What Catrybayart does

CatryBayart is a privately held B2B distributor of professional building-trade equipment headquartered in Lille, France, serving plumbers, heating engineers, HVAC installers, sanitary fitters, and general construction trades across the Hauts-de-France region. The company operates a hybrid model combining six physical retail stores plus an exhibition/showroom room with a Magento-based e-commerce storefront, giving trade customers the option to browse and order online, walk into a local branch, or pick up stock the same day. Its catalogue spans eight main categories — heating and air conditioning, plumbing, gas, sanitary, tools, fastening/hardware, electrical, and spare parts — totalling more than 20,000 product references, of which over 7,000 are available within 24 hours through next-day delivery or in-store pickup. The Service Plus programme concentrates inventory in 1,000 essential plumbing references guaranteed across all locations, and the e-commerce platform exposes professional features such as a quick-order system with CSV/Excel SKU upload, barcode scanning, real-time per-store stock visibility, and a customer account portal with order history, quotes, and wishlists.

The business generates revenue almost entirely through B2B product sales of hardware and equipment at unit-level trade pricing, with prices displayed both exclusive and inclusive of VAT and access to full professional pricing gated behind a customer account login. Customer segments are horizontal across the building trades rather than vertically specialised, and brand partnerships with Daikin, Atlantic, Frisquet, Chappee, Grohe, Wolf, Thermor, Grundfos, and Wilo anchor the premium end of the catalogue. Distribution is regional — confined to Hauts-de-France — and is supported by a multi-channel marketing mix comprising the e-commerce site, online catalogs, Facebook and LinkedIn profiles, and an in-person exhibition room. The recruitment site is hosted on desenfans-sorofi.com, indicating affiliation with the wider Desenfans/Sorofi distribution group for at least back-office functions.

No revenue, headcount, funding, or M&A history is disclosed. AI/ML capability is not evidenced: the technology stack is conventional Magento e-commerce with quick-order, barcode scanning, and real-time stock tracking, without documented machine-learning features such as demand forecasting, recommendation, or dynamic pricing. Ownership structure and incorporation details are not stated beyond the Lille operating address, and the company has no app, no public API, no disclosed certifications, and no named management team in the available source material.

Name

Catrybayart

Legal name

CatryBayart

Website

https://catrybayart.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

CatryBayart is a privately held B2B distributor in northern France selling heating, plumbing, sanitary, gas, electrical, and tool products to professional tradespeople through six physical stores plus an exhibition room in Hauts-de-France and a Magento e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Product Sales: Sale of heating, plumbing, sanitary, tools, and hardware products to professional tradespeople. Products sold include heating systems (heat pumps, boilers, radiators), plumbing supplies (pipes, fittings, valves), sanitary equipment, electrical supplies, tools, and hardware. Sales through both physical retail locations and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CatryBayart distributes professional-grade heating, plumbing, sanitary, gas, electrical, tools, and hardware/fastening products to trade professionals. The company sells a catalog of more than 20,000 references (with 7,000+ SKUs available in 24 hours) through 6 physical stores plus 1 exhibition room in the Hauts-de-France region of France, supported by an e-commerce platform with bulk quick-order and real-time per-store stock visibility.

