The Concrete Protector

What The Concrete Protector does

The Concrete Protector is a private decorative concrete coatings company founded in 1999 by brothers Joe Quick and L.J. Quick, headquartered in Wapakoneta, Ohio. The company distributes proprietary decorative and industrial concrete coating systems — including Graniflex (a rubberized urethane resurfacing system using Flexible Penetration Technology), Italian Marble Epoxy, Rustic Concrete Wood, Protector Color Flakes, Tuscan Slate, PolyHard SL, and SANI-TRED waterproofing products (acquired in 2014) — alongside equipment from partners such as Warrior Equipment and Pulse Bac. Its products serve residential, commercial, industrial, and institutional end markets across more than 70 countries through e-commerce, a corporate-owned Las Vegas distribution facility, and independent distribution centers in Philadelphia and Czech Republic.

The company's business model is built on a community-led go-to-market motion: free 2-day hands-on training at its Lima, Ohio facility (with a $499 refundable deposit) recruits aspiring contractors, who are then supported by Business Development Representatives, equipment leasing programs ($1,500-$15,000+ startup tiers), and recurring marketing packages (leased websites, SEO, Facebook Ads management, direct mail). Revenue derives from one-time product and equipment sales, recurring marketing subscriptions, and indirect monetization of training-as-funnel. The contractor network of 3,000+ across 70 countries and four consecutive World of Concrete Most Innovative Product awards (2015-2018) underpin brand and ecosystem strength in a niche decorative concrete market projected to grow from $18.49B in 2024 to $31.35B by 2034.

Name

The Concrete Protector

Legal name

The Concrete Protector

Website

https://theconcreteprotector.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Concrete Protector distributes proprietary decorative and industrial concrete coating systems, equipment, and contractor training programs to a global network of 3,000+ concrete contractors across 70+ countries, anchored by its Graniflex and SANI-TRED product lines.

Ownership category

akta.pro rank

Product category

Decorative Concrete Coatings and Flooring Systems

NAICS

Other Concrete Product Manufacturing (32739), Other Concrete Product Manufacturing (327390)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Concrete & Masonry Coatings (IMADAKAE)

akta.pro secondary industries

Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK), Concrete Repair, Crack Injection & Grouts (IMADAOAD), Concrete Waterproofing & Moisture Mitigation (HSAGALAF), Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI), Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE)

Keywords

• Decorative concrete coatings
• Epoxy flooring systems
• Concrete resurfacing products
• Concrete contractor training
• Industrial flooring solutions

Headquarters

HQ city

Saint Marys

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Decorative Concrete Coatings and Products: The Concrete Protector generates revenue primarily through the distribution and sale of proprietary decorative concrete coatings, epoxy products, urethanes, sealers, color flakes, and related chemical products. Products are sold to contractors who use them for residential, commercial, and industrial flooring installations.
2. Marketing Packages and Services: Revenue from marketing packages including lead conversion websites (leased), Advanced SEO programs, Facebook Ads management, printed materials (trifolds, brochures), direct mail postcard campaigns, and tradeshow display bundles. These are sold as subscription or project-based services to contractors.
3. Equipment Distribution: Sale and lease of concrete grinding, polishing, and coating equipment including Warrior Equipment grinders, Pulse Bac vacuums, Generac generators, and other specialized tools. Equipment is available for purchase or lease to contractors.
4. Training Programs: Free 2-day hands-on decorative concrete training is provided at no cost (with a $499 refundable deposit). Revenue is generated indirectly through product purchases that contractors make after training. The training serves as a customer acquisition funnel for product and equipment sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Concrete Protector distributes proprietary decorative concrete coatings, epoxy flooring systems, concrete polishing systems, and SANI-TRED rubberized waterproofing products to contractors worldwide. It also sells and leases application equipment (grinders, vacuums, generators) and provides free 2-day hands-on decorative concrete training at its Lima, Ohio facility, supplemented by subscription-based marketing packages (websites, SEO, Facebook Ads, direct mail) for contractors.

Product overview

The Concrete Protector offers a comprehensive portfolio of decorative concrete coatings, industrial flooring systems, concrete repair products, and professional training services. The core product lineup includes multiple distinct flooring system types: Graniflex (rubberized flake/quartz broadcast system), Metallic Marble Stains and Italian Marble Epoxy (metallic/epoxy marble finishes), Protector Color Flakes and Epoxy Tile (broadcast chip systems), Rustic Concrete Wood (faux wood finish), Tuscan Slate and Grand Flagstone (textured overlays), MarbleFlex (graniflex-based marble system), Polished Concrete (mechanical polishing), 123 Resinous Flooring and ICI Epoxy (solid epoxy systems), PolyHard SL (urethane mortar), Anti-Static/ESD flooring, and Heavy Duty Rubber Floor (Sani-Tred brand). The company also offers concrete repair products (Quick Patch, Quick Fix, Protector Flex Joint Fill), embedded flooring logo graphics, and free hands-on training at their Lima, Ohio facility. After acquiring Sani-Tred in 2013, the company incorporated SANI-TRED rubberized waterproofing products into their portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Artistic Concrete Coatings: Original brand name for industrial coatings products (epoxies and urethanes) developed before the 2009 rebranding to The Concrete Protector.

