What Pireva does

Pireva (legal name: Piteå Renhållning & Vatten AB) is a municipal utility company fully owned by Piteå kommun in Sweden, headquartered in Öjebyn/Piteå with 51–100 employees. It holds a statutory monopoly on water supply, sewage treatment, and household waste collection within Piteå municipality, serving all local households (villas, apartments, holiday homes), businesses, and property owners via the public VA network, scheduled collection routes, the Bredviksberget recycling center, and septic tank emptying services for over 3,000 facilities in the area. The firm is undergoing significant infrastructure modernization, including construction of the Nya vattenverket (new water treatment plant) drawing from Piteälven via Svensbyfjärden, and a 10-year digital water meter replacement program (~1,500 units annually) that uses garbage trucks for remote consumption reading and surfaces error codes such as LEAK, BURST, TAMPER, DRY, and REVERSE. Supporting digital infrastructure includes the Pireva mobile app (iOS/Android), an SMS notification service for water supply disruptions, the 'Mina sidor' customer portal, and the Sorteringsguiden interactive sorting tool; the app doubles as a 24/7 digital key for the Återvinning Anytime self-service recycling access at Bredviksberget.

Pireva's revenue model is dominated by regulated and recurring streams: water supply and sewage subscriptions via VA-abonnemang (consumption-metered), recurring waste collection fees for residual and food waste, transaction-based slamtömning (septic tank emptying priced from 1,895 kr to 4,083 kr per visit by tank size in 2026), and one-time installation/anläggningsavgift connection fees. The customer service team operates from Bredviksberget, supported by phone (0911-931 00) and email channels. Its go-to-market is structured as both direct sales-led (custom subscriptions for businesses, including the targeted 101 property management companies in Piteå) and community-led (the annual 'Återvinnaren' design competition and school visits for all 5th graders in the municipality since at least 2019).

The largest near-term strategic initiative is Närssorterat — near-source property-near collection of paper, plastic, glass, metal, and newspapers from multi-family buildings — launching in H2 2026 across 263 pickup locations and approximately 1,300 new bins, generating roughly 20,000 additional pickups per year and structured around a coordination partnership with PiteBo and the broader 101-company Piteå property management ecosystem. Closed-loop recycling is anchored by a partnership with Smurfit Kappa Piteå for wellpapp cardboard. Branding is unified under the community-facing slogan 'Tillsammans håller vi Piteå rent' with the registered 'Droppen och bladen' (drop and leaves) identity symbolizing the circular economy.

Name

Pireva

Legal name

Piteå Renhållning & Vatten AB

Website

https://pireva.se

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pireva (Piteå Renhållning & Vatten AB) is a municipally owned Swedish utility providing water supply, sewage treatment, and waste collection/recycling services exclusively to households, businesses, and property owners within Piteå municipality under a statutory service monopoly.

Ownership category

akta.pro rank

Product category

Municipal Utility Services

NAICS

Solid Waste Collection (562111), Sewage Treatment Facilities (221320), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Sanitary Services (4950), Water Supply (4941), Hazardous Waste Management (4955)

akta.pro primary industry

Multi-Family / HOA MSW Collection (Apartments, Condos) (EUAIAAAJ)

Keywords

• Municipal waste management
• Water and sewage services
• Household recycling services
• Septic tank emptying
• Drinking water supply

Headquarters

HQ city

Öjebyn

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Water Supply Services: Revenue from water supply subscriptions and consumption-based charges. Property owners pay for VA-abonnemang (water/sewage subscriptions) based on consumption measured by water meters.
2. Waste Collection Services: Fees for waste collection from households (villas, apartments, holiday homes) and businesses. Includes collection of residual waste, food waste, and packaging.
3. Sewage/Septic Tank Services: Fees for septic tank emptying (slamtömning). Prices vary by tank size (0-3m3 to >12m3). Includes regular rounds and extra/emergency services.
4. Recycling Center Services: Services at Bredviksberget ÅVC and Återvinning Anytime. Household waste disposal, hazardous waste, bulky waste collection. Some services for grovsopor (bulky waste) pickup at homes.
5. Installation and Connection Fees: Fees for connection to municipal water/sewage systems including anläggningsavgift (installation fee) and connection services like LTA stations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pireva is a municipal utility company providing integrated water supply, wastewater/sewage treatment, and waste management/recycling services to all households and businesses within Piteå municipality in Sweden. Core services include household waste collection (residual and food waste), drinking water production and distribution, sewage treatment, septic tank emptying, and recycling center operations including a 24/7 self-service recycling access program.