Product overview

Catrybayart is a B2B distributor of professional equipment operating in the heating, plumbing, sanitary, gas, electrical, and tools sectors. The company operates 6 physical stores plus 1 exhibition room in the Hauts-de-France region of France, with over 7,000 product references available within 24 hours and a total catalog of 20,000 references. The product portfolio is organized into main categories including Heating/Air Conditioning (featuring heat pumps, gas boilers, water heaters, radiators, and ventilation), Plumbing (pipes, fittings, valves, water treatment), Gas equipment, Sanitary products, Professional Tools, Hardware/Fastening, Electrical equipment, and Spare Parts. The Service Plus line offers a curated selection of 1,000 essential plumbing products focusing on copper, brass, and PER piping solutions. The company also offers a quick-order system for efficient bulk purchasing and maintains partnerships with major brands including Daikin, Atlantic, Frisquet, Chappee, Grohe, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating and Air Conditioning (Chauffage / Climatisation) Complete range of heating and air conditioning equipment including heat pumps, gas boilers, water heaters, heating circuits, radiators, floor heating, pellet stoves, flue systems, and ventilation systems, sold to professional tradespeople for installation and maintenance jobs.
• Plumbing (Plomberie) Full plumbing product line covering pipes and fittings (copper, brass, steel, PVC, multilayer, PE, PER), valves, network protection and security, measurement and metering, pumps and pressure boosters, irrigation, fire protection, and water treatment, sold to trade plumbers and installers.
• Gas Equipment (Gaz) Gas equipment including gas fittings, gas valves and faucets, gas pressure regulation, gas meter boxes and counters, flexible hoses and gas whips, and gas accessories, sold to certified gas installers and heating professionals.
• Sanitary Equipment (Sanitaire) Sanitary products including bathroom fixtures, sinks and washbasins, showers, bathtubs, WC products, kitchen equipment, and products for collective facilities, sold to installers and trade professionals.
• Professional Tools (Outillage) Professional tools including power tools, hand tools, activity-specific tools, work clothing and protection, and site equipment, storage, and handling, sold to trade professionals.
• Fastening and Hardware (Fixation / Droguerie) Hardware and maintenance supplies including fasteners, hardware, maintenance and cleaning products, adhesives and sealants, paint strippers, greases and lubricants, and filling and repair materials, sold to trade professionals.
• Electrical Equipment (Électricité) Electrical equipment including building apparatus, cables, conduits and trim, lighting, and accessories and tools, sold to electrical installers and trade professionals.
• Spare Parts (Pièces Détachées) Replacement parts for heating equipment including boiler spare parts and water heater spare parts, sold to trade professionals for maintenance and repair jobs.
• Service Plus Program Curated selection of 1,000 essential plumbing products including solderless copper fittings, solder copper fittings, copper tubes, brass fittings, multilayer, PER piping, networks, PVC, gas, consumables, BS valves, and megapress steel press fittings, with guaranteed availability across all branch locations for trade professionals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brossette: B2B distribution brand of Saint-Gobain Distribution France serving professional plumbers and heating engineers with plumbing, heating, and sanitary products. Closest direct comparable: same B2B trade customer base, overlapping product catalog, and similar physical store + e-commerce model.
• Cedeo: Saint-Gobain Distribution France brand focused on plumbing, sanitary, and heating products for trade professionals. Direct peer with near-identical customer profile (plumbers, installers, heating engineers) and product range.
• Desenfans: French regional B2B distributor of heating, plumbing, and sanitary products; CatryBayart's career page is hosted on desenfans-sorofi.com, suggesting group affiliation. Direct peer with similar product mix and trade-customer focus.
• Richardson: French B2B distributor of heating, plumbing, sanitary, and climate-control products serving professional installers across France. Direct peer with comparable trade customer base and multi-category catalog strategy.
• Point.P: Saint-Gobain Distribution France's building materials brand serving both professionals and individual customers. Comparable as a multi-category building materials distributor with a physical store network plus e-commerce.
• Frans Bonhomme: France's leading B2B distributor of building materials and infrastructure products (pipes, fittings, sanitation) serving construction and public works professionals. Comparable B2B trade-distribution model and product focus on plumbing/infrastructure.
• BigMat: European cooperative of independent building materials distributors serving trade professionals and DIY customers. Comparable multi-category product offering and B2B trade focus, though organized as a cooperative of independent local distributors.
• Chausson Matériaux: French independent B2B distributor of building materials (lumber, insulation, plumbing, hardware) with a regional store network serving construction professionals. Comparable hybrid B2B distribution model and product breadth.

Emerging players

• Outiz: Digital-first French building materials retailer (part of Saint-Gobain) targeting tradespeople with click-and-collect and rapid delivery. Emerging threat in the B2B trade distribution space, focused on the digital experience that traditional distributors like CatryBayart must match.

Broad incumbents

• Rexel: Global French-headquartered B2B distributor of electrical, lighting, and energy-management products serving professional installers. Overlaps on the electrical category and shares the B2B trade customer base, but is a much larger, multi-category incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/catrybayartlille
• LinkedInfr.linkedin.com/company/catrybayart5962

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catrybayart