Products and services

• Graniflex Flakes/Quartz Broadcast System Decorative, multi-lift, high-strength concrete resurfacing system featuring Flexible Penetration Technology with rubberized urethane chemistry. Highly crack-resistant and suitable for interior and exterior applications including pool decks, driveways, sidewalks, patios, garage floors, and basements. Sold to decorative concrete contractors.
• Metallic Marble Stains Metallic epoxy flooring combining industrial-strength epoxies with specially formulated metallic additives to create a three-dimensional, lustrous marble-like finish. Sold to decorative concrete contractors for premium residential and commercial floors.
• Protector Color Flakes Integrally pigmented, brilliantly colored decorative flakes for resinous flooring systems, available in over 150 solid color-styles and six standard sizes that can be blended and matched for custom floors. Sold to decorative concrete contractors.
• Rustic Concrete Wood System Industrial cementitious decorative concrete coating stronger than concrete, combined with taping, troweling, and staining techniques to simulate reclaimed hardwood with realistic grain, knots, and nail holes. Sold to decorative concrete contractors for high-end residential and commercial projects.
• Epoxy Tile Flooring System Epoxy flooring system creating the look of granite or quartz tile without dirt-catching grout lines, featuring a high-build UV resistant topcoat for a smooth showroom finish. Sold to decorative concrete contractors.
• Tuscan Slate Polymer-infused cementitious texture system that creates a permanent decorative slate finish on existing concrete surfaces for both interior and exterior applications. Sold to decorative concrete contractors.
• Grand Flagstone Concrete resurfacing system using stone texture troweling over hand-crafted patterns followed by layered antiquing to create an authentic large flagstone look. Sold to decorative concrete contractors.
• Italian Marble Epoxy Flooring System High-end marble-look epoxy floor using a unique marbleizing spray process combined with metallic marble stain to reproduce elegant veining and patterns characteristic of real marble. Sold to decorative concrete contractors.
• MarbleFlex Flooring System Marble-look system combining the industrial-grade qualities of Graniflex with attractive veining and color options that imitate real marble. Highly crack resistant and suitable for indoor/outdoor use. Sold to decorative concrete contractors.
• Polished Concrete / Scientific Concrete Polishing System Mechanical grind and polish process using industrial diamonds and impregnating hardeners/sealers to level, densify, polish, and seal concrete floors, bringing out natural beauty with a high luster finish. Sold to contractors for commercial, institutional, and LEED-qualified projects.
• Heavy Duty Rubber Floor (Sani-Tred) Durable, high-performance rubber flooring products from the Sani-Tred brand for commercial and industrial environments, capable of withstanding foot and vehicle traffic, chemical exposure, and other hazards. Sold to contractors for commercial and industrial use.
• Anti-Static / ESD Flooring System High-build colored epoxy electrostatic dissipating flooring system for environments with sensitive electronics, channeling static electricity to ground with typical application of 4–6 mils thickness. Sold to commercial and industrial facility operators.
• PolyHard SL (Slurry Urethane Mortar System) Low odor, solvent free, self-leveling urethane slurry flooring system protecting against thermal shock, impact, and chemical exposure with high moisture vapor tolerance. Installed from 1/8" to 3/16" thickness. Meets USDA flooring requirements. Sold to commercial and industrial facility operators.
• 123 Resinous Flooring System 100% solid color epoxy with urethane coating system for large areas requiring a seamless, chemical, UV and scratch resistant "clean floor" look. USDA approved for seamless flooring surfaces. Sold to commercial and industrial facility operators.
• ICI Epoxy (Neat Coat) 100% solids, two-component cycloaliphatic amine ICI epoxy floor paint with excellent durability, abrasion resistance, and chemical protection for concrete surfaces. Sold to commercial and industrial facility operators.
• Water Based Stains Water-based stain system applied to cementitious stained grout coats or multi-layered textures for decorative concrete coloring. Sold to decorative concrete contractors.
• CP Stamped Overlay Single-component stamp mix infused with strengthening fibers for toughness in stamped concrete applications. Sold to decorative concrete contractors.
• Quick Patch Concrete repair product for quick patching of concrete surfaces. Sold to decorative concrete contractors.
• Quick Fix / Protector Flex Joint Fill Flexible joint fill and concrete repair products for joint filling and concrete repair applications. Sold to decorative concrete contractors.
• SANI-TRED Systems Rubberized waterproofing coatings acquired from Sani-Tred that permanently waterproof and repair basements, pools, ponds, fountains, roofs, tanks, decks, high traffic floors, and driveways. Sold to contractors and property owners.
• Decorative Concrete Training (Lima, Ohio) Free 2-day hands-on training in surface preparation, staining, and epoxy coating application taught by industry experts with decades of experience, held at the Lima, Ohio training facility. A $499 refundable deposit (redeemable in products) is required to reserve a seat. Targets aspiring and existing decorative concrete contractors.
• Concrete Coating & Polishing Equipment (Warrior Equipment, Pulse Bac, Generac, etc.) Concrete grinding, polishing, and coating equipment — including Warrior Equipment grinders (Tomahawk, Samson, Leonidas models), Pulse Bac vacuums, and Generac generators — sold or leased to contractors as startup packages ranging from $1,500–$3,000 for basic wash & seal/exterior coatings, $6,000–$8,000 for residential epoxy, and $15,000+ for industrial jobs.
• Contractor Marketing Packages Subscription-based marketing services for contractors including leased lead-conversion websites, Advanced SEO programs, fully managed Facebook Ads campaigns, printed materials, direct mail postcard campaigns with custom QR codes, and tradeshow display bundles.

