Binovist

What Binovist does

Binovist (legal entity: Binovist Bilişim ve Danışmanlık A.Ş.) is an Istanbul-based IT consultancy and software development firm founded in May 2013 by Engin Alan, operating exclusively in the Turkish market as a Microsoft Gold Partner specializing in Microsoft Dynamics 365 CRM solutions. The company serves enterprise and mid-market organizations across multiple verticals including automotive, energy, retail, tourism, industrial machinery, paints/chemicals, banking, hospitality, and e-learning, with named customers such as Hyundai Automotive Turkey, Domino's Pizza, Borusan Automotive, Atasay, Aksa Enerji, Pronto Tour, Filli Boya, Simit Sarayı, Dalgakıran Compressors, and Bank Pozitif. Binovist operates from Biruni Teknopark in Zeytinburnu, Istanbul, with a registered office in Şişli, and maintains headcount in the 11–50 range.

The company's core technology stack is built on the Microsoft Dynamics 365 platform, encompassing Sales, Marketing, and Customer Service modules, augmented by Power BI for analytics and reporting, the Power Platform (PowerApps, PowerAutomate), and .NET development for custom applications. Binovist has developed three proprietary sector-specific CRM solutions — Loyalist365 for retail, Turist365 for tourism, and Makinist365 for industrial machinery — each packaged with domain-specialized workflows such as loyalty program management, B2B2C dealer/agency management, and field sales/service management. Supporting products include Robosme, an affordable cloud CRM targeting small and medium businesses, Power Portal for self-service dealer/customer portals, an Omni-Channel module integrating social media, call center, WhatsApp Business, web chat, and chatbot, and a Gamification solution for sales/service employee performance tracking. Binovist also provides proprietary data cleaning and merging tools, and integrates with SAP, FCBS, AloTech (cloud PBX), D.engage and ClickDimensions (marketing automation), Mobildev (SMS/İYS), and SharePoint.

Binovist's business model combines professional services revenue (CRM consultancy, implementation, software development, training, and IT expert outsourcing) with recurring subscription revenue (Microsoft Dynamics 365 cloud licensing and per-active-user monthly rental for the vertical CRM solutions). Additional revenue is generated through KVKK (Turkish Personal Data Protection Law) and ETK (Electronic Commerce Law) compliance consultancy. Go-to-market is direct enterprise sales and consultancy with inbound via 'Request a Demo' CTAs, supplemented by thought-leadership activities including CEO public speaking at industry conferences, a content marketing blog, YouTube educational videos, and customer case studies. Binovist holds multiple ISO certifications (27001, 20000-1, 22301, 27701, 9001) and Microsoft Gold/Managed Partner designations, which support enterprise procurement requirements.

Name

Binovist

Legal name

Binovist Bilişim ve Danışmanlık A.Ş.

Website

https://binovist.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Binovist is an Istanbul-based Microsoft Dynamics 365 Gold Partner providing CRM consultancy, implementation, training, and proprietary sector-specific CRM solutions (Loyalist365, Turist365, Makinist365, Robosme) to enterprise and SMB clients across Turkey.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software & Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEAGAO

Enterprise Application License Advisory, Vendor Management & Optimization

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYHDAEAHAG

iBPMS (Intelligent BPM Suites) & Process Automation Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYBPAEAAAJ

AI/ML Solution Integration & MLOps Enablement

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Consulting & Systems Integration

SECONDARYHDABAHAI

Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC)

Hardware, Technology & Telecom/Cloud & Data Center Infrastructure/Cloud Security & Compliance Infrastructure

Keywords

• CRM consulting services
• Microsoft Dynamics 365 implementation
• Customer relationship management
• CRM software development
• Cloud CRM solutions

