What Moor Hall does

Moor Hall, operating under the brand CIM Business Centre, is a single-site conference, training, and events venue located in Cookham, Maidenhead, Berkshire, United Kingdom. The property is owned and operated by the Chartered Institute of Marketing (CIM), a professional nonprofit body, and is positioned as the institute's flagship venue. The venue combines 24 function rooms, 80 on-site bedrooms, a restaurant and gym, and 9 acres of grounds into an integrated hospitality product aimed at corporate clients running training sessions, professional meetings, team building days, and corporate celebrations such as Christmas parties. Core technical infrastructure comprises high-spec audio-visual equipment across meeting rooms and a portfolio of hybrid rooms designed to support both in-person and remote participants, with Matterport-powered interactive floorplans and virtual tours used as digital sales tools rather than operational systems.

The business model is a hybrid of one-time venue rental fees, recurring accommodation revenue, and transactional F&B charges, packaged through a quote-based, enquiry-driven sales motion. Pricing is not publicly disclosed; prospective clients submit web forms or contact the dedicated events team by phone or email to receive tailored quotes that bundle room hire, AV, catering, accommodation, and team building activities. Go-to-market is sales-led and direct, with no third-party distribution partners, supplemented by digital marketing across the venue's own website, LinkedIn, Meta, and Google Ads, and cross-promotion through CIM's main website and corporate member network.

There are no disclosed customer logos, named partnerships, patents, certifications, or management team members in the available data, and the venue does not operate a mobile app, public API, or any disclosed AI capability. The operating footprint is domestic to the United Kingdom, the company is private under nonprofit ownership, and no funding rounds, M&A, or leadership changes are on record. Revenue, headcount, and booking volume are not disclosed, limiting financial visibility.

Name

Moor Hall

Legal name

Moor Hall

Website

https://moorhall.cim.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Moor Hall, branded as CIM Business Centre, is a UK-based conference, training, and events venue in Berkshire operated by the Chartered Institute of Marketing, offering integrated meeting, accommodation, dining, and team building services to corporate clients.

Ownership category

akta.pro rank

Product category

Conference and Event Venue Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Conference and meeting venues
• Corporate event hosting
• Team building facilities
• On-site accommodation services
• Professional training venues

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Rental and Meeting Services: Revenue from renting meeting rooms and conference spaces for professional events, training sessions, and corporate meetings. Includes use of high-tech AV equipment and facilities.
2. On-site Accommodation: Revenue from 80 on-site bedrooms for overnight stays, allowing clients to extend their visit for multi-day training or event programs.
3. Dining Services: Revenue from on-site restaurant and catering services including three-course menus, hot/cold buffets, BBQs, and pizza ovens. Food can be delivered to meeting rooms.
4. Team Building Activities: Revenue from hosting team building days utilizing nine acres of grounds and facilities for corporate team development events.
5. Celebration Events: Revenue from hosting celebrations including Christmas parties and corporate events in 24 dedicated rooms with on-site restaurant and accommodation options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Moor Hall, operating as CIM Business Centre, runs a professional conference and event venue in Berkshire that rents 24 meeting and function rooms, provides on-site accommodation across 80 bedrooms, offers restaurant and catering services, and hosts team building and corporate celebration events across nine acres of grounds. The venue is targeted at corporate and professional clients seeking a single-location solution for training, meetings, conferences, and corporate events.

Product overview

CIM Business Centre is a unified hospitality venue offering an integrated portfolio of professional services centered around corporate events, training, and team development. The core offering combines high-tech conference and meeting facilities (24 rooms) with on-site accommodation (80 bedrooms), full dining services, and team building activities across nine acres of grounds. The venue also provides interactive virtual tour technology to showcase its spaces. As a single-venue solution, all services are designed to work together to deliver a complete customer journey from initial enquiry through to event delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• CIM Business Centre Conference & Meeting Facilities Professional meeting rooms and conference spaces equipped with audio-visual technology for training sessions, meetings, seminars, and corporate events. Includes hybrid meeting rooms enabling both in-person and remote participation. Targeted at corporate and professional clients.
• Team Building Activities Team building programmes hosted across nine acres of grounds and supported by hybrid meeting rooms, designed to help organisations bring teams together. Targeted at corporate teams and HR departments.
• On-Site Accommodation Eighty-bedroom on-site accommodation allowing delegates attending training, meetings, or celebrations to extend their stay for multi-day programmes. Targeted at corporate delegates and event attendees.
• Dining Services On-site restaurant offering three-course menus, hot or cold buffets, BBQs, and pizza ovens, with food delivered to meeting rooms. Targeted at event delegates and corporate clients.
• Celebration Events Event hosting for celebrations including Christmas parties and corporate events, utilising 24 function rooms, nine acres of grounds, on-site restaurant, and accommodation. Targeted at corporate groups and event organisers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• De Vere Venues: UK-based operator of a portfolio of dedicated conference and meeting venues with on-site accommodation. Directly comparable multi-property model to Moor Hall's single-site conference/training centre offering.
• Ashorne Hill Conference Centre: Dedicated residential conference and training venue in Warwickshire with on-site bedrooms, meeting rooms, and grounds. Closest single-site peer in operating model — focused exclusively on professional training and meetings with integrated accommodation.
• Wyboston Lakes Resort: Integrated training, meeting, and leisure venue in Bedfordshire combining hotel accommodation, conference facilities, dining, and outdoor activities — structurally similar all-in-one offering targeting corporate groups.
• Whittlebury Park Hotel & Spa: UK hotel and conference venue with extensive meeting facilities, on-site bedrooms, and grounds for team building. Comparable in scope of integrated corporate training/event services.
• Warwick Conferences (University of Warwick): Academic-affiliated conference venue with large residential capacity (multiple bedrooms), training rooms, and team building facilities — directly comparable to Moor Hall's professional development positioning.
• Highgate House: Northamptonshire-based dedicated meeting, training, and events venue with on-site bedrooms and grounds. Closely comparable boutique-scale integrated venue serving corporate training and celebration segments.

Broad incumbents

• etc.venues: Larger UK operator with multiple city-centre dedicated meeting venues. Overlaps on the conference/meeting focus but lacks Moor Hall's on-site accommodation and grounds; operates at greater scale in different geographies.
• Pennyhill Park (Exclusive Collection): Luxury UK hotel with extensive conference, training, and team building facilities on a large estate. Competes for premium corporate training and celebration bookings against Moor Hall's Berkshire venue.
• Celtic Manor Resort: Large UK resort with significant conference, accommodation, dining, and outdoor team building capacity. Broader portfolio operator competing for the same corporate training and celebration market.

Regional players

• The QEII Centre: Major London dedicated conference and events venue. Comparable core service (meeting/event hosting) but operates in central London at a different price tier and without rural grounds-based team building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cimmoorhall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moor Hall