Quantifiable outcome

• Average contractor earns $3,000 per job with little or no prior concrete experience
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sani-tred (Acquired)coreStrategic or Co-development PartnerThe Concrete Protector acquired Sani-tred, a 30-year-old Indiana company that manufactures rubberized coatings for waterproofing and repairing basements, pools, ponds, fountains, roofs, tanks, decks, high-traffic floors, and driveways. This acquisition provided The Concrete Protector with SANI-TRED's manufacturing technologies, enabling the creation of the Graniflex system — described as the world's first highly crack-resistant decorative concrete repair system.
• Warrior EquipmentminorOthersWarrior Equipment is an equipment brand featured on The Concrete Protector's website and recommended to contractors. Products include grinders (Tomahawk, Samson, Leonidas models), generators, and other specialized concrete coating equipment. The Concrete Protector offers equipment leasing programs featuring Warrior Equipment.
• Pulse BacminorOthersPulse Bac is a vacuum brand featured alongside Warrior Equipment on The Concrete Protector's website, offered as part of the recommended equipment lineup for contractors. Multiple models are available including the 550, 565, 575, 1050, 1250, 2050, and 2450 series.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Elite Crete Systems: Producer of decorative concrete overlays, epoxy flooring systems, and concrete coatings with a contractor training and distribution model similar to The Concrete Protector.
• Kemiko Concrete Coatings: Producer of acid stains and decorative concrete coatings serving decorative concrete contractors with a similar distribution and training orientation.
• SureCrete Design Products: Manufacturer and distributor of decorative concrete coatings, overlays, sealers, and color systems serving decorative concrete contractors. Directly comparable in product portfolio and contractor channel focus.
• H&C Concrete Coatings: Manufacturer of concrete stains, sealers, and coatings for decorative and resurfacing applications, distributed through a contractor network analogous to The Concrete Protector's model.
• Brickform (Brickform / Solomon Colors): Supplier of decorative concrete stamping tools, texture mats, color hardeners, and stains. Comparable as a decorative concrete product distributor targeting contractors with training and technical support.

Broad incumbents

• Flowcrete (RPM International): Global resin flooring brand within RPM International offering epoxy, polyurethane, and MMA systems for commercial and industrial markets. Comparable in industrial resin flooring segment.
• Stonhard (part of StonCor Group): Major manufacturer of seamless industrial and commercial resinous flooring systems installed through a direct contractor network. Overlaps with The Concrete Protector's commercial and industrial product portfolio.
• Tennant Coatings: Manufacturer of high-performance floor coatings and sealers for industrial and commercial environments. Adjacent in epoxy and urethane coatings that overlap with The Concrete Protector's PolyHard and 123 Resinous systems.
• Sika AG: Global construction chemicals and coatings company with a flooring and sealing portfolio that competes across residential and commercial segments. A broad incumbent with adjacent product overlap rather than a direct niche competitor.
• Dur-A-Flex: Established manufacturer of resinous epoxy, urethane, and MMA flooring systems for commercial and industrial facilities. Comparable in the industrial/commercial flooring segment The Concrete Protector serves with PolyHard SL and 123 Resinous systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tcprotector
• Facebookfacebook.com/theconcreteprotector

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Concrete Protector