What Simple Solution Systems does

Simple Solution Systems Pte Ltd (branded SIMSYS) is a Singapore-based digital transformation solutions provider founded in 2007. The firm delivers user-experience design consultancy, enterprise application solutions, mobile application development, DevSecOps services, and implementation/consultation services deployed across N-Tier architecture environments on AWS and Microsoft technology stacks. Its technical base spans SharePoint Online, the Microsoft Power Platform, Sitecore, Progress (Sitefinity, Telerik, DevCraft), Tricentis NeoLoad, and Optimizely, with project delivery grounded in Agile/Scrum methodology. The team is certified to ISO 27001:2022 and ISO 9001:2015, holds Microsoft Silver ISV status, and is an AWS APN Select Consulting Partner.

SIMSYS targets Singapore government ministries and statutory boards (Ministry of Education, Ministry of Manpower, Infocomm Media Development Authority, National Parks Board), public healthcare systems (National University Health System, Tan Tock Seng Hospital, Gleneagles Hospital, Mount Elizabeth Hospitals), financial services (DBS Bank), and education institutions (National University of Singapore, Ngee Ann Polytechnic), alongside small and medium businesses. The company states it has delivered over 100 projects in the last five years.

Revenue is generated almost entirely through project-based professional services for custom application development and enterprise solutions, with quote-based pricing aligned to individual client scope. Distribution runs through direct enterprise field sales, with a Business Development and Consultation Team acting as first-line presales and Key Solution Architects, supplemented by active event participation (NUS STePS sponsorship, Techblazer Awards support since 2018, GovTech Industry Engagement, SGTech events). The firm is privately held under Singapore jurisdiction, founder-led by Managing Director Anurax Lian, with no disclosed institutional funding, acquisitions, or subsidiary entities, operating from a single headquarters at Oxley Bizhub in Singapore.

Name

Simple Solution Systems

Legal name

Simple Solution Systems Pte Ltd

Website

https://simsys.sg

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Simple Solution Systems (SIMSYS) is a Singapore-based digital transformation consultancy, founded in 2007, delivering user-centric enterprise applications, mobile apps, and DevSecOps on AWS and Microsoft stacks to government, healthcare, financial services, and education clients across Southeast Asia.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting and Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Digital transformation services
• Enterprise application development
• User experience design consultancy
• Custom software development
• Mobile application development

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Project-based professional services including consulting, design, development, implementation, and maintenance of digital solutions. Delivers custom applications, enterprise solutions, and mobile applications for clients ranging from small businesses to enterprise corporations.
2. Custom Application Development: Custom portal development, custom turnkey application development, application integration, and third-party interfaces. Revenue generated from delivering technically complex solutions with interfaces to wide range of government and private sector systems.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Simple Solution Systems (SIMSYS) is a Digital Transformation Solution Provider specializing in User Experience Design consultancy, Enterprise Application Solutions, and Mobile Application Development for small businesses through to enterprise corporations. The company delivers solutions in N-Tier Architecture Environments spanning Internet/Intranet Portals, third-party application interface integration, custom enterprise resource portals, custom turnkey applications, e-commerce systems, and DevSecOps-enabled cloud deployments. Services are organized around User-Centric Design principles combining Knowledge Management, Information Architecture, and Usability Engineering across Microsoft, AWS, Sitecore, and Progress technology stacks.

Product overview

Simple Solution Systems (SIMSYS) is a Digital Transformation Solution Provider offering a portfolio of services including User Experience Design Consultancy, Enterprise Application Solutions, and Mobile Application Development. The company delivers solutions across N-Tier Architecture Environments, ranging from Internet Portals and Enterprise Intranet Solutions to Custom Turnkey Applications. Their services are organized around core competencies in web content management, e-commerce systems, DevSecOps, custom application development, and implementation services, with a focus on User-Centric Design principles. SIMSYS serves clients from small businesses to enterprise corporations, with emphasis on quality design solutions using Knowledge Management, Information Architecture, and Usability principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Application Solutions Enterprise-level software solutions deployed in N-Tier Architecture Environments, including Intranet/Internet Portals, Third Party Application Interface Integration, and Custom Enterprise Resource Portal Development and Integration for government ministries, healthcare providers, and large enterprises.
• Mobile Application Development Development of OS Applications and Android Applications with mobile application conceptual design, mobile interface integration, and custom turnkey mobile applications for clients ranging from government agencies and healthcare providers to small businesses.
• User Experience Design Consultancy Design consultancy services focused on understanding how users navigate through applications, with focus groups, prototyping, and usability engineering, ensuring solutions are tailored to target audiences rather than system-centric approaches.
• Custom Application Development Custom portal development, custom turnkey application development, application integration, and third-party interface development delivered via project-based engagement with technically complex solutions for government and private-sector clients.
• DevSecOps Services Cloud infrastructure and DevSecOps services providing on-demand resource scalability, remote data accessibility, cost-effective IT solutions, enhanced security, and optimized performance for clients operating in AWS and other cloud environments.
• Implementation Services Software and application implementation services covering solution configuration, customization, setup, installation, security services, infrastructure setup, deployment, maintenance, and support services delivered across project lifecycles.
• Consultation Services Consulting services covering tender write-ups, requirements analysis, change management, information architecture design, knowledge management, and project management consultancy for government, healthcare, and enterprise clients.
• Web Content Management Implementation Implementation of web content management systems using platforms such as Sitecore and Sitefinity to manage digital content and documents for corporate websites and intranets.
• E-Commerce Systems E-commerce platform implementation with payment gateway integration and online retail functionality for businesses seeking transactional online capabilities.
• Maintenance Services Ongoing maintenance services providing support, updates, and operational continuity for SIMSYS-delivered digital solutions across client environments.