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. CRM Consultancy and Implementation Services: End-to-end CRM consultancy including process assessment, Microsoft Dynamics 365 implementation, data cleaning, KVKK compliance, system integration with ERP and other platforms, and project management. Delivered by Microsoft-certified consultants and developers.
2. Microsoft Dynamics 365 Licensing and Subscription: Microsoft Dynamics 365 CRM Online and related cloud solutions provided on a rental/subscription model, offering cloud-based access with financial advantages. Includes licensing of Microsoft products such as Dynamics 365 Sales, Marketing, Customer Service, Power BI, Power Platform.
3. Industry-Specific CRM Solutions (Loyalist365, Turist365, Makinist365): Sector-specific CRM solutions built on Dynamics 365 offered as monthly rental subscriptions with modular pricing based on active user count. Includes loyalty management, campaign automation, and dealer portal capabilities.
4. Dynamics 365 Training Services: Classroom and applied training services for Microsoft Dynamics CRM covering application usage, customization, and .NET development, provided to customer teams to maximize CRM adoption.
5. IT Expert Outsourcing / Resource Rental: Provision of CRM experts, project managers, business analysts, and software developers to clients via outsourcing contracts, offering VAT advantages and solving recruitment, payroll, and turnover challenges for clients.
6. KVKK (Data Protection) Consultancy: Personal data processing compliance consultancy under Turkish KVKK law and electronic commerce law (ETK), including legal advisory through specialized attorneys, process compliance design, and technology infrastructure setup for marketing permissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Binovist is a Microsoft Dynamics 365 Gold Partner that delivers end-to-end CRM consultancy, implementation, and software development services for Turkish enterprises, alongside proprietary sector-specific CRM solutions—Loyalist365 for retail, Turist365 for tourism, Makinist365 for industrial machinery, and Robosme for SMBs. The core business combines Microsoft Dynamics 365 licensing and customization with data cleaning, ERP integration, training, IT expert outsourcing, and KVKK (Turkish data protection) compliance consultancy.

Product overview

Binovist is a Microsoft Dynamics CRM partner offering a comprehensive CRM solutions portfolio built on the Microsoft Dynamics 365 platform. The core offering centers on Microsoft Dynamics 365 CRM with specialized industry solutions including Loyalist365 for retail, Turist365 for tourism, and Makinist365 for industrial machinery sectors. Supporting products include Robosme for SMBs, Power BI for analytics, Power Portal for self-service portals, Omni-Channel for multichannel customer service, and Gamification for employee engagement. The portfolio also includes services such as CRM consultancy, Power BI reporting, software development, Dynamics 365 training, IT resource outsourcing, and KVKK (data protection) consultancy.

Differentiator

Problem solved

Functional benefit

Brands

• Loyalist365: A Dynamics365-based CRM solution for retail sector businesses, providing customer analysis and segmentation capabilities.
• Turist365
• Makinist365
• Robosme

Products and services

• Microsoft Dynamics 365 CRM Implementation End-to-end Microsoft Dynamics 365 CRM implementation service covering sales, marketing, and customer service process management with cloud and on-premises deployment options, delivered to enterprise customers in Turkey.
• Loyalist365 Dynamics 365-platform-based CRM solution for retail sector businesses offering customer analytics, segmentation, loyalty program management with promo codes, gift vouchers, point earning/redemption, B2B2C dealer and customer information management, sales and marketing KPI management, and omnichannel customer experience management.
• Turist365 Tourism sector-specific CRM built on Microsoft Dynamics 365 offering B2B2C agency and customer information management, ERP, e-commerce, and agency channel integration, KVKK-compliant SMS and email marketing, loyalty and campaign management, customer lifecycle and segmentation, and omnichannel customer experience management for travel agencies and tour operators.
• Makinist365 Industrial machinery sector CRM on Microsoft Dynamics 365 providing field sales, company-centered sales support, service management, and dealer/distributor network management with mobile app, dealer portal, SMS/email marketing, and integration with Office 365, ERP functions, and PowerBI reporting.
• Robosme Cloud-based, affordable, easy-to-use, practical and flexible CRM for small and medium-sized businesses covering sales, marketing, and customer service functions in a single application, sold directly via the Binovist website.
• CRM Consultancy End-to-end CRM consultancy service including process assessment, Microsoft Dynamics 365 strategy, data cleaning, KVKK compliance, system integration with ERP and other platforms, and project management, delivered by Microsoft-certified consultants and developers.
• Dynamics 365 Training Services Classroom and applied training services for Microsoft Dynamics CRM covering application usage, customization, and .NET development, delivered to customer teams to maximize CRM adoption.
• IT Expert Outsourcing Outsourced provision of CRM experts, project managers, business analysts, and software developers to clients on a resource-rental basis, offering VAT advantages and helping clients solve recruitment, payroll, and turnover challenges.
• KVKK (Data Protection) Consultancy Personal data processing compliance consultancy under Turkish KVKK law and electronic commerce law (ETK), including legal advisory through specialized attorneys, process compliance design, and technology infrastructure setup for marketing permissions.
• Software Development Custom software development services for CRM and B2B portals as mobile apps and websites on cloud platforms, delivered by Microsoft-certified developers.

