Money Coaches Canada

What Money Coaches Canada does

Money Coaches Canada is a Vancouver-headquartered, fee-for-service financial coaching and advice-only financial planning practice founded in 2010 by co-founders Karin Mizgala (CEO) and Sheila Walkington (CFO). The firm delivers one-on-one financial coaching, comprehensive financial and retirement planning, and independent investment portfolio reviews to a B2C client base of well-paid professionals, pre-retirees, entrepreneurs, and individuals navigating major life transitions across Canada. Core products are Money Coaching (initial engagements of $3,000-$6,000), Financial and Retirement Planning ($4,000-$10,000), and the On Your Side Investment Report Card™ ($2,500 per individual, $3,500 per couple), supplemented by the Women's Financial Learning Centre and Your Money Map Coaching Program.

The firm operates without proprietary technology infrastructure in the conventional software sense; instead, its core intellectual property is the trademarked 7 Stages of Financial Well-Being® methodology, a structured client assessment framework used across engagements. Service delivery is human-advisor-based, conducted in person at coach offices or remotely via online meeting tools, with no mobile application or API surface. A national network of 10+ CFP® certified coaches with complementary credentials (CLU®, CPA, CA, P.Eng, MBA) operates across British Columbia, Alberta, and Ontario, serving clients in all provinces via remote delivery.

The business model is straightforward professional services revenue: one-time initial engagement fees plus optional monthly recurring subscriptions ranging from $200-$600 per client per month. Critically, the firm does not sell investments, insurance, or financial products and accepts no referral fees or commissions from external investment managers, eliminating product-sales conflicts of interest. Distribution is sales-led, driven by content marketing (blog, e-newsletter, podcast appearances), earned media (CTV, Globe and Mail, CBC, Financial Post, MoneySense), free initial consultations, and workshops/seminars. The firm is privately held by its founders with no external equity funding.

Name

Money Coaches Canada

Legal name

Money Coaches Canada

Website

https://moneycoachescanada.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Money Coaches Canada is a Vancouver-based, fee-for-service financial coaching firm delivering advice-only financial planning, retirement planning, and investment portfolio reviews to Canadian consumers since 2010, serving over 4,600 clients nationwide.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Professional and Management Development Training (611430)

SIC

Investment Advice (6282), Services-Educational Services (8200)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Financial Coaching & Budgeting Advisory (FSAEAAAH), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)

Keywords

• Advice-only financial planning
• Money coaching services
• Retirement planning
• Investment portfolio review
• Financial planning advice

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Money Coaching Services: Initial engagement for money coaching ranging from $3,000 to $6,000, with ongoing support from $200 to $600 per month. Service helps clients achieve financial clarity, reduce debt, and improve cash flow.
2. Financial and Retirement Planning: Initial engagement ranging from $4,000 to $10,000 with ongoing support from $200 to $600 per month. Comprehensive financial planning and retirement coaching services.
3. On Your Side Investment Report Card™: One-time investment review service priced at $2,500 for individuals and $3,500 for couples. Provides unbiased assessment of investment portfolios including fees, performance, alignment, asset allocation, and asset location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Money Coaches Canada delivers fee-for-service, advice-only financial planning and money coaching delivered through a nationwide network of CFP® certified coaches. The company does not sell investments, insurance or financial products, instead charging clients directly for one-on-one coaching, comprehensive financial and retirement plans, and independent investment portfolio reviews. Services are delivered both in person and remotely across Canada.

Product overview

Money Coaches Canada is a fee-for-service financial coaching company offering advice-only financial planning services through a network of certified coaches across Canada. The core product portfolio consists of three main services: Money Coaching for debt reduction and cash flow improvement, Financial and Retirement Planning for comprehensive financial plans, and the On Your Side Investment Report Card for unbiased investment portfolio reviews. These services are supported by specialized offerings including the Women's Financial Learning Centre with the Your Money Map Coaching Program, and the proprietary 7 Stages of Financial Well-Being assessment methodology. All services operate on a fee-for-service model without product sales, ensuring unbiased advice.

