Infratest dimap
Infratest dimap is a Berlin-based German polling institute conducting commissioned public opinion and election research primarily for German public broadcasters (ARD, WDR, MDR, NDR, rbb) and academic institutions, producing nationwide and state-level trend polls on political, economic, and social issues.
- Company typePrivate
- Founded1990
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Infratest dimap does
Infratest dimap is a private German political polling and trend-research institute operating from Berlin as a Gesellschaft mit beschränkter Haftung (GmbH). The firm conducts representative public opinion research on behalf of German public broadcasters and other media clients, with a primary focus on election studies, voting-intention tracking, and topical surveys of political and social attitudes. It serves as the lead polling partner for ARD and its regional member stations (WDR, MDR, NDR, rbb), producing flagship products such as the ARD-DeutschlandTREND national study, the Sonntagsfrage (Sunday question) voting-intention tracker, and the LänderTREND family of state-level polls. The institute also executes commissioned studies for academic bodies and public institutions, notably data collection for the German Longitudinal Election Study (GLES) in partnership with GESIS, healthcare research for ZI Mannheim, and youth and media-credibility studies for WDR.
Infratest dimap firmographics
Firmographics- Name
- Infratest dimap
- Legal name
- Infratest dimap Gesellschaft für Trend- und Wahlforschung mbH
- Website
- https://infratest-dimap.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infratest dimap is a Berlin-based German polling institute conducting commissioned public opinion and election research primarily for German public broadcasters (ARD, WDR, MDR, NDR, rbb) and academic institutions, producing nationwide and state-level trend polls on political, economic, and social issues.
- Ownership category
- akta.pro rank
Infratest dimap industry classification
Industry- Product category
- Political Polling and Election Research
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Electoral Support & Election Observation (BPADAGAA)
Keywords
Where Infratest dimap is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Infratest dimap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Commissioned Public Opinion Research: Infratest dimap generates revenue by conducting commissioned public opinion research, election studies, and political trend analyses for German public broadcasters (ARD, WDR, MDR, NDR, rbb) and other media organizations. Studies are commissioned for specific research topics, election periods, and ongoing tracking products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Infratest dimap product offering
Product offeringCore offering
Infratest dimap conducts commissioned representative public opinion and election research for German public broadcasters and institutional clients, producing regular nationwide and state-level polling products. Its core outputs include the ARD-DeutschlandTREND national study, the Sonntagsfrage (Sunday Question) voter intention tracker, and state-specific LänderTREND polls, supplemented by advisory consulting, certified survey methodology services, and post-election WahlREPORT analyses.
Product overview
Infratest dimap operates as a single unified research platform offering political polling, trend analysis, and election research services primarily for German media organizations and public broadcasters. The core products are the Sonntagsfrage (Sunday Question) polling and the ARD-DeutschlandTREND national study, supplemented by state-level LänderTREND products for various German states. Additional services include consulting, survey methodology, and certified opinion research. The company also produces WahlREPORT election analyses and participates in academic research partnerships such as GLES. The portfolio centers on quantitative opinion research rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- ARD-DeutschlandTREND: National polling survey conducted for ARD broadcaster
- BerlinTREND
- LänderTREND
- Sonntagsfrage
- WahlREPORT
Products and services
- ARD-DeutschlandTREND
Quantifiable outcome
- Regular polling coverage for all 16 German federal states through commissioned state-specific election studies
- +1 more outcomes
Companies that use Infratest dimap
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Infratest dimap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Infratest dimap partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Infratest dimap competitors and assessment
Company assessmentBroad incumbents
- Ipsos (Germany): Ipsos is a global research firm with a German entity conducting public opinion and political research, including the Hamburgische WeltwirtschaftsInstitut-affiliated work, making it a broad incumbent peer for Infratest dimap.
- Kantar (Germany): Kantar is a global market research and insights group with a substantial German operation that conducts political and social research (including via the former Emnid brand), competing broadly with Infratest dimap for commissioned public sector and media research.
Others
- GESIS – Leibniz-Institut für Sozialwissenschaften: GESIS is the German infrastructure institute for the social sciences and a commissioning partner of Infratest dimap on the GLES longitudinal election study; it is a key academic counterpart and potential adjacent collaborator/competitor in large-scale election research.
- Policy Matters / Policy People: Policy Matters / Policy People is a German political consulting and analysis firm that combines polling interpretation with strategic advisory, operating as an adjacent political-research peer and potential distribution channel for Infratest dimap survey data.
Direct peers
- YouGov Deutschland: YouGov Deutschland operates a large online consumer and political polling panel and is a frequent competitor to Infratest dimap in commissioned public opinion research, particularly for media clients and political trend tracking in Germany.
- Institut für Demoskopie Allensbach: Allensbach is one of Germany's longest-established and most prominent political and consumer polling institutes, regularly cited alongside Infratest dimap for German election and trend research and competing for the same media and institutional clients.
- Forsa: Forsa is a German opinion research institute specializing in political polling and commissioned surveys, frequently publishing party-preference (Sonntagsfrage) figures and competing directly with Infratest dimap for media and political stakeholders in Germany.
Emerging players
- Civey: Civey is a Berlin-based digital market and opinion research firm using online panel methodologies for political and media polling, representing an emerging digital-native competitor to Infratest dimap's traditional CATI/dual-frame approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Infratest dimap social profiles
Digital presenceInfratest dimap compliance and trust
Trust signalCompliance4 records
Infratest dimap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infratest dimap leadership team
Management profileNumber of profiles
Profiles3 records
Infratest dimap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infratest dimap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infratest dimap
What does Infratest dimap do?
Infratest dimap conducts commissioned representative public opinion and election research for German public broadcasters and institutional clients, producing regular nationwide and state-level polling products. Its core outputs include the ARD-DeutschlandTREND national study, the Sonntagsfrage (Sunday Question) voter intention tracker, and state-specific LänderTREND polls, supplemented by advisory consulting, certified survey methodology services, and post-election WahlREPORT analyses.
Is Infratest dimap a public or private company?
Infratest dimap is a private company. It is classified as unknown and is currently operating.
When was Infratest dimap founded?
Infratest dimap was founded in 1990. It employs 11 to 50 people.
Where is Infratest dimap based?
Infratest dimap is headquartered in Berlin, Germany, in the Europe region.
How does Infratest dimap make money?
One revenue line is on record: commissioned Public Opinion Research.
Who are Infratest dimap's main competitors?
Broad incumbents on record are Ipsos (Germany) and Kantar (Germany). Others are GESIS – Leibniz-Institut für Sozialwissenschaften and Policy Matters / Policy People. Direct peers are YouGov Deutschland, Institut für Demoskopie Allensbach and Forsa. Civey is listed as an emerging player.
Does Infratest dimap have an API?
No public API is recorded for Infratest dimap.
What industry is Infratest dimap in?
Infratest dimap's product category is Political Polling and Election Research. Its primary akta.pro industry code is BPADAGAA, Electoral Support & Election Observation. Its NAICS code is 541910.