Quantifiable outcome

• Over 100 projects delivered successfully in the last 5 years
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, strategic and support.

• AWS (Amazon Web Services)coreTechnology or Integration · 1 January 2025AWS APN Select Consulting Partner with commitment to technical resource development and AWS Cloud understanding. Signatory of AWS Climate Pledge, among first 5 organizations in Singapore to commit to net-zero operations. Enables efficient and effective usage of AWS cloud for government and enterprise solutions.
• MicrosoftcoreTechnology or IntegrationCertified Microsoft Silver Integrated Software Vendor (ISV) and Application Development Partner. Team equipped with tools and resources to deliver quality software development services on Microsoft Framework.
• ProgressstrategicTechnology or IntegrationProgress Partner helping organizations transform businesses using Progress tools including Sitefinity, Telerik, and DevCraft. Collaborated on AI and data analytics events exploring customer experience enhancement.
• SitecorestrategicTechnology or IntegrationSitecore Solution Partner bringing unique visions to dynamic life on websites using Sitecore Experience Platform.
• TricentissupportTechnology or IntegrationTricentis Partner for NeoLoad, helping organizations deliver high-performing digital experiences through continuous performance testing at scale.
• OptimizelysupportTechnology or IntegrationOptimizely Partner helping organizations unlock digital potential through data-driven experimentation, personalized content delivery, and digital experience optimization.
• Scrum AlliancecoreOthersTeam has SCRUM Alliance certified SCRUM Masters well-versed in SCRUM AGILE methodology ensuring timely delivery of quality projects to customers.
• GovTech SingaporecoreStrategic or Co-development PartnerPartnership for digital transformation initiatives. Participated in Industry Engagement 2025 leading Technology for Public Good. Collaboration on digital literacy programs with government agencies.
• IMDA (Infocomm Media Development Authority)coreStrategic or Co-development PartnerPartner for digital literacy programs with government agencies. Collaboration on Tech4Community initiative to promote digital readiness among seniors.
• National Parks Board (NParks)supportStrategic or Co-development PartnerPartner for environmental initiatives including Plant-A-Tree Programme supporting OneMillionTrees movement, and 100k Corals Initiative for coral reef restoration.
• Singapore Environment CouncilsupportStrategic or Co-development PartnerPartner for ECO Office certification and sustainability initiatives. Awarded 3-Leaf certification demonstrating excellence in environmental responsibility.
• Singapore Police ForcesupportStrategic or Co-development PartnerCollaboration on scam awareness campaigns contributing to corporate social responsibility and community safety.
• SGTechcoreStrategic or Co-development PartnerIndustry association member and active participant in CSR initiatives including Tech4Community, Scope 3 Pledge, and sustainability events. Supports innovation in Singapore tech ecosystem.
• UN Global CompactstrategicStrategic or Co-development PartnerSignatory of UN Global Compact initiative aligning operations with ten universal principles in human rights, labour, environment, and anti-corruption. Committed to sustainable development goals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NCS Group: Singapore-headquartered IT services and digital transformation provider serving government, healthcare, and enterprise clients. Closest comparable in geography and customer base, though at substantially larger scale.
• iZeno: Singapore-based IT solutions and digital transformation consultancy delivering enterprise applications, cloud, and managed services. Comparable mid-market Singapore IT services profile.
• Codigo: Singapore-based custom software and digital solutions provider specializing in web, mobile, and enterprise application development for regional clients.
• Verz Design: Singapore digital agency offering web development, e-commerce, and digital transformation services for SMEs and enterprises — overlapping service mix and customer profile.
• Webpuppies: Singapore web development and digital agency serving SMEs and enterprises with custom websites, portals, and digital solutions.

Broad incumbents

• Accenture (Singapore): Global system integrator with substantial Singapore presence delivering digital transformation, cloud, and enterprise IT services — overlapping capability set at much greater scale.
• Tata Consultancy Services (Singapore): Global IT services and consulting giant with major Singapore operations serving banking, government, and enterprise with digital and application services.
• Infosys (Singapore): Global IT services leader with established Singapore presence delivering digital transformation, application development, and managed services across industries.
• Wipro (Singapore): Global IT services and digital transformation provider with significant Singapore footprint serving enterprise and public-sector clients.

Others

• GovTech Singapore: Singapore Government Technology Agency — the in-house technology arm for public-sector digital services. Both a partner and an alternative delivery vehicle for the same Singapore government digital mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SIMSYS
• LinkedInlinkedin.com/company/simsyssg
• Facebookfacebook.com/simsys.sg

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Solution Systems