminorSports sponsorship for brand visibility in Australian community sports.
- IATAcoreIATA accreditation (Number 02366523). Industry certification for travel agents.
- ATIA (Australian Travel Industry Association)corePeak industry body membership for Australian travel agents.
- CLIA (Cruise Lines International Association)coreCruise industry association membership demonstrating cruise distribution authority.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TripADeal competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA leader with massive inventory across accommodations, flights, and packages. Competes with TripADeal in the Australian consumer's consideration set for tour and package bookings, with vastly greater scale and marketing spend.
- Expedia Group: Global OTA conglomerate (Expedia, Hotels.com, Vrbo). Competes with TripADeal on package holidays, particularly for international destinations, and benefits from much larger supplier relationships and brand recognition.
- Flight Centre Travel Group: ASX-listed Australian travel retail giant with leisure and corporate travel brands. Overlaps with TripADeal on curated leisure packages but operates a much broader portfolio including retail stores, corporate, and wholesale.
Emerging players
- Hopper: App-first travel booking platform using AI-driven price prediction. Comparable as a digital-native, mobile-led travel seller targeting deal-seeking consumers, though focused on flights and hotels rather than curated tours.
Direct peers
- Webjet: Australia's largest OTA, operating Webjet (consumer) and B2B platforms. Directly comparable as an Australian online travel seller of flights, hotels, and packages with overlapping customer base and digital-first GTM.
- Luxury Escapes: Australia-headquartered curated travel deals platform selling discounted luxury and premium holiday packages. Closely comparable business model: curated inventory, time-limited deals, direct-to-consumer, Australia/APAC focus.
- CruiseAway: Australian cruise-specialist online retailer offering discounted cruise packages from major cruise lines. Directly comparable on the cruise package category TripADeal distributes, with similar AU/NZ customer focus.
- Inspiring Vacations: Australian online tour operator selling curated international tour packages at competitive prices. Closely comparable business model: small-group and fully-escorted tours, AU/NZ customer base, and digital-first direct-to-consumer GTM.
- Lastminute.com.au: Australian online travel deals site selling discounted packages, hotels, and tours. Direct competitor in the curated-deals category targeting price-sensitive Australian leisure travelers.
Regional players
- House of Travel: New Zealand's largest retail travel agency network. Comparable as a trans-Tasman retail travel seller serving NZ consumers, with similar packaged-holiday and cruise offerings, though primarily retail-store based rather than digital-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TripADeal social profiles
Digital presenceTripADeal compliance and trust
Trust signalCompliance3 records
TripADeal financial estimates
Financial estimateRevenue estimate
Valuation estimate
TripADeal leadership team
Management profileNumber of profiles
Profiles3 records
TripADeal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TripADeal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TripADeal
What does TripADeal do?
TripADeal is an Australian online travel agency that sells curated international holiday packages directly to consumers, bundling flights, accommodation, tours, and extras into a single bookable deal. Its portfolio spans 235+ tour deals across 100+ global destinations, plus cruise and hotel packages, with flexible booking options (Trip Only, Deals for 2, Small Group, Luxury) and installment payment plans. The company sells through its own website, mobile apps, and a phone-based travel consultant team, primarily serving Australian and New Zealand customers.
Is TripADeal a public or private company?
TripADeal is a private company. It is classified as unknown and is currently operating.
When was TripADeal founded?
TripADeal was founded in 2011. It employs 101 to 250 people.
Where is TripADeal based?
TripADeal is headquartered in Byron Bay, Australia, in the Oceania region.
How does TripADeal make money?
Two revenue lines are on record. Holiday Package Sales are the primary driver. The others are travel Insurance.
Who are TripADeal's main competitors?
Broad incumbents on record are Booking.com, Expedia Group and Flight Centre Travel Group. Hopper is listed as an emerging player. Direct peers are Webjet, Luxury Escapes, CruiseAway, Inspiring Vacations and Lastminute.com.au. House of Travel is listed as a regional player.
Does TripADeal have an API?
No public API is recorded for TripADeal.
What industry is TripADeal in?
TripADeal's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs), with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 561520 and its SIC code is 7990.