MBA

Live Event Production Servicesmbaproductions.com

MBA (Martin Brinkerhoff Associates) is a privately held, Irvine, California-based multimedia production and staging company that designs and executes large-scale live events, virtual productions, and xR-based experiences for enterprise clients in automotive, entertainment, and hospitality.

Company typePrivate
Founded1989
HeadquartersIrvine, United States
Headcount51–100
GTM typeB2B
OfferingServices

What MBA does

MBA (Martin Brinkerhoff Associates, Inc.) is a privately held, full-service multimedia production and staging company headquartered in Irvine, California. Founded in 1982 and operating for over a quarter century, the firm designs and executes large-scale live events, virtual productions, and immersive installations for enterprise clients across automotive manufacturing, entertainment, and hospitality. Its client roster includes Hyundai, Honda, Kia, Acura, Genesis, and Disney theme parks in the U.S., Paris, Tokyo, Hong Kong, and Shanghai, with additional work for Ringling Bros., Six Flags, AECOM, and Pendry West Hollywood.

The company's core technology stack includes a proprietary xR (Extended Reality) stage with ultramodern optical tracking for real-time AR/VR/MR interaction, a 2,000 sq. ft. Design & Test Studio for pre-visualization, full-resolution digital editing bays, in-house CGI/graphics, After Effects composite artists, motion-capture integration, projection mapping, and multi-format video capture spanning 35mm film through 4-8K. These capabilities are packaged under service lines covering automotive events, virtual events, archi-tainment, theater/special events, and worldwide spectaculars, with a dedicated "MBA XR Studio" sub-brand promoting the xR offering. Award recognition includes multiple IAAPA Brass Ring Awards (2015, 2016, 2018, 2022) and a TEA Thea Award (2015).

MBA operates as a custom professional services firm. Revenue is generated project-by-project through direct enterprise sales, with no subscription or recurring component disclosed and no public pricing. Customer acquisition relies on the public portfolio, industry awards, and referrals from established client relationships. The company is founder-owned by Martin Brinkerhoff with no disclosed outside investors, parent company, M&A activity, or funding rounds; it is a going concern with active 2024 production work and a current website copyright.

MBA firmographics

Firmographics

Name: MBA
Legal name: Martin Brinkerhoff Associates, Inc.
Website: https://mbaproductions.com
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 51–100 employees
Short description: MBA (Martin Brinkerhoff Associates) is a privately held, Irvine, California-based multimedia production and staging company that designs and executes large-scale live events, virtual productions, and xR-based experiences for enterprise clients in automotive, entertainment, and hospitality.
Ownership category
akta.pro rank

MBA industry classification

Industry

Product category: Live Event Production Services
NAICS: Motion Picture and Sound Recording Industries (512), Other Performing Arts Companies (711190)
SIC: Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
akta.pro primary industry: Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
akta.pro secondary industries: Corporate Event Production & A/V Services (Staging, Lighting, Sound) (MPAGAHAN), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

Live event production
Multimedia staging services
Automotive event production
Extended reality production
Projection mapping services

Where MBA is headquartered

Location

Headquarters

HQ city: Irvine
HQ country: United States
HQ region: North America

Offices1 record

Markets served

MBA business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Professional Services / Project-Based: MBA generates revenue through custom professional services engagements including multimedia production, staging, virtual events, and live event execution. Each project is a bespoke engagement tailored to client specifications for automotive reveals, corporate events, entertainment spectacles, and themed installations. Revenue is project-based with no recurring subscription model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

MBA product offering

Product offering

Core offering

MBA is a full-service multimedia production and staging company that blends theatrical performance with projection mapping, video production, lighting, sound, and storytelling to create live and virtual event experiences. The firm designs, pre-visualizes, produces, and stages entertainment spectacles, automotive vehicle reveals, theme park nighttime shows, corporate events, and archi-tainment installations, often using its proprietary xR (Extended Reality) stage and 2,000 sq. ft. Design & Test Studio. Engagements are custom, project-based professional services delivered for enterprise clients such as Disney, Hyundai, Honda, Kia, Acura, and Genesis.

Product overview

MBA (Martin Brinkerhoff Associates) is a full-service multimedia production and staging company with over 35 years of international experience. The company operates as a service-based portfolio rather than a software product, offering integrated capabilities including multimedia production, xR (Extended Reality) stages, virtual events, automotive events, archi-tainment installations, theater/special events, and worldwide spectaculars. The core offering combines theatrical performance with projection mapping, video production, lighting, sound, and storytelling. The company serves major brands including Disney, Hyundai, Honda, Kia, Acura, and Genesis, and maintains in-house capabilities for video, audio, graphics production, CGI/graphics, and full-resolution digital editing. MBA also operates a 2,000 sq. ft. Design and Test Studio for pre-visualization of productions.

Differentiator

Problem solved

Functional benefit

Brands

MBA XR Studio: Extended Reality production stage combining Augmented, Virtual, and Mixed Realities with ultramodern optical tracking systems
MBA xR Stage

Products and services

MBA Multimedia Production and Staging Full-service multimedia production and staging blending theatrical performance with projection mapping, video production, lighting, sound, and storytelling for entertainment spectacles, live performances, business meetings, and galas.
Virtual Extended Reality (xR) Stage Extended reality combining augmented, virtual, and mixed realities through ultramodern optical tracking systems, allowing presenters and performers to interact with sets, products, and 3D graphics in real-time for virtual and hybrid events.
Creative Business Solutions Creative solutions for business presentations and meetings, combining pre-recorded and live event capabilities with creative possibilities and cost-effective production.
Automotive Events Vehicle reveal events, dealer meetings, auto show presentations, and automotive media events for manufacturers including Hyundai, Honda, Kia, Acura, and Genesis.
Archi-tainment Building and fixed-structure illumination using light, imagery, and sound to create permanent entertainment installations in resort, retail, and mixed-use environments.
Theater/Special Events Live theatrical productions, business theater, and special event staging for cruise ships, theme parks, corporate events, and entertainment venues.
Worldwide Spectaculars Large-scale outdoor and indoor entertainment spectacles including nighttime shows, parades, and multimedia presentations for theme parks and destinations worldwide.

Quantifiable outcome

154 articles generated with 23 Million reach for Hyundai Elantra Global Reveal
+3 more outcomes

Companies that use MBA

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles3 records

MBA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

MBA partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

MBA competitors and assessment

Company assessment

Direct peers

MKG:
George P. Johnson Experience Marketing: One of the largest experience marketing agencies globally, producing brand experiences, automotive reveals, and corporate events. Directly comparable to MBA in serving enterprise clients with end-to-end event production and staging.
Jack Morton Worldwide: Global brand experience agency producing live events, experiential activations, and immersive experiences for major brands. Comparable to MBA in scope of multimedia event production for enterprise marketing.
Sparks: Experiential marketing agency producing large-scale brand experiences, automotive reveals, and corporate events. Comparable to MBA in delivering theatrical multimedia staging for enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

MBA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MBA leadership team

Management profile

Number of profiles

MBA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MBA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBA

What does MBA do?

Is MBA a public or private company?

MBA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MBA founded?

MBA was founded in 1989. It employs 51 to 100 people.

Where is MBA based?

MBA is headquartered in Irvine, United States, in the North America region.

How does MBA make money?

One revenue line is on record: professional Services / Project-Based.

Who are MBA's main competitors?

Direct peers on record are MKG, George P. Johnson Experience Marketing, Jack Morton Worldwide and Sparks.

Does MBA have an API?

No public API is recorded for MBA.

What industry is MBA in?

MBA's product category is Live Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAHAN, Corporate Event Production & A/V Services (Staging, Lighting, Sound). Its NAICS code is 512 and its SIC code is 7812.