Ski Town

What Ski Town does

Ski Town is a family-owned specialty retailer of ski and snowboard equipment, apparel, and accessories, operated by the Trottier Family and headquartered at 8025 Boulevard Taschereau in Brossard, Quebec, Canada. The company runs an omnichannel model: a flagship physical showroom open seven days a week serving the Greater Montreal area, paired with a Shop Lightspeed-powered e-commerce storefront (skitown.ca) shipping across Canada with free shipping on orders over CAD $100 and limited US fulfillment. Its catalog spans 106+ brand partners across alpine skis, ski boots, bindings, poles, climbing skins, snowboards, snowboard boots and bindings, layered apparel systems (jackets, pants, one-piece suits, midlayers, base layers), helmets, goggles, bags, and heating products, plus a specialized Race Department and backcountry/touring verticals.

The business makes money through one-time retail unit sales of branded third-party gear at price points ranging from roughly CAD $14 for accessories to CAD $2,349 for premium Stockli skis, supplemented by a 20-70% off liquidation program, daily and seasonal equipment rentals, and maintenance/repair services such as tuning, waxing, and binding adjustment. Customer segmentation is hybrid: primary recreational skiers/snowboarders (men, women, juniors) plus secondary use-case segments for competitive racers and backcountry touring enthusiasts. Go-to-market is direct-to-consumer via retail and e-commerce, supported by an owned blog, email newsletter, and Facebook/YouTube/Instagram/LinkedIn social channels, with bilingual English/French service.

The operating model is intentionally limited in scope: a single physical location, no disclosed institutional funding or external investors, an 11-50 employee headcount, no proprietary technology beyond the commodity Lightspeed platform, and no disclosed patents, awards, or major partnerships. There is no public revenue disclosure, no app, no API, no AI capability, and no evidence of M&A, leadership turnover, or fundraising activity.

Name

Ski Town

Legal name

Ski Town

Website

https://skitown.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski Town is a family-owned, omnichannel specialty retailer based in Brossard, Quebec, selling ski and snowboard equipment, apparel, and accessories from 100+ brands through one flagship storefront and a Canada-served e-commerce site, with rental and maintenance services.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

Keywords

• Ski equipment retail
• Snowboard gear sales
• Winter sports apparel
• Ski rental services
• Equipment maintenance repair

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Primary revenue stream from selling ski equipment, snowboard gear, apparel, and accessories through both physical retail store and e-commerce channel. Products include skis, ski boots, bindings, poles, snowboards, clothing, helmets, goggles, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Retail sale of ski and snowboard equipment, apparel and accessories from over 100 brands (including Atomic, Head, Rossignol, Salomon, Burton) via a Brossard, Quebec storefront and the skitown.ca e-commerce site. The store also offers daily and seasonal equipment rentals and an in-house maintenance/repair workshop.

Product overview

Ski Town is a physical retail store and e-commerce platform specializing in ski and snowboard equipment and apparel. The business operates from a brick-and-mortar location in Brossard, Quebec, and offers a comprehensive product portfolio organized into core categories: Alpine Skis (including skis, boots, bindings, poles, and climbing skins), Snowboards (snowboards, boots, bindings), Apparel (jackets, pants, one-piece suits, midlayers, base layers, and accessories), Accessories (helmets, goggles, bags, heating products), and a specialized Race Department for competitive skiing equipment. Beyond product sales, Ski Town provides services including daily and seasonal equipment rentals and maintenance/repair services. The store carries over 100 brand partners including Atomic, Black Diamond, Head, Helly Hansen, Nordica, Oakley, Rossignol, Smith, and Tecnica. The company offers free shipping on orders over $100 within Canada and a 30-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Ski Equipment

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• evo: US-based specialty ski, snowboard, and outdoor retailer with a flagship store in Seattle plus a major e-commerce site, carrying the same premium ski/snowboard brands (Atomic, Nordica, Marker, Smith, etc.). Most direct comparable on specialty ski/snowboard assortment and omnichannel model.
• The House Boardshop: US specialty ski and snowboard retailer (with a long-standing store in Golden Valley, MN and an e-commerce site) focused on hardgoods, boots, bindings, apparel, and rentals from overlapping brands. Closely comparable as a ski/snowboard specialty omnichannel retailer.
• Skis.com (Doug Coombs / Gart Sports legacy): US online specialty ski retailer carrying alpine skis, boots, bindings, poles, and apparel from many of the same premium brands as Ski Town. Comparable as an online-first ski specialty competitor for North American customers.
• La Maison du Ski: Quebec-based independent ski and snowboard specialty retailer with physical stores and e-commerce, focused on the same customer segments and brand mix as Ski Town. Direct comparable as a regional Quebec ski/snowboard specialty competitor.

Broad incumbents

• REI Co-op: US outdoor recreation co-op with stores and a major e-commerce site, carrying skis, touring gear, apparel, and accessories from overlapping premium brands. Comparable as a broad outdoor specialty retailer with a strong service/fitting orientation.
• Sport Chek: Canada's largest sporting goods retailer, carrying skis, snowboards, apparel, and accessories from many of the same brands as Ski Town (Atomic, Rossignol, Helly Hansen, etc.) across a national store and e-commerce footprint. Comparable as a multi-channel ski/snowboard retail competitor with broader general sporting goods assortment.
• Backcountry.com: Large US online outdoor and ski retailer offering skis, boots, bindings, apparel, and accessories from many of Ski Town's brand partners. Comparable as a digital-first competitor for ski/snowboard specialty purchases across North America.
• Decathlon Canada: Global sporting goods retailer with growing Canadian store and e-commerce presence, carrying its own private-label ski equipment, apparel, and accessories at lower price points. Comparable as a multi-category sporting goods retailer entering the Canadian ski market.
• Mountain Equipment Company (MEC): Member-owned Canadian outdoor co-op with stores across Canada and a strong e-commerce platform, carrying ski equipment, touring gear, and apparel from overlapping brands. Comparable as a Canadian outdoor specialty retailer with broader non-ski assortment.

Regional players

• Sail (La Cordée): Eastern Canadian outdoor and ski retailer (formerly La Cordée) with stores in Quebec and Ontario plus e-commerce, carrying ski equipment, apparel, and accessories. Comparable as a Quebec/Eastern Canada specialty outdoor retailer with overlapping brand assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC4X4rn8k6N5Yoz0AgXp5geA
• Facebookfacebook.com/skitownbrossard
• LinkedInlinkedin.com/company/ski-town-brossard
• Instagraminstagram.com/skitownbrossard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Town