Deland, Gibson Insurance
Deland, Gibson Insurance is a fourth-generation, family-owned independent insurance agency founded in 1900, serving middle-market businesses, individuals, and high-net-worth clients across New England through six Massachusetts offices with commission-based brokerage of commercial, personal, and employee benefits coverage from 30+ carriers.
- Company typePrivate
- Founded1900
- HeadquartersWellesley Hills, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Deland, Gibson Insurance does
Deland, Gibson Insurance Associates, Inc. is a fourth-generation, family-owned independent insurance agency founded in 1900 by Charles E. Deland in Boston and currently headquartered in Wellesley Hills, Massachusetts. The firm operates as a multi-line insurance broker serving middle-market businesses, individuals and families, and high-net-worth clients across New England, with representation of more than 30 insurance carriers including Chubb, Travelers, Hartford, Hanover, Liberty Mutual, Arbella, and PURE Insurance. Revenue is generated predominantly through carrier commissions on commercial lines (general liability, property, workers' compensation, professional liability), personal lines (home, auto, umbrella, valuables), and employee benefits (health, dental, vision, voluntary), with pricing determined through carrier underwriting on a quote-by-quote basis and an annual billing cadence.
The agency's service offering is anchored by a risk-first consultative methodology in which advisors perform comprehensive risk assessments before recommending coverage, combined with annual proactive coverage reviews across all client lines. Distribution operates through six physical offices across Massachusetts (Wellesley Hills, Dennis Port, Duxbury, Westwood, Worcester, and Franklin), complemented by an inbound phone-and-web quote engine and referral channels developed through the Assurex Global partner network. A digital MyDG client portal (hosted at portald22.csr24.com) handles policy access and payments, while thought-leadership content is delivered through an in-house blog plus two branded podcasts (Risky Chicks and Brothers of Risk). The agency does not operate proprietary technology platforms, APIs, or AI/ML-driven underwriting systems.
The business model is a commission-based brokerage with a three-year track record of greater than 20% year-over-year revenue growth, achieved through a combination of organic relationship-building, new product launches (notably the 2014 Employee Benefits department), and an aggressive Massachusetts-focused acquisition strategy that has added six agencies from 2020 through 2025. Current operations span 90+ specialized employees organized across commercial lines, personal lines, employee benefits, claims, sales and marketing, and a private client group, under fourth-generation leadership of CEO Chip Gibson and President Ted Gibson.
Deland, Gibson Insurance firmographics
Firmographics- Name
- Deland, Gibson Insurance
- Legal name
- Deland, Gibson Insurance Associates, Inc.
- Website
- https://delandgibson.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Deland, Gibson Insurance is a fourth-generation, family-owned independent insurance agency founded in 1900, serving middle-market businesses, individuals, and high-net-worth clients across New England through six Massachusetts offices with commission-based brokerage of commercial, personal, and employee benefits coverage from 30+ carriers.
- Ownership category
- akta.pro rank
Deland, Gibson Insurance industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Professional Liability (Errors & Omissions) (FSAJADAB)
- akta.pro secondary industries
- Personal Excess Liability (High-Net-Worth) (FSAJANAF), Umbrella Insurance (FSAJAMAK), Directors & Officers (D&O) Liability (FSAJADAF)
Keywords
Where Deland, Gibson Insurance is headquartered
LocationHeadquarters
- HQ city
- Wellesley Hills
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Deland, Gibson Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Agency Commissions: Revenue generated through commissions from insurance carrier partnerships. As an independent agency, Deland Gibson represents multiple insurance companies and earns commissions on policies placed. The agency serves both commercial and personal lines customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom commercial and personal insurance quotes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Deland, Gibson Insurance product offering
Product offeringCore offering
Deland, Gibson Insurance is an independent insurance agency that places commercial insurance, personal insurance, and employee benefits coverage with over 30 carrier partners on behalf of New England businesses, families, and high-net-worth individuals. The agency provides risk assessment and consulting, year-round policy servicing, and claims advocacy through six Massachusetts offices, generating revenue through carrier commissions.
Product overview
Deland, Gibson Insurance is a fourth-generation, family-run independent insurance agency founded in 1900. The company operates as a multi-product insurance broker offering commercial insurance (general liability, property, workers' compensation, professional liability), personal insurance (home, auto, umbrella, valuables), and employee benefits (health, dental, vision, voluntary). The 1900 Club/Private Client Group serves high-net-worth clients with specialized coverage for luxury properties and collections. The company also provides cyber insurance, flood insurance, and risk assessment services. A network of acquired brands (Keefe Insurance, Dickey Insurance, Atchue Insurance, Austin Chandler Insurance, Burr Insurance, GV&Y Insurance) extends their geographic reach across Massachusetts. A client portal and podcasts support client engagement.
Differentiator
Problem solved
Functional benefit
Brands
- 1900 Club / Private Client Group: High-net-worth client services division offering specialized coverage for high-value homes, collections, luxury vehicles, and complex estates.
Products and services
- Commercial Insurance Coverage for businesses including general liability, property, workers' compensation, and professional liability for middle-market businesses across New England.
- Personal Insurance
Quantifiable outcome
- More than 20% year-over-year growth sustained over three years
- +2 more outcomes
Companies that use Deland, Gibson Insurance
Customer profileSegments4 records
Ideal customer profiles4 records
Deland, Gibson Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deland, Gibson Insurance partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and minor.
- Assurex GlobalcoreAssurex Global membership provides Deland Gibson with access to worldwide insurance resources and capabilities while maintaining local relationship focus. Enables representation of clients' needs at national and international levels while providing backup and expertise for complex risks.