Differentiator

Problem solved

Functional benefit

Brands

• On Your Side Investment Report Card: A comprehensive investment portfolio review and assessment service providing independent, unbiased second opinions on investments, evaluating fees, performance, alignment, asset allocation, and asset location.
• 7 Stages of Financial Well-Being
• Women's Financial Learning Centre

Products and services

• Money Coaching One-on-one financial coaching service that helps individual clients achieve financial clarity, reduce debt, improve cash flow, and build confidence through personalized action plans and ongoing support. Initial engagement fees range from $3,000 to $6,000 with optional monthly ongoing support from $200 to $600.
• Financial and Retirement Planning Comprehensive financial planning and retirement coaching service that develops a detailed written plan covering all aspects of financial well-being, including retirement projections, life transitions, tax-efficient strategies, and CPP/OAS optimization. Initial engagement fees range from $4,000 to $10,000 with monthly ongoing support from $200 to $600.
• On Your Side Investment Report Card™ One-time independent investment portfolio assessment that evaluates fees, performance, alignment, asset allocation, and asset location, providing actionable recommendations. Priced at $2,500 for individuals and $3,500 for couples. Money Coaches Canada does not accept referral fees or commissions from any investment managers clients may be introduced to.
• Your Money Map Coaching Program Structured coaching program offered within the Women's Financial Learning Centre, designed to help women develop financial literacy, build confidence, and achieve personal financial goals through guided coaching.

Quantifiable outcome

• Over 4,600 clients helped since 2010
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Investment Management FirmsminorStrategic or Co-development PartnerWhen clients require assistance implementing Investment Report Card recommendations, Money Coaches Canada introduces them to experienced investment managers with reasonable, transparent fees. Importantly, Money Coaches Canada does not accept referral fees or commissions from these introductions - they are always made with the client's best interests in mind.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wealthsimple: Canadian fintech offering investing, saving, and recently expanded financial planning. Competes for the same Canadian affluent segment but with a much broader product portfolio and digital-first delivery.
• Questwealth (Questrade): Canadian online wealth management offering portfolio management and financial planning at lower price points. Adjacent competitor for Canadian clients seeking financial advice with lower upfront fees.

Direct peers

• Facet Wealth: US-based subscription financial planning firm with flat-fee pricing and a tech-enabled human advisor model. Directly comparable on fee-for-service, ongoing engagement structure and mid-market professional target.
• XY Planning Network: US-based network of fee-only financial planners targeting Gen X and Millennials, very similar advice-only model with subscription-style pricing. Closest comparable in business model and target customer.
• Rebalance IRA / Kitces.com: Fee-only retirement-focused investment advisory with ongoing planning. Comparable in retirement planning focus and fee-only positioning within North America.
• Objective Financial Partners: Canadian fee-only financial planning firm serving high-net-worth individuals. Comparable advice-only model with comprehensive financial planning for affluent Canadian households.
• Vincere Wealth Partners: US-based flat-fee, advice-only financial planning firm serving tech professionals and entrepreneurs. Comparable in fee structure, target persona, and comprehensive planning offering.

Emerging players

• NewRetirement: DIY retirement planning software and advisor platform. Partial overlap as an emerging tech-enabled retirement planning alternative competing for the same pre-retiree segment.

Regional players

• Canadian Couch Potato: Canadian DIY index investing education platform. Competes for the same Canadian audience at the opposite end of the spectrum — DIY, low-cost portfolio construction rather than paid advice.

Others

• FP Canada (Financial Planners Standards Council): Canadian professional body that certifies CFP® professionals. Not a competitor, but ecosystem enabler that credential MCC's coaches and supports the broader advice-only professional category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MoneyCoachCA
• Facebookfacebook.com/MoneyCoachesCanada
• LinkedInlinkedin.com/company/money-coaches-canada-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Coaches Canada