Product overview

Pireva is a municipal utility company serving Piteå municipality, operating as a single unified service offering rather than a modular platform. The core portfolio consists of waste management and recycling services (including household waste collection via Sophämtning, recycling center access at Bredviksbergets ÅVC, and 24/7 Återvinning Anytime), combined with water and sewage infrastructure (VA-tjänster including drinking water supply, sewage treatment, and septic tank emptying via Slamtömning). Supporting digital services include the Pireva-appen mobile application, the Sorteringsguiden sorting guide, Tömningsschema collection scheduling, and Digitala vattenmätare remote-read water meters. Upcoming services include Närsorterat (near-home packaging collection) launching in the second half of 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Sophämtning (Waste Collection)

Quantifiable outcome

• Digital water meter rollout: ~1,500 meters replaced annually over 10-year period
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• OhMy (Communication Agency)minorGTM or Marketing Partner · 22 May 2019OhMy is Pireva's communication agency and marketing partner for the Återvinnaren gala event. They helped with naming, branding, and as a sounding board for the event. They participated in the jury for the design competition.
• LanterominorOthersLantero provides Pireva's external whistleblower reporting channel. Reports are submitted via lantero.report/pireva and forwarded to Pireva's designated trust group for investigation.
• Smurfit Kappa PiteåminorStrategic or Co-development PartnerWellpapp (cardboard) collected at Bredviksberget is recycled at Smurfit Kappa in Piteå, becoming new packaging materials. Closed-loop recycling partnership.
• PiteBocoreStrategic or Co-development PartnerMajor property management company in Piteå with 101 property companies. Pireva uses PiteBo's miljörum (environmental room) as an example for other property owners implementing Närsorterat. Represents key partnership for near-sorting implementation.
• Property Management Companies in PiteåcoreStrategic or Co-development Partner101 property management companies in Piteå are key partners for Närsorterat implementation. Pireva coordinates with property owners to establish pickup locations and inventory properties for new bin placement.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miva: Miva (Miljö och Vatten i Umeå) is the municipal water, wastewater, and waste utility serving Umeå municipality in northern Sweden. Most directly comparable to Pireva on combined water/sewage/waste mandate, regional Norrland scale, and kommunalt ownership, making it the closest functional peer.
• Gryaab: Gryaab operates the Rya wastewater treatment plant serving the greater Gothenburg area. Comparable to Pireva's sewage-treatment function, including biological treatment, sludge handling, and discharge-permit compliance at municipal scale.
• Norrvatten: Norrvatten is a municipal water-supply cooperative serving several municipalities north of Stockholm. Directly comparable to Pireva's water supply operations, including raw-water sourcing, treatment, and distribution to property owners.
• Syvab: Syvab operates the Himmerfjärden wastewater treatment plant serving multiple southern Stockholm municipalities. A direct peer on the sewage-treatment side of Pireva's operations, including discharge compliance and biosolids management at municipal scale.
• Skellefteå kommun (VA-verksamhet): The water and sewage operations of Skellefteå municipality, also located in northern Sweden with a comparable population scale and household/business mix to Piteå. Closely aligned with Pireva on operating geography, scale, and municipal utility mandate.
• Käppalaförbundet: Käppalaförbundet is a municipal association operating the Käppala wastewater treatment plant serving multiple Stockholm-area municipalities. Directly comparable to Pireva's sewage-treatment operations at municipal scale.
• Luleå Energi: Luleå Energi is a municipally owned integrated utility in Luleå providing district heating, electricity, water, and waste services. Highly comparable to Pireva on integrated municipal-utility scope and northern Sweden geography, with overlapping VA (water/sewage) operations.

Broad incumbents

• Tekniska verken i Linköping: Tekniska verken is a much larger municipally owned integrated utility in Linköping providing electricity, district heating, water, sewage, waste, and broadband. Comparable service scope to Pireva but operating at substantially larger scale, serving as a broad-incumbent reference.
• Stockholm Vatten och Avfall: Stockholm Vatten och Avfall is the municipal water and waste utility serving Stockholm. Directly comparable services (water, sewage, waste collection) but at vastly larger scale, providing a broad-incumbent benchmark on regulated Swedish municipal utility operations.

Regional players

• Sysav: Sysav is a regional waste-management company owned by municipalities in Skåne, southern Sweden. Comparable collection and recycling services to Pireva's waste side, but operating in a different (southern) geography at larger regional scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pireva
• LinkedInlinkedin.com/company/pireva

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pireva