- Acadia InsuranceminorCommercial insurance carrier partner
- Andover CompaniesminorInsurance carrier partner for property coverage
- AIGminorInsurance carrier partner
- AIM MutualminorInsurance carrier partner
- AmTrust GroupminorInsurance carrier partner
- Arbella InsuranceminorRegional carrier partner offering personal and commercial insurance products
- Berkley OneminorInsurance carrier partner
- Guard InsuranceminorCommercial insurance carrier partner
- Brownstone InsuranceminorInsurance carrier partner
- ChubbminorLarge commercial and high-net-worth personal insurance carrier partner
- Cincinnati FinancialminorInsurance carrier partner
- CNAminorCommercial insurance carrier partner
- CoveriskminorInsurance carrier partner
- CoverysminorInsurance carrier partner
- Great American Insurance GroupminorCommercial insurance carrier partner
- Hanover InsuranceminorCommercial and personal insurance carrier partner
- Hartford InsuranceminorLarge commercial insurance carrier partner
- ISU SteadyFASTminorInsurance carrier partner
- Liberty MutualminorLarge insurance carrier partner
- MAPFRE InsuranceminorRegional insurance carrier partner
- Massachusetts Property Insurance Underwriting Association (MPIUA/FAIR Plan)minorMassachusetts FAIR Plan provider for high-risk property coverage
- MSI SelectminorInsurance carrier partner
- NationwideminorInsurance carrier partner
- Norfolk & DedhamminorRegional insurance carrier partner
- Paragon Insurance GroupminorInsurance carrier partner
- Personal UbrellaminorUmbrella insurance carrier partner
- PHLY InsuranceminorInsurance carrier partner
- PURE InsuranceminorHigh-net-worth insurance carrier partner
- Safety InsuranceminorMassachusetts-focused insurance carrier partner
- Travelers InsuranceminorLarge commercial and personal insurance carrier partner
- Vermont MutualminorRegional insurance carrier partner
- Utica NationalminorInsurance carrier partner
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Deland, Gibson Insurance competitors and assessment
Company assessmentDirect peers
- Cross Insurance: Headquartered in the Northeast (Maine) with a similar independent-agency roll-up strategy and a comparable mix of commercial, personal, and employee benefits lines. Closest analog to Deland, Gibson by both business model and consolidation cadence.
- The Hilb Group: A privately held acquirer of independent insurance agencies in the Mid-Atlantic and Southeast, with deep commercial P&C and employee benefits practices. Comparable as a family/independently operated brokerage pursuing aggressive tuck-in M&A.
- Fred C. Church Insurance: Massachusetts-based independent insurance agency with multi-line commercial and personal coverage across New England. Direct local competitor with overlapping carrier panel and client segments.
- Starkweather & Shepley Insurance: Large independently owned New England insurance brokerage offering commercial, personal, and employee benefits lines with multi-office coverage. Comparable in ownership style, geographic focus, and product breadth.
Broad incumbents
- HUB International Limited: One of the largest North American insurance brokerages built via roll-up of independent agencies. Overlaps directly with Deland, Gibson in commercial P&C and personal lines across New England, but at materially larger scale and broader geographic reach.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with a meaningful Massachusetts presence across commercial P&C, benefits, and risk consulting. Competes for the same mid-market New England clients at broader scale and with deeper specialty resources.
- Marsh McLennan: Global insurance broker and risk advisor with established New England operations. Competes for larger commercial accounts and HNW personal lines, with risk-consulting depth that exceeds a regional independent like Deland, Gibson.
Others
- Assurex Global: The strategic partnership network Deland, Gibson belongs to, providing worldwide placement capabilities for complex commercial risks. Comparable as an ecosystem participant rather than a direct competitor; relevant because membership shapes Deland, Gibson's reach for large/jumbo clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Deland, Gibson Insurance social profiles
Digital presenceDeland, Gibson Insurance compliance and trust
Trust signalCompliance3 records
Deland, Gibson Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deland, Gibson Insurance leadership team
Management profileNumber of profiles
Profiles13 records
Deland, Gibson Insurance subsidiaries and ownership
Company hierarchySubsidiaries6 records
Deland, Gibson Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deland, Gibson Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deland, Gibson Insurance
What does Deland, Gibson Insurance do?
Deland, Gibson Insurance is an independent insurance agency that places commercial insurance, personal insurance, and employee benefits coverage with over 30 carrier partners on behalf of New England businesses, families, and high-net-worth individuals. The agency provides risk assessment and consulting, year-round policy servicing, and claims advocacy through six Massachusetts offices, generating revenue through carrier commissions.
Is Deland, Gibson Insurance a public or private company?
Deland, Gibson Insurance is a private company. It is classified as family owned and is currently operating.
When was Deland, Gibson Insurance founded?
Deland, Gibson Insurance was founded in 1900. It employs 51 to 100 people.
Where is Deland, Gibson Insurance based?
Deland, Gibson Insurance is headquartered in Wellesley Hills, United States, in the North America region.
How does Deland, Gibson Insurance make money?
One revenue line is on record: insurance Agency Commissions.
Who are Deland, Gibson Insurance's main competitors?
Direct peers on record are Cross Insurance, The Hilb Group, Fred C. Church Insurance and Starkweather & Shepley Insurance. Broad incumbents are HUB International Limited, Arthur J. Gallagher & Co. and Marsh McLennan. Assurex Global is listed as an others.
Does Deland, Gibson Insurance have an API?
No public API is recorded for Deland, Gibson Insurance.
What industry is Deland, Gibson Insurance in?
Deland, Gibson Insurance's product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAJADAB, Professional Liability (Errors & Omissions), with a secondary code of FSAJANAF, Personal Excess Liability (High-Net-Worth). Its NAICS code is 524210 and its SIC code is 6411.