SeyferthPR

What SeyferthPR does

SeyferthPR is a full-service public relations and strategic communications firm headquartered in Grand Rapids, Michigan, founded in 1984 by Ginny Seyferth, APR. The firm provides integrated communications counsel across four core service lines: Public Relations (strategic counsel, brand reputation management, media relations, event management), Social & Media (social platform management, influencer engagement, video production, media training), Issues & Crisis Management (24-7 reputation protection, labor relations, community navigation), and Diversity, Equity & Inclusion consulting. It serves a diversified client base spanning healthcare systems (Mercy Health), government and nonprofit entities (Detroit Public Schools Community District, Islamic Center of Detroit), consumer brands (McDonald's DEI work, Sable Homes), and industrial firms (I-CAR, LOGICDATA).

The firm operates without a proprietary technology platform; its offering is grounded in human expertise from a team of approximately 30+ professionals including former corporate communications executives, seasoned journalists, legislative staffers, and market researchers. Revenue is generated entirely through professional services engagements, with no public pricing model disclosed — engagements are likely retainer- or project-based, customized to client scope. Distribution is sales-led and relationship-driven, with active business development across a 10-city Midwest footprint including Grand Rapids, Chicago, Detroit, Flint, Fort Wayne, Indianapolis, Louisville, Pensacola, South Bend, and Lexington.

SeyferthPR is founder-owned and privately held with no disclosed institutional investment, M&A activity, or external shareholders. The firm holds no patents or formal compliance certifications and was last recognized through the 2019 PRoof Awards for regional PR excellence. Notable client outcomes include management of the Detroit Vaccine strategic communications initiative (reaching 50,000+ households to reduce racial disparities in COVID-19 vaccination) and production of the Nana's Run annual ALS awareness event (raising more than $2 million for ALS research over multiple years).

Name

SeyferthPR

Legal name

SeyferthPR

Website

https://seyferthpr.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

SeyferthPR is a Grand Rapids, Michigan-based full-service public relations and strategic communications firm founded in 1984, serving healthcare, government, consumer, and industrial clients across a 10-city Midwest footprint via PR, crisis management, social media, and DEI consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Consulting: Full-service communications firm providing strategic counsel, integrated communications support, public relations, social media management, and event planning services to clients throughout the Midwest and beyond.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SeyferthPR is a full-service communications firm providing strategic counsel and integrated communications support to brands and organizations throughout the Midwest and beyond. Its offering spans four expertise areas: Public Relations (brand reputation management, media relations, event planning, public policy analysis, creative design), Social & Media (social platform management, influencer relations, video production, message development, media training), Issues & Crisis Management (24-7 on-call reputation protection, labor relations, community navigation), and Diversity, Equity & Inclusion consulting (audits, training, terminology modernization, partnership development).

Product overview

SeyferthPR is a full-service communications firm founded in 1984, offering four interconnected service areas: Public Relations (strategic counsel, brand management, media relations, event planning), Social & Media (social platform management, influencer relations, content development, video production), Issues & Crisis Management (reputation protection, labor relations, community navigation), and Diversity, Equity & Inclusion consulting. The firm serves clients throughout the Midwest and beyond, combining storytelling, media engagement, and strategic communications to build brand reputation and generate meaningful conversations.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic counsel, brand reputation management, research, consumer engagement, event management, public policy analysis, and creative design services for organizations seeking to build and grow their brands locally and nationally.
• Social & Media Social platform management, influencer relations, writing, editing, story mining, video production and editing, message development, pitching, media training, and web design and support services for organizations across channels.
• Issues & Crisis Management Labor and employee relations, strategy and message management, training, community navigation, influencer engagement, and partnership development services for reputation management, with 24-7 on-call coverage during crisis situations.
• Diversity, Equity & Inclusion Promising practice planning, sustainable partnership development, training for trainers, modernizing communications terminology, organization audits and messaging, and investment and response planning services for organizations advancing DEI goals.

Quantifiable outcome

• Raised more than $2 million for ALS research through Nana's Run annual event
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Detroit Public Schools Community DistrictcoreStrategic or Co-development Partner · 1 January 2021SeyferthPR partnered with Detroit Public Schools Community District as part of strategic communications plan for Detroit Vaccine initiative. The partnership created community vaccination sites to help ensure equitable access to COVID-19 vaccine and decrease racial disparity in vaccination rates, reaching more than 50,000 households.
• Islamic Center of DetroitcoreStrategic or Co-development Partner · 1 January 2021SeyferthPR partnered with Islamic Center of Detroit as part of strategic communications plan for Detroit Vaccine initiative. The partnership created community vaccination sites to help ensure equitable access to COVID-19 vaccine and decrease racial disparity in vaccination rates.
• Nana's RunminorStrategic or Co-development PartnerSeyferthPR manages Nana's Run, an annual event to raise ALS awareness, helping to raise more than $2 million for ALS research over multiple years. This includes organizing and planning the annual event, promoting awareness and shared messaging for local ALS patients and families.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Truscott Rossman: Grand Rapids-headquartered strategic communications and public affairs firm offering PR, crisis, advocacy and media relations to Michigan-based organizations, competing head-to-head with SeyferthPR in the same regional market.
• Lambert & Co. Detroit-based full-service marketing communications and PR firm serving Midwest enterprise and mid-market clients with a comparable service mix spanning PR, social, crisis, and creative - the most direct competitor for SeyferthPR's core Midwest segment.
• Bianchi Public Relations: Michigan-based public relations firm serving consumer, automotive and technology brands with media relations, crisis and content services - comparable independent Midwestern boutique competing for similar client engagements.
• Identity PR: Grand Rapids-based public relations and integrated marketing agency serving consumer, healthcare and B2B brands - a same-city boutique competitor with overlapping Midwest client base and similar scale.
• Airfoil Public Relations: Detroit-area communications agency serving technology, mobility and consumer brands with PR, social media and content development - comparable Midwest full-service PR boutique.

Broad incumbents

• Ketchum: Global communications consultancy under Omnicom PR Group offering brand marketing, corporate communications, and public affairs; competes for the same enterprise healthcare, consumer and nonprofit clients SeyferthPR serves.
• Weber Shandwick: Global public relations and communications firm under Interpublic Group offering PR, social, crisis and content services across all major U.S. and international markets - competing incumbent for larger Midwest client mandates.
• Edelman: World's largest independent PR firm operating across all major U.S. markets and globally - the dominant incumbent SeyferthPR competes against for enterprise and multinational mandates.
• FleishmanHillard: Global public relations and communications agency under Omnicom serving consumer, healthcare, technology and corporate clients across U.S. and global markets - incumbent competitor for mid-market upmarket moves.
• Ogilvy Public Relations: WPP-owned global PR and integrated marketing network serving consumer, healthcare, corporate and public sector clients - large incumbent whose Midwest and Detroit operations overlap with SeyferthPR's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seyferthpr
• Facebookfacebook.com/seyferthpr
• LinkedInlinkedin.com/company/seyferthpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeyferthPR