MBA
MBA (Martin Brinkerhoff Associates) is a privately held, Irvine, California-based multimedia production and staging company that designs and executes large-scale live events, virtual productions, and xR-based experiences for enterprise clients in automotive, entertainment, and hospitality.
- Company typePrivate
- Founded1989
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MBA does
MBA (Martin Brinkerhoff Associates, Inc.) is a privately held, full-service multimedia production and staging company headquartered in Irvine, California. Founded in 1982 and operating for over a quarter century, the firm designs and executes large-scale live events, virtual productions, and immersive installations for enterprise clients across automotive manufacturing, entertainment, and hospitality. Its client roster includes Hyundai, Honda, Kia, Acura, Genesis, and Disney theme parks in the U.S., Paris, Tokyo, Hong Kong, and Shanghai, with additional work for Ringling Bros., Six Flags, AECOM, and Pendry West Hollywood.
The company's core technology stack includes a proprietary xR (Extended Reality) stage with ultramodern optical tracking for real-time AR/VR/MR interaction, a 2,000 sq. ft. Design & Test Studio for pre-visualization, full-resolution digital editing bays, in-house CGI/graphics, After Effects composite artists, motion-capture integration, projection mapping, and multi-format video capture spanning 35mm film through 4-8K. These capabilities are packaged under service lines covering automotive events, virtual events, archi-tainment, theater/special events, and worldwide spectaculars, with a dedicated "MBA XR Studio" sub-brand promoting the xR offering. Award recognition includes multiple IAAPA Brass Ring Awards (2015, 2016, 2018, 2022) and a TEA Thea Award (2015).
MBA operates as a custom professional services firm. Revenue is generated project-by-project through direct enterprise sales, with no subscription or recurring component disclosed and no public pricing. Customer acquisition relies on the public portfolio, industry awards, and referrals from established client relationships. The company is founder-owned by Martin Brinkerhoff with no disclosed outside investors, parent company, M&A activity, or funding rounds; it is a going concern with active 2024 production work and a current website copyright.
MBA firmographics
Firmographics- Name
- MBA
- Legal name
- Martin Brinkerhoff Associates, Inc.
- Website
- https://mbaproductions.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MBA (Martin Brinkerhoff Associates) is a privately held, Irvine, California-based multimedia production and staging company that designs and executes large-scale live events, virtual productions, and xR-based experiences for enterprise clients in automotive, entertainment, and hospitality.
- Ownership category
- akta.pro rank
MBA industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Other Performing Arts Companies (711190)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Corporate Event Production & A/V Services (Staging, Lighting, Sound) (MPAGAHAN), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)
Keywords
Where MBA is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MBA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services / Project-Based: MBA generates revenue through custom professional services engagements including multimedia production, staging, virtual events, and live event execution. Each project is a bespoke engagement tailored to client specifications for automotive reveals, corporate events, entertainment spectacles, and themed installations. Revenue is project-based with no recurring subscription model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MBA product offering
Product offeringCore offering
MBA is a full-service multimedia production and staging company that blends theatrical performance with projection mapping, video production, lighting, sound, and storytelling to create live and virtual event experiences. The firm designs, pre-visualizes, produces, and stages entertainment spectacles, automotive vehicle reveals, theme park nighttime shows, corporate events, and archi-tainment installations, often using its proprietary xR (Extended Reality) stage and 2,000 sq. ft. Design & Test Studio. Engagements are custom, project-based professional services delivered for enterprise clients such as Disney, Hyundai, Honda, Kia, Acura, and Genesis.
Product overview
MBA (Martin Brinkerhoff Associates) is a full-service multimedia production and staging company with over 35 years of international experience. The company operates as a service-based portfolio rather than a software product, offering integrated capabilities including multimedia production, xR (Extended Reality) stages, virtual events, automotive events, archi-tainment installations, theater/special events, and worldwide spectaculars. The core offering combines theatrical performance with projection mapping, video production, lighting, sound, and storytelling. The company serves major brands including Disney, Hyundai, Honda, Kia, Acura, and Genesis, and maintains in-house capabilities for video, audio, graphics production, CGI/graphics, and full-resolution digital editing. MBA also operates a 2,000 sq. ft. Design and Test Studio for pre-visualization of productions.
Differentiator
Problem solved
Functional benefit
Brands
- MBA XR Studio: Extended Reality production stage combining Augmented, Virtual, and Mixed Realities with ultramodern optical tracking systems
- MBA xR Stage
Products and services
- MBA Multimedia Production and Staging Full-service multimedia production and staging blending theatrical performance with projection mapping, video production, lighting, sound, and storytelling for entertainment spectacles, live performances, business meetings, and galas.
- Virtual Extended Reality (xR) Stage Extended reality combining augmented, virtual, and mixed realities through ultramodern optical tracking systems, allowing presenters and performers to interact with sets, products, and 3D graphics in real-time for virtual and hybrid events.
- Creative Business Solutions Creative solutions for business presentations and meetings, combining pre-recorded and live event capabilities with creative possibilities and cost-effective production.
- Automotive Events Vehicle reveal events, dealer meetings, auto show presentations, and automotive media events for manufacturers including Hyundai, Honda, Kia, Acura, and Genesis.
- Archi-tainment Building and fixed-structure illumination using light, imagery, and sound to create permanent entertainment installations in resort, retail, and mixed-use environments.
- Theater/Special Events Live theatrical productions, business theater, and special event staging for cruise ships, theme parks, corporate events, and entertainment venues.
- Worldwide Spectaculars Large-scale outdoor and indoor entertainment spectacles including nighttime shows, parades, and multimedia presentations for theme parks and destinations worldwide.
Quantifiable outcome
- 154 articles generated with 23 Million reach for Hyundai Elantra Global Reveal
- +3 more outcomes
Companies that use MBA
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
MBA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MBA partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MBA competitors and assessment
Company assessmentDirect peers
- MKG:
- George P. Johnson Experience Marketing: One of the largest experience marketing agencies globally, producing brand experiences, automotive reveals, and corporate events. Directly comparable to MBA in serving enterprise clients with end-to-end event production and staging.
- Jack Morton Worldwide: Global brand experience agency producing live events, experiential activations, and immersive experiences for major brands. Comparable to MBA in scope of multimedia event production for enterprise marketing.
- Sparks: Experiential marketing agency producing large-scale brand experiences, automotive reveals, and corporate events. Comparable to MBA in delivering theatrical multimedia staging for enterprise clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MBA social profiles
Digital presenceMBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBA leadership team
Management profileNumber of profiles
MBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBA
What does MBA do?
MBA is a full-service multimedia production and staging company that blends theatrical performance with projection mapping, video production, lighting, sound, and storytelling to create live and virtual event experiences. The firm designs, pre-visualizes, produces, and stages entertainment spectacles, automotive vehicle reveals, theme park nighttime shows, corporate events, and archi-tainment installations, often using its proprietary xR (Extended Reality) stage and 2,000 sq. ft. Design & Test Studio. Engagements are custom, project-based professional services delivered for enterprise clients such as Disney, Hyundai, Honda, Kia, Acura, and Genesis.
Is MBA a public or private company?
MBA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MBA founded?
MBA was founded in 1989. It employs 51 to 100 people.
Where is MBA based?
MBA is headquartered in Irvine, United States, in the North America region.
How does MBA make money?
One revenue line is on record: professional Services / Project-Based.
Who are MBA's main competitors?
Direct peers on record are MKG, George P. Johnson Experience Marketing, Jack Morton Worldwide and Sparks.
Does MBA have an API?
No public API is recorded for MBA.
What industry is MBA in?
MBA's product category is Live Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAHAN, Corporate Event Production & A/V Services (Staging, Lighting, Sound). Its NAICS code is 512 and its SIC code is 7812.