Quantifiable outcome

• Call handling times reduced 20% for Domino's Pizza call centre after CRM implementation
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft is Binovist's primary technology platform partner. Binovist holds Microsoft Gold Partner, Microsoft Managed Partner, and Microsoft Dynamics CRM Partner designations. The partnership covers distribution and implementation of Microsoft Dynamics 365, Microsoft 365, Power BI, Power Platform (PowerApps, PowerAutomate), Azure AI services, and related Microsoft products and solutions.
• RobosmecoreTechnology or IntegrationRobosme is a smart, practical, flexible, and affordable cloud-based CRM solution marketed by Binovist as a solution partner. Binovist provides Robosme's sales, consultancy, and implementation services in Turkey, positioning it as an accessible CRM option for SMEs.
• RDCminorImplementation/ SI/ Consulting PartnerRDC provides expertise hiring for national and global projects. Binovist has established a cooperation with RDC to jointly provide expertise hire solutions for CRM implementation projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prodware: Europe-headquartered Microsoft Dynamics 365 Gold Partner that similarly blends implementation services with industry-specific ISV solutions and recurring managed-service revenues. Operates the same Microsoft-exclusive SI model as Binovist and is its most structurally comparable peer internationally.
• CRM Partners: Netherlands-based Microsoft Dynamics 365 specialist focused exclusively on CRM implementation, support, and add-on solutions, mirroring Binovist's product-plus-services model. Comparable size, exclusive Microsoft focus, and similar reliance on certified consultants.

Broad incumbents

• Avanade: Accenture/Microsoft joint venture and the largest pure-play Microsoft Dynamics 365 SI globally. Competes for the same enterprise Dynamics 365 implementation wallet Binovist targets, but at much larger scale and with multinational delivery coverage.
• HCLTech: Global IT services firm with a sizable Microsoft Business Applications and Dynamics 365 practice. Competes for mid-market and enterprise Dynamics 365 deals in Turkey and the wider region from an offshore-arbitrage delivery model.
• NTT Data: Global SI with an established Microsoft Dynamics 365 delivery practice and notable presence in EMEA enterprise accounts. Pitches against niche Dynamics partners like Binovist on larger, multi-country rollouts.
• Infosys: Global consulting and systems integrator with a Microsoft Business Applications practice serving European and emerging-market enterprise clients. Overlaps Binovist on enterprise Dynamics 365 implementations through offshore-nearshore delivery.
• Tietoevry: Nordic-headquartered SI with a Microsoft Dynamics 365 practice spanning Northern and Central Europe. Comparable mid-size regional-SI model and similar mix of services plus recurring platform revenue.
• Wipro: Global IT services firm with a Microsoft Dynamics and Business Applications practice competing for enterprise CRM modernization mandates, including in emerging markets where Binovist operates.

Regional players

• Kaizen Software: Turkish Microsoft and Dynamics-focused consultancy delivering CRM/ERP implementation services to mid-market and enterprise clients in Turkey. Closest geography-matched head-to-head competitor for Dynamics 365 implementation deals.

Others

• ClickDimensions: Marketing-automation ISV that integrates natively with Microsoft Dynamics 365 and is listed as a Binovist solution partner. Adjacent ecosystem participant, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/binovist
• YouTubeyoutube.com/channel/UC59iE5TZ2tRT_zn8fXbD42A
• Facebookfacebook.com/Binovist
• LinkedInlinkedin.com/company/binovist

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binovist