Farris, Riley & Pitt, LLP
Farris, Riley & Pitt, LLP is a Birmingham, Alabama-based plaintiff personal injury law firm founded in 1997, representing individual injury victims in Alabama and Georgia on a contingency-fee basis across auto, malpractice, mass tort, dangerous drug, and whistleblower matters.
- Company typePrivate
- Founded1997
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Farris, Riley & Pitt, LLP does
Farris, Riley & Pitt, LLP is a Birmingham, Alabama-based plaintiff personal injury law firm founded in 1997 that represents individual injury victims in car accidents, truck accidents, medical malpractice, wrongful death, and related matters. The firm employs 10 attorneys across an 11–50 person headcount and has reported over $200 million in cumulative client recoveries over its operating history. Its geographic footprint now spans the Birmingham, Alabama market and an expanded set of Georgia cities including Sandy Springs, Peachtree Corners, Norcross, Doraville, Lilburn, Duluth, and Tucker.
The firm has broadened beyond traditional single-event personal injury work into higher-volume dockets, including mass tort litigation (Paraquat, Camp Lejeune, and Exactech defective medical devices), dangerous drug matters (Valsartan, Mounjaro/Ozempic), and Qui Tam whistleblower representation. Brand visibility is supported through LawCall, a branded television program featuring firm attorneys. The firm maintains a community-facing partnership with UAB Spain Rehabilitation Center via a Smart Kits Initiative for injury survivors. No proprietary technology platform or AI tooling is disclosed.
The business model is a contingency-fee plaintiff practice: the firm advances case costs and recovers a percentage (typically 33-40%) of client settlements or verdicts. Customer acquisition is driven by TV-led brand building, city-level SEO, and referral networks rather than enterprise sales. No funding rounds, M&A activity, or external capital have been disclosed, consistent with a self-funded professional services partnership.
Farris, Riley & Pitt, LLP firmographics
Firmographics- Name
- Farris, Riley & Pitt, LLP
- Legal name
- Farris, Riley & Pitt, LLP
- Website
- https://frplegal.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Farris, Riley & Pitt, LLP is a Birmingham, Alabama-based plaintiff personal injury law firm founded in 1997, representing individual injury victims in Alabama and Georgia on a contingency-fee basis across auto, malpractice, mass tort, dangerous drug, and whistleblower matters.
- Ownership category
- akta.pro rank
Farris, Riley & Pitt, LLP industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro industry
- Personal Injury & Insurance Defense
Keywords
Where Farris, Riley & Pitt, LLP is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Farris, Riley & Pitt, LLP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Contingency Fee - Personal Injury Cases: The firm operates on a contingency fee basis for personal injury cases. Clients pay no upfront fees or costs. The firm collects a percentage of the settlement or verdict only if they recover compensation for the client. This model aligns firm incentives with client outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency Fee - Percentage of Recovery |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Farris, Riley & Pitt, LLP product offering
Product offeringCore offering
Farris, Riley & Pitt, LLP is a Birmingham, Alabama personal injury law firm that represents individuals injured due to another party's negligence across a wide range of practice areas, including car and truck accidents, medical malpractice, nursing home abuse, wrongful death, defective products, and mass torts. The firm operates on a contingency fee basis, meaning clients pay no attorney fees unless the firm recovers compensation through settlement or verdict. The firm has recovered over $200 million for injured clients over more than two decades of practice.
Product overview
Farris, Riley & Pitt, LLP is a personal injury law firm offering comprehensive legal services through a unified practice focused on representing individuals injured due to another party's negligence. The firm's core offering is personal injury legal representation, supported by specialized practice areas including car accidents, truck accidents, medical malpractice, motorcycle accidents, nursing home abuse, wrongful death, industrial accidents, defective products, mass tort lawsuits, dangerous drug lawsuits, and whistleblower protection. The firm also provides geographic expansion through Georgia personal injury services. The firm operates on a contingency fee basis, meaning no fees unless they win compensation for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Comprehensive personal injury legal representation for clients injured due to another party's negligence, covering various accident types and seeking compensation for medical expenses, lost wages, and damages.
- Car Accident Legal Services Legal representation for victims of car accidents, including rear-end collisions, head-on collisions, distracted driving accidents, DUI accidents, and uninsured motorist claims.
- Truck Accident Legal Services Legal representation for victims of trucking accidents, including 18-wheeler accidents, commercial carrier accidents, driver fatigue cases, and accidents involving defective truck parts.
- Medical Malpractice Legal Services Legal representation for victims of medical negligence, including failure to diagnose, failure to warn, and improper medical treatment cases.
- Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, including cruiser bike accidents, sports bike accidents, and accidents involving drunk driving or reckless drivers.
- Nursing Home Abuse Legal Services Legal representation for victims of nursing home abuse and neglect, including cases involving bedsores, brain bleeds, dehydration, malnutrition, and preventable accidents.
- Wrongful Death Legal Services Legal representation for families seeking justice for wrongful deaths caused by negligence, including DUI crashes and workplace accidents.
- Industrial Accident Legal Services Legal representation for victims of industrial and workplace accidents, including plant accidents, explosions, and workplace injuries.
- Defective Products Legal Services Legal representation for victims injured by defective products, including household appliances, design defects, manufacturing defects, and unsafe baby/children's products.
- Defective Medical Devices Legal Services Legal representation for victims of defective medical devices, including CPAP machines, pacemakers, cardiac defibrillators, and Exactech hip, knee, and ankle devices.
- Mass Tort Lawsuits Legal representation in mass tort cases including Paraquat lawsuits, Camp Lejeune toxic water exposure, and other mass litigation matters.
