Paragon Insurance Group
Paragon Insurance Group is a Long Lake, Minnesota-based independent insurance agency founded in 2008 that brokers personal, life, and commercial coverage through multiple carriers, with a dedicated Private Client Group serving high-net-worth households and commercial clients across the Upper Midwest.
- Company typePrivate
- Founded2008
- HeadquartersLong Lake, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Paragon Insurance Group does
Paragon Insurance Group is a privately held independent insurance agency founded in 2008 and headquartered in Long Lake, Minnesota. The firm operates as an intermediary between clients and a panel of multiple insurance carriers, including Auto Owners Insurance, Encompass, Safeco, North Star Mutual, and North Star Companies (REC/Skyline). Its primary customer segments are high-net-worth individuals — served through a dedicated Private Client Group sub-brand offering personal lines, life insurance, and umbrella coverage — and commercial businesses requiring property, casualty, and risk-management solutions across Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota, with national reach for HNW clients.
The agency's product offering is advisory rather than technology-based: licensed producers broker coverage, perform risk reviews, and provide claims advocacy on behalf of clients. Producer credentials include CPCU designation and active membership in the Society of Financial Service Professionals. Paragon's risk-management practice has been engaged at the institutional level for Super Bowl 52 (2018), Super Bowl 53 (2019), and the 2019 NCAA Final Four in Minneapolis, signaling commercial-side credibility beyond its regional base.
Revenue is generated through carrier-paid commissions on placed and renewed policies across personal and commercial lines. The recurring-renewal structure of P&C and life commission streams creates a baseline annuity-like component to revenue, while new-business production drives incremental commission income. There is no public disclosure of financial performance, headcount, or premium volume, and the agency does not position itself around any proprietary technology platform.
Paragon Insurance Group firmographics
Firmographics- Name
- Paragon Insurance Group
- Legal name
- Paragon Insurance Group
- Website
- https://paragongoc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paragon Insurance Group is a Long Lake, Minnesota-based independent insurance agency founded in 2008 that brokers personal, life, and commercial coverage through multiple carriers, with a dedicated Private Client Group serving high-net-worth households and commercial clients across the Upper Midwest.
- Ownership category
- akta.pro rank
Paragon Insurance Group industry classification
Industry- Product category
- Independent Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Disability Income Reinsurance (FSAIANAE)
- akta.pro secondary industries
- Participating (Dividend) Whole Life Insurance (FSAIABAI), Group Term Life Insurance (FSAIAAAJ)
Keywords
Where Paragon Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Long Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paragon Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commission Revenue: Paragon Insurance Group operates as an independent insurance agency earning commissions from insurance carriers for placing coverage on behalf of clients. As an independent agency, they have access to multiple insurance markets and earn commissions from each carrier they place business with. This is a recurring revenue model as insurance policies renew annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based custom insurance pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Paragon Insurance Group product offering
Product offeringCore offering
Paragon Insurance Group is an independent insurance agency that places customized personal, commercial, life, and high net worth insurance coverage on behalf of clients by accessing multiple carrier markets. The agency delivers homeowners, automobile, excess liability, life (Term/Universal/Whole), and specialized lifestyle coverage through its Private Client Group, along with commercial lines and risk management across industries such as construction, hospitality, manufacturing, healthcare, and nonprofits.
Product overview
Paragon Insurance Group operates as an independent insurance agency offering a comprehensive portfolio of insurance products and risk management services. The company is organized into three core divisions: the general Paragon Insurance Group serving high net worth individuals with homeowners, automobile, and excess liability coverage (up to $100 million); the Private Client Group providing concierge-style services and lifestyle solutions including collector cars, art, wine, jewelry, aviation, and foreign travel insurance; and Commercial Insurance delivering industry-specific coverage across construction, hospitality, agribusiness, retail, property management, manufacturing, distribution, transportation, nonprofit, technology, healthcare, and legal sectors. The company also offers Life Insurance products including Term Life, Universal Life, and Whole Life policies. As an independent agency, Paragon accesses multiple insurance markets to provide customized solutions rather than being captive to a single carrier.
Differentiator
Problem solved
Functional benefit
Brands
- Private Client Group: A specialized service group for high net worth individuals offering customized services and solutions including concierge services, lifestyle solutions (collector cars, wine, art collections, aviation insurance), and comprehensive risk management.
Products and services
- Paragon Insurance Group (Personal Lines) Core personal lines insurance offering for high net worth individuals, providing homeowners, automobile, and excess liability coverage placed through multiple carrier markets as an independent agency.
- Commercial Insurance Comprehensive commercial insurance and risk management solutions for businesses across industries including construction, hospitality, agribusiness, retail, property management, manufacturing, distribution, transportation, nonprofit, technology, healthcare, and legal sectors.
- Life Insurance Personal life insurance products including Term Life, Universal Life, and Whole Life policies designed to provide financial security and protection for families and individuals.
- Private Client Group Specialized insurance division serving high net worth individuals with customized concierge services, lifestyle coverage for collector cars, wine, art, jewelry, gun collections, aviation insurance, foreign travel, and worldwide liability, combined with comprehensive personal risk management.
Companies that use Paragon Insurance Group
Customer profileSegments2 records
Ideal customer profiles2 records
Paragon Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paragon Insurance Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Auto Owners InsurancecoreAuto Owners Insurance is a major insurance carrier that recognized Paragon as a Top Ten Agency in 2014. Paragon places client insurance coverage through Auto Owners Insurance as part of their independent agency model.
- Encompass InsurancecoreEncompass Insurance hosts the NorthStar Advisory Council, on which Paragon Insurance Group serves. This indicates a strategic partnership relationship for high-value insurance products and market access.
- Various Insurance CarrierscoreParagon Insurance Group partners with the most highly respected and diverse insurance companies in the country. As an independent agency, they have access to many markets, giving them the ability to shop accounts and search the market for the best options for clients.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Paragon Insurance Group competitors and assessment
Company assessmentDirect peers
- PURE Group (Privilege Underwriters Reciprocal Exchange): Member-owned insurer/exchange exclusively serving HNW personal lines (home, auto, umbrella, collections). Closely comparable to Paragon's Private Client Group given the shared HNW-focused, high-service model.
- Risk Strategies: National specialty insurance brokerage with a dedicated Private Client practice for HNW families. Closely matches Paragon's HNW focus and the independent-broker distribution model.
- HUB International: Major independent insurance brokerage with a dedicated Private Client practice and strong Midwest presence. Closely comparable independent-agency model serving both personal and commercial insurance clients.
- Risk Placement Services (RPS): Wholesale insurance broker focused on specialty and excess & surplus lines distributed through independent retail agents. Comparable peer for Paragon's commercial excess liability and specialty risk placements.
- Brown & Riding: Wholesale insurance brokerage placing complex and specialty commercial lines through independent agents. Comparable to Paragon's commercial-side risk management and specialty-placement activity.
Broad incumbents
- AIG: Major global insurer with a Private Client Group serving HNW personal lines including home, auto, collections, and umbrella. Functions as both competitor and potential carrier partner for Paragon.
- Arthur J. Gallagher & Co. One of the largest independent global insurance brokerages with a meaningful HNW practice. Comparable as a much larger independent brokerage competing for both commercial and personal-lines placements.
- Travelers: Top U.S. property-casualty insurer with a Private Client Group covering HNW home, auto, and umbrella needs. Comparable for HNW personal-lines placement and as a potential carrier.
- Chubb: Major global insurer operating the well-known Masterpiece brand for HNW personal lines including home, auto, umbrella, and collections. Both a competitor and potential carrier partner for Paragon's Private Client book.
- Marsh McLennan: Global risk management and insurance brokerage firm with Marsh Private Client Services targeting HNW households. Comparable as a broad incumbent brokerage with HNW placement capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Paragon Insurance Group social profiles
Digital presenceParagon Insurance Group compliance and trust
Trust signalCompliance1 record
Paragon Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paragon Insurance Group leadership team
Management profileNumber of profiles
Paragon Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paragon Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paragon Insurance Group
What does Paragon Insurance Group do?
Paragon Insurance Group is an independent insurance agency that places customized personal, commercial, life, and high net worth insurance coverage on behalf of clients by accessing multiple carrier markets. The agency delivers homeowners, automobile, excess liability, life (Term/Universal/Whole), and specialized lifestyle coverage through its Private Client Group, along with commercial lines and risk management across industries such as construction, hospitality, manufacturing, healthcare, and nonprofits.
Is Paragon Insurance Group a public or private company?
Paragon Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paragon Insurance Group founded?
Paragon Insurance Group was founded in 2008. It employs 11 to 50 people.
Where is Paragon Insurance Group based?
Paragon Insurance Group is headquartered in Long Lake, United States, in the North America region.
How does Paragon Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Paragon Insurance Group's main competitors?
Direct peers on record are PURE Group (Privilege Underwriters Reciprocal Exchange), Risk Strategies, HUB International, Risk Placement Services (RPS) and Brown & Riding. Broad incumbents are AIG, Arthur J. Gallagher & Co., Travelers, Chubb and Marsh McLennan.
Does Paragon Insurance Group have an API?
No public API is recorded for Paragon Insurance Group.
What industry is Paragon Insurance Group in?
Paragon Insurance Group's product category is Independent Insurance Agency Services. Its primary akta.pro industry code is FSAIANAE, Disability Income Reinsurance, with a secondary code of FSAIABAI, Participating (Dividend) Whole Life Insurance. Its NAICS code is 524210 and its SIC code is 6411.