- Dangerous Drug Lawsuits Legal representation for victims injured by dangerous drugs, including Valsartan lawsuits and Mounjaro/Ozempic litigation.
- Whistleblower Protection Services Legal representation for whistleblowers under Alabama's Qui Tam law, protecting employees who report fraud against the government.
- Child Injury Legal Services Legal representation for child injury victims, including brain injuries, burns, drowning accidents, daycare abuse, defective toys, and swimming pool accidents.
- Brain and Spinal Cord Injury Legal Services Legal representation for victims of traumatic brain injuries and spinal cord injuries resulting from accidents.
- Georgia Personal Injury Legal Services Personal injury legal representation for clients in Georgia, including Sandy Springs, Peachtree Corners, Norcross, Doraville, Lilburn, Duluth, and Tucker.
Companies that use Farris, Riley & Pitt, LLP
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Farris, Riley & Pitt, LLP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Farris, Riley & Pitt, LLP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UAB Spain Rehabilitation CenterminorFirm partnered with UAB Spain Rehabilitation Center on Smart Kits Initiative to benefit rehabilitation patients.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Farris, Riley & Pitt, LLP competitors and assessment
Company assessmentDirect peers
- Morgan & Morgan: Largest plaintiff personal injury firm in the U.S.; operates on the same contingency-fee model with a 24/7 lead intake and broad practice-area coverage (auto, trucking, mass tort), making it the closest direct competitor on GTM motion, pricing, and target customer.
- Anapol Weiss: Philadelphia-based plaintiff firm with national mass-tort docket (defective medical devices, drugs, sexual abuse); comparable on mass-tort pipeline composition and contingency revenue model.
- Allen & Allen: Multi-generation plaintiff personal injury firm in Virginia with a similar "local-rooted, trial-tested" brand positioning and full PI practice-area coverage; useful peer for regional scale economics.
- Lieff Cabraser Heimann & Bernstein: Nationally recognized plaintiff firm specializing in complex class actions and mass torts (drugs, medical devices, environmental); comparable as a reference peer for mass-tort economics, even though scale and geographic footprint differ from a regional PI firm.
- Levin Papantonio Rafferty: Pensacola-based plaintiff PI and mass tort firm covering the Southeast; directly comparable on geography, contingency model, and mass-tort docket (opioids, paraquat, talc).
- Morris Bart LLC: Plaintiff PI powerhouse based across the Gulf Coast (Louisiana, Mississippi, Alabama, Florida) operating on contingency with similar mass-market TV-led acquisition; directly comparable regional competitor and brand-builder archetype.
- Gori Law Firm: Plaintiff mass tort and PI firm headquartered in Illinois with a national mass-tort docket; highly comparable because of its heavy emphasis on mass tort pipelines (Camp Lejeune, Exactech, etc.) that overlap directly with Farris, Riley & Pitt's mass-tort offerings.
Regional players
- Heninger Garrison Davis LLC: Birmingham, Alabama-based plaintiff personal injury firm; direct local-market competitor with similar Alabama-centric practice mix (auto, trucking, wrongful death, mass tort).
- Hollis Wright Bock & Jones: Long-standing Birmingham plaintiff-side personal injury firm practicing across Alabama with a similar contingency model; comparable as a nearby regional competitor targeting overlapping plaintiff populations.
Broad incumbents
- Jacoby & Meyers: Long-tenured national plaintiff PI brand with multi-state offices operating on the same contingency model; useful broad-incumbent reference for marketing-channel and cost-of-lead benchmarks in auto/truck accident work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Farris, Riley & Pitt, LLP social profiles
Digital presenceFarris, Riley & Pitt, LLP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farris, Riley & Pitt, LLP leadership team
Management profileNumber of profiles
Profiles10 records
Farris, Riley & Pitt, LLP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farris, Riley & Pitt, LLP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farris, Riley & Pitt, LLP
What does Farris, Riley & Pitt, LLP do?
Farris, Riley & Pitt, LLP is a Birmingham, Alabama personal injury law firm that represents individuals injured due to another party's negligence across a wide range of practice areas, including car and truck accidents, medical malpractice, nursing home abuse, wrongful death, defective products, and mass torts. The firm operates on a contingency fee basis, meaning clients pay no attorney fees unless the firm recovers compensation through settlement or verdict. The firm has recovered over $200 million for injured clients over more than two decades of practice.
Is Farris, Riley & Pitt, LLP a public or private company?
Farris, Riley & Pitt, LLP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farris, Riley & Pitt, LLP founded?
Farris, Riley & Pitt, LLP was founded in 1997. It employs 11 to 50 people.
Where is Farris, Riley & Pitt, LLP based?
Farris, Riley & Pitt, LLP is headquartered in Birmingham, United States, in the North America region.
How does Farris, Riley & Pitt, LLP make money?
One revenue line is on record: contingency Fee - Personal Injury Cases.
Who are Farris, Riley & Pitt, LLP's main competitors?
Direct peers on record are Morgan & Morgan, Anapol Weiss, Allen & Allen, Lieff Cabraser Heimann & Bernstein, Levin Papantonio Rafferty, Morris Bart LLC and Gori Law Firm. Regional players are Heninger Garrison Davis LLC and Hollis Wright Bock & Jones. Jacoby & Meyers is listed as a broad incumbent.
Does Farris, Riley & Pitt, LLP have an API?
No public API is recorded for Farris, Riley & Pitt, LLP.
What industry is Farris, Riley & Pitt, LLP in?
Farris, Riley & Pitt